Nhm.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
65% 
Page structure
58% 
Link structure
58% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.33 s
File size
251.40 kB
Words
874
Media files
17
Number of links
130 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Natural History Museum
The length of the page title is perfect. (286 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Book tickets. Explore our galleries, science, news, videos and amazing images. South Kensington Tube. London, UK.
The length of the meta description is perfect. (720 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nhm.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
robotsindex,follow
descriptionBook tickets. Explore our galleries, science, news, videos and amazing images. South Kensington Tube. London, UK.
next-head-count12
cq:pagemodel_routerdisabled
langen
og:titleHome | Natural History Museum
og:descriptionBook tickets. Explore our galleries, science, news, videos and amazing images. South Kensington Tube. London, UK.
og:urlhttps://www.nhm.ac.uk/
og:imageEmpty
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
These Typos were found:
  • diferent => different
There are 2 text duplicates on this page:
  • Duplicate: Telling the incredible stories of life on our planet through powerful ...
This page contains 874 words. That's ok.
31.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 13.61 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ibitions/space/Space-exhibition-tile.jpgA graphic showing 5 diferent planetary bodies against a blue background dotted with stars and galaxies
...the-gardens/Fern-the-Diplodocus-tile.jpgNo alt attribute provided
...ons-of-nature/Visions_of_Nature_tile.jpgA generated image showing a family in Hintze Hall wearing headsets. To their right we can see a pod of beluga whales swimming through the hall towards them.
...ur-story-david-attenborough/sda-hero.jpgA photograph of Sir David Attenborough seated amongst projections of gorillas in a jungle.
...ooms/anning-rooms-cabinet-full-width.jpgA photograph of a person seated on the staircase in the Anning Rooms. In front of the staircase is a large glass display case full of museum specimens.
...ungblut-sampling-biofilms-full-width.jpgNo alt attribute provided
...ooms/anning-rooms-cabinet-full-width.jpgA photograph of a person seated on the staircase in the Anning Rooms. In front of the staircase is a large glass display case full of museum specimens.
...t-tests/Museum-Highlights-Tour-small.jpgNo alt attribute provided
...art/animal-antics-kids-pose-one-half.jpgNo alt attribute provided
...tar-solar-system-image-full-width-pr.jpgNo alt attribute provided
...emnodontosaurus-skull-full-width-nhm.jpgNo alt attribute provided
...er/colugos/colugo-on-tree-full-width.jpgNo alt attribute provided
...utdoor-model-full-width-shutterstock.jpgNo alt attribute provided
...ur-story-david-attenborough/sda-tile.jpgSir David Attenborough sits in front of screens showing clips from the experience, chimpanzees can be seen in a forest setting
...look-60-stoat-jose-manuel-full-width.jpgNo alt attribute provided
...the-gardens/Fern-the-Diplodocus-tile.jpgNo alt attribute provided
...ons-William-Fortescue-Tiles-1000x600.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Natural History Museum homepage
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 46 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Natural History Museum homepage
H2 Space: Could Life Exist Beyond Earth?
H2 Visit our Gardens
H2 Visions of Nature
H2 Our Story with David Attenborough
H2 Become a member
H2 Discover our science
H2 Become a member Duplicate text
H2 Looking for something to do?
H2 Outdoor activities for kids
H2 Discover: our online magazine about the natural world
H2 Don’t miss a thing
H2 Our Story with David Attenborough Duplicate text
H2 Wildlife Photographer of the Year
H2 The Natural History Museum
H2 The Natural History Museum at Tring
H2 Visit
H2 Visit Duplicate text
H2 Discover
H2 Discover Duplicate text
H2 For schools
H2 For schools Duplicate text
H2 Careers
H2 Careers Duplicate text
H2 Join and support
H2 Join and support Duplicate text
H2 Take part
H2 Take part Duplicate text
H2 About us
H2 About us Duplicate text
H2 Online shop
H2 Online shop Duplicate text
H2 Our science
H2 Our science Duplicate text
H2 Business services
H2 Business services Duplicate text
H2 Legal
H2 Legal Duplicate text
H2 Accept cookies?
H3 Earliest moments of planet formation seen for the first time
H3 Giant ichthyosaurs evolved stealthy flippers to sneak up on prey
H3 Colugos: Expert gliders of the forest
H3 The first dinosaurs might have been bigger than expected
H3 Follow us on social media
H3 Wildlife Photographer of the Year Duplicate text
H3 Say hello to Fern
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nhm.ac.uk/Skip to content
https://www.nhm.ac.uk/Subdomain No Text
/support-us/membership.htmlSubdomain Membership
/support-us/make-a-donation.htmlSubdomain Donate
https://www.nhm.ac.uk/visit.htmlSubdomain Visit
/discover.htmlSubdomain Discover
/take-part.htmlSubdomain Take part
/support-us.htmlSubdomain Join and support
https://www.nhmshop.co.uk/External Subdomain Shop
/schools.htmlSubdomain Schools
/our-science.htmlSubdomain Our science
https://www.nhm.ac.uk/Subdomain No Text
https://www.nhmshop.co.uk/External Subdomain Text duplicate Shop
/schools.htmlSubdomain Text duplicate Schools
/our-science.htmlSubdomain Text duplicate Our science
/support-us/membership.htmlSubdomain Text duplicate Membership
/support-us/make-a-donation.htmlSubdomain Text duplicate Donate
/support-us/membership.htmlSubdomain Text duplicate Membership
/support-us/make-a-donation.htmlSubdomain Text duplicate Donate
/discover.htmlSubdomain Text duplicate Discover
/discover/news.htmlSubdomain News
/discover/anthropocene.htmlSubdomain Anthropocene
/discover/british-wildlife.htmlSubdomain British wildlife
/discover/collections.htmlSubdomain Museum stories
/discover/dinosaurs.htmlSubdomain Dinosaurs
/discover/human-evolution.htmlSubdomain Human evolution
/discover/oceans.htmlSubdomain Oceans
/discover/space.htmlSubdomain Space
/discover/what-on-earth.htmlSubdomain What on Earth?
https://www.nhm.ac.uk/visit.htmlSubdomain Plan your visit
/visit/whats-on.htmlSubdomain What's on
/visit/galleries-and-museum-ma...Subdomain Explore the Museum
/visit/access-at-south-kensing...Subdomain Access
/visit/tring/getting-here.htmlSubdomain Getting here
/visit/tring/whats-on-tring.htmlSubdomain Text duplicate What's on
/visit/tring/galleries.htmlSubdomain Text duplicate Explore the Museum
/visit/tring/facilities-and-ac...Subdomain Facilities
/take-part.htmlSubdomain Text duplicate Take part
/take-part/activities-for-all....Subdomain Activities for all
/take-part/identify-nature.htmlSubdomain Identify nature
/take-part/monitor-and-encoura...Subdomain Monitor local nature
/take-part/find-your-climate-a...Subdomain Find your climate action
/support-us.htmlSubdomain Text duplicate Join and support
/support-us/membership.htmlSubdomain Text duplicate Membership
/support-us/membership/gift-me...Subdomain Gift membership
/support-us/give.htmlSubdomain Make a donation
/support-us/patronage.htmlSubdomain Patrons
/support-us/corporate-partners...Subdomain Corporate partnerships
/discover/british-wildlife.htmlSubdomain Text duplicate British wildlife
/visit/exhibitions/wildlife-ph...Subdomain Wildlife Photographer of the Year
/discover/dinosaurs.htmlSubdomain Text duplicate Dinosaurs
/discover/space.htmlSubdomain Text duplicate Space
/visit/galleries-and-museum-ma...Subdomain Text duplicate Explore the Museum
/visit/exhibitions/space.htmlSpace: Could Life Exist Beyond Earth? Find out in our latest exhibition! Snap a selfie with a piece of Mars, touch a fragment of the Moon and lay your hands ...
IMG-ALT A graphic showing 5 diferent planetary bodies against a blue background dotted with stars and galaxies
https://www.nhm.ac.uk/visit.htmlGet your free ticket
/visit/galleries-and-museum-ma...Explore our gardens
/visit/exhibitions/visions-of-...Book Visions of Nature tickets
/visit/exhibitions/our-story-w...Our Story with David Attenborough A spectacular new 360° cinematic experience. Open now. Book tickets to Our Story
IMG-ALT A photograph of Sir David Attenborough seated amongst projections of gorillas in a jungle.
/support-us/membership.htmlJoin now
/our-science.htmlDelve into our research and collections
/support-us/membership.htmlText duplicate Join now
/visit/whats-on.htmlSee what's on
/take-part/outdoor-activities-...Subdomain Make, play and explore
/discover.htmlSubdomain Check out our news, features, videos and activities
/discover/news/2025/july/earli...News Earliest moments of planet formation seen for the first time A gap in a distant cloud has allowed astronomers to peek inside a developing solar system. ...
/discover/news/2025/july/giant...News Giant ichthyosaurs evolved stealthy flippers to sneak up on prey One of the first known ichthyosaurs, Temnodontosaurus, was a covert ocean predator. 17 ...
/discover/colugos-expert-glide...What on Earth? Colugos: Expert gliders of the forest Colugos are sometimes called flying lemurs however, they aren't lemurs, and they technically can't fly.
/discover/news/2025/july/first...Science news The first dinosaurs might have been bigger than expected A fossil of an extinct reptile known as a silesaur suggests that the size of early dino...
/about-us/privacy-policy.htmlSubdomain Privacy notice
https://www.facebook.com/natur...New window External Subdomain No Text
https://twitter.com/NHM_LondonNew window External No Text
https://www.youtube.com/user/n...New window External Subdomain No Text
https://instagram.com/natural_...New window External No Text
https://www.pinterest.com/nhml...New window External Subdomain No Text
/visit/exhibitions/our-story-w...Book Our Story tickets
/visit/exhibitions/wildlife-ph...Visit the exhibition
/visit/galleries-and-museum-ma...Explore more
/visit/exhibitions/wildlife-ph...Text duplicate Visit the exhibition
https://www.nhm.ac.uk/Subdomain The Natural History Museum
/visit/tring.htmlSubdomain The Natural History Museum at Tring
https://www.nhm.ac.uk/visit.htmlSubdomain Text duplicate Visit
/visit/whats-on.htmlSubdomain Text duplicate What's on
/visit/galleries-and-museum-ma...Subdomain Galleries and Museum map
/visit/access-at-south-kensing...Subdomain Text duplicate Access
/discover.htmlSubdomain Text duplicate Discover
/discover/news.htmlSubdomain Text duplicate News
/discover/anthropocene.htmlSubdomain Text duplicate Anthropocene
/discover/british-wildlife.htmlSubdomain Text duplicate British wildlife
/discover/collections.htmlSubdomain Text duplicate Museum stories
/discover/dinosaurs.htmlSubdomain Text duplicate Dinosaurs
/discover/human-evolution.htmlSubdomain Text duplicate Human evolution
/discover/oceans.htmlSubdomain Text duplicate Oceans
/discover/space.htmlSubdomain Text duplicate Space
/discover/what-on-earth.htmlSubdomain Text duplicate What on Earth?
/schools.htmlSubdomain For schools
/schools/school-visits-at-sout...Subdomain Visiting South Kensington
/visit/tring/school-visits-at-...Subdomain Visiting Tring
/schools/teaching-resources.htmlSubdomain Learning resources
/about-us/careers.htmlSubdomain Careers
https://jobs.nhm.ac.uk/External Subdomain Current vacancies
/support-us.htmlSubdomain Text duplicate Join and support
/support-us/membership.htmlSubdomain Text duplicate Membership
/support-us/membership/gift-me...Subdomain Text duplicate Gift membership
/support-us/give.htmlSubdomain Text duplicate Make a donation
/support-us/patronage.htmlSubdomain Become a Patron
/support-us/corporate-partners...Subdomain Text duplicate Corporate partnerships
/take-part.htmlSubdomain Text duplicate Take part
/take-part/activities-for-all....Subdomain Text duplicate Activities for all
/take-part/identify-nature.htmlSubdomain Text duplicate Identify nature
/take-part/monitor-and-encoura...Subdomain Text duplicate Monitor local nature
/take-part/find-your-climate-a...Subdomain Text duplicate Find your climate action
/take-part/volunteer.htmlSubdomain Volunteer
/about-us.htmlSubdomain About us
/press-office.htmlSubdomain Press office
/about-us/governance.htmlSubdomain Governance
/contact-us.htmlSubdomain Contact us
https://www.nhmshop.co.uk/External Subdomain Online shop
https://www.nhmshop.co.uk/dino...External Subdomain Dinosaur toys
https://www.nhmshop.co.uk/besp...External Subdomain Bespoke wildlife prints
https://www.nhmshop.co.uk/book...External Subdomain Museum-related books
/our-science.htmlSubdomain Text duplicate Our science
/our-science/research.htmlSubdomain Research
/our-science/services/collecti...Subdomain Collections
/our-science/data.htmlSubdomain Datasets
/our-science/people.htmlSubdomain People
/our-science/services/faciliti...Subdomain Text duplicate Facilities
/our-science/study.htmlSubdomain Study and Events
/our-science/services/library....Subdomain Library and Archives
/business-services.htmlSubdomain Business services
/business-services/touring-exh...Subdomain Touring exhibitions
/business-services/consulting....Subdomain Consulting
/business-services/publishing....Subdomain Publishing
/business-services/filming.htmlSubdomain Film locations
https://www.nhmimages.com/External Subdomain NHM images
/business-services/venue-hire....Subdomain Venue hire
/business-services/licensing.htmlSubdomain Licensing
/about-us/cookie-preferences.htmlSubdomain Cookie preferences
/about-us/privacy-notice.htmlSubdomain Text duplicate Privacy notice
/about-us/website-accessibilit...Subdomain Website accessibility statement
/about-us/website-terms-condit...Subdomain Terms and conditions
/content/dam/nhm-www/about-us/...Subdomain Modern Slavery Statement
/about-us/cookies-on-the-museu...Subdomain cookies
/about-us/cookie-preferences.htmlSubdomain Manage my preferences

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nhm.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.33 seconds.
The file size of the HTML document is fine (251 kB).

HTTP Response Header

NameValue
dateMon, 21 Jul 2025 04:29:50 GMT
content-typetext/html; charset=utf-8
cache-controlpublic, max-age=43200
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains
x-frame-optionsSAMEORIGIN
content-encodinggzip
x-azure-ref20250721T042950Z-184bc47f565lvg4jhC1DUStk2800000007f000000000qc67
x-fd-int-roxy-purgeid83582955
x-cacheTCP_HIT
x-cache-infoL1_T2
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,703 referring domains.
This page has 826,638 backlinks.
This page has backlinks from 2,839 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#robots.txt for www.nhm.ac.uk/

sitemap: https://www.nhm.ac.uk/sitemap.xml

user-agent: *
Crawl-delay: 8
Disallow: /uksf-bin/
Disallow: /cgi-bin/
Disallow: /search/
Disallow: /about-us/search/
Disallow: /jdsml/mils/
Disallow: /natureplus/people/
Disallow: /research-curation/research/projects/british-insect-mines/database/
Disallow: /research-curation/research/projects/solanaceaesource/
Disallow: /research-curation/research/projects/species-dictionary-new/
Disallow: /print-version/
Disallow: /resources-rx/*
Disallow: /resources-rx/files/*
Disallow: /research-curation/scientific-resources/collections/library-collections/wallace-letters-online/
Disallow: /visit/whats-on/programs/*
Disallow: /sso/login
Disallow: /gallery-api/*
Disallow: /discover/macgillivray/*
Disallow: /discover/endeavour/*

Disallow: *.pdf

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www.nhm.ac.uk
Home | Natural History Museum
Book tickets. Explore our galleries, science, news, videos and amazing images. South Kensington Tube. London, UK.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Museum70%Check
History Museum68%Check
Natural History Museum67%Check
Natural66%Check
Natural History66%Check
science54%Check
natural world54%Check
Science News52%Check
homepage50%Check
News46%Check
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Cookie Policy

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