Tourismireland.com - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
38% 
Page structure
70% 
Link structure
90% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
68.40 kB
Words
440
Media files
13
Number of links
58 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home
The title contains the word Home! More content should be covered in the title.
The page title is too short. (52 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
Discover more about what Tourism Ireland does and its marketing activity.
The length of the meta description is perfect. (453 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.tourismireland.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
msapplication-TileImage/ResourcePackages/TourismIreland/Theme/css/favicon/mstile-150x150.png
GeneratorSitefinity 14.4.8146.0 DX
descriptionDiscover more about what Tourism Ireland does and its marketing activity.
langen
twitter:cardsummary_large_image
twitter:titleHome
twitter:descriptionDiscover more about what Tourism Ireland does and its marketing activity.
twitter:imagehttps://www.tourismireland.com/ResourcePackages/TourismIreland/assets/dist/css/imgs/twitter-placeholder.png
twitter:urlhttps://www.tourismireland.com/home
og:titleHome
og:descriptionDiscover more about what Tourism Ireland does and its marketing activity.
og:typewebsite
og:urlhttps://www.tourismireland.com/home
og:site_nameIsland Of Ireland
og:imagehttps://www.tourismireland.com/ResourcePackages/TourismIreland/assets/dist/css/imgs/twitter-placeholder.png
charsetutf-8

Automatically check tourismireland.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
There are only 440 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 151 words is high.
21.8% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No viewpoint tag is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...t-album/print-logo.jpg?sfvrsn=606bb3a3_1No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64there is more content below
...onnemara-co-galway.jpg?sfvrsn=56703568_1No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Golf Ireland
data:[...] Base64Golf Ireland people in exhibition
data:[...] Base64Tourism Ireland Exhibition
data:[...] Base64Rock of Cashel, Co Tipperary
...-source/logos/logo.svg?sfvrsn=1891b48d_1logo

Page structure

H1 heading
(Critically important)
Welcome to Tourism Ireland
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to Tourism Ireland
H2 Press Releases
H2 Promote your business overseas
H2 Discover more
H2 Register for Updates
H3 Discover our range of overseas opportunities
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 15 external links on this page.
LinkAttributesAnchor text
https://www.tourismireland.com/Anchor Skip to Content
https://www.tourismireland.com/Tourism Ireland
/about-usAbout Us
/register-for-updatesRegister for Updates
/contact-usContact Us
/careersCareers
https://www.tourismireland.com/Text duplicate Tourism Ireland
/what-we-doWhat We Do
/what-we-doOverview
/what-we-do/agency-roles2Agency Roles
/what-we-do/global-marketing-c...Global Marketing Campaigns
/overseas-marketsOverseas Markets
/overseas-marketsText duplicate Overview
/overseas-markets/australia-an...Australia and New Zealand
/overseas-markets/great-britainGreat Britain
/overseas-markets/global-inboundGlobal Inbound
/overseas-markets/mainland-europeMainland Europe
/overseas-markets/north-americaNorth America
/overseas-markets/rest-of-the-...Rest of the World
/opportunitiesOpportunities
/opportunitiesText duplicate Overview
/opportunities/opportunity-listOpportunity List
/opportunities/overseas-eventsOverseas Events
/opportunities/partnership-pro...Partnership Programmes
/opportunities/publicity-and-m...Publicity and Media Opportunities
/opportunities/advertising-and...Advertising and Marketing
/opportunities/how-we-can-helpHow We Can Help
/news-and-press-releasesNews and Press Releases
/news-and-press-releasesText duplicate Overview
/news-and-press-releases/press...Press Releases
/news-and-press-releases/ezinesEzines
/news-and-press-releases/indus...Industry Events
/news-and-press-releases/updat...Updates to Industry
/research-and-insightsResearch and Insights
/research-and-insightsText duplicate Overview
/research-and-insights/tourism...Tourism Key Facts
/research-and-insights/situati...Situation and Outlook Analysis Reports (SOAR)
/research-and-insights/visitor...Visitor Facts and Figures
/research-and-insights/market-...Market Profiles
/research-and-insights/market-...Market Reviews
/research-and-insights/sentime...Sentiment Tracker Research
/research-and-insights/Oversea...Overseas Marketing Segmentation
/news-and-press-releases/press...Learn more
/opportunities/opportunity-listText duplicate Learn more
/news-and-press-releases/press...Subdomain 04 June 2025 Tourism Ireland launches new ‘Ireland Unrushed’ global campaign Read More
/news-and-press-releases/press...Subdomain 10 June 2025 Renowned Wexford tenor and TV host Michael Londra returns to Ireland to film new season of hit TV show ‘Ireland With Michael’ to highlight our c...
/news-and-press-releases/press...Subdomain 09 June 2025 Tourism Ireland welcomes inaugural BBI Travel charter flight from the Netherlands to Ireland West Airport Knock Tourism Ireland warmly welcomes ...
/news-and-press-releases/press...Subdomain 09 June 2025 Ireland’s world-class golf to the fore at KLM Open in the Netherlands Tourism Ireland – together with Ei Travel Group, Green Golf Ball and The C...
/news-and-press-releases/press...Browse all press releases
/opportunities/opportunity-listText duplicate Learn more
/opportunities/opportunity-listIndustry Opportunities
/research-and-insightsResearch
/overseas-marketsOverseas markets
/register-for-updatesRegister for corporate Tourism Ireland updates
/register-for-updatesRegister for Industry Opportunities alerts
http://www.failteireland.ie/External Subdomain Fáilte Ireland
http://tourismni.com/External Tourism Northern Ireland
http://www.ireland.com/External Subdomain Ireland.com
http://www.discoverireland.ie/External Subdomain discoverireland.ie
http://www.discovernorthernire...External Subdomain discovernorthernireland.com
http://www.itic.ie/External Subdomain Irish Tourist Industry Confederation
http://www.ihf.ie/External Subdomain Irish Hotels Federation
http://www.nihf.co.uk/External Subdomain Northern Ireland Hotels Federation
https://nitourismalliance.com/External Northern Ireland Tourism Alliance
http://www.northsouthministeri...External Subdomain North South Ministerial Council
https://www.economy-ni.gov.uk/External Subdomain Department for the Economy
https://www.gov.ie/en/organisa...External Subdomain Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media
https://www.linkedin.com/compa...New window External Subdomain Linkedin link
https://twitter.com/TourismIre...New window External Twiiter link
https://www.youtube.com/channe...New window External Subdomain Youtube link
/legalLegal
/cookie-policyCookie Policy
/privacy-policyPrivacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.tourismireland.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.19 seconds.
The file size of the HTML document is fine (68 kB).

HTTP Response Header

NameValue
dateSat, 14 Jun 2025 06:47:42 GMT
content-typetext/html; charset=utf-8
content-length20458
access-control-expose-headersRequest-Context
cache-controlno-cache
content-encodinggzip
expires-1
pragmano-cache
set-cookie134 Characters
varyAccept-Encoding
strict-transport-securitymax-age=31536000; IncludeSubDomains
content-security-policydefault-src 'self'; script-src *.googleapis.com *.gstatic.com www.google.com apis.google.com connect.facebook.net ajax.aspnetcdn.com https://www.youtube.com platform.twitter.com https://syndication.twitter.com/ https://s.ytimg.com https://publish.twitter.com *.twimg.com platform.linkedin.com http://platform.stumbleupon.com/1/widgets.js *.google-analytics.com https://dec.azureedge.net/ munchkin.marketo.net *.eloqua.com js.hs-scripts.com js.hs-analytics.net *.en25.com unpkg.com/@frontify/ *.cloudinary.com *.cookielaw.org browser-update.org *.addthis.com *.moatads.com *.addthisedge.com *.cookiepro.com *.onetrust.com static.addtoany.com *.matomo.cloud *.soundcloud.com 'self' https://cdn.insight.sitefinity.com https://dec.azureedge.net web-chat.nativechat.com cdn.ampproject.org 'unsafe-inline' 'unsafe-eval'; style-src *.googleapis.com *.gstatic.com netdna.bootstrapcdn.com kendo.cdn.telerik.com www.google.com platform.twitter.com/css/ *.twimg.com *.cookiepro.com *.onetrust.com 'self' https://cdn.insight.sitefinity.com https://dec.azureedge.net web-chat.nativechat.com 'unsafe-inline'; img-src *.gstatic.com *.googleapis.com platform.tumblr.com web.facebook.com www.facebook.com www.redditstatic.com www.linkedin.com i.ytimg.com https://syndication.twitter.com https://static.licdn.com/scds/common/u/images/apps/connect/sprites/sprite_connect_v14.png pbs.twimg.com platform.twitter.com/css/ *.twimg.com data: blob: *.google-analytics.com https://*.insight.sitefinity.com https://*.dec.sitefinity.com *.eloqua.com track.hubspot.com *.frontify.com *.cloudinary.com *.youtube.com *.cookiepro.com *.onetrust.com *.tourismireland.com http://preprodassets.tourismireland.com https://placehold.co 'self' https://cdn.insight.sitefinity.com https://dec.azureedge.net web-chat.nativechat.com; font-src 'self' fonts.gstatic.com kendo.cdn.telerik.com netdna.bootstrapcdn.com data:; frame-src https://tourismireland.microsoftcrmportals.com *.youtube-nocookie.com *.candidatemanager.net *.youtube.com/ *.soundcloud.com 'self' web-chat.nativechat.com; connect-src data: accounts.google.com *.gstatic.com *.cookielaw.org *.mktoresp.com *.google-analytics.com *.frontify.com *.cloudinary.com *.addthis.com *.cookiepro.com *.onetrust.com https://stats.addtoany.com/ *.matomo.cloud 'self' https://*.insight.sitefinity.com https://*.dec.sitefinity.com; media-src 'self' data: blob: *.frontify.com *.cloudinary.com; child-src https://platform.twitter.com/ https://syndication.twitter.com/ https://www.youtube.com/ https://www.youtube-nocookie.com https://player.vimeo.com/ https://w.soundcloud.com/ apis.google.com accounts.google.com staticxx.facebook.com www.facebook.com web.facebook.com badge.stumbleupon.com https://tourismireland.microsoftcrmportals.com *.frontify.com cloudinary.com *.cloudinary.com *.addthis.com https://r-graph-gallery.com/ https://www.candidatemanager.net https://static.addtoany.com/ *.powerappsportals.com 'self' web-chat.nativechat.com
referrer-policyno-referrer-when-downgrade
request-contextappId=cid-v1:1a8bb629-4fed-4b50-b24e-2dc69b4a1e75
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 743 referring domains.
This page has 69,676 backlinks.
This page has backlinks from 578 different ip addresses.

Search preview

www.tourismireland.com
Home
Discover more about what Tourism Ireland does and its marketing activity.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Ireland77%Check
Tourism77%Check
Tourism Ireland77%Check
2025 Tourism Ireland63%Check
Northern Ireland56%Check
Ireland Hotels56%Check
Tourism Alliance56%Check
Discover54%Check
Welcome52%Check
Marketing46%Check

Automatically check tourismireland.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions