Public.digital - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
68% 
Page structure
100% 
Link structure
41% 
Server
78% 
External factors
100% 
SEO Score
Response time
0.69 s
File size
160.20 kB
Words
634
Media files
11
Number of links
144 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Public Digital - Radical Digital Transformation
There are word repetitions in the page title.
The length of the page title is perfect. (402 pixels out of 580 max pixel length)
Meta description
(Critically important)
Public Digital is a global consultancy that works with large businesses, governments and institutions to become more responsive, adaptable and impactful.
The length of the meta description is perfect. (947 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionPublic Digital is a global consultancy that works with large businesses, governments and institutions to become more responsive, adaptable and impactful.
next-head-count6
langen
og:imagehttps://d1rnadml6vbx0i.cloudfront.net/PD_LightBlack_RGB.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 634 words. That's ok.
25.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (24). We recommend using a maximum of 13 tags for this page.
The following tag is repeated too often: who we help
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...LCJvcHRpb25zIjp7ImZpdCI6Imluc2lkZSJ9fX19Delegates attend to speakers opening the ceremonyTest Learn Grow Oxford - opening remarks
...LCJvcHRpb25zIjp7ImZpdCI6Imluc2lkZSJ9fX19LGA-chevrons-3.pngLGA chevrons 3
...LCJvcHRpb25zIjp7ImZpdCI6Imluc2lkZSJ9fX19Two people huddled around a poster full of post-itsEdo Sprints
...Im9wdGlvbnMiOnsiZml0IjoiaW5zaWRlIn19fX0=The team working with an education client in a large room required for service mappingOpen University and Public Digital
...LCJvcHRpb25zIjp7ImZpdCI6Imluc2lkZSJ9fX19The whole team at PD stands for a group picturePublic Digital Winter Gathering
...b3B0aW9ucyI6eyJmaXQiOiJpbnNpZGUifX19fQ==PD-Summer-Gathering-2023-Medium-2.jpgPD Summer Gathering 2023 Medium 2
...Im9wdGlvbnMiOnsiZml0IjoiaW5zaWRlIn19fX0=1-635-X-490-CABD.png1 635 X 490 CABD
...b3B0aW9ucyI6eyJmaXQiOiJpbnNpZGUifX19fQ==newsletter-1080-x-770.pngNewsletter 1080 x 770
...LCJvcHRpb25zIjp7ImZpdCI6Imluc2lkZSJ9fX19PublicDigital_4Dec_031-Medium.jpgPublic Digital 4 Dec 031 Medium
...LCJvcHRpb25zIjp7ImZpdCI6Imluc2lkZSJ9fX19Blog-post-3.jpgBlog post 3
...b3B0aW9ucyI6eyJmaXQiOiJpbnNpZGUifX19fQ==The PD team pictured at the Lloyds British Business Excellence Awards 202520251111 213655582

Page structure

H1 heading
(Critically important)
Supporting organisations through radical transformation
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Supporting organisations through radical transformation
H2 What we do
H2 Client stories
H2 Our 2025 Year Note
H2 Subscribe to our newsletter
H2 Latest updates
H3 Test, learn and grow
H3 Cyber Incident Grab Bag for Local Authorities
H3 Developing a scalable and sustainable model for doing digital in Edo State, Nigeria
H3 Taking a student-centred approach to strategy at the Open University
H3 PD book: Competitive advantage by design
H3 PD book: Adopting the practice of Test and Learn
H3 Year Note 2025
H3 PD selected by Bloomberg Philanthropies to help supercharge the impact of UK metro mayors
H3 High Commendation for PD at national business awards
H4 Head Office
H4 Email
H4 Our positions
H4 Newsletter
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://public.digital/A-TITLE Public Digital
/who-we-help/charitiesCharities
/who-we-help/childrens-social-...Children's social care
/critical-national-infrastructureCritical National Infrastructure
/who-we-help/culture-and-mediaCulture and media
/who-we-help/financial-servicesFinancial services
/who-we-help/governmentGovernment
/who-we-help/global-institutionsGlobal institutions
/who-we-help/healthcareHealth and care
/who-we-help/higher-educationHigher education
/who-we-help/local-governmentLocal government
/our-services/cyber-securityCyber security
/our-services/data-strategyData strategy
/our-services/derisking-progra...De-risking programmes
/our-services/digital-capabili...Digital capability building
/our-services/digital-strategyDigital strategy
/our-services/executive-develo...Executive development
/our-services/operating-modelOperating model
/our-services/service-designService design
/our-services/technology-reviewTechnology review
/where-we-work/africaAfrica
/where-we-work/canadaCanada
/where-we-work/europeEurope
/where-we-work/latin-americaLatin America
/where-we-work/ukUK
/where-we-work/usUSA
/about-pd/our-peoplePeople
/about-pd/our-positionsPositions
/about-pd/our-definition-of-di...Our definition of digital
/about-pd/our-carbonCarbon statement
/media-centreMedia Centre
/life-at-pd/pd-careersCareers
/life-at-pd/pd-cultureCulture
/life-at-pd/our-networkNetwork
/pd-insights/blogBlog
/pd-insights/digital-transform...Book: Digital Transformation At Scale
/pd-insights/our-newsletterNewsletter
/pd-insights/publicationsPublications
/data-bites-seriesData Bites
/events/labour-party-conferenc...Labour Party Conference
/events/pd-sessions-local-gove...PD Sessions
/pd-insights/blog/2025/09/publ...FWD50, Ottawa
https://public.digital/pd-eventsAll events
https://public.digital/aiArtificial Intelligence
https://public.digital/designCompetitive advantage by design
https://public.digital/cyberText duplicate Cyber security
https://public.digital/dpiDigital public infrastructure
/test-and-learnTest and learn
/pd-insights/client-stories/te...Cabinet Office
/pd-insights/client-stories/th...Defra
/pd-insights/client-stories/re...Home Office
/pd-insights/client-stories/nh...NHS
/pd-insights/client-stories/no...Notts County Council
/pd-insights/client-stories/ap...Open University
/pd-insights/client-stories/ho...UK Parliament
/pd-insights/client-stories/so...Premier League
/pd-insights/client-stories/he...Phoenix Group
/pd-insights/client-stories/de...Edo State
/pd-insights/client-stories/ma...Madagascar
/pd-insights/client-stories/da...Maipú
/pd-insights/client-stories/no...Nova Scotia
/pd-insights/client-stories/on...Ontario One Call
https://public.digital/clientsAll client stories
https://public.digital/contactContact
https://public.digital/searchNo Text
/who-we-help/charitiesText duplicate Charities
/who-we-help/childrens-social-...Text duplicate Children's social care
/critical-national-infrastructureText duplicate Critical National Infrastructure
/who-we-help/culture-and-mediaText duplicate Culture and media
/who-we-help/financial-servicesText duplicate Financial services
/who-we-help/governmentText duplicate Government
/who-we-help/global-institutionsText duplicate Global institutions
/who-we-help/healthcareText duplicate Health and care
/who-we-help/higher-educationText duplicate Higher education
/who-we-help/local-governmentText duplicate Local government
/our-services/cyber-securityText duplicate Cyber security
/our-services/data-strategyText duplicate Data strategy
/our-services/derisking-progra...Text duplicate De-risking programmes
/our-services/digital-capabili...Text duplicate Digital capability building
/our-services/digital-strategyText duplicate Digital strategy
/our-services/executive-develo...Text duplicate Executive development
/our-services/operating-modelText duplicate Operating model
/our-services/service-designText duplicate Service design
/our-services/technology-reviewText duplicate Technology review
/where-we-work/africaText duplicate Africa
/where-we-work/canadaText duplicate Canada
/where-we-work/europeText duplicate Europe
/where-we-work/latin-americaText duplicate Latin America
/where-we-work/ukText duplicate UK
/where-we-work/usText duplicate USA
/about-pd/our-peopleText duplicate People
/about-pd/our-positionsText duplicate Positions
/about-pd/our-definition-of-di...Text duplicate Our definition of digital
/about-pd/our-carbonText duplicate Carbon statement
/media-centreText duplicate Media Centre
/life-at-pd/pd-careersText duplicate Careers
/life-at-pd/pd-cultureText duplicate Culture
/life-at-pd/our-networkText duplicate Network
/pd-insights/blogText duplicate Blog
/pd-insights/digital-transform...Text duplicate Book: Digital Transformation At Scale
/pd-insights/our-newsletterText duplicate Newsletter
/pd-insights/publicationsText duplicate Publications
/data-bites-seriesText duplicate Data Bites
/events/labour-party-conferenc...Text duplicate Labour Party Conference
/events/pd-sessions-local-gove...Text duplicate PD Sessions
/pd-insights/blog/2025/09/publ...Text duplicate FWD50, Ottawa
https://public.digital/pd-eventsText duplicate All events
https://public.digital/aiText duplicate Artificial Intelligence
https://public.digital/designText duplicate Competitive advantage by design
https://public.digital/cyberText duplicate Cyber security
https://public.digital/dpiText duplicate Digital public infrastructure
/test-and-learnText duplicate Test and learn
/pd-insights/client-stories/te...Text duplicate Cabinet Office
/pd-insights/client-stories/th...Text duplicate Defra
/pd-insights/client-stories/re...Text duplicate Home Office
/pd-insights/client-stories/nh...Text duplicate NHS
/pd-insights/client-stories/no...Text duplicate Notts County Council
/pd-insights/client-stories/ap...Text duplicate Open University
/pd-insights/client-stories/ho...Text duplicate UK Parliament
/pd-insights/client-stories/so...Text duplicate Premier League
/pd-insights/client-stories/he...Text duplicate Phoenix Group
/pd-insights/client-stories/de...Text duplicate Edo State
/pd-insights/client-stories/ma...Text duplicate Madagascar
/pd-insights/client-stories/da...Text duplicate Maipú
/pd-insights/client-stories/no...Text duplicate Nova Scotia
/pd-insights/client-stories/on...Text duplicate Ontario One Call
https://public.digital/clientsText duplicate All client stories
https://public.digital/contactText duplicate Contact
https://public.digital/searchNo Text
/our-servicesOur services
/pd-insights/client-stories/te...UK Cabinet Office Test, learn and grow View client story
IMG-ALT Delegates attend to speakers opening the ceremony
/pd-insights/client-stories/lo...Local Government Association Cyber Incident Grab Bag for Local Authorities View client story
IMG-ALT LGA-chevrons-3.png
/pd-insights/client-stories/de...Edo State Government Developing a scalable and sustainable model for doing digital in Edo State, Nigeria View client story
IMG-ALT Two people huddled around a poster full of post-its
/pd-insights/client-stories/ap...Open University Taking a student-centred approach to strategy at the Open University View client story
IMG-ALT The team working with an education client in a large room required for service mapping
/pd-insights/blog/2025/12/year...Our 2025 Year Note Our Business Development Lead, Jack Hughes reflects on some of our highlights from the year. Read the article
IMG-ALT The whole team at PD stands for a group picture
/about-pd/our-people/business-...Jack Hughes
/pd-design-bookPD book: Competitive advantage by design We have compiled a collection of stories from around the world that reminds us of the joy of design and its transfor...
IMG-ALT 1-635-X-490-CABD.png
/test-and-learnPD book: Adopting the practice of Test and Learn This book authored by Public Digital colleagues, unpacks what we mean by test and learn and how it can be ap...
IMG-ALT newsletter-1080-x-770.png
/pd-insights/blog/2025/12/year...Year NoteJack Hughes Year Note 2025 Read more
IMG-ALT PublicDigital_4Dec_031-Medium.jpg
/pd-insights/blog/2025/12/pd-s...News PD selected by Bloomberg Philanthropies to help supercharge the impact of UK metro mayors Read more
IMG-ALT Blog-post-3.jpg
/pd-insights/blog/2025/11/news...News High Commendation for PD at national business awards Read more
IMG-ALT The PD team pictured at the Lloyds British Business Excellence Awards 2025
/about-pd/our-positionsRead them here
https://public.digital/privacyPrivacy
/managing-conflictsManaging conflicts of interest
https://kyu.com/New window External kyu Collective
https://www.linkedin.com/compa...New window External Subdomain No Text
https://bsky.app/profile/publi...New window External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://public.digital/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.69 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (160 kB).

HTTP Response Header

NameValue
age0
cache-controlprivate, no-cache, no-store, max-age=0, must-revalidate
content-encodingbr
content-security-policy-report-onlychild-src 'self' blob:; connect-src 'self' www.google-analytics.com api.mapbox.com events.mapbox.com; default-src 'self'; font-src 'self'; frame-src 'self' www.youtube-nocookie.com; img-src 'self' data: blob: d2tlbootq1nwhz.cloudfront.net d2u43dmvjm7uyv.cloudfront.net d1rnadml6vbx0i.cloudfront.net d8q3nzcfwl83a.cloudfront.net assets.public.digital www.google-analytics.com www.googletagmanager.com; prefetch-src 'self' www.googletagmanager.com; script-src 'self' 'unsafe-inline' www.googletagmanager.com www.google-analytics.com 'nonce-cGlyUXZYbzhaSkhRUHJGRi1jdXZO'; script-src-elem 'self' www.googletagmanager.com www.google-analytics.com 'nonce-cGlyUXZYbzhaSkhRUHJGRi1jdXZO'; style-src 'self' 'unsafe-inline' api.tiles.mapbox.com; worker-src 'self' blob:; report-uri https://o458768.ingest.sentry.io/api/5456850/security/?sentry_key=4bb74255ac1d4859a9ae35c66967395a
content-typetext/html; charset=utf-8
dateSat, 13 Dec 2025 23:26:28 GMT
etagW/"q5c49atj873ief"
permissions-policygeolocation=(), midi=(), notifications=(), push=(), sync-xhr=(), microphone=(self), camera=(self), magnetometer=(), gyroscope=(), speaker=(), vibrate=(), fullscreen=(), payment=(), display-capture=(self)
serverVercel
strict-transport-securitymax-age=63072000
x-matched-path/
x-powered-byNext.js
x-vercel-cacheMISS
x-vercel-idfra1::iad1::ggkxn-1765668388161-336c7655bbe5
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 380 referring domains.
This page has 99,475 backlinks.
This page has backlinks from 217 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

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Search preview

public.digital
Public Digital - Radical Digital Transformation
Public Digital is a global consultancy that works with large businesses, governments and institutions to become more responsive, adaptable and impactful.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
public78%Check
Digital77%Check
Public Digital77%Check
Digital Transformation69%Check
Radical Digital Transformation66%Check
radical62%Check
Transformation61%Check
Digital Strategy58%Check
Public Sector58%Check
Business56%Check
Show more keywords and terms

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