Lloyds.com - SEO Checker

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Overview of the SEO Check
Meta information
86% 
Page quality
63% 
Page structure
58% 
Link structure
82% 
Server
81% 
External factors
100% 
SEO Score
Response time
0.61 s
File size
123.00 kB
Words
1050
Media files
36
Number of links
107 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage - Lloyd's
The page title is too short. (178 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Lloyd's is the world's leading insurance market providing specialist insurance services to businesses in over 200 countries and territories.
The length of the meta description is perfect. (841 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
The canonical link is empty.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsfollow,index
DescriptionLloyd's is the world's leading insurance market providing specialist insurance services to businesses in over 200 countries and territories.
vanity-urlEmpty
publish-date15/01/2021
langen
og:titleHomepage - Lloyd's
og:descriptionLloyd's is the world's leading insurance market providing specialist insurance services to businesses in over 200 countries and territories.
og:imagehttps://assets.lloyds.com/media-651c0e64-c1d0-4f97-90f7-883c69fe2ef2/c1c5bf9a-f6be-426f-af94-09934af4b3ec/lloyds-logo.png
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Start your career at Lloyd's and work in a marketplace where diverse m...
This page contains 1050 words. That's ok.
28.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
21 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 22.09 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
24 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...e5c180cb93/lloyds-logo-sized-nav (1).pngLogoBack to homepage
...-b155-4ccd42367272/Satellite-589x185.pngPlaceholder Image
...d2-b11f-4796a5564da4/careers-589x185.pngPlaceholder Image
...021aac/Lloyds-Lab-lightbulbs-589x185.pngPlaceholder Image
...406cdc670b47/Lloyd's-Academy-589x185.pngPlaceholder Image
...8973-4fdd1bde297c/Telescope-1920x902.pngResponsive placeholder image
...-61d32c44c3b6/icon_white_arrow_right.svgNo alt attribute provided
...-61d32c44c3b6/icon_white_arrow_right.svgNo alt attribute provided
...-61d32c44c3b6/icon_white_arrow_right.svgNo alt attribute provided
...-61d32c44c3b6/icon_white_arrow_right.svgNo alt attribute provided
...dd9/Underwriting-room-lutine-379x245.pngNo alt attribute provided
...5-4cb0-ba8a-f1d73e49abf6/arrow_right.svgNo alt attribute provided
...13aa67/Financial-performance-278x180.pngNo alt attribute provided
...5-4cb0-ba8a-f1d73e49abf6/arrow_right.svgNo alt attribute provided
...-6776ba8edfa5/Sustainability-379x245.pngNo alt attribute provided
...5-4cb0-ba8a-f1d73e49abf6/arrow_right.svgNo alt attribute provided
...5-4cb0-ba8a-f1d73e49abf6/arrow_right.svgNo alt attribute provided
...7-4b45-9e32-b4f8621e00bf/ep9homepage.pngNo alt attribute provided
...-61d32c44c3b6/icon_white_arrow_right.svgNo alt attribute provided
...5-5be5516c6678/cyberpagecard-resized.pngNo alt attribute provided
...-61d32c44c3b6/icon_white_arrow_right.svgNo alt attribute provided
...-61d32c44c3b6/icon_white_arrow_right.svgNo alt attribute provided
...419c-7a68-43af-ac81-48c365923f45/Map.svgNo alt attribute provided
...56f-0caedf52a9d6/Transparent_379x379.pngNo alt attribute provided
...56f-0caedf52a9d6/Transparent_379x379.pngNo alt attribute provided
...56f-0caedf52a9d6/Transparent_379x379.pngNo alt attribute provided
...-ae92-2cd10c0ab309/Lloyds-Logo-White.svgLloyd’s logo
...-b370-4b96-af2d-1600fed2186f/Twitter.svgTwitter logo.
...ff2c-40d9-a40c-f3818f1176c0/LinkedIn.svgLinkedIn logo.
...94-2c08ead755bf/instagram logo FINAL.pnginstagram logo
...-b86d-4b94-9101-58b4a1f7e136/Youtube.svgYoutube logo.

Page structure

H1 heading
(Critically important)
The pre-eminent marketplace for global risk
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 52 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 The pre-eminent marketplace for global risk
H2 About Lloyd's
H2 Market resources
H2 Insights
H2 Empty heading
H2 Empty heading
H2 Our recent news
H2 Empty heading
H2 Empty heading
H2 Featured risk insight and innovation
H2 Empty heading
H2 Empty heading
H2 Lloyd’s around the world
H2 Featured tools
H3 In the spotlight
H3 Our company
H3 Our people
H3 Our impact
H3 Investor relations
H3 Policyholders
H3 Our featured resources
H3 Market communications
H3 Oversight
H3 Reporting
H3 Regulatory
H3 Market Directory
H3 Services
H3 Tools
H3 Featured insights
H3 News
H3 Risk Insights
H3 Innovation
H3 Education
H3 Market Directory Duplicate text
H3 Join the Lloyd's market
H3 Invest with Lloyd's
H3 Careers
H3 Understanding the Lloyd's market
H3 Financial performance
H3 Sustainability
H3 Lloyd’s appoints Stephane Flaquet as Chief Operating Officer
H3 Lloyd’s expands its multinational capabilities with new local partner in Mexico
H3 Lloyd’s announces Executive Team
H3 Public-private collaboration for a resilient future
H3 Defining a major cyber event: a (re)insurance approach
H3 Crystal+
H3 Atlas
H3 Business Timetable
H4 Our history
H4 Careers at Lloyd’s
H4 Crystal+ Duplicate text
H4 Latest market bulletins
H4 Multinational capability
H4 Lloyd's Lab - the heart of innovation for insurance
H4 Lloyd's Academy
H4 Subscribe for the latest updates
H4 Support
H4 Legal
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.lloyds.com/Anchor Skip to main content
https://www.lloyds.com/IMG-ALT Logo
https://www.lloyds.com/contact-usContact
/about-lloyds/investor-relationsInvestors
/about-lloyds/careersCareers
/lloyds-around-the-worldLocations
https://ldc.lloyds.com/my-accountNew window External Subdomain Login
https://www.lloyds.com/contact-usText duplicate Contact
/about-lloyds/investor-relationsText duplicate Investors
/about-lloyds/careersText duplicate Careers
/lloyds-around-the-worldText duplicate Locations
https://ldc.lloyds.com/my-accountNew window External Subdomain Text duplicate Login
/about-lloydsExplore Lloyd's
/about-lloyds/historyOur history Lloyd's has been at the heart of progress for over 300 years. Our unique history is colourful, tempestuous and fascinating, and has ultimately he...
IMG-ALT Placeholder Image
/about-lloyds/careersCareers at Lloyd’s Start your career at Lloyd's and work in a marketplace where diverse minds and talented people come together to insure the world’s risk. E...
IMG-ALT Placeholder Image
/about-lloyds/our-marketUnderstanding the Lloyd's market
/about-lloyds/our-purposeOur purpose
/about-lloyds/historyOur history
/about-lloyds/the-lloyds-buildingThe Lloyd's building
/about-lloyds/the-corporationCorporation governance
/about-lloyds/careersText duplicate Careers
/about-lloyds/cultureCulture
/about-lloyds/sustainabilitySustainability
/about-lloyds/communityCommunity involvement
/about-lloyds/investor-relationsOverview
/about-lloyds/investor-relatio...Financial results
/about-lloyds/investor-relatio...Our ratings
/about-lloyds/investor-relatio...Capital structure
/about-lloyds/investor-relatio...Syndicate reports and accounts
/about-lloyds/investor-relatio...Capital Markets Day
/about-lloyds/policyholdersPolicyholders
/market-resourcesView all market resources
/market-resources/tools/crysta...Learn more about Crystal+
/market-resources/market-bulle...View market bulletins
/market-resources/multinationalExplore Multinational at Lloyd's
/market-resources/market-bulle...Market bulletins
/market-resources/regulatory-c...Regulatory Communications
/market-resources/corporate-no...Corporate notices
/market-resources/market-overs...Market oversight
/market-resources/delegated-au...Delegated Authority
/market-resources/capital-and-...Capital and reserving
/market-resources/underwritingUnderwriting
/market-resources/capital-plan...Capital and Planning Group
/market-resources/claimsClaims
/market-resources/customer-ove...Customer oversight
/market-resources/business-tim...Business Timetable
/market-resources/syndicate-ac...Syndicate accounts and financial reporting
/market-resources/future-of-re...Future of reporting
/market-resources/regulatory-i...Regulatory Information
/market-resources/tax-informationTax information
/market-resources/requirements...Requirements and standards
https://ldc.lloyds.com/market-...New window External Subdomain Market Directory
https://ldc.lloyds.com/the-mar...New window External Subdomain Brokers
https://ldc.lloyds.com/the-mar...New window External Subdomain Coverholders
https://ldc.lloyds.com/the-mar...New window External Subdomain Managing agents
https://ldc.lloyds.com/the-mar...New window External Subdomain Members' agents and advisors
https://ldc.lloyds.com/the-mar...New window External Subdomain Open market correspondent
/market-directory/committees-a...Committees and association
/market-resources/multinationalMultinational business at Lloyd's
/market-resources/member-servicesMember Services
/market-resources/learning-at-...Learning at Lloyd's
/market-resources/market-cultureCulture resources
/market-resources/investmentInvestment
/market-resources/complaintsComplaints
/market-resources/lloyds-agenc...Lloyd's Agency Network
/market-resources/salvage-arbi...Salvage Arbitration Branch
/market-resources/building-fac...Building facilities
/market-resources/toolsAll tools
/market-resources/insights-hubInsights Hub
/market-resources/tools/crysta...Crystal+
/market-resources/delegated-au...Delegated Authority tools
https://www.lloyds.com/insightsView all insights
/insights/lloyds-labLloyd's Lab - the heart of innovation for insurance An award winning space dedicated to accelerating and fostering new products and solutions fit for the nee...
IMG-ALT Placeholder Image
/insights/lloyds-academyLloyd's Academy The industry-leading commercial education platform for risk professionals to deepen their knowledge, strengthen their network, and leverage t...
IMG-ALT Placeholder Image
/insights/newsNews
/insights/eventsEvents
/insights/media-centreMedia centre
/insights/futuresetLloyd's Futureset
/insights/risk-reportsRisk reports
/insights/lloyds-labLloyd's Lab
/insights/lloyds-academyLloyd's Academy
/about-lloydsText duplicate Explore Lloyd's
/market-resourcesAccess market resources
https://ldc.lloyds.com/market-...New window External Subdomain Find an expert
/join-lloyds-marketNew window Join Lloyd's
/invest-with-lloydsNew window Invest
/about-lloyds/careersNew window Careers at Lloyd's
/about-lloyds/our-marketLearn more about our market
/about-lloyds/investor-relationsOur financial performance
/about-lloyds/our-impact-on-so...Learn more
/about-lloyds/media-centre/pre...Lloyd’s appoints Stephane Flaquet as Chief Operating Officer Lloyd’s has today announced that Stephane Flaquet has been appointed as Chief Operating Officer ...
/news-and-insights/news/lloyds...Lloyd’s expands its multinational capabilities with new local partner in Mexico Lloyd’s has strengthened its multinational offering by signing a new agreemen...
/about-lloyds/media-centre/pre...New window Lloyd’s announces Executive Team Lloyd’s, today announces its updated Executive Team with the appointments effective immediately. 02 June 2025
/news-and-insights/newsView all news
/news-and-insights/futureset/v...New window Find out more
/about-lloyds/our-market/what-...New window Read the report
/news-and-insightsView all risk insight and innovation
/lloyds-around-the-worldMore about Lloyd’s around the world
https://crystalplus.lloyds.com...New window External Subdomain Open
/conducting-business/crystal-plusMore info
https://atlas.lloyds.com/New window External Subdomain Text duplicate Open
/conducting-business/coverhold...Text duplicate More info
/tools-and-systems/business-ti...Text duplicate Open
/conducting-businessView all tools and resources for conducting business with Lloyd’s
/about-lloyds/future-at-lloyds...Blueprint Two updates
/news-and-insights/futureset/j...Lloyd’s Futureset updates
/news-and-insights/market-comm...Market Bulletins
/news-and-insights/risk-reportsText duplicate Risk reports
/resources-and-services/tax-in...Tax news & updates
https://www.lloyds.com/contact-usContact us
https://www.lloyds.com/help/faqFAQs
/help/glossary-and-acronymsGlossary & acronyms
/help/useful-organisationsUseful organisations
/help/accessibilityAccessibility
/help/privacyPrivacy
/help/cookies-policyCookies
/help/terms-and-conditionsTerms & conditions
/about-lloyds/sustainability/r...Modern Slavery Act
https://twitter.com/LloydsofLo...New window External IMG-ALT Twitter logo.
http://www.linkedin.com/compan...New window External Subdomain IMG-ALT LinkedIn logo.
https://www.instagram.com/lloy...New window External Subdomain IMG-ALT instagram logo
http://www.youtube.com/user/Ll...New window External Subdomain IMG-ALT Youtube logo.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.lloyds.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.61 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (123 kB).

HTTP Response Header

NameValue
dateSat, 16 Aug 2025 19:14:50 GMT
content-typetext/html; charset=utf-8
set-cookie94 Characters
serverMicrosoft-IIS/10.0
content-encodinggzip
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains; preload
request-contextappId=cid-v1:9e2899b3-6dcd-4d07-843e-aaaf4941dd46
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
referrer-policystrict-origin-when-cross-origin
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self'
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,773 referring domains.
This page has 175,658 backlinks.
This page has backlinks from 1,185 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.lloyds.com
Homepage - Lloyd's
Lloyd's is the world's leading insurance market providing specialist insurance services to businesses in over 200 countries and territories.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Lloyd81%Check
Market66%Check
Join Lloyd61%Check
Explore Lloyd59%Check
risk54%Check
insurance54%Check
market bulletins54%Check
Market resources54%Check
Insurance Services54%Check
Insurance Marketplace54%Check
Show more keywords and terms

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