Nhsemployers.org - SEO Checker

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Overview of the SEO Check
Meta information
88% 
Page quality
94% 
Page structure
79% 
Link structure
51% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.14 s
File size
122.20 kB
Words
908
Media files
21
Number of links
116 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
NHS Employers
The page title is too short. (143 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Outcomes and next steps following DHSC's response to the consultation on regulation of NHS managers.
The length of the meta description is perfect. (647 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nhsemployers.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionOutcomes and next steps following DHSC's response to the consultation on regulation of NHS managers.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#ffffff
msapplication-TileImage/ms-icon-144x144.png
msapplication-config/themes/custom/nhse/assets/favicon/browserconfig.xml
theme-color#1e1e46
langen
twitter:cardsummary_large_image
twitter:descriptionOutcomes and next steps following DHSC's response to the consultation on regulation of NHS managers.
twitter:titleNHS Employers
twitter:imagehttps://www.nhsemployers.org/sites/default/files/styles/og_image/public/2024-10/Office-conversation-banner.jpg?itok=XWCB59ei
og:site_nameNHS Employers
og:urlhttps://www.nhsemployers.org/
og:titleNHS Employers
og:descriptionOutcomes and next steps following DHSC's response to the consultation on regulation of NHS managers.
og:image:urlhttps://www.nhsemployers.org//assets/img/default-social-share.png
og:image:width1200
og:image:height473
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 908 words. That's ok.
26.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...speaker-arm.jpg?h=2e5cdddf&itok=ZCkjgrbXClose up of an arm of a presenter at a conference.
...ound-2-01_3.png?h=40f406bb&itok=si-zEPPuAbstract shapes for the forward planner banner.
...rse-smiling.jpg?h=2e5cdddf&itok=nG0AoG6vA nurse on a ward, smiling.
...mepage-hero.png?h=5fbaf1f6&itok=NjN3ufAfGraphic for the NHS terms and conditions of service resource hub with an icon representing each of the six sections.
...tion-banner.jpg?h=5fbaf1f6&itok=FkD8TxggTwo people having a work conversation.
...in-corridor.jpg?h=56d0ca2e&itok=oULKCcm-A diverse group of healthcare staff walking along a hospital corridor.
...set-shelves.jpg?h=dd1b06b1&itok=eOgG7uhRHomeworker wearing headset
...ternational.jpg?h=cac311d4&itok=clE9Id5sArrivals airport international travel
...description.png?h=c74750f6&itok=b-gRL-u7South Asian Heritage Month, 18 July - 17 August
...-group-logo.png?h=dd1b06b1&itok=9pSjnMvxNHS Staff Council - Evaluation Group logo
...-with-child.jpg?h=dd1b06b1&itok=yAe8nhdUA mother working from home with her child on her knee.
... a computer.png?h=dd1b06b1&itok=M2aNJz21two women on a computer.png
...-corridor-1.jpg?h=84071268&itok=BeXnabTmA hospital corridor.
...hen-meeting.jpg?h=56d0ca2e&itok=UkyJxm09A home worker on a video call.
...reen-banner.jpg?h=5fbaf1f6&itok=FrTX8QejSurgeons discussing while looking at a screen
...at-computer.png?h=dd1b06b1&itok=ZGyWwRoBOffice worker looking at computer
...g-a-meeting.jpg?h=56d0ca2e&itok=rH1OP6zzA seminar leader presenting to delegates.
...with-screen.jpg?h=dd1b06b1&itok=XifI-FRyMedical staff meeting, with screen
...mos-meeting.jpg?h=9c288598&itok=F52QU8m1Memos meeting
...ard-patient.jpg?h=dd1b06b1&itok=oXshkz7RDoctor-stethoscope-nurse-clipboard-patient.jpg
...iform-badge.jpg?h=56d0ca2e&itok=RTNSI6RuA close up of the British Army uniform, with a UK flag sewn on.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Popular right now
H2 Latest news
H2 Upcoming events
H2 Be the first to know
H2 Latest case studies
H3 New regulation for NHS managers: outcome and next steps
H3 Supporting the wellbeing needs of NHS staff
H3 Job evaluation: what line managers need to know
H3 Impacts of the changes to the UK immigration policy
H3 Supporting South Asian Heritage Month 2025
H3 Archived job profiles for health visiting roles
H3 Government call for evidence on parental leave and pay
H3 DBS regional workshops for employers in the NHS
H3 Fuller Inquiry phase two report published
H3 NHS workforce supply in a new era: opportunities and challenges
H3 SAS Week 2025
H3 Stage 4 job evaluation refresher training
H3 Guardians of Safe Working Hours Conference 2025
H3 Developing feedback loops to sustain staff engagement
H3 Designing reward packages collaboratively with staff
H3 A collaborative approach to improving international colleague retention
H3 Recognising Reservists' unique skills and ensuring they can thrive
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nhsemployers.org/Anchor Skip to main content
https://www.nhsemployers.org/A-TITLE Go back to the homepage
https://www.nhsemployers.org/jobsCareers
/our-communicationsOur communications
/searchSearch
A-TITLE Search all content
/topicsTopics
/topics/pay-pensions-and-rewardPay, pensions and reward
/topics/pay-pensions-and-rewar...Doctors and dentists in training
/consultantsSubdomain Consultants
/topics/pay-pensions-and-rewar...Employee value proposition (EVP)
/topics/pay-pensions-and-rewar...Job evaluation
/industrialactionIndustrial action support and guidance
/topics/pay-pensions-and-rewar...Medical and dental pay and contracts
/MedicalStaffingHubMedical staffing information hub
/topics/pay-pensions-and-rewar...NHS terms and conditions of service
/NHSStaffCouncilNHS Staff Council
/pay-education-hub-journey-pay...Subdomain Pay education hub: the journey of pay in the NHS
/pensionsPensions
/topics/pay-pensions-and-rewar...Reward
https://www.nhsemployers.org/sasSubdomain Specialty and specialist doctors (SAS)
/specialist-gradeSpecialist grade information and resources
/recruitmentRecruitment and workforce supply
/recruitment/education-and-tra...Education and training
/recruitment/employment-standa...Employment standards and regulation
/recruitment/international-rec...International recruitment
/recruitment/step-healthStep into Health
/recruitment/widening-particip...Widening participation
/staff-experienceStaff experience
/staff-experience/supporting-s...Cost of living and good employment
/staff-experience/flexible-wor...Flexible working
/health-and-wellbeingSubdomain Health and wellbeing
/topics/staff-experience-cultu...Subdomain Retention
/staff-engagement-and-nhs-staf...Subdomain Staff engagement
/Armed-ForcesSupporting armed forces reservists
/culture-and-changeCulture and change
https://www.nhsemployers.org/EDIEquality, diversity and inclusion
/culture-and-change/do-odDo OD
/culture-and-change/system-and...System and integration
/networksNetworks
/networksProgramme networks
/networks/supporting-armed-for...Armed forces reservists community connect
/partnersDiversity in Health and Care Partners Programme
/networks/do-od-networkDo OD Network
/networks/education-and-traini...Education and training network
/programme-networks/health-and...Health and wellbeing network
/networks/icb-chief-people-off...ICB Chief People Officer Peer Network
/networks/international-recrui...International recruitment network
/networks/medical-and-dental-w...Medical and dental workforce networks
/networks/nhs-job-evaluation-c...NHS Job Evaluation Community of Practice (CoP)
/networks/reward-and-recogniti...Reward and recognition network
/networks/step-health-networkStep into health network
/networks/widening-participati...Widening participation network
/networksKey employer networks
/networks/nhs-employers-and-ca...Capsticks legal partners
/partnersSubdomain Diversity in health and care partners programme
/networks/national-engagement-...National engagement service
/networks/nhs-staff-councilSubdomain NHS staff council
/networks/recruitment-exchange...Recruitment exchange network
https://www.socialpartnershipf...External Subdomain Social partnership forum
/networks/nhs-terms-and-condit...TCS network
/networksNetworks and engagement
IMG-ALT Close up of an arm of a presenter at a conference.
/resourcesResources
/resourcesSubdomain Content type
/search?type[article]=articleArticle
/resources?type[chapterised_pu...Briefing
/case-studiesCase study
/resources?type[document]=docu...Guidance
/resources?type[chapterised_pu...Subdomain Handbook
/resources?type[toolkit]=toolkitSubdomain Toolkit
/forward-plannerForward planner
IMG-ALT Abstract shapes for the forward planner banner.
/publications/tchandbookNHS Terms and Conditions of Service Handbook
IMG-ALT A nurse on a ward, smiling.
/news/nhs-terms-and-conditions...NHS terms and conditions of service resource hub
IMG-ALT Graphic for the NHS terms and conditions of service resource hub with an icon representing each of the six sections.
/case-studiesCase studies
/news-blogsNews & blogs
/eventsEvents
/about-usAbout us
/our-communicationsText duplicate Our communications
/our-communications/our-bulletinsOur bulletins
/our-communications/our-social...Our social media channels
/our-communications/media-enqu...Media enquiries
/about-us/our-peopleOur people
/about-us/our-people/our-workf...Our workforce policy board
/about-us/our-valuesOur values
https://www.nhsemployers.org/jobsWork for us
/jobs/employee-benefitsEmployee benefits
/jobs/be-yourself-whoever-you-areDiversity and inclusion
/jobs/job-application-privacy-...Job application privacy notice
https://www.nhsemployers.org/jobsText duplicate Careers
/our-communicationsText duplicate Our communications
/articles/new-regulation-nhs-m...Find out more
/articles/supporting-wellbeing...Article Supporting the wellbeing needs of NHS staff This guidance supports NHS health and wellbeing leads to prioritise and fulfil the wellbeing needs of sta...
IMG-ALT A diverse group of healthcare staff walking along a hospital corridor.
A-TITLE Supporting the wellbeing needs of NHS staff
/articles/job-evaluation-what-...Video Job evaluation: what line managers need to know This webinar provides a practical overview of the NHS Job Evaluation Scheme and the key responsibilitie...
IMG-ALT Homeworker wearing headset
A-TITLE Job evaluation: what line managers need to know
/articles/impacts-changes-uk-i...Article Impacts of the changes to the UK immigration policy Learn more about changes to UK immigration policy for those on a Health and Care Visa or Skilled ...
IMG-ALT Arrivals airport international travel
A-TITLE Impacts of the changes to the UK immigration policy
/articles/supporting-south-asi...Article Supporting South Asian Heritage Month 2025 South Asian Heritage Month takes place from 18 July - 17 August and celebrates South Asian history, cultur...
IMG-ALT South Asian Heritage Month, 18 July - 17 August
A-TITLE Supporting South Asian Heritage Month 2025
/resourcesView more resources
/news/archived-job-profiles-he...News Archived job profiles for health visiting roles Statement from the Job Evaluation Group (JEG) about archiving the national job matching profiles for hea...
IMG-ALT NHS Staff Council - Evaluation Group logo
A-TITLE Archived job profiles for health visiting roles
/news/government-call-evidence...News Government call for evidence on parental leave and pay Details of the call for evidence and how you can have your say on parental leave and pay. 28 July...
IMG-ALT A mother working from home with her child on her knee.
A-TITLE Government call for evidence on parental leave and pay
/news/dbs-regional-workshops-e...News DBS regional workshops for employers in the NHS Find out more about the Disclosure and Barring Service’s virtual workshops. 24 July 2025
IMG-ALT two women on a computer.png
A-TITLE DBS regional workshops for employers in the NHS
/news/fuller-inquiry-phase-two...News Fuller Inquiry phase two report published Learn more about the latest details of the independent inquiry into the issues raised by the David Fuller case...
IMG-ALT A hospital corridor.
A-TITLE Fuller Inquiry phase two report published
/news-blogsRead more news
/events/nhs-workforce-supply-n...Conference NHS workforce supply in a new era: opportunities and challenges Join us on 24 September to explore the future of NHS workforce planning, policy an...
IMG-ALT A home worker on a video call.
A-TITLE NHS workforce supply in a new era: opportunities and challenges
/events/sas-week-2025Conference SAS Week 2025 Save the date in your diaries for this year's #SASWeek25 which takes place from 6-10 October. 6 October 2025 - 10 October 2025 GMT
IMG-ALT Surgeons discussing while looking at a screen
A-TITLE SAS Week 2025
/events/stage-4-job-evaluation...Webinar Stage 4 job evaluation refresher training This training programme is designed for participants who have completed their job evaluation (JE) training ...
IMG-ALT Office worker looking at computer
A-TITLE Stage 4 job evaluation refresher training
/events/guardians-safe-working...Conference Guardians of Safe Working Hours Conference 2025 Our annual national guardians of safe working hours virtual conference. 5 November 2025 09:00 - 16...
IMG-ALT A seminar leader presenting to delegates.
A-TITLE Guardians of Safe Working Hours Conference 2025
/eventsView all events
/our-communications/our-bulletinsSign up now
/case-studies/developing-feedb...Case Study Developing feedback loops to sustain staff engagement Learn how the North East Ambulance Service has made sustained improvements in staff engageme...
IMG-ALT Medical staff meeting, with screen
A-TITLE Developing feedback loops to sustain staff engagement
/case-studies/designing-reward...Case Study Designing reward packages collaboratively with staff This resource provides insights into the strategies organisations use to enable staff partici...
IMG-ALT Memos meeting
A-TITLE Designing reward packages collaboratively with staff
/case-studies/collaborative-ap...Case Study A collaborative approach to improving international colleague retention Somerset NHS Foundation Trust has taken steps to improve the retention of ...
IMG-ALT Doctor-stethoscope-nurse-clipboard-patient.jpg
A-TITLE A collaborative approach to improving international colleague retention
/case-studies/recognising-rese...Case Study Recognising Reservists' unique skills and ensuring they can thrive Oxleas NHS Foundation Trust actively supports reservists in its workforce recog...
IMG-ALT A close up of the British Army uniform, with a UK flag sewn on.
A-TITLE Recognising Reservists' unique skills and ensuring they can thrive
/case-studiesView all case studies
/contact-usContact us
/privacyPrivacy
/cookie-policyCookie policy
/accessibilityAccessibility
/our-communications/our-bulletinsSubdomain Text duplicate Our bulletins
https://twitter.com/nhsemployersExternal No Text
https://www.linkedin.com/showc...External Subdomain No Text
https://www.youtube.com/user/N...External Subdomain No Text
https://www.nhsemployers.org/rssNo Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nhsemployers.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.14 seconds.
The file size of the HTML document is fine (122 kB).

HTTP Response Header

NameValue
cache-controlmust-revalidate, no-cache, private
content-encodinggzip
content-languageen
content-typetext/html; charset=UTF-8
expiresSun, 19 Nov 1978 05:00:00 GMT
servernginx
strict-transport-securitymax-age=31622400; includeSubDomains; preload
x-content-type-optionsnosniff
x-drupal-cacheHIT
x-drupal-dynamic-cacheUNCACHEABLE (poor cacheability)
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe3fe4-c-586965dff9-j58z4
x-styx-req-idfcaedd85-6e1a-11f0-8c65-5ac96d97197b
dateThu, 31 Jul 2025 14:31:03 GMT
x-served-bycache-ams2100102-AMS, cache-fra-eddf8230096-FRA
x-cacheMISS, MISS
x-cache-hits0, 0
x-timerS1753972264.585914,VS0,VE44
varyAccept-Encoding, Cookie, Cookie
age0
accept-rangesbytes
via1.1 varnish, 1.1 varnish
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 128 referring domains.
This page has 348 backlinks.
This page has backlinks from 123 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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www.nhsemployers.org
NHS Employers
Outcomes and next steps following DHSC's response to the consultation on regulation of NHS managers.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NHS81%Check
NHS Employers73%Check
regulation NHS67%Check
NHS Staff64%Check
employers62%Check
NHS terms61%Check
NHS workforce61%Check
NHS Confederation59%Check
NHS Staff Council58%Check
NHS Job Evaluation57%Check
Show more keywords and terms

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