Hersheyland.com - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
98% 
Page structure
95% 
Link structure
78% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.14 s
File size
160.00 kB
Words
608
Media files
59
Number of links
98 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Hersheyland | Explore Hershey Products, Recipes, Crafts & More
The page title should be shorter than 580 pixels. It is 584 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Hersheyland is home to our favorite dessert recipes, the latest candy innovations and endless sweet inspiration, from everyday treats to special occasion bakes.
The length of the meta description is perfect. (983 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.hersheyland.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
pageTagEmpty
descriptionHersheyland is home to our favorite dessert recipes, the latest candy innovations and endless sweet inspiration, from everyday treats to special occasion bakes.
templatehome-page
templateTypehome-page
articleAuthorsling-distribution-importer
publishedDateTime2025-08-08T16:19:08.00Z
viewportwidth=device-width, minimum-scale=1.0
google-site-verification-XjLtgdT2QnBHX2X0nseWNPJGkX4hxndXilTVRIZ7NA
facebook-domain-verificationn6xte1tf1qztk72haf0gh18zp21io7
ps-key2366-5f71878b223bcc002525bac4
ps-countryUS
ps-languageen
ps-librarywidget,wtb4
ps-token128fec6d7f8b49a1816e216e7a40afb8
bvIdEmpty
pagetypehome-page
primaryCategoryEmpty
subCategory1Empty
subCategory2Empty
p:domain_verify23c3966a4d05d2ad26fb6e2b09840260
msapplication-square310x310logo/etc.clientlibs/hershey/clientlibs/clientlib-site-revised/resources/icon-310x310.png
msapplication-wide310x150logo/etc.clientlibs/hershey/clientlibs/clientlib-site-revised/resources/icon-310x150.png
msapplication-square150x150logo/etc.clientlibs/hershey/clientlibs/clientlib-site-revised/resources/icon-150x150.png
msapplication-square70x70logo/etc.clientlibs/hershey/clientlibs/clientlib-site-revised/resources/icon-70x70.png
langen-us
twitter:imagehttps://www.hersheyland.com/content/dam/hersheyland/en-us/life-style/home/hersheyland-homepage-hero-desktop-smores.png
twitter:titleHome
twitter:descriptionHersheyland is home to our favorite dessert recipes, the latest candy innovations and endless sweet inspiration, from everyday treats to special occasion bakes.
twitter:cardsummary_large_image
twitter:urlhttps://www.hersheyland.com
og:titleHome
og:descriptionHersheyland is home to our favorite dessert recipes, the latest candy innovations and endless sweet inspiration, from everyday treats to special occasion bakes.
og:urlhttps://www.hersheyland.com
og:imagehttps://www.hersheyland.com/content/dam/hersheyland/en-us/life-style/home/hersheyland-homepage-hero-desktop-smores.png
og:typewebsite
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 608 words. That's ok.
28% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.86 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, minimum-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...yland-logos/hersheyland_logo-default.pngHersheyland Logo
...s/Hersheyland-Nav-Icon_Recipes_Cakes.svgcake slice
...av-Icon_Recipes_Cookies-and-Blossoms.svgcookie with bite taken out of it
...ersheyland-Nav-Icon_Recipes_Cupcakes.svgcupcake
...ersheyland-Nav-Icon_Recipes_Brownies.svgbrownies
...av-Icon_Parties-and-Occasions_Smores.svgNo alt attribute provided
...land-Nav-Icon_Our-Brands_Baking-test.svgmixing bowl
...eyland-Nav-Icon_Gifts-and-Activities.pngactivities
...Icon_Parties-and-Occasions_Birthdays.svgbirthday hat
...on_Parties-and-Occasions_Movie-Night.svgfilm reel
...av-Icon_Parties-and-Occasions_Smores.svgsmore
...ies-and-Occasions_Syrups-and-Sundaes.svgice cream sundae topped with chocolate syrup
..._Parties-and-Occasions_Season-Summer.svgbeach ball
...eyland-Nav-Icon_Our-Brands_Chocolate.svgchocolate bar
...n_Our-Brands_Fruity-Chewy-Refreshing.svgfresh fruit
...rsheyland-Nav-Icon_Our-Brands_Snacks.svgpretzels and popcorn
...land-Nav-Icon_Our-Brands_Plant-Based.svgplant
...eyland-Nav-Icon_Our-Brands_ZeroSugar.svgzero sugar
...rsheyland-Nav-Icon_About_Our-History.svgmilton hershey
...v-Icon_About_Stories-and-Inspiration.svglightbulb
...cons/Hersheyland-Nav-Icon_About_FAQs.svgFAQs
.../Hersheyland-Nav-Icon_About_Visit-Us.svgVisit Us
...yland-logos/hersheyland_logo-default.pngHersheyland Logo
...g.svg/1727447357988/kisses-wave-hero.svgNo alt attribute provided
...ersheyland-homepage-hero-wave-mobile.svgNo alt attribute provided
...ile_copy/image.img.jpg/1727445895354.jpgcookie icon
...ile_copy/image.img.jpg/1732298774191.jpgparty hat icon
...ile_copy/image.img.jpg/1727445965280.jpgheart icon
...e/HSY-QuickLinks-July_Pokemon-Kisses.jpghersheys kisses foils with pokemon
...ug-Homepage-Quick-Links_dots-buffalo.jpgbag of dots buffalo pretzel twists
...-Homepage-Quick-Links_lunchbox-ideas.jpgbento lunch box with DOT'S Pretzels, fruit and brownies
.../Aug-Homepage-Quick-Links_tailgating.jpgspread of snacks at a tailgate party
...e/april25-quicklinks-smores-occasion.jpgsmores made with hersheys milk chocolate with caramel candy bars
...n-us/life-style/home/Sweet Snacktime.pngreeses filled pretzels and hersheys dipped pretzels on a brown background
...reeses-oreo-updates-callout-homepage.pngreeses oreo cup with an oreo cookie
...home/aug-micro-occasions-make-smores.jpgstack of two smores next to reeses cups
...e/aug-micro-occasions-back-to-school.jpgbag of dots pretzels being put in a backpack
...e/home/aug-micro-occasions-halloween.jpgreeses cups on halloween themed table
...tyle/home/aug-micro-occasions-summer.jpgbag of twizzlers being held over blue water
...le/home/aug-micro-occasions-cool-off.jpghomemade ice cream sandwiches
...home/aug-micro-occasions-vacationing.jpgbag of skinny pop in a beach bag
...ecipe-images/255-smores-cookie-drops.jpgsmores cookies
...-reeses-pb-chocolate-cupcakes-hero-1.jpgreeses peanut butter and chocolate cupcakes
...sheys-triple-chocolate-brownies-hero.jpghersheys triple chocolate brownies
...conut-macaroon-blossoms-updated-hero.jpgKISSES Coconut Macaroon Blossoms
...s/life-style/home/home-24-slider-3-1.jpgsmores ingredients on wooden serving board
...s/life-style/home/home-24-slider-3-2.jpgbirthday cake on table with party plates
...s/life-style/home/home-24-slider-3-3.jpgmovie snack charcuterie board
...s/life-style/home/home-24-slider-3-4.jpgstrawberry banana parfait
...s/life-style/home/home-24-slider-3-5.jpgperson stirring baking ingredients in mixing bowl
...s/life-style/home/home-24-slider-3-6.jpgman carrying child on back while she feeds him a smore
...g/1714670440814/home-24-baking-tips.jpegcupcake dough in baking pan being swirled with toothpick
...eg/1714670456235/home-24-activities.jpegguess how many chocolates are in the jar game
...670469530/home-24-all-brands-feature.gifhersheys candies and snacks collaged into the shape of a hershey kiss
...g.jpeg/1714670483172/home-24-milton.jpegmilton hershey headshot
...reimg.svg/1704469778187/kisses-group.svgNo alt attribute provided
.../hersheyland_logo_transparent-footer.svgHersheyland logo - light gray
...and/en-us/footer/icons/shopping-cart.pngShopping Cart

Page structure

H1 heading
(Critically important)
Make More Moments of Goodness
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Make More Moments of Goodness
H2 Hersheyland is full of ways to make life a little sweeter!
H2 Featured Flavors
H2 REESE’S OREO®
is here.
H2 How Are You Ending Your Summer?
H2 Bake Your Day Brighter
H2 Sweeten Your Everyday Moments
H2 Still Scrolling? Try One of These!
H3 Find a special treat to bake with your kiddos.
H3 Plan an awesome party.
H3 Re-discover your favorite Hershey brands.
H3 Empty heading
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.hersheyland.com/Anchor Skip to main content
https://www.hersheyland.com/homeIMG-ALT Hersheyland Logo
/recipes.htmlRecipes
/recipes.htmlSee Recipe Ideas
/recipes/cakes.htmlCakes
IMG-ALT cake slice
/recipes/cookies-and-blossoms....Cookies & Blossoms
IMG-ALT cookie with bite taken out of it
/recipes/cupcakes.htmlCupcakes
IMG-ALT cupcake
/recipes/brownies.htmlBrownies
IMG-ALT brownies
/recipes/smores-desserts.htmlS'mores Desserts
/baking-resources.htmlBaking with Hershey
IMG-ALT mixing bowl
/home/inspiration.htmlInspiration
/home/inspiration.htmlGet Inspired
/activities.htmlActivities
IMG-ALT activities
/birthdays.htmlBirthdays
IMG-ALT birthday hat
/movie-night.htmlMovie Night
IMG-ALT film reel
/themes/smores.htmlS'mores
IMG-ALT smore
/home/themes/sundaes.htmlSyrup & Sundaes
IMG-ALT ice cream sundae topped with chocolate syrup
/summer.htmlSummer
IMG-ALT beach ball
/brands.htmlOur Brands
/brands.htmlExplore all Brands
/brands/chocolate-brands.htmlChocolate
IMG-ALT chocolate bar
/brands/fruity-chewy-and-refre...Fruity, Chewy & Refreshing
IMG-ALT fresh fruit
/brands/snack-brands.htmlSnacks
IMG-ALT pretzels and popcorn
/brands/plant-based.htmlPlant Based
IMG-ALT plant
/brands/zero-sugar.htmlZero Sugar
IMG-ALT zero sugar
/products.htmlProducts
/about.htmlAbout
/about.htmlAbout Hersheyland
/about/history.htmlOur History
IMG-ALT milton hershey
/stories.htmlStories & Inspiration
IMG-ALT lightbulb
/about/faqs.htmlFAQs
IMG-ALT FAQs
/about/visit.htmlVisit Hershey, PA
IMG-ALT Visit Us
https://www.hersheyland.com/homeText duplicate IMG-ALT Hersheyland Logo
/recipes.htmlText duplicate See Recipe Ideas
/recipes/cakes.htmlText duplicate Cakes
/recipes/cookies-and-blossoms....Text duplicate Cookies & Blossoms
/recipes/cupcakes.htmlText duplicate Cupcakes
/recipes/brownies.htmlText duplicate Brownies
/recipes/smores-desserts.htmlText duplicate S'mores Desserts
/baking-resources.htmlText duplicate Baking with Hershey
/home/inspiration.htmlText duplicate Get Inspired
/activities.htmlText duplicate Activities
/birthdays.htmlText duplicate Birthdays
/movie-night.htmlText duplicate Movie Night
/themes/smores.htmlText duplicate S'mores
/home/themes/sundaes.htmlText duplicate Syrup & Sundaes
/summer.htmlText duplicate Summer
/brands.htmlText duplicate Explore all Brands
/brands/chocolate-brands.htmlText duplicate Chocolate
/brands/fruity-chewy-and-refre...Text duplicate Fruity, Chewy & Refreshing
/brands/snack-brands.htmlText duplicate Snacks
/brands/plant-based.htmlText duplicate Plant Based
/brands/zero-sugar.htmlText duplicate Zero Sugar
/products.htmlText duplicate Products
/about.htmlText duplicate About Hersheyland
/about/history.htmlText duplicate Our History
/stories.htmlText duplicate Stories & Inspiration
/about/faqs.htmlText duplicate FAQs
/about/visit.htmlText duplicate Visit Hershey, PA
/recipes.htmlFind a special treat to bake with your kiddos.
IMG-ALT cookie icon
/home/inspiration.htmlPlan an awesome party.
IMG-ALT party hat icon
/brands.htmlRe-discover your favorite Hershey brands.
IMG-ALT heart icon
/home/pokemon.htmlFind All 151 Trade and taste HERSHEY’S KISSES Pokémon Candies!
IMG-ALT hersheys kisses foils with pokemon
/products/dots-homestyle-pretz...Spicy & Tangy Heat things up with DOT'S Buffalo Pretzels Twists!
IMG-ALT bag of dots buffalo pretzel twists
/stories/back-to-school-lunchb...Lunchbox Love Get back-to-school lunch ideas for all ages.
IMG-ALT bento lunch box with DOT'S Pretzels, fruit and brownies
/stories/tailgating-essentials...Tailgating Essentials Score a touchdown for the best gameday snack spread.
IMG-ALT spread of snacks at a tailgate party
/themes/smores.htmlElevate Your S'mores Add even more ooey-gooey goodness to your S’mores.
IMG-ALT smores made with hersheys milk chocolate with caramel candy bars
/brands/snack-brands/reeses-he...Sweet & Salty Why choose? Get a taste of sweet and salty.
IMG-ALT reeses filled pretzels and hersheys dipped pretzels on a brown background
/brands/reeses/oreo-cup.htmlShop REESE’S OREO®
/themes/smores.htmlMaking S’more S’mores Get inspired for S’more late summer backyard fun.
IMG-ALT stack of two smores next to reeses cups
/stories/create-a-back-to-scho...Going Back to School Exciting Hershey treats and fun for back-to-school
IMG-ALT bag of dots pretzels being put in a backpack
/halloween.htmlIn Halloween Mode Make Halloween a scream with treats, crafts, and frightfully fun festivities.
IMG-ALT reeses cups on halloween themed table
/summer.htmlJust Vibing Discover the perfect thrills and chills for your summer moments.
IMG-ALT bag of twizzlers being held over blue water
/stories/frozen-treat-and-cold...Cooling Off Delicious frozen treats and cold desserts that will help you chill out!
IMG-ALT homemade ice cream sandwiches
/stories/summer-road-trip-tips...Vacationing Rock your next road trip with Hershey’s snack ideas that are sure to please.
IMG-ALT bag of skinny pop in a beach bag
/recipes/smores-cookie-drops.htmlS'mores Cookies
IMG-ALT smores cookies
/recipes/reeses-peanut-butter-...REESE'S Peanut Butter & Chocolate Cupcakes
IMG-ALT reeses peanut butter and chocolate cupcakes
/recipes/hersheys-triple-choco...HERSHEY'S Triple Chocolate Brownies
IMG-ALT hersheys triple chocolate brownies
/recipes/kisses-coconut-macaro...KISSES Coconut Macaroon Blossoms
IMG-ALT KISSES Coconut Macaroon Blossoms
/home/all-recipes.htmlBrowse All Recipes
/themes/smores.htmlS'mores More Anytime You don't need a campfire for baking S'mores-inspired desserts or making S'mores indoors!
IMG-ALT smores ingredients on wooden serving board
/birthdays.htmlHost a Birthday Bash We've got cake recipes for sure, but you can also find inspo for invites, activities and more!
IMG-ALT birthday cake on table with party plates
/movie-night.htmlSweet Streaming Cuddle up for a movie or TV show marathon, complete with sweet and salty snacks!
IMG-ALT movie snack charcuterie board
/home/themes/sundaes.htmlSqueeze on the Fun HERSHEY'S Syrup is all you need to make a sweet day even better.
IMG-ALT strawberry banana parfait
/baking-resources.htmlBaking With Hershey Life is what you bake it, so make it sweet with Hershey!
IMG-ALT person stirring baking ingredients in mixing bowl
/home/inspiration.htmlSweet Ways to Celebrate Any day can be a celebration with the right mix of fun and flavor!
IMG-ALT man carrying child on back while she feeds him a smore
/baking-resources.htmlIMG-ALT cupcake dough in baking pan being swirled with toothpick
/baking-resources.htmlGET BAKING TIPS & TRICKS
/activities.htmlIMG-ALT guess how many chocolates are in the jar game
/activities.htmlSEE ACTIVITIES, GIFTS & MORE
/brands.htmlIMG-ALT hersheys candies and snacks collaged into the shape of a hershey kiss
/brands.htmlEXPLORE HERSHEY BRANDS
/about.htmlIMG-ALT milton hershey headshot
/about.htmlABOUT HERSHEYLAND
https://www.hersheyland.com/homeIMG-ALT Hersheyland logo - light gray
https://www.instagram.com/hers...External Subdomain Visit Hersheyland on Instagram
https://www.tiktok.com/@hershe...External Subdomain Visit Hersheyland on TikTok
https://www.youtube.com/channe...External Subdomain Visit Hersheyland on YouTube
https://www.facebook.com/peopl...External Subdomain Visit Hersheyland on Facebook
https://www.pinterest.com/hers...External Subdomain Visit Hersheyland on Pinterest
https://www.thehersheycompany....External Subdomain Contact Customer Service
https://www.thehersheycompany....External Subdomain The Hershey Company
https://shop.hersheys.com/External Subdomain Shop Hershey Store
/about/visit.htmlVisit Hershey
https://careers.thehersheycomp...External Subdomain Hershey Careers
https://www.hersheyfoodservice...External Subdomain Hershey Foodservice
/home/personal-data-request.htmlDO NOT SELL MY INFO
https://privacyportal.onetrust...External Subdomain Anchor Privacy Choices
https://www.thehersheycompany....External Subdomain Notice to Parents
https://www.thehersheycompany....External Subdomain Privacy Policy
https://www.thehersheycompany....External Subdomain Terms & Conditions
/home/accessibility.htmlWeb Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.hersheyland.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.14 seconds.
The file size of the HTML document is fine (160 kB).

HTTP Response Header

NameValue
via1.1 varnish, 1.1 varnish, 1.1 varnish
expiresFri, 15 Aug 2025 17:51:36 GMT
last-modifiedFri, 15 Aug 2025 15:07:27 GMT
x-content-type-optionsnosniff
x-vhostpublish
etag"28029-63c68bf812202"
cache-controlmax-age=300,stale-while-revalidate=3600
x-frame-optionsSAMEORIGIN
content-typetext/html;charset=utf-8
content-encodingbr
accept-rangesbytes
age197
dateFri, 15 Aug 2025 17:54:56 GMT
x-served-bycache-iad-kcgs7200091-IAD, cache-iad-kiad7000040-IAD, cache-fra-etou8220161-FRA
x-cacheHIT, MISS, HIT, MISS
x-cache-hits0, 1, 0
x-timerS1755280496.289300,VS0,VE90
varyAccept-Encoding
strict-transport-securitymax-age=300
content-length20602
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 782 referring domains.
This page has 12,700 backlinks.
This page has backlinks from 392 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.hersheyland.com
Hersheyland | Explore Hershey Products, Recipes, Crafts & More
Hersheyland is home to our favorite dessert recipes, the latest candy innovations and endless sweet inspiration, from everyday treats to special occasion bakes.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Hershey81%Check
Hersheyland77%Check
EXPLORE HERSHEY65%Check
Explore Hershey Products59%Check
Recipes58%Check
Day58%Check
Visit Hersheyland58%Check
Sweet56%Check
Make56%Check
Moments54%Check
Show more keywords and terms

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