Impressiondigital.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
60% 
Page structure
58% 
Link structure
30% 
Server
95% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
585.40 kB
Words
1846
Media files
71
Number of links
170 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Performance Marketing Agency of the Year | Impression Digital
The length of the page title is perfect. (559 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.impressiondigital.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
mobile-web-app-capableyes
apple-mobile-web-app-titleImpression: Multi Award Winning Digital Marketing Agency
theme-color#107de6
robotsindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
titlePerformance Marketing Agency of the Year | Impression Digital
descriptionMulti-award-winning digital marketing agency that helps your business scale, grow & reach new destinations. Offices in London & Nottingham. Enquire today.
article:publisherhttps://www.facebook.com/impression
article:modified_time2025-10-03T07:59:07+00:00
langen
twitter:cardsummary_large_image
twitter:site@impressiontalk
og:typearticle
og:titlePerformance Marketing Agency of the Year | Impression Digital
og:descriptionMulti-award-winning digital marketing agency that helps your business scale, grow & reach new destinations. Offices in London & Nottingham. Enquire today.
og:urlhttps://www.impressiondigital.com/
og:site_nameImpression
og:imagehttps://images.impression.co.uk/2021/06/ABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90
og:image:width1200
og:image:height630
og:image:typeimage/jpeg
charsetutf-8

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Page quality

Content
(Critically important)
There are 11 text duplicates on this page:
  • Duplicate 1: Impression really took the time to listen to what we wanted to achieve...
  • Duplicate 2: Thank you to the wider Impression team for being so great. You are by ...
  • Duplicate 3: Impression truly understands the needs of our audience, putting this a...
  • Duplicate 4: Impression is a great agency to work with and they are always quick to...
  • Duplicate 5: The team at Impression have been wonderful, reacting quickly and smart...
This page contains 1846 words. That's ok.
28.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
23 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 19.61 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (585.4 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: drop us a message
Image SEO
(Somewhat important)
18 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...h=108.55&h=108.55&q=65&format=webp?w=130b-corp_Home
...87.10000000000001&q=65&format=webp?w=130DARK_GAA_Independent-Agency-of-the-Year-2025
...87.10000000000001&q=65&format=webp?w=130DARK_ESA_Best-Large-Integrated-Search-Agency-2025
...t=crop&q=65&q=65&format=webp?w=464&h=277Winter strategy achieves 24% increase in off-peak revenue
...g?w=200&h=63&h=63&q=65&format=webp?w=200Gazeboshop logo
...t=crop&q=65&q=65&format=webp?w=464&h=277Weather triggered DOOH drives 40% uplift in bookings for airline
...g?w=200&h=60&h=60&q=65&format=webp?w=200Norse Caribbean logo
...t=crop&q=65&q=65&format=webp?w=464&h=277Master jeweller unlocks £1m in monthly revenue
...w=200&h=111&h=111&q=65&format=webp?w=200Queensmith logo
...t=crop&q=65&q=65&format=webp?w=464&h=277Generative engine optimisation strategy secures 47,000+ clicks in a year
...g?w=200&h=49&h=49&q=65&format=webp?w=200Tensar GEO logo
...t=crop&q=65&q=65&format=webp?w=464&h=277Delivering €6.5m revenue for Airline via Demand Generation campaigns
...g?w=200&h=92&h=92&q=65&format=webp?w=200Wizz Air Demand Generation logo
...t=crop&q=65&q=65&format=webp?w=464&h=277Integrated digital strategy achieves 600% increase in sales for new Airline
...g?w=200&h=60&h=60&q=65&format=webp?w=200Norse Atlantic Airways Integrated logo
...t=crop&q=65&q=65&format=webp?w=464&h=277Winter strategy achieves 24% increase in off-peak revenue
...g?w=200&h=63&h=63&q=65&format=webp?w=200Gazeboshop logo
...t=crop&q=65&q=65&format=webp?w=464&h=277Weather triggered DOOH drives 40% uplift in bookings for airline
...g?w=200&h=60&h=60&q=65&format=webp?w=200Norse Caribbean logo
...t=crop&q=65&q=65&format=webp?w=464&h=277Master jeweller unlocks £1m in monthly revenue
...w=200&h=111&h=111&q=65&format=webp?w=200Queensmith logo
...t=crop&q=65&q=65&format=webp?w=464&h=277Generative engine optimisation strategy secures 47,000+ clicks in a year
...g?w=200&h=49&h=49&q=65&format=webp?w=200Tensar GEO logo
...t=crop&q=65&q=65&format=webp?w=464&h=277Delivering €6.5m revenue for Airline via Demand Generation campaigns
...g?w=200&h=92&h=92&q=65&format=webp?w=200Wizz Air Demand Generation logo
...t=crop&q=65&q=65&format=webp?w=464&h=277Integrated digital strategy achieves 600% increase in sales for new Airline
...g?w=200&h=60&h=60&q=65&format=webp?w=200Norse Atlantic Airways Integrated logo
...t=crop&q=65&q=65&format=webp?w=464&h=277Winter strategy achieves 24% increase in off-peak revenue
...g?w=200&h=63&h=63&q=65&format=webp?w=200Gazeboshop logo
...t=crop&q=65&q=65&format=webp?w=464&h=277Weather triggered DOOH drives 40% uplift in bookings for airline
...g?w=200&h=60&h=60&q=65&format=webp?w=200Norse Caribbean logo
...t=crop&q=65&q=65&format=webp?w=464&h=277Master jeweller unlocks £1m in monthly revenue
...w=200&h=111&h=111&q=65&format=webp?w=200Queensmith logo
...w=200&h=200&h=200&q=65&format=webp?w=200Strategy-Icon
...w=200&h=200&h=200&q=65&format=webp?w=200SEO-Icon
...w=200&h=200&h=200&q=65&format=webp?w=200Paid-Icon
...w=200&h=200&h=200&q=65&format=webp?w=200PR-Icon
...w=200&h=200&h=200&q=65&format=webp?w=200Data Icon
...w=200&h=200&h=200&q=65&format=webp?w=200CRO Icon
...g?w=200&h=88&h=88&q=65&format=webp?w=200No alt attribute provided
...g?w=200&h=92&h=92&q=65&format=webp?w=200No alt attribute provided
...w=200&h=200&h=200&q=65&format=webp?w=200No alt attribute provided
...w=200&h=200&h=200&q=65&format=webp?w=200No alt attribute provided
...g?w=200&h=42&h=42&q=65&format=webp?w=200No alt attribute provided
...w=200&h=200&h=200&q=65&format=webp?w=200No alt attribute provided
...g?w=200&h=87&h=87&q=65&format=webp?w=200No alt attribute provided
...w=200&h=200&h=200&q=65&format=webp?w=200No alt attribute provided
...g?w=200&h=87&h=87&q=65&format=webp?w=200No alt attribute provided
...g?w=200&h=87&h=87&q=65&format=webp?w=200No alt attribute provided
...w=200&h=200&h=200&q=65&format=webp?w=200No alt attribute provided
...w=200&h=200&h=200&q=65&format=webp?w=200No alt attribute provided
...,1058&q=65&q=65&format=webp?w=1420&h=468aaron-tom-mike
...rop&w=50&h=50&h=50&q=65&format=webp?w=50Company logo
...rop&w=50&h=50&h=50&q=65&format=webp?w=50Company logo
...rop&w=50&h=50&h=50&q=65&format=webp?w=50Company logo
...rop&w=50&h=50&h=50&q=65&format=webp?w=50Company logo
...rop&w=50&h=50&h=50&q=65&format=webp?w=50Company logo
...rop&w=50&h=50&h=50&q=65&format=webp?w=50Company logo
...rop&w=50&h=50&h=50&q=65&format=webp?w=50Company logo
...rop&w=50&h=50&h=50&q=65&format=webp?w=50Company logo
...rop&w=50&h=50&h=50&q=65&format=webp?w=50Company logo
...rop&w=50&h=50&h=50&q=65&format=webp?w=50Company logo
...rop&w=50&h=50&h=50&q=65&format=webp?w=50Company logo
...=crop&q=65&q=65&format=webp?w=1088&h=509No alt attribute provided
...,1153&q=65&q=65&format=webp?w=1420&h=468reuben-polly-2
.../Newsletter-Graphic.svg?q=65&format=webpNo alt attribute provided
...w=200&h=200&h=200&q=65&format=webp?w=200No alt attribute provided
...w=200&h=200&h=200&q=65&format=webp?w=200No alt attribute provided
...w=200&h=200&h=200&q=65&format=webp?w=200No alt attribute provided
...w=200&h=108&h=108&q=65&format=webp?w=200No alt attribute provided
Video URLWidthHeight
/video/homepage_mobile.webm

Page structure

H1 heading
(Critically important)
Performance Marketing Agency of the Year
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 38 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Performance Marketing Agency of the Year
H2 Evidence into Action.
H2 We've helped our client partners maximise their marketing performance
H2 Discover new ways to achieve powerful marketing growth, together with us.
H2 Empowering brands through creative problem-solving and proprietary technology
H2 Award-winning partnerships
H2 Beyond best practice
H2 Tips and advice from our blog
H2 Sign up to our bi-weekly newsletter and receive fresh blog content, free guides and invites to our webinars.
H3 Winter strategy achieves 24% increase in off-peak revenue
H3 Weather triggered DOOH drives 40% uplift in bookings for airline
H3 Master jeweller unlocks £1m in monthly revenue
H3 Generative engine optimisation strategy secures 47,000+ clicks in a year
H3 Delivering €6.5m revenue for Airline via Demand Generation campaigns
H3 Integrated digital strategy achieves 600% increase in sales for new Airline
H3 Winter strategy achieves 24% increase in off-peak revenue Duplicate text
H3 Weather triggered DOOH drives 40% uplift in bookings for airline Duplicate text
H3 Master jeweller unlocks £1m in monthly revenue Duplicate text
H3 Generative engine optimisation strategy secures 47,000+ clicks in a year Duplicate text
H3 Delivering €6.5m revenue for Airline via Demand Generation campaigns Duplicate text
H3 Integrated digital strategy achieves 600% increase in sales for new Airline Duplicate text
H3 Winter strategy achieves 24% increase in off-peak revenue Duplicate text
H3 Weather triggered DOOH drives 40% uplift in bookings for airline Duplicate text
H3 Master jeweller unlocks £1m in monthly revenue Duplicate text
H3 Strategy
H3 SEO
H3 Paid Media
H3 Digital PR & Content
H3 Media Solutions
H3 Digital Experience
H3 About Us
H3 Our Impact
H3 Careers
H3 Our Technology
H3 How to build an effective fintech marketing strategy
H3 Impression Shortlisted Six Times at 2025 UK Search Awards
H3 Impression Featured in The LDC Top 50 Most Ambitious Business Leaders for 2025
H3 September 2025 Google algorithm and search industry updates
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Go to the homepage
/digital-marketing/Services
/digital-marketing/strategy/Digital Strategy
/digital-marketing/strategy/Digital Marketing Strategy
/digital-marketing/in-housing-...In-Housing
/digital-marketing/strategy/me...Media Planning
/digital-marketing/strategy/in...Inbound Marketing
/digital-marketing/creative/Creative
/seo/SEO
/seo/seo-consultancy/SEO Consultancy
/seo/ecommerce-seo/Ecommerce SEO
/seo/technical-seo/Technical SEO
/seo/international-seo/International SEO
/generative-engine-optimisatio...Generative Engine Optimisation (GEO)
/paid-media/Paid Media
/paid-media/ppc/Paid Search / PPC
/paid-media/paid-social/Paid Social
/paid-media/programmatic/Programmatic
/paid-media/ppc/google-shopping/Google Shopping
/digital-pr/Digital PR & Content
/digital-pr/consumer-pr-agency/Creative Campaigns and Consumer PR
/content-marketing/Content Marketing
/digital-pr/newsjacking-reacti...Reactive PR and Newsjacking
/digital-pr/thought-leadership/Building Thought Leaders
/media-solutions/Media Solutions
/media-solutions/measurement/Media Measurement
/analytics/Analytics
/media-solutions/modern-data-s...Modern Marketing Data Stack
/media-solutions/google-market...Google Marketing Platform
/digital-experience/Digital Experience
/digital-experience/cro/Conversion Rate Optimisation
/digital-experience/behavioura...Behavioural Science
/digital-experience/user-resea...User Research
/digital-experience/marketing-...Marketing Automation
/get-in-touch/Not sure what you need? Drop us a message
/sectors/Sectors
/sectors/ecommerce-marketing-a...Ecommerce
/sectors/b2b-marketing-agency/B2B
/sectors/saas-marketing-agency/SaaS
/sectors/fintech-marketing-age...Fintech
/sectors/sustainable-marketing...Sustainable
/get-in-touch/Text duplicate Not sure what you need? Drop us a message
/our-work/Our Work
/events/Events
/resources/Resources
/blog/Blog
/about/About Us
/about/Text duplicate About Us
/about/our-team/Meet the team
/about/our-impact/Our Impact
/about/our-awards/Our Awards
/about/vacancies/Careers
/about/ways-of-working/Ways of working
/about/diversity-and-inclusion/Diversity and inclusion
/about/our-technology/Our Technology
/about/our-technology/alexis/Alexis
/about/our-technology/velocity/Velocity
/about/google-partner-agency/Google Partner Agency
/about/ai-at-impression/AI at Impression
/get-in-touch/Text duplicate Not sure what you need? Drop us a message
/get-in-touch/Get in touch with our team
/get-in-touch/Smarter marketing starts here—unlock your growth
/our-work/See the evidence
/our-work/gazeboshop-strategy/Read Full Case Study
/our-work/norse-programmatic/Text duplicate Read Full Case Study
/our-work/queensmith/Text duplicate Read Full Case Study
/our-work/tensar-geo/Text duplicate Read Full Case Study
/our-work/wizz-air-demand-gene...Text duplicate Read Full Case Study
/our-work/norse-atlantic-airwa...Text duplicate Read Full Case Study
/our-work/gazeboshop-strategy/Text duplicate Read Full Case Study
/our-work/norse-programmatic/Text duplicate Read Full Case Study
/our-work/queensmith/Text duplicate Read Full Case Study
/our-work/tensar-geo/Text duplicate Read Full Case Study
/our-work/wizz-air-demand-gene...Text duplicate Read Full Case Study
/our-work/norse-atlantic-airwa...Text duplicate Read Full Case Study
/our-work/gazeboshop-strategy/Text duplicate Read Full Case Study
/our-work/norse-programmatic/Text duplicate Read Full Case Study
/our-work/queensmith/Text duplicate Read Full Case Study
/digital-marketing/digital marketing services
/digital-marketing/strategy/Strategy
/digital-marketing/strategy/Text duplicate Digital Marketing Strategy
/digital-marketing/in-housing-...In-Housing Support
/digital-marketing/strategy/me...Text duplicate Media Planning
/digital-marketing/strategy/in...Text duplicate Inbound Marketing
/digital-marketing/strategy/cr...Text duplicate Creative
/seo/Text duplicate SEO
/seo/seo-consultancy/Text duplicate SEO Consultancy
/seo/ecommerce-seo/Text duplicate Ecommerce SEO
/seo/international-seo/Text duplicate International SEO
/seo/technical-seo/Text duplicate Technical SEO
/paid-media/Text duplicate Paid Media
/paid-media/ppc/PPC & Paid Search
/paid-media/paid-social/Text duplicate Paid Social
/paid-media/ppc/google-shopping/Paid Shopping
/paid-media/ppc/google-shopping/Text duplicate Google Shopping
/digital-pr/Text duplicate Digital PR & Content
/digital-pr/thought-leadership/Text duplicate Building Thought Leaders
/digital-pr/consumer-pr-agency/Creative Campaigns & Consumer PR
/content-marketing/Text duplicate Content Marketing
/digital-pr/newsjacking-reacti...Reactive PR & Newsjacking
/media-solutions/Text duplicate Media Solutions
/media-solutions/measurement/Text duplicate Media Measurement
/analytics/Text duplicate Analytics
/media-solutions/modern-data-s...Text duplicate Modern Marketing Data Stack
/media-solutions/google-market...Text duplicate Google Marketing Platform
/digital-experience/Text duplicate Digital Experience
/digital-experience/cro/Conversion rate optimisation
/digital-experience/behavioura...Text duplicate Behavioural Science
/digital-experience/user-resea...Text duplicate User Research
/digital-experience/marketing-...Text duplicate Marketing Automation
/get-in-touch/We'd love to work with you too
/about/our-awards/See our awards
/about/Text duplicate About Us
/about/our-impact/Text duplicate Our Impact
/about/vacancies/Text duplicate Careers
/about/our-technology/Text duplicate Our Technology
/blog/Read all articles
/blog/how-to-build-an-effectiv...How to build an effective fintech marketing strategy
/blog/how-to-build-an-effectiv...No Text
/blog/category/digital-marketing/Digital Marketing
/blog/how-to-build-an-effectiv...Text duplicate How to build an effective fintech marketing strategy
/blog/impression-shortlisted-s...Impression Shortlisted Six Times at 2025 UK Search Awards
/blog/impression-shortlisted-s...No Text
/blog/category/digital-marketing/Text duplicate Digital Marketing
/blog/impression-shortlisted-s...Text duplicate Impression Shortlisted Six Times at 2025 UK Search Awards
/blog/impression-featured-in-t...Impression Featured in The LDC Top 50 Most Ambitious Business Leaders for 2025
/blog/impression-featured-in-t...No Text
/blog/category/our-news/Our News
/blog/impression-featured-in-t...Text duplicate Impression Featured in The LDC Top 50 Most Ambitious Business Leaders for 2025
/blog/september-2025-google-al...September 2025 Google algorithm and search industry updates
/blog/september-2025-google-al...No Text
/blog/category/google-algorith...Google Algorithm Updates
/blog/september-2025-google-al...Text duplicate September 2025 Google algorithm and search industry updates
/get-in-touchGet in Touch
https://www.facebook.com/impre...New window External Subdomain Impression on facebook
https://twitter.com/impression...New window External Impression on twitter
https://www.linkedin.com/compa...New window External Subdomain Impression on linkedin
https://www.youtube.com/c/Impr...New window External Subdomain Impression on youtube
https://www.instagram.com/impr...New window External Subdomain Impression on instagram
/digital-marketing/strategy/Text duplicate Digital Marketing Strategy
/seo/Text duplicate SEO
/digital-pr/Digital PR
/paid-media/ppc/PPC
/paid-media/paid-social/Text duplicate Paid Social
/paid-media/programmatic/Text duplicate Programmatic
/media-solutions/Text duplicate Media Solutions
/digital-experience/Text duplicate Digital Experience
/our-work/Text duplicate Our Work
/about/Text duplicate About Us
/about/our-team/Text duplicate Meet the team
/about/our-awards/Text duplicate Our Awards
/about/our-impact/Text duplicate Our Impact
/about/vacancies/Text duplicate Careers
/blog/Text duplicate Blog
/resources/Text duplicate Resources
/get-in-touch/Get in touch
/digital-marketing/strategy/Text duplicate Digital Marketing Strategy
/seo/Text duplicate SEO
/digital-pr/Text duplicate Digital PR
/paid-media/ppc/Text duplicate PPC
/paid-media/paid-social/Text duplicate Paid Social
/paid-media/programmatic/Text duplicate Programmatic
/media-solutions/Text duplicate Media Solutions
/digital-experience/Text duplicate Digital Experience
/our-work/Text duplicate Our Work
/about/Text duplicate About Us
/about/our-team/Text duplicate Meet the team
/about/our-awards/Text duplicate Our Awards
/about/our-impact/Text duplicate Our Impact
/about/vacancies/Text duplicate Careers
/blog/Text duplicate Blog
/resources/Text duplicate Resources
/get-in-touch/Text duplicate Get in touch
https://www.google.com/search?...New window External Subdomain Anchor Reviewed on Google rating 10 stars out of 5 stars 64 reviews
https://www.recommendedagencie...New window External Subdomain 8.6 Drum Rating 8.6
https://www.facebook.com/busin...New window External Subdomain See accreditation validation.
https://stape.io/partner/impre...New window External Text duplicate See accreditation validation.
/policies/Our Policies
/policies/terms-conditions/Terms & Conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.impressiondigital.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (585 kB).
The page response time is excellent with 0.12 seconds.

HTTP Response Header

NameValue
accept-rangesnone
age4706
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