Northern.co - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
99% 
Page structure
100% 
Link structure
28% 
Server
82% 
External factors
100% 
SEO Score
Response time
0.78 s
File size
154.70 kB
Words
1324
Media files
33
Number of links
162 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Northern Commerce Inc.
The length of the page title is perfect. (220 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.northern.co/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
rightsCopyright ©2025 Northern Commerce Inc.. All rights reserved.
google-site-verificationpfF4i1BAA_IOVYVelUa_qwudMqdbd1WmRmAJhi9lzDQ
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#c3002b
theme-color#ffffff
article:published_time2023-10-16T15:28:57-04:00
article:modified_time2025-07-07T12:29:39-04:00
langen
twitter:cardsummary_large_image
twitter:titleHomepage
og:site_nameNorthern Commerce Inc.
og:typewebsite
og:urlhttps://www.northern.co/homepage/
og:titleHomepage
og:imagehttps://www.northern.co/modules/custom/nc_common/img/northern-mountain.jpg
og:updated_time2025-07-07T12:29:39-04:00
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1324 words. That's ok.
23.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 26 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...images/CanadianTire@2x.png?itok=qjQCVZaVCanadian Tire Logo
...ublic/images/Rexall@2x.png?itok=lD7cVD3GRexall Logo
.../images/urbn smaller_0.png?itok=VX3iGs61URBN Logo in black and white
...lic/images/Fanshawe@2x.png?itok=cs0FjsXjFanshawe College Logo
.../public/images/JYSK@2x.png?itok=0tH7D1bJJYSK Logo
.../public/images/CIRO@2x.png?itok=W5hyZv1sCanadian Investment Regulatory Organization Logo
...lic/images/Chatters@2x.png?itok=GZA8kX3fChatters Logo
.../public/images/York@2x.png?itok=Q9LkJWJEYork Region Logo
...es/ret-logo-staples@2x.png?itok=q5tOcUo6Staples Logo
...es/ret-logo-toysrus@2x.png?itok=g18vIW72Toys R Us Logo
data:[...] Base64Northern visualized as offering services to Public Service and CommercialNorthern PS + Commercial Graphic
...es/Partner-Logo-Google.png?itok=nHAlENwdGoogle Logo
...ges/Partner-Logo-Adobe.png?itok=UnTmeA2vAdobe Logo
...artner-Logo-Salesforce.png?itok=cHOoZMl1Salesforce Logo
...s/Partner-Logo-Magento.png?itok=z4sOLlqxMagento Logo
...es/Partner-Logo-Acquia.png?itok=jy4ebVXZAcquia Logo
...s/Partner-Logo-Shopify.png?itok=ET-WlH-fShopify Logo
...ages/Partner-Logo-Meta.png?itok=cqfuvkICMeta Logo
...s/Partner-Logo-Klayvio.png?itok=ImHH5uORKlayvio Logo
...es/Partner-Logo-Drupal.png?itok=cNq6uOPHDrupal Logo
...rtner-Logo-BigCommerce.png?itok=tey1ov5HBigCommerce Logo
...tinel Insights logo 3x.png?itok=Jmcv5bfpSentinel Insights logo in green followed by "Sentinel Insights" in black
...-Tealium@2x - Copy (2).png?itok=HJyZDtpqTealium logo in grey and blue next to "Tealium" in blue
data:[...] Base64Lab technician behind a desk with a beaker on itHealthcare Case Study Preview Hero in colour
data:[...] Base64Someone looking at dress options on a website using their laptopRetail Giant CS Preview Hero in colour
data:[...] Base64Ivey CS Preview Image
data:[...] Base64Screenshot of mobile device.
data:[...] Base64AlgaeCal on mobile.
data:[...] Base64Osage feature.
data:[...] Base64Chatters email rendering.
data:[...] Base64York Region.York Region Feature
data:[...] Base64baby crawling and a phone mockup showing a product detail page for a cribWCK CS How We Did It Image
...eme/dist/img/print/footer-cta-img-sm.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Partnering for your digital success
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Partnering for your digital success
H2 Clients we're partnering with
H2 We specialize in digital solutions for Commercial and Public Service organizations.
H2 Experts in best-in-class technology platforms
H2 How we’re helping clients lead through digital change
H2 Sign Up for Our Newsletter
H2 Let’s get started.
H2 Phone
H2 Email
H2 Locations
Some anchor texts are used more than once.
There are 9 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.northern.co/Anchor Skip to main content
https://www.northern.co/Northern Commerce Inc.
A-TITLE Home
https://www.northern.co/Text duplicate Northern Commerce Inc.
A-TITLE Home
/solutions/marketing-services/...Paid Media & Digital Advertising
/solutions/marketing-services/...Email & SMS Marketing
/solutions/marketing-services/...Search Engine Optimization
/solutions/marketing-services/...Performance Ad Creative
/solutions/digital-experience-...Roadmaps and Governance
/solutions/digital-experience-...User-Centric Design
/solutions/digital-experience-...Development & Integrations
/solutions/digital-experience-...Content Strategy & IA
/solutions/digital-experience-...Managed Services
/solutions/digital-experience-...Content Supply Chain
/solutions/digital-experience-...Digital Asset Management
/solutions/ecommerce-solutions...eCommerce Development
/solutions/ecommerce-solutions...ERP & eCommerce Integrations
/solutions/ecommerce-solutions...Custom Application Development
/solutions/data-analytics/tag-...Tag Management
/solutions/data-analytics/mart...MarTech Migration
/solutions/data-analytics/data...Data Visualization
/solutions/data-analytics/data...Governance and Compliance
/solutions/data-analytics/cdp-...CDP Strategy
/solutions/data-analytics/anal...Analytics Audits
/solutions/data-analytics/goog...Google Analytics 4 & Performance Reporting
/industries/Industries
/industries/Expertise in your industry.
/industries/commercial/Commercial
/industries/commercial/omnicha...Omnichannel Retail
/industries/commercial/manufac...Manufacturing
/industries/commercial/financi...Financial Services
/industries/public-service/Public Service
/industries/public-service/hig...Higher Education
/industries/public-service/gov...Government
/industries/public-service/hea...Healthcare
/case-studies/Case Studies
/technology/Technology
/technology/Partnering with best-in-class technology platforms.
/solutions/marketing-services/...Google Ads
/technology/marketing/facebook...Meta
/technology/marketing/elite-ma...Klaviyo
/technology/marketing/adobe-wo...Adobe Workfront
/technology/cms/acquia/Acquia
/technology/pantheon/Pantheon
/technology/cms/drupal/Drupal
/technology/cms/wordpress/WordPress
/technology/cms-content/adobe-...Adobe Experience Manager Assets
/technology/cms-content/adobe-...Adobe Experience Manager Sites
/technology/ecommerce/adobe-co...Adobe Commerce
/technology/ecommerce/bigcomme...BigCommerce
/technology/ecommerce/salesforce/Salesforce
/technology/ecommerce/shopify-...Shopify
/technology/data-and-analytics...Adobe Experience Cloud
/technology/data-and-analytics...Google Marketing & Analytics
/technology/data-and-analytics...Sentinel Insights
/technology/data-and-analytics...Tableau
/technology/data-and-analytics...Tealium
https://www.northern.co/blog/Blog
https://www.northern.co/blog/Articles
https://www.northern.co/webinars/Webinars
/311-podcast/Podcast
/resources/Resources
https://www.northern.co/news/News
https://www.northern.co/careers/Careers
https://www.northern.co/about/About
https://www.northern.co/Anchor Menu
A-TITLE Menu
/about/how-we-partner/Subdomain Learn about our partnering approach
https://www.canadiantire.ca/External Subdomain IMG-ALT Canadian Tire Logo
https://www.rexall.ca/External Subdomain IMG-ALT Rexall Logo
https://www.urbn.com/External Subdomain IMG-ALT URBN Logo in black and white
https://www.fanshawec.ca/External Subdomain IMG-ALT Fanshawe College Logo
https://www.jysk.ca/External Subdomain IMG-ALT JYSK Logo
https://www.ciro.ca/External Subdomain IMG-ALT Canadian Investment Regulatory Organization Logo
https://chatters.ca/External IMG-ALT Chatters Logo
https://www.york.ca/External Subdomain IMG-ALT York Region Logo
https://www.staples.ca/External Subdomain IMG-ALT Staples Logo
https://www.toysrus.ca/en/homeExternal Subdomain IMG-ALT Toys R Us Logo
/industries/Subdomain See our solutions
/solutions/marketing-services/...IMG-ALT Google Logo
/technology/ecommerce/adobe-co...IMG-ALT Adobe Logo
/technology/ecommerce/salesforce/IMG-ALT Salesforce Logo
/technology/ecommerce/adobe-co...IMG-ALT Magento Logo
/technology/cms/acquia/IMG-ALT Acquia Logo
/technology/ecommerce/shopify-...IMG-ALT Shopify Logo
/technology/marketing/facebook...IMG-ALT Meta Logo
/technology/marketing/elite-ma...IMG-ALT Klayvio Logo
/technology/cms/drupal/Subdomain IMG-ALT Drupal Logo
/technology/ecommerce/bigcomme...IMG-ALT BigCommerce Logo
https://www.sentinelinsights.com/External Subdomain IMG-ALT Sentinel Insights logo in green followed by "Sentinel Insights" in black
https://tealium.com/External IMG-ALT Tealium logo in grey and blue next to "Tealium" in blue
/technology/Explore our partnerships
/industries/public-service/hea...Trivial anchor text
Read More
/case-studies/overhauling-reta...Text duplicate Trivial anchor text
Read More
/case-studies/ivey-school/Trivial anchor text
Read more
/case-studies/canisius-univers...Subdomain Text duplicate Trivial anchor text
Read More
/algaecal-digital-experience/Subdomain Text duplicate Trivial anchor text
Read More
/work/osage-nation/Subdomain Text duplicate Trivial anchor text
Read More
/work/chatters-klaviyo-migration/Subdomain Text duplicate Trivial anchor text
Read More
/case-studies/york-region-repl...Subdomain Text duplicate Trivial anchor text
Read More
/case-studies/west-coast-kids-...Subdomain Text duplicate Trivial anchor text
Read More
/case-studies/Subdomain See the possibilities
https://www.northern.co/Get Started
https://www.northern.co/careers/Text duplicate Careers
https://www.northern.co/contact/Contact
https://www.northern.co/news/Text duplicate News
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Find / Follow us on LinkedIn
https://www.instagram.com/nort...New window External Subdomain A-TITLE Find / Follow us on Instagram
https://www.facebook.com/North...New window External Subdomain A-TITLE Find / Follow us on Facebook
https://www.youtube.com/watch?...New window External Subdomain A-TITLE Find / Follow us on Youtube
https://www.northern.co/node/81Privacy Policy
https://www.northern.co/node/2211Contact us
/accessibility/Accessibility
A-TITLE Accessibility Policy
/privacy-policy/Text duplicate Privacy Policy
A-TITLE Privacy Policy
/privacy-policy/Text duplicate Privacy Policy
https://www.northern.co/contact/Text duplicate Contact us
https://www.northern.co/A-TITLE Home
https://www.northern.co/Text duplicate A-TITLE Home
https://www.northern.co/Anchor Text duplicate Menu
A-TITLE Menu
/solutions/marketing-services/...Text duplicate Paid Media & Digital Advertising
/solutions/marketing-services/...Text duplicate Email & SMS Marketing
/solutions/marketing-services/...Text duplicate Search Engine Optimization
/solutions/marketing-services/...Text duplicate Performance Ad Creative
/solutions/digital-experience-...Text duplicate Roadmaps and Governance
/solutions/digital-experience-...Text duplicate User-Centric Design
/solutions/digital-experience-...Text duplicate Development & Integrations
/solutions/digital-experience-...Text duplicate Content Strategy & IA
/solutions/digital-experience-...Text duplicate Managed Services
/solutions/digital-experience-...Text duplicate Content Supply Chain
/solutions/digital-experience-...Text duplicate Digital Asset Management
/solutions/ecommerce-solutions...Text duplicate eCommerce Development
/solutions/ecommerce-solutions...Text duplicate ERP & eCommerce Integrations
/solutions/ecommerce-solutions...Text duplicate Custom Application Development
/solutions/data-analytics/tag-...Text duplicate Tag Management
/solutions/data-analytics/mart...Text duplicate MarTech Migration
/solutions/data-analytics/data...Text duplicate Data Visualization
/solutions/data-analytics/data...Text duplicate Governance and Compliance
/solutions/data-analytics/cdp-...Text duplicate CDP Strategy
/solutions/data-analytics/anal...Text duplicate Analytics Audits
/solutions/data-analytics/goog...Text duplicate Google Analytics 4 & Performance Reporting
/industries/Text duplicate Industries
/industries/Text duplicate Expertise in your industry.
/industries/commercial/Text duplicate Commercial
/industries/commercial/omnicha...Text duplicate Omnichannel Retail
/industries/commercial/manufac...Text duplicate Manufacturing
/industries/commercial/financi...Text duplicate Financial Services
/industries/public-service/Text duplicate Public Service
/industries/public-service/hig...Text duplicate Higher Education
/industries/public-service/gov...Text duplicate Government
/industries/public-service/hea...Text duplicate Healthcare
/case-studies/Text duplicate Case Studies
/technology/Text duplicate Technology
/technology/Text duplicate Partnering with best-in-class technology platforms.
/solutions/marketing-services/...Text duplicate Google Ads
/technology/marketing/facebook...Text duplicate Meta
/technology/marketing/elite-ma...Text duplicate Klaviyo
/technology/marketing/adobe-wo...Text duplicate Adobe Workfront
/technology/cms/acquia/Text duplicate Acquia
/technology/pantheon/Text duplicate Pantheon
/technology/cms/drupal/Text duplicate Drupal
/technology/cms/wordpress/Text duplicate WordPress
/technology/cms-content/adobe-...Text duplicate Adobe Experience Manager Assets
/technology/cms-content/adobe-...Text duplicate Adobe Experience Manager Sites
/technology/ecommerce/adobe-co...Text duplicate Adobe Commerce
/technology/ecommerce/bigcomme...Text duplicate BigCommerce
/technology/ecommerce/salesforce/Text duplicate Salesforce
/technology/ecommerce/shopify-...Text duplicate Shopify
/technology/data-and-analytics...Text duplicate Adobe Experience Cloud
/technology/data-and-analytics...Text duplicate Google Marketing & Analytics
/technology/data-and-analytics...Text duplicate Sentinel Insights
/technology/data-and-analytics...Text duplicate Tableau
/technology/data-and-analytics...Text duplicate Tealium
https://www.northern.co/blog/Text duplicate Blog
https://www.northern.co/blog/Text duplicate Articles
https://www.northern.co/webinars/Text duplicate Webinars
/311-podcast/Text duplicate Podcast
/resources/Text duplicate Resources
https://www.northern.co/news/Text duplicate News
https://www.northern.co/careers/Text duplicate Careers
https://www.northern.co/about/Text duplicate About

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.northern.co/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.78 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (155 kB).

HTTP Response Header

NameValue
dateWed, 23 Jul 2025 05:43:06 GMT
content-typetext/html; charset=UTF-8
servercloudflare
cache-controlmax-age=21600, public
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedWed, 23 Jul 2025 02:01:45 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-xss-protection0
strict-transport-securitymax-age=63072000; includeSubDomains
report-to{"group":"cf-nel","max_age":604800,"endpoints":[{"url":"https://a.nel.cloudflare.com/report/v4?s=xXIP0GZFcsFHXj%2FeLtI1WWn%2BaujI1GZvBUBKK3xwmvYG8tGu0Sjxl819315suFSU2OVA0FzOpJpBJ65Gg6%2FbuO37Ic%2BWNOm5YcwvJqrbtQ%3D%3D"}]}
x-request-idv-fc2746e2-6768-11f0-9dfb-3308db03c321
x-ah-environmentprod
age13279
viavarnish
x-cacheHIT
x-cache-hits418
nel{"report_to":"cf-nel","success_fraction":0.0,"max_age":604800}
cf-cache-statusDYNAMIC
content-encodingzstd
cf-ray9638dbb91929b82b-CDG
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 128 referring domains.
This page has 21,162 backlinks.
This page has backlinks from 112 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Similar sites

Search preview

www.northern.co
Northern Commerce Inc.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Northern61%Check
Northern Commerce56%Check
Digital54%Check
Partnering54%Check
Commerce50%Check
success50%Check
Digital Solutions49%Check
Inc46%Check
Digital Experience46%Check
Digital Advertising46%Check
Show more keywords and terms

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