Analyze your website with Seobility:

You have 3 of 3 checks left today.

Midlandsinnovation.org.uk - SEO Checker

Overview of the SEO Check

Meta information

97%

Page quality

72%

Page structure

75%

Link structure

25%

Server

85%

External factors

100%

SEO Score

SEO Score Widget

Response time

0.21 s

File size

808.00 kB

Words

1176

Media files

Number of links

139 internal / 4 external

Task list of SEO Improvements 3 Tasks

Use good alternative descriptions (alt attributes) for your images.Important!
Remove duplicate heading texts.Important!
Review and improve the heading structure.Tip!

Meta specifications 97% achieved

Title

(Critically important)

Midlands Innovation: An Innovative Research Partnership

The length of the page title is perfect. (511 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Midlands Innovation is a partnership of eight universities combining their strengths to deliver research and innovation programmes.

The length of the meta description is perfect. (803 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://midlandsinnovation.org.uk/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-gb

Server location: Canada

The following language is defined by HTML: en-gb

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain name is very long.

The domain is no subdomain.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1.0, viewport-fit=cover
robots	index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
description	Midlands Innovation is a partnership of eight universities combining their strengths to deliver research and innovation programmes.
generator	WP Rocket 3.18.3
msapplication-TileImage	https://midlandsinnovation.org.uk/wp-content/uploads/2024/11/cropped-MI_logo_ICON_Primary_Social-RGB_2019-270x270.jpg
article:modified_time	2025-02-27T11:41:07+00:00
lang	en-gb
twitter:card	summary_large_image
twitter:site	@InnovationMids
og:locale	en_GB
og:type	website
og:title	Midlands Innovation: An Innovative Research Partnership
og:description	Midlands Innovation is a partnership of eight universities combining their strengths to deliver research and innovation programmes.
og:url	https://midlandsinnovation.org.uk/
og:site_name	Midlands Innovation
og:image	https://midlandsinnovation.org.uk/wp-content/uploads/2023/12/background_img-1024x942.png
charset	UTF-8

Automatically check midlandsinnovation.org.uk including all subpages at once!

Check 300+ SEO parameters on every page of your website
Easy troubleshooting with optimization suggestions
Automated check for keyword optimization

Try for free
Guaranteed free of charge during trial period.

Page quality 72% achieved

Content

(Critically important)

There are 2 text duplicates on this page:

Duplicate: Midlands Innovation is uniquely placed as a pan-regional research and ...

This page contains 1176 words. That's ok.

30.6% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

Words from the H1 heading are used in the page content.

The page contains a listing, which indicates a good text layout.

19 paragraphs were found on this page.

The text content is perfect.

No placeholders texts or images were found.

The average number of words per sentence of 19.29 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

The file size of the HTML document is very large (808 kB).

A viewport "width=device-width, initial-scale=1.0, viewport-fit=cover" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

23 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...ontent/uploads/2024/12/logo_10_light.svg	Midlands Innovation
data:[...] Base64	Midlands Innovation
...t/uploads/2024/11/Search-Icon-Button.svg	Search-Icon-Button.svg	Search-Icon-Button.svg
data:[...] Base64	Arrow
/wp-content/uploads/2023/12/people_icon.svg	No alt attribute provided
/wp-content/uploads/2023/12/place_icon.svg	No alt attribute provided
...nt/uploads/2023/12/partnerships_icon.svg	No alt attribute provided
/wp-content/uploads/2023/12/policy_icon.svg	No alt attribute provided
...ontent/uploads/2023/12/projects_icon.svg	No alt attribute provided
...2023/12/our_research_priorities_icon.png	No alt attribute provided
data:[...] Base64	Arrow
/wp-content/uploads/2023/12/people_icon.svg	No alt attribute provided
/wp-content/uploads/2023/12/policy_icon.svg	No alt attribute provided
...2023/12/our_research_priorities_icon.png	No alt attribute provided
data:[...] Base64	Arrow
.../12/professor_karen_holford-300x200.jpeg	Professor Karen Holford
...ent/uploads/2025/06/DSC02077-300x200.jpg	DSIT CSA and Director of Analysis visit EBRI at Aston University
...oads/2025/01/10-year-images-1024x768.png	Our 10 Year Anniversary
data:[...] Base64	MI Health and wider Midlands Medica Delegation
data:[...] Base64	Platforming our people
...oads/2023/12/background_img-1024x942.png	background_img
data:[...] Base64	Collective Excellence
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	Energy
data:[...] Base64	Health
data:[...] Base64	Inclusive Transformation
data:[...] Base64	Space
data:[...] Base64	Research Infrastructure & Culture
data:[...] Base64	Powering
data:[...] Base64	Skills
...12/professor_karen_holford-1024x683.jpeg	Professor Karen Holford
...nt/uploads/2025/06/DSC02077-1024x683.jpg	DSIT CSA and Director of Analysis visit EBRI at Aston University
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	Cranfield University Structural Integrity Laboratory
data:[...] Base64	Aston
data:[...] Base64	Birmingham
data:[...] Base64	Cranfield
data:[...] Base64	Keele
data:[...] Base64	Leicester
data:[...] Base64	Loughborough
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
...ontent/uploads/2024/12/logo_10_light.svg	Midlands Innovation

Page structure 75% achieved

H1 heading

(Critically important)

Midlands Innovation: A Strategic Research & Innovation Partnership

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

The structure of headings is missing one or more levels. Do not skip heading levels.

H1-H6 headings

Heading structure

Heading level	Content
H1	Midlands Innovation: A Strategic Research & Innovation Partnership
H2	Combining Collective Excellence
H2	What We Do
H2	Research & Innovation
H2	Latest News
H2	Learn More About Our Research Priorities
H2	Our Partners
H2	Newsletter Sign Up
H2	Strategic Research & Innovative Partnership
H6	People
H6	Place
H6	Partnerships
H6	Policy
H6	Projects
H6	Our Research Priorities
H6	High Performance Computing For Researchers
H6	Research Culture and Environment
H6	Equipment database
H6	Our Research Priorities Duplicate text

Link structure 25% achieved

Internal links

(Important)

Some anchor texts are used more than once.

15 links don't have an anchor text.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 4 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
/		IMG-ALT Midlands Innovation
/	Text duplicate	IMG-ALT Midlands Innovation
/what-we-do/		What We Do
/community/		Community
/latest/		Latest
/about/		About
/what-we-do/	Text duplicate	What We Do
/community/	Text duplicate	Community
/latest/	Text duplicate	Latest
/about/	Text duplicate	About
/what-we-do/	Text duplicate	What We Do
/research-innovation/energy/		Energy
/research-innovation/space-res...		Space
/research-innovation/health/		Health
/research-innovation/inclusive...		Inclusive Transformation
/research-innovation/research-...		Research Culture and Environment
/research-innovation/powering-...		Powering Growth
/investment/		Invest in UK University R&D – Midlands Campaign
/midlands-mindforge/		Midlands Mindforge
/what-we-do/	Text duplicate	What We Do
/research-innovation/energy/	Text duplicate	Energy
/research-innovation/space-res...	Text duplicate	Space
/research-innovation/health/	Text duplicate	Health
/research-innovation/inclusive...	Text duplicate	Inclusive Transformation
/research-innovation/research-...	Text duplicate	Research Culture and Environment
/research-innovation/powering-...	Text duplicate	Powering Growth
/investment/	Text duplicate	Invest in UK University R&D – Midlands Campaign
/midlands-mindforge/	Text duplicate	Midlands Mindforge
/what-we-do/people/		No Text
/what-we-do/place/		No Text
/what-we-do/partnerships/		No Text
/what-we-do/policy/		No Text
/what-we-do/projects/		No Text
/what-we-do/		No Text
/community/	Text duplicate	Community
/community/technicians/		Technicians
/the-uk-higher-education-techn...		The UK Higher Education Technicians Summit (HETS)
/community/flow-cytometry/		Flow Cytometry
/midlands-innovation-flow-cyto...		Flow Cytometry Facilities
/midlands-innovation-flow-cyto...		Flow Cytometry Training and Resources
/flow-cytometry-conference-2025/		Flow Cytometry Conference 2025
/community/midlands-open-bioim...		Midlands Open Bioimaging
/midlands-innovation-electron-...		Electron Microscopy Network
/electron-microscopy-facilities/		Electron Microscopy Facilities
/electron-microscopy-conference/		Electron Microscopy Conference
/community/midlands-biophysica...		Midlands Biophysical Network
/community/	Text duplicate	Community
/community/technicians/	Text duplicate	Technicians
/the-uk-higher-education-techn...	Text duplicate	The UK Higher Education Technicians Summit (HETS)
/community/flow-cytometry/	Text duplicate	Flow Cytometry
/midlands-innovation-flow-cyto...	Text duplicate	Flow Cytometry Facilities
/midlands-innovation-flow-cyto...	Text duplicate	Flow Cytometry Training and Resources
/flow-cytometry-conference-2025/	Text duplicate	Flow Cytometry Conference 2025
/community/midlands-open-bioim...	Text duplicate	Midlands Open Bioimaging
/midlands-innovation-electron-...	Text duplicate	Electron Microscopy Network
/electron-microscopy-facilities/	Text duplicate	Electron Microscopy Facilities
/electron-microscopy-conference/	Text duplicate	Electron Microscopy Conference
/community/midlands-biophysica...	Text duplicate	Midlands Biophysical Network
/community/high-performance-co...		No Text
/research-innovation/research-...		No Text
/community/equipment-database/		No Text
/what-we-do/		No Text
/latest/	Text duplicate	Latest
/10-years/		Our 10 Year Anniversary
/latest/category/news/		News
/latest/category/events/		Events
/latest/category/blogs/		Blogs
/latest/category/newsletter/		Newsletter
/latest/category/case-studies/		Case Studies
/latest/	Text duplicate	Latest
/10-years/	Text duplicate	Our 10 Year Anniversary
/latest/category/news/	Text duplicate	News
/latest/category/events/	Text duplicate	Events
/latest/category/blogs/	Text duplicate	Blogs
/latest/category/newsletter/	Text duplicate	Newsletter
/latest/category/case-studies/	Text duplicate	Case Studies
/latest/news/mi-tenure/		No Text
/latest/news/mi-hosts-dsit-chi...		No Text
/what-we-do/		Find Out More
/10-years/		No Text
/latest/blogs/mi-health-brings...		No Text
/latest/blogs/mi-review-of-2024/		No Text
/what-we-do/	Text duplicate	Find Out More
/what-we-do/people/	Text duplicate	Find Out More
/what-we-do/place/	Text duplicate	Find Out More
/what-we-do/partnerships/	Text duplicate	Find Out More
/what-we-do/policy/	Text duplicate	Find Out More
/what-we-do/projects/	Text duplicate	Find Out More
/research-innovation/energy/	Text duplicate	Find Out More
/research-innovation/health/	Text duplicate	Find Out More
/research-innovation/inclusive...	Text duplicate	Find Out More
/research-innovation/space/	Text duplicate	Find Out More
/research-innovation/research-...	Text duplicate	Find Out More
/research-innovation/powering-...	Text duplicate	Find Out More
/latest/		View All
/what-we-do/		Research Priorities
/privacy-policy		Privacy Policy
/	Text duplicate	IMG-ALT Midlands Innovation
/what-we-do/people/		People
/what-we-do/place/		Place
/what-we-do/partnerships/		Partnerships
/what-we-do/policy/		Policy
/what-we-do/projects/		Projects
/what-we-do/people/	Text duplicate	People
/what-we-do/place/	Text duplicate	Place
/what-we-do/partnerships/	Text duplicate	Partnerships
/what-we-do/policy/	Text duplicate	Policy
/what-we-do/projects/	Text duplicate	Projects
/research-innovation/energy/	Text duplicate	Energy
/research-innovation/space-res...	Text duplicate	Space
/research-innovation/health/	Text duplicate	Health
/research-innovation/inclusive...	Text duplicate	Inclusive Transformation
/research-innovation/research-...	Text duplicate	Research Culture and Environment
/research-innovation/powering-...	Text duplicate	Powering Growth
/research-innovation/energy/	Text duplicate	Energy
/research-innovation/space-res...	Text duplicate	Space
/research-innovation/health/	Text duplicate	Health
/research-innovation/inclusive...	Text duplicate	Inclusive Transformation
/research-innovation/research-...	Text duplicate	Research Culture and Environment
/research-innovation/powering-...	Text duplicate	Powering Growth
/community/	Text duplicate	Community
/latest/	Text duplicate	Latest
/about/	Text duplicate	About
/contact/		Contact
/community/	Text duplicate	Community
/latest/	Text duplicate	Latest
/about/	Text duplicate	About
/contact/	Text duplicate	Contact
/sign-up/		Sign Up
/sign-up/	Text duplicate	Sign Up
/privacy-policy/	Text duplicate	Privacy Policy
https://www.linkedin.com/compa...	New window External Subdomain	Linkedin
https://twitter.com/Innovation...	New window External	Twitter
https://kijo.co.uk/	New window External	Web Design Birmingham - KIJO
/privacy-policy/	Text duplicate	Privacy Policy
/cookie-policy/		Cookie Policy
/terms-conditions/		Terms & Conditions
/accessibility/		Accessibility
/privacy-policy/	Text duplicate	Privacy Policy
/cookie-policy/	Text duplicate	Cookie Policy
/terms-conditions/	Text duplicate	Terms & Conditions
/accessibility/	Text duplicate	Accessibility
https://kijo.co.uk/	New window External Text duplicate	Web Design Birmingham - KIJO

Server configuration 85% achieved

HTTP redirects

(Critically important)

This page redirects to "https://midlandsinnovation.org.uk/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The file size of the HTML document is very large (808 kB).

The page response time is excellent with 0.21 seconds.

Page Speed

HTTP Response Header

Name	Value
date	Sat, 28 Jun 2025 23:34:10 GMT
content-type	text/html; charset=UTF-8
cf-ray	9570fe48ecd9d716-CDG
cf-cache-status	HIT
age	3382
cache-control	public, max-age=0, s-maxage=3600
last-modified	Sat, 28 Jun 2025 22:08:48 GMT
link	<https://midlandsinnovation.org.uk/wp-json/>; rel="https://api.w.org/", <https://midlandsinnovation.org.uk/wp-json/wp/v2/pages/2>; rel="alternate"; title="JSON"; type="application/json", <https://midlandsinnovation.org.uk/>; rel=shortlink
vary	Accept-Encoding
ki-cache-tag	e65d07cf-ba31-412c-a972-4ce45e5e0b79,8e332330b1fce7c28dc20b3d2cbb9614ed9f42a2bb4ed2e469493a0c330112fa
ki-cache-type	Edge
ki-cf-cache-status	HIT
ki-edge	v=21.0.3;mv=5.0.5
x-content-type-options	nosniff
x-edge-location-klb	1
x-kinsta-cache	HIT
set-cookie	291 Characters
report-to	{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=IE3V6dWgTdjO6sGaW9nNCM9a3BMYKHAEwAQib2miK01tx2AqHkBvum7ThPyFCWKW%2FzFm7LGyOjpNpVMJJYQqqb7A9C9d2g9JLYK8AJIk9hTVY7AME3DtZ4DQU1SGjriuWfFOdRJF39hgTv4%3D"}],"group":"cf-nel","max_age":604800}
nel	{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
server	cloudflare
content-encoding	br
alt-svc	h3=":443"; ma=86400
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 52 referring domains.

This page has 109 backlinks.

This page has backlinks from 46 different ip addresses.

Backlinks

Links from Wikipedia

Midlands Innovation

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://midlandsinnovation.org.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

midlandsinnovation.org.uk

Midlands Innovation: An Innovative Research Partnership

Midlands Innovation is a partnership of eight universities combining their strengths to deliver research and innovation programmes.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Innovation	93%	Check
Midlands Innovation	92%	Check
Midlands	89%	Check
Innovation Partnership	85%	Check
Research Innovation	83%	Check
Research Innovation Partnership	80%	Check
Partnership	78%	Check
Research Partnership	77%	Check
Research	75%	Check
Strategic Research	63%	Check
Midlands health	63%	Check
Innovative Research Partnership	63%	Check
Research Priorities	58%	Check
Research Projects	55%	Check
Research Culture	55%	Check
Strategic	54%	Check
Energy Research	54%	Check
Research Infrastructure	53%	Check
Research Communities	52%	Check
renowned research	52%	Check
Combining	50%	Check
deliver world-class research	50%	Check
innovative	47%	Check
deliver	46%	Check
universities	46%	Check

Show more keywords and terms

Automatically check midlandsinnovation.org.uk including all subpages at once!

Check 300+ SEO parameters on every page of your website
Easy troubleshooting with optimization suggestions
Automated check for keyword optimization

Try for free
Guaranteed free of charge during trial period.

Midlandsinnovation.org.uk - SEO Checker

Task list of SEO Improvements 3 Tasks

Meta specifications 97% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check midlandsinnovation.org.uk including all subpages at once!

Page quality 72% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 75% achieved

(Critically important)

(Important)

Heading structure

Link structure 25% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 85% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

Automatically check midlandsinnovation.org.uk including all subpages at once!

Cookie Policy