Metsagroup.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
82% 
Page structure
94% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.39 s
File size
276.20 kB
Words
936
Media files
8
Number of links
250 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Metsä Group – Growth, with a future
The length of the page title is perfect. (324 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Metsä Group produces renewable products from northern forests that replace the use of fossil raw materials.
The length of the meta description is perfect. (666 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.metsagroup.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Sweden
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#62a700
theme-color#ffffff
google-site-verification-5xGIQ8opSI9SvIxClE3n71LyCHqZ7CwzC0n6heB3sE
facebook-domain-verificationynqgp62h0rfls6m8kdh4pgbewt0mgz
descriptionMetsä Group produces renewable products from northern forests that replace the use of fossil raw materials.
langen
twitter:cardsummary
og:descriptionMetsä Group produces renewable products from northern forests that replace the use of fossil raw materials.
og:titleMetsä Group – Growth, with a future
og:localeen
og:site_nameMetsä Group
og:urlhttps://www.metsagroup.com/
og:imagehttps://www.metsagroup.com/globalassets/common-images/metsa-og.jpg
og:typewebsite
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
This page contains 936 words. That's ok.
18.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...rmat=webp&height=88&width=156&quality=80Metsä Forest
...rmat=webp&height=88&width=156&quality=80Metsä Wood
...rmat=webp&height=88&width=156&quality=80Metsä Fibre
...rmat=webp&height=88&width=156&quality=80Metsä Board
...rmat=webp&height=88&width=156&quality=80Metsä Tissue
...23.jpg?width=1920&height=1080&quality=75No alt attribute provided
Video URLWidthHeight
...videos/front_page_mood_group-summer1.mp4
...ative-forestry-uudistava-metsatalous.mp4

Page structure

H1 heading
(Critically important)
We are Metsä Group
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 We are Metsä Group
H2 Growth, with a future
H2 Press releases
H2 Our operations are built on sustainability.
H2 Investing in future growth
H3 Profit warning: Metsä Group's comparable operating result for April–June 2025 will be clearly negative
H3 Jussi Vanhanen begins as President and CEO of Metsä Group
H3 Metsä Group is funding nature projects again – the focus is on supporting the nature relationship of children and youth
H3 Metsä Group's financial reports in 2026
H3 Metsä Group to renew the structure and composition of its Executive Management Team as of 1 July 2025
H3 Metsä Group and the University of Jyväskylä agree to start a partnership
H4 Empty heading
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.metsagroup.com/No Text
https://www.metsagroup.com/fi/Suomi
/contacts/No Text
/metsa-group-search/Search
/metsaforest/Metsä Forest
IMG-ALT Metsä Forest
/metsawood/Metsä Wood
IMG-ALT Metsä Wood
/metsafibre/Metsä Fibre
IMG-ALT Metsä Fibre
/metsaboard/Metsä Board
IMG-ALT Metsä Board
/metsatissue/Metsä Tissue
IMG-ALT Metsä Tissue
/metsa-group/About Metsä Group
/metsa-group/about-us/we-are-m...We are Metsä Group
/metsa-group/about-us/northern...Northern wood
/metsa-group/about-us/business...Business structure
/metsa-group/about-us/reporting/Reporting
/metsa-group/about-us/history/History
/metsa-group/strategy-of-growt...Strategy
/metsa-group/strategy-of-growt...Values
/metsa-group/strategy-of-growt...Megatrends and business environment
/metsa-group/strategy-of-growt...Investments
/metsa-group/innovations/resea...Research and development
/metsaspring/New window Metsä Spring
https://muoto.io/New window External Muoto
https://kuura.io/New window External Kuura
/metsa-group/experience-metsa/...Nemus Futurum
/metsa-group/experience-metsa/...Pro Nemus
/metsa-group/experience-metsa/...Brand tool
/metsa-group/experience-metsa/...It's time to talk
/metsa-group/way-of-working/co...Code of Conduct
/metsa-group/way-of-working/po...Policies
/products-and-services/Products and services
/products-and-services/wood-su...Wood supply
/products-and-services/forest-...Forest services
/products-and-services/wood-pr...Wood products
/products-and-services/sawn-ti...Sawn timber
/products-and-services/pulp/Pulp
/products-and-services/paperbo...Paperboard
/products-and-services/tissue-...Tissue and greaseproof papers
/products-and-services/other-b...Other bioproducts
/products-and-services/new-bio...New bioproducts
/investors/Investors
/investors/financial-informati...Key figures
/investors/financial-informati...Review by the President and CEO
/investors/financial-informati...Financial reporting
/investors/management-and-admi...Executive Management Team
/investors/management-and-admi...Board of Directors
/investors/management-and-admi...Representative council
/investors/management-and-admi...Supervisory Board
/investors/management-and-admi...District committees
/investors/corporate-governanc...General
/investors/corporate-governanc...Internal control, internal audit and risk management
/investors/corporate-governanc...Insider guidelines and related party transactions
/investors/corporate-governanc...Audit
/investors/corporate-governanc...Remuneration
/investors/corporate-governanc...Tax policy
/investors/investing-in-metsa-...Metsäliitto Cooperative
/investors/investing-in-metsa-...Metsä Board Corporation
/investors/sustainable-financi...Green finance framework
/sustainability/Sustainability
/sustainability/approach-to-su...Sustainability 2030 targets
/sustainability/approach-to-su...Sustainability management
/sustainability/approach-to-su...Our commitments
/sustainability/approach-to-su...Sustainability reporting
/sustainability/forests-and-wo...Origin of wood
/sustainability/forests-and-wo...Regenerative forestry
/sustainability/forests-and-wo...Regenerative land use
/sustainability/forests-and-wo...Funding programme for nature projects
/sustainability/climate-and-en...Utilisation of side streams
/sustainability/climate-and-en...Emissions to air and water
/sustainability/climate-and-en...Climate transition plan
/sustainability/sustainable-pr...Bioproducts
/sustainability/sustainable-pr...Fossil free raw materials
/sustainability/sustainable-pr...Product safety
/sustainability/sustainable-pr...Sustainable supply chain
/sustainability/sustainable-pr...Procurement
/sustainability/sustainable-pr...EU Deforestation Regulation
/sustainability/sustainable-pr...Reducing logistics emissions
/sustainability/bio-and-circul...Bio-based circular economy
/sustainability/bio-and-circul...Originates from the forest
/sustainability/bio-and-circul...Partnerships and innovations
/sustainability/bio-and-circul...Fossil free energy
/sustainability/people-and-soc...Creating value
/sustainability/people-and-soc...Workplace safety
/sustainability/people-and-soc...Human rights
/sustainability/people-and-soc...Collaboration with stakeholders
/careers/Careers
/careers/work-with-us/open-jobs/Open jobs
/careers/work-with-us/anonymou...Anonymous recruitment
/careers/work-with-us/career-s...Career stories
/careers/company-culture/metsa...Metsä Group as a workplace
/careers/company-culture/dei/Diversity, Equity and Inclusion
/careers/company-culture/profe...Professional development
/careers/company-culture/safet...Safety and wellbeing at work
/careers/students-and-graduate...Students and graduates
/careers/students-and-graduate...Summer jobs
/careers/students-and-graduate...Sommarjobb i Sverige
/careers/students-and-graduate...Summer jobs in Finland
/news-and-publications/News and publications
/news-and-publications/?ba=867...Releases
/news-and-publications/?ba=867...Articles
/news-and-publications/?ba=867...Blogs
/news-and-publications/?ba=867...Videos
/news-and-publications/news-an...Subscribe to press releases
/news-and-publications/?ba=867...Annual reports
/news-and-publications/?ba=867...Sustainability reports
/news-and-publications/?ba=867...Documents
/news-and-publications/others/...For media
/contacts/Contacts
/contacts/contact-us/contact-f...Contact form
/news-and-publications/others/...Media contacts
/contacts/contact-us/our-mills/Our mills
https://report.whistleb.com/en...New window External Subdomain Compliance and ethics channel
/contacts/suppliers/working-wi...Working with us
/contacts/suppliers/choosing-s...Choosing suppliers
/contacts/suppliers/ethical-pr...Ethical procurement
/contacts/suppliers/materials-...Materials and services we buy
/contacts/suppliers/safety-ind...Safety induction
/contacts/suppliers/contact-us/Contact us
/contacts/suppliers/kemi-port-...Kemi Port Operations
/metsa-group/Text duplicate About Metsä Group
/metsa-group/about-us/we-are-m...Text duplicate We are Metsä Group
/metsa-group/about-us/northern...Text duplicate Northern wood
/metsa-group/about-us/business...Text duplicate Business structure
/metsa-group/about-us/reporting/Text duplicate Reporting
/metsa-group/about-us/history/Text duplicate History
/metsa-group/strategy-of-growt...Text duplicate Strategy
/metsa-group/strategy-of-growt...Text duplicate Values
/metsa-group/strategy-of-growt...Text duplicate Megatrends and business environment
/metsa-group/strategy-of-growt...Text duplicate Investments
/metsa-group/innovations/resea...Text duplicate Research and development
/metsaspring/Text duplicate Metsä Spring
https://muoto.io/External Text duplicate Muoto
https://kuura.io/External Text duplicate Kuura
/metsa-group/experience-metsa/...Text duplicate Nemus Futurum
/metsa-group/experience-metsa/...Text duplicate Pro Nemus
/metsa-group/experience-metsa/...Text duplicate Brand tool
/metsa-group/experience-metsa/...Text duplicate It's time to talk
/metsa-group/way-of-working/co...Text duplicate Code of Conduct
/metsa-group/way-of-working/po...Text duplicate Policies
/products-and-services/Text duplicate Products and services
/products-and-services/wood-su...Text duplicate Wood supply
/products-and-services/forest-...Text duplicate Forest services
/products-and-services/wood-pr...Text duplicate Wood products
/products-and-services/sawn-ti...Text duplicate Sawn timber
/products-and-services/pulp/Text duplicate Pulp
/products-and-services/paperbo...Text duplicate Paperboard
/products-and-services/tissue-...Text duplicate Tissue and greaseproof papers
/products-and-services/other-b...Text duplicate Other bioproducts
/products-and-services/new-bio...Text duplicate New bioproducts
/investors/Text duplicate Investors
/investors/financial-informati...Text duplicate Key figures
/investors/financial-informati...Text duplicate Review by the President and CEO
/investors/financial-informati...Text duplicate Financial reporting
/investors/management-and-admi...Text duplicate Executive Management Team
/investors/management-and-admi...Text duplicate Board of Directors
/investors/management-and-admi...Text duplicate Representative council
/investors/management-and-admi...Text duplicate Supervisory Board
/investors/management-and-admi...Text duplicate District committees
/investors/corporate-governanc...Text duplicate General
/investors/corporate-governanc...Text duplicate Internal control, internal audit and risk management
/investors/corporate-governanc...Text duplicate Insider guidelines and related party transactions
/investors/corporate-governanc...Text duplicate Audit
/investors/corporate-governanc...Text duplicate Remuneration
/investors/corporate-governanc...Text duplicate Tax policy
/investors/investing-in-metsa-...Text duplicate Metsäliitto Cooperative
/investors/investing-in-metsa-...Text duplicate Metsä Board Corporation
/investors/sustainable-financi...Text duplicate Green finance framework
/sustainability/Text duplicate Sustainability
/sustainability/approach-to-su...Text duplicate Sustainability 2030 targets
/sustainability/approach-to-su...Text duplicate Sustainability management
/sustainability/approach-to-su...Text duplicate Our commitments
/sustainability/approach-to-su...Text duplicate Sustainability reporting
/sustainability/forests-and-wo...Text duplicate Origin of wood
/sustainability/forests-and-wo...Text duplicate Regenerative forestry
/sustainability/forests-and-wo...Text duplicate Regenerative land use
/sustainability/forests-and-wo...Text duplicate Funding programme for nature projects
/sustainability/climate-and-en...Text duplicate Utilisation of side streams
/sustainability/climate-and-en...Text duplicate Emissions to air and water
/sustainability/climate-and-en...Text duplicate Climate transition plan
/sustainability/sustainable-pr...Text duplicate Bioproducts
/sustainability/sustainable-pr...Text duplicate Fossil free raw materials
/sustainability/sustainable-pr...Text duplicate Product safety
/sustainability/sustainable-pr...Text duplicate Sustainable supply chain
/sustainability/sustainable-pr...Text duplicate Procurement
/sustainability/sustainable-pr...Text duplicate EU Deforestation Regulation
/sustainability/sustainable-pr...Text duplicate Reducing logistics emissions
/sustainability/bio-and-circul...Text duplicate Bio-based circular economy
/sustainability/bio-and-circul...Text duplicate Originates from the forest
/sustainability/bio-and-circul...Text duplicate Partnerships and innovations
/sustainability/bio-and-circul...Text duplicate Fossil free energy
/sustainability/people-and-soc...Text duplicate Creating value
/sustainability/people-and-soc...Text duplicate Workplace safety
/sustainability/people-and-soc...Text duplicate Human rights
/sustainability/people-and-soc...Text duplicate Collaboration with stakeholders
/careers/Text duplicate Careers
/careers/work-with-us/open-jobs/Text duplicate Open jobs
/careers/work-with-us/anonymou...Text duplicate Anonymous recruitment
/careers/work-with-us/career-s...Text duplicate Career stories
/careers/company-culture/metsa...Text duplicate Metsä Group as a workplace
/careers/company-culture/dei/Text duplicate Diversity, Equity and Inclusion
/careers/company-culture/profe...Text duplicate Professional development
/careers/company-culture/safet...Text duplicate Safety and wellbeing at work
/careers/students-and-graduate...Text duplicate Students and graduates
/careers/students-and-graduate...Text duplicate Summer jobs
/careers/students-and-graduate...Text duplicate Sommarjobb i Sverige
/careers/students-and-graduate...Text duplicate Summer jobs in Finland
/news-and-publications/Text duplicate News and publications
/news-and-publications/?ba=867...Text duplicate Releases
/news-and-publications/?ba=867...Text duplicate Articles
/news-and-publications/?ba=867...Text duplicate Blogs
/news-and-publications/?ba=867...Text duplicate Videos
/news-and-publications/news-an...Text duplicate Subscribe to press releases
/news-and-publications/?ba=867...Text duplicate Annual reports
/news-and-publications/?ba=867...Text duplicate Sustainability reports
/news-and-publications/?ba=867...Text duplicate Documents
/news-and-publications/others/...Text duplicate For media
/contacts/Text duplicate Contacts
/contacts/contact-us/contact-f...Text duplicate Contact form
/news-and-publications/others/...Text duplicate Media contacts
/contacts/contact-us/our-mills/Text duplicate Our mills
https://report.whistleb.com/en...External Subdomain Text duplicate Compliance and ethics channel
/contacts/suppliers/working-wi...Text duplicate Working with us
/contacts/suppliers/choosing-s...Text duplicate Choosing suppliers
/contacts/suppliers/ethical-pr...Text duplicate Ethical procurement
/contacts/suppliers/materials-...Text duplicate Materials and services we buy
/contacts/suppliers/safety-ind...Text duplicate Safety induction
/contacts/suppliers/contact-us/Text duplicate Contact us
/contacts/suppliers/kemi-port-...Text duplicate Kemi Port Operations
/metsaforest/Text duplicate Metsä Forest
/metsawood/Text duplicate Metsä Wood
/metsafibre/Text duplicate Metsä Fibre
/metsaboard/Text duplicate Metsä Board
/metsatissue/Text duplicate Metsä Tissue
https://www.metsagroup.com/fi/Text duplicate Suomi
/sustainability/forests-and-wo...New window Growth, with a future We are committed to the principles of regenerative forestry that aims to more vibrant, diverse, and climate-resistant forests.
/sustainability/forests-and-wo...New window Trivial anchor text
Read more
A-TITLE Growth, with a future
/news-and-publications/?ba=867...View all
/news-and-publications/news/20...Profit warning: Metsä Group's comparable operating result for April–June 2025 will be clearly negative Releases – 07.07.2025
/news-and-publications/news/20...Jussi Vanhanen begins as President and CEO of Metsä Group Releases – 01.07.2025
/news-and-publications/news/20...Metsä Group is funding nature projects again – the focus is on supporting the nature relationship of children and youth Releases – 17.06.2025
/news-and-publications/news/20...Metsä Group's financial reports in 2026 Releases – 13.06.2025
/news-and-publications/news/20...Metsä Group to renew the structure and composition of its Executive Management Team as of 1 July 2025 Releases – 12.06.2025
/news-and-publications/news/20...Metsä Group and the University of Jyväskylä agree to start a partnership Releases – 10.06.2025
/news-and-publications/news-an...Order press releases
/sustainability/Read more about our sustainability initiatives
/metsa-group/strategy-of-growt...Investing in future growth All our business areas have good growth and profitability outlooks.
/metsa-group/strategy-of-growt...Read more about our investment projects
A-TITLE Investing in future growth
/contacts/Text duplicate Contact us
/privacy-policy/Privacy policy
/legal-notice/Legal notice
/cookies/Cookie policy
https://www.facebook.com/metsa...New window External Subdomain Facebook
https://www.instagram.com/mets...New window External Subdomain Instagram
https://www.linkedin.com/compa...New window External Subdomain Linkedin
https://www.youtube.com/user/m...New window External Subdomain Youtube
/metsaforest/Text duplicate Metsä Forest
/metsawood/Text duplicate Metsä Wood
/metsafibre/Text duplicate Metsä Fibre
/metsaboard/Text duplicate Metsä Board
/metsatissue/Text duplicate Metsä Tissue
/metsaspring/New window Text duplicate Metsä Spring

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.metsagroup.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.39 seconds.
The file size of the HTML document is fine (276 kB).

HTTP Response Header

NameValue
dateThu, 31 Jul 2025 05:44:53 GMT
content-typetext/html; charset=utf-8
set-cookie35 Characters
strict-transport-securitymax-age=31536000
request-contextappId=cid-v1:0db073de-2f56-4776-9329-9324f7cd8982
reporting-endpointscsp-endpoint="https://www.metsagroup.com/api/reporting/", default="https://www.metsagroup.com/api/reporting/"
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Metsä Group – Growth, with a future
Metsä Group produces renewable products from northern forests that replace the use of fossil raw materials.

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