Northernireland.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
91% 
Page structure
51% 
Link structure
67% 
Server
31% 
External factors
100% 
SEO Score
Response time
1.16 s
File size
45.00 kB
Words
740
Media files
5
Number of links
35 internal / 42 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | The Northern Ireland Executive
The length of the page title is perfect. (347 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to the home page of the The Northern Ireland Executive. The Northern Ireland Executive is part of the Northern Ireland Executive.
The length of the meta description is perfect. (856 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.northernireland.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWelcome to the home page of the The Northern Ireland Executive. The Northern Ireland Executive is part of the Northern Ireland Executive.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
theme-color#ffffff
langen
og:site_nameThe Northern Ireland Executive
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: The NI Executive is made up of the First Minister, deputy First Minist...
The average number of words per sentence of 25.29 words is high.
This page contains 740 words. That's ok.
27.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...lic/2025-05/WF2MG_6769.JPG?itok=QDlmeQJFPhotograph of Minister Nesbitt with Hillsborough PlayersMinister Nesbitt and Hillsborough Players
...Minister Long Sept 24.jpeg?itok=92r_3zQAJustice MinisterJustice Minister
..._x1/public/2025-05/MOU.JPG?itok=GI7p5ZStPhotograph of Minister Nesbitt and Minister Alan Dillon signing the MOU with Professor Cathy Harrison; Professor John R Scott; Dr Tanya Mulcahy and HIHI; Professor Mike ScottPhotograph of Minister Nesbitt and Minister Alan Dillon signing the MOU
...get_graphic_brief_case.png?itok=RNnq7Cv0Programme for Government icon
...dget_graphic_dept_logo.png?itok=CVYsrgAoBudget icon

Page structure

H1 heading
(Critically important)
Welcome to The Northern Ireland Executive
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
There are 34 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to The Northern Ireland Executive
H2 Main navigation
H2 Translation help
H2 Featured
H2 Latest news
H2 Follow us
H2 Our responsibilities
H2 Your Executive
H2 The work of the Executive
H2 Executive documents
H2 History and tour
H2 Featured topics
H2 Our documents
H2 About us
H2 Contact us
H2 Department footer links
H3 Select a language
H3 Health service needs us all to play our part
H3 Long launches consultation on sentence reduction for guilty pleas
H3 Ministers welcome cross-border collaboration on innovation in healthcare and medicines optimisation
H3 Budget
H3 Programme for Government
H3 Latest publications
H3 Latest consultations
H4 New dwelling statistics detailed reports
H4 Skills for Life and Work statistics August 2022 to January 2025
H4 Northern Ireland health and social care (HSC) active recruitment statistics March 2025
H4 Non-Sector: Category A (10 metre and under) (Licence Type 9199)
H4 Northern Ireland House Price Index - sales volumes Quarter 1 2012 to date
H4 Proposed traffic calming scheme, St Lurach's Road, Maghera
H4 Consultation broadcasting in courts
H4 Draft Victims and Witnesses of Crime Strategy 2025 – 2030
H4 Sentence Reduction for Guilty Pleas
H4 Consultation on Department for Communities Budget 2025-26 allocations
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
The number of internal links is ok.
Every linktext is unique.
There are too many external links (42) on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/Home
/topicsTopics
/publicationsPublications
/consultationsConsultations
/contactContact
/translations?urlTranslate this page
https://translate.google.com/t...External Subdomain Arabic — عربي
https://translate.google.com/t...External Subdomain Chinese (Simplified) — 中文简体
https://translate.google.com/t...External Subdomain Chinese (Traditional) — 中文繁體
https://translate.google.com/t...External Subdomain Dutch — Nederlands
https://translate.google.com/t...External Subdomain Filipino — Filipino
https://translate.google.com/t...External Subdomain French — Français
https://translate.google.com/t...External Subdomain German — Deutsch
https://translate.google.com/t...External Subdomain Hungarian — Magyar
https://translate.google.com/t...External Subdomain Irish — Gaeilge
https://translate.google.com/t...External Subdomain Italian — Italiano
https://translate.google.com/t...External Subdomain Latvian — Latviešu
https://translate.google.com/t...External Subdomain Lithuanian — Lietuvių kalba
https://translate.google.com/t...External Subdomain Polish — Polski
https://translate.google.com/t...External Subdomain Portuguese — Português
https://translate.google.com/t...External Subdomain Romanian — Română
https://translate.google.com/t...External Subdomain Russian — Русский
https://translate.google.com/t...External Subdomain Slovak — Slovenčina
https://translate.google.com/t...External Subdomain Spanish — Español
https://translate.google.com/t...External Subdomain Ukrainian — Українська
https://www.health-ni.gov.uk/n...External Subdomain Health service needs us all to play our part 18 May 2025 Department for Health Health Minister Mike Nesbitt is asking the population of Northern Ireland to h...
IMG-ALT Photograph of Minister Nesbitt with Hillsborough Players
https://www.justice-ni.gov.uk/...External Subdomain Long launches consultation on sentence reduction for guilty pleas 16 May 2025 Department of Justice Views are being sought on a range of issues relating to s...
IMG-ALT Justice Minister
https://www.health-ni.gov.uk/n...External Subdomain Ministers welcome cross-border collaboration on innovation in healthcare and medicines optimisation 16 May 2025 Department for Health Ministers welcome cross...
IMG-ALT Photograph of Minister Nesbitt and Minister Alan Dillon signing the MOU with Professor Cathy Harrison; Professor John R Scott; Dr Tanya Mulcahy and HIHI; Pro...
/press-releasesMore news...
https://www.communities-ni.gov...External Subdomain Communities minister calls for full reinstatement of Winter Fuel Payment Department for Communities
https://www.justice-ni.gov.uk/...External Subdomain Long seeks views on draft strategy aiming to support victims and witnesses Department of Justice
https://www.health-ni.gov.uk/n...External Subdomain NI to get its first Obesity Management Service Department for Health
https://www.health-ni.gov.uk/n...External Subdomain Northern Ireland Health and Social Care Active Recruitment Statistics & Northern Ireland Health and Social Care Quarterly Workforce Statistics 31 March 2025 ...
https://www.education-ni.gov.u...External Subdomain Local schools are recognised for exceptional pastoral care Department for Education
https://www.health-ni.gov.uk/n...External Subdomain Raw Disease Prevalence in Northern Ireland - 2024/25 Department for Health
https://www.infrastructure-ni....External Subdomain DfI launches advertisement to warn of danger around buses Department for Infrastructure
https://x.com/niexecutiveExternal X
https://www.facebook.com/niexe...External Subdomain Facebook
/topics/your-executiveYour Executive The NI Executive is made up of the First Minister, deputy First Minister, and eight departmental Ministers.
/topics/work-executiveThe work of the Executive This section covers the work of the Northern Ireland Executive, which includes the Programme for Government, Budget and Economic St...
/topics/executive-documentsExecutive documents This section contains Executive publications and statements
/topics/history-and-tourHistory and tour Stormont Castle is home to the Northern Ireland Executive and the Office of the First Minister and deputy First Minister. While it is notabl...
/topics/budgetFind out more about The Budget
/articles/programme-government...Find out more about the PfG
/publications/new-dwelling-sta...New dwelling statistics detailed reports Department of Finance Published 21 May 2025
/publications/skills-life-and-...Skills for Life and Work statistics August 2022 to January 2025 Department for the Economy Published 21 May 2025
/publications/northern-ireland...Northern Ireland health and social care (HSC) active recruitment statistics March 2025 Department for Health Published 21 May 2025
/publications/non-sector-categ...Non-Sector: Category A (10 metre and under) (Licence Type 9199) Department of Agriculture, Environment and Rural Affairs Published 21 May 2025
/publications/northern-ireland...Northern Ireland House Price Index - sales volumes Quarter 1 2012 to date Department of Finance Published 21 May 2025
/publicationsSee all publications
/consultations/proposed-traffi...Proposed traffic calming scheme, St Lurach's Road, Maghera Department for Infrastructure Closes 23 June 2025
/consultations/consultation-br...Consultation broadcasting in courts Department of Justice Closes 16 July 2025
/consultations/draft-victims-a...Draft Victims and Witnesses of Crime Strategy 2025 – 2030 Department of Justice Closes 27 July 2025
/consultations/sentence-reduct...Sentence Reduction for Guilty Pleas Department of Justice Closes 11 July 2025
/consultations/consultation-de...Consultation on Department for Communities Budget 2025-26 allocations Department for Communities Closes 07 August 2025
/consultationsSee all consultations
/node/152482Read more about the NI Executive
http://www.nidirect.gov.uk/Cor...External Subdomain www.nidirect.gov.uk/coronavirus
A-TITLE external link opens in a new window / tab
/forms/feedbackfeedback form
/contactSee all contacts
/articles/crown-copyrightCrown copyright
/terms-and-conditionsTerms and Conditions
/articles/your-privacyPrivacy
/articles/cookiesCookies
/articles/accessibility-statem...Accessibility
/The Northern Ireland Executive
https://www.executiveoffice-ni...External Subdomain The Executive Office
https://www.daera-ni.gov.uk/External Subdomain Department of Agriculture, Environment and Rural Affairs
https://www.communities-ni.gov...External Subdomain Department for Communities
https://www.education-ni.gov.uk/External Subdomain Department for Education
https://www.economy-ni.gov.uk/External Subdomain Department for the Economy
https://www.finance-ni.gov.uk/External Subdomain Department of Finance
https://www.infrastructure-ni....External Subdomain Department for Infrastructure
https://www.health-ni.gov.uk/External Subdomain Department for Health
https://www.justice-ni.gov.uk/External Subdomain Department of Justice
https://nidirect.gov.uk/External nidirect.gov.uk — the official government website for Northern Ireland citizens

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.northernireland.gov.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is slow (1.16 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (45 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
last-modifiedWed, 21 May 2025 15:50:33 GMT
content-languageen
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expiresSun, 19 Nov 1978 05:00:00 GMT
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etag"1747842633"
traceresponse00-1841959d41491f9c837ef3e7ba443525-2938ca8e50689463-01
accept-rangesbytes
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x-cacheMISS, MISS, MISS
x-cache-hits0, 0, 0
varyCookie
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
strict-transport-securitymax-age=31557600
content-length46044
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 656 referring domains.
This page has 2,043 backlinks.
This page has backlinks from 247 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
# NICS custom
# Files
Disallow: /*.pdf
Disallow: /*.doc
Disallow: /*.docx
Disallow: /*.xls
Disallow: /*.xlsx
Disallow: /*.xlsm
Disallow: /*.ppt
Disallow: /*.pptx
Disallow: /*.odt
Disallow: /*.ods
Disallow: /*.odp
Disallow: /*.dot
Disallow: /*.zip
# Paths (no clean URLs)
Disallow: /consultations?*
Disallow: /news?*
Disallow: /press-releases?*
Disallow: /publications?*
Allow: /consultations?page=*
Allow: /news?page=*
Allow: /press-releases?page=*
Allow: /publications?page=*
# Paths (clean URLs)
Disallow: /consultations/type/
Disallow: /consultations/topic/
Disallow: /consultations/date/
Disallow: /news/type/
Disallow: /news/topic/
Disallow: /news/date/
Disallow: /news/feed/
Disallow: /press-releases/type/
Disallow: /press-releases/topic/
Disallow: /press-releases/date/
Disallow: /publications/type/
Disallow: /publications/topic/
Disallow: /publications/date/
# TODO add sitemaps

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Search preview

www.northernireland.gov.uk
Home | The Northern Ireland Executive
Welcome to the home page of the The Northern Ireland Executive. The Northern Ireland Executive is part of the Northern Ireland Executive.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Northern89%Check
Ireland89%Check
Northern Ireland89%Check
Northern Ireland Executive85%Check
Executive77%Check
Northern Ireland Health73%Check
NI Executive68%Check
Welcome66%Check
Executive Office58%Check
gov54%Check
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