Hee.nhs.uk - SEO Checker

Overview of the SEO Check
Meta information
61% 
Page quality
53% 
Page structure
100% 
Link structure
92% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.26 s
File size
36.40 kB
Words
250
Media files
10
Number of links
14 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
NHS England Workforce, Training and Education | NHS England | Workforce, training and education
The page title should be shorter than 580 pixels. It is 893 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
crawlable_no_oaisearchbot
crawlable_no_perplexitybot
crawlable_no_claudesearchbot
crawlable_no_youbot
crawlable_no_chatgptuser
crawlable_no_claudeuser
crawlable_no_perplexityuser
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.hee.nhs.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
generatorDrupal 11 (https://www.drupal.org)
facebook-domain-verification94wd5fcj9dtkziv4548rkiomledaeu
GeneratorDrupal 11 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
article:published_time2015-03-27T16:54:47+00:00
article:modified_time2026-02-27T09:50:08+00:00
langen
twitter:cardsummary
twitter:titleNHS England Workforce, Training and Education | NHS England | Workforce, training and education
og:site_nameNHS England | Workforce, training and education
og:typearticle
og:urlhttps://www.hee.nhs.uk/health-education-england
og:titleNHS England Workforce, Training and Education | NHS England | Workforce, training and education
og:updated_time2026-02-27T09:50:08+00:00
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 250 words on this page. Good pages should have about 800 words of useful content.
30% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
NHS England’s Workforce, Training and Education Directorate
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 NHS England’s Workforce, Training and Education Directorate
H2 Main navigation
H2 Student Hub
H2 Educator Workforce
H2 10 Point Plan to improve resident doctors’ working lives
H2 NHS England's education quality function
H2 Health careers
H2 NHS management and leadership
H2 10 Year Health Plan for England
H2 NHS Learning Hub
H2 Footer
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 25 external links on this page.
LinkAttributesAnchor text
https://www.hee.nhs.uk/Anchor Skip to main content
https://www.england.nhs.uk/External Subdomain IMG-ALT NHS England
A-TITLE NHS England
https://www.hee.nhs.uk/Workforce, training and education
https://www.hee.nhs.uk/our-workOur work
https://learninghub.nhs.uk/External Online learning
https://www.healthcareers.nhs.uk/External Subdomain Health careers
/news-blogs-eventsNews, blogs and events
/our-work/student-hub-1Student Hub
https://www.nhsbsa.nhs.uk/nhs-...External Subdomain NHS Volunteering
https://www.hee.nhs.uk/about-2About us
/our-work/student-hub-1Text duplicate Student Hub
/our-work/student-hub-1Trivial anchor text
Read More
/our-work/NHS-educator-workfor...Educator Workforce
/our-work/NHS-educator-workfor...Text duplicate Trivial anchor text
Read More
https://www.england.nhs.uk/lon...External Subdomain 10 Point Plan to improve resident doctors’ working lives
https://www.england.nhs.uk/lon...External Subdomain Text duplicate Trivial anchor text
Read More
/our-work/qualityNHS England's education quality function
/our-work/qualityText duplicate Trivial anchor text
Read More
https://www.healthcareers.nhs.uk/External Subdomain Text duplicate Health careers
https://www.healthcareers.nhs.uk/External Subdomain Text duplicate Trivial anchor text
Read More
https://www.england.nhs.uk/lea...External Subdomain NHS management and leadership
https://www.england.nhs.uk/lea...External Subdomain Text duplicate Trivial anchor text
Read More
https://www.england.nhs.uk/lon...External Subdomain 10 Year Health Plan for England
https://www.england.nhs.uk/lon...External Subdomain Text duplicate Trivial anchor text
Read More
https://learninghub.nhs.uk/External NHS Learning Hub
https://learninghub.nhs.uk/External Text duplicate Trivial anchor text
Read More
https://www.facebook.com/nhsewteNew window External Subdomain Facebook
https://x.com/NHSE_WTENew window External X
https://www.youtube.com/user/H...New window External Subdomain Youtube
https://www.instagram.com/nhse...New window External Subdomain Instagram
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://podcasters.spotify.com...New window External Subdomain Spotify
https://www.england.nhs.uk/abo...External Subdomain Working for us
/about-2/contact-us-2Contact us
https://www.england.nhs.uk/pri...External Subdomain Privacy policy
https://www.england.nhs.uk/ter...External Subdomain Terms and conditions
/accessibility-statementAccessibility
https://www.england.nhs.uk/pri...External Subdomain Cookie policy
https://www.england.nhs.uk/con...External Subdomain Feedback and complaints

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.hee.nhs.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.26 seconds.
The file size of the HTML document is fine (36 kB).

HTTP Response Header

NameValue
dateSun, 10 May 2026 04:52:25 GMT
content-typetext/html; charset=UTF-8
serverApache
cache-controlmax-age=86400, public
x-drupal-dynamic-cacheHIT
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedFri, 08 May 2026 15:02:14 GMT
etag"1778252534-gzip"
varyCookie,Accept-Encoding
x-generatorDrupal 11 (https://www.drupal.org)
content-security-policydefault-src 'self' 'unsafe-inline' 'unsafe-eval' https://assets.nhs.uk https://cdnjs.cloudflare.com; script-src 'self' 'unsafe-inline' 'unsafe-eval' https://www.googletagmanager.com https://*.google-analytics.com https://static.hotjar.com https://script.hotjar.com https://connect.facebook.net https://cdn.jsdelivr.net https://chosen.js https://www.google.com https://www.gstatic.com; style-src 'self' 'unsafe-inline' https://cdnjs.cloudflare.com http://cdnjs.cloudflare.com;; img-src 'self' data: https://assets.nhs.uk https://cdnjs.cloudflare.com;; frame-src 'self' https://forms.office.com https://www.youtube.com https://youtube.com https://www.youtube-nocookie.com https://www.smartsurvey.co.uk https://smartsurvey.co.uk https://sway.com https://*.sway.com https://sway.com https://*.sway.com https://content.hee.nhs.uk https://e.issuu.com https://www.google.co.uk https://anchor.fm https://sway.office.com https://*.spotify.com https://player.vimeo.com; font-src 'self' data: https://*.nhs.uk https://cdnjs.cloudflare.com; connect-src 'self' https://*.google-analytics.com
x-xss-protection1
strict-transport-securitymax-age=31536000; preload
referrer-policyno-referrer-when-downgrade
x-drupal-cacheHIT
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 406 referring domains.
This page has 3,898 backlinks.
This page has backlinks from 365 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file prevents crawling and indexing of certain parts of the site.
# Place at the root of your host: https://www.hee.nhs.uk/robots.txt
#
# ----------------------------------------------------
# Allow mainstream search engines basic access
# ----------------------------------------------------
User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed
# Extra patterns
Disallow: /search
Disallow: /search?
Disallow: /*?amp
# ----------------------------------------------------
# Block AI/data-scraping bots (explicit block per bot)
# ----------------------------------------------------
User-agent: AddSearchBot
Disallow: /
User-agent: AI2Bot
Disallow: /
User-agent: Ai2Bot-Dolma
Disallow: /
User-agent: aiHitBot
Disallow: /
User-agent: Amazonbot
Disallow: /
User-agent: Andibot
Disallow: /
User-agent: anthropic-ai
Disallow: /
User-agent: Applebot
Disallow: /
User-agent: Applebot-Extended
Disallow: /
User-agent: Awario
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User-agent: bedrockbot
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User-agent: bigsur.ai
Disallow: /
User-agent: Brightbot 1.0
Disallow: /
User-agent: Bytespider
Disallow: /
User-agent: CCBot
Disallow: /
User-agent: ChatGPT Agent
Disallow: /
User-agent: ChatGPT-User
Disallow: /
User-agent: Claude-SearchBot
Disallow: /
User-agent: Claude-User
Disallow: /
User-agent: Claude-Web
Disallow: /
User-agent: ClaudeBot
Disallow: /
User-agent: CloudVertexBot
Disallow: /
User-agent: cohere-ai
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User-agent: cohere-training-data-crawler
Disallow: /
User-agent: Cotoyogi
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User-agent: Crawlspace
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User-agent: Datenbank Crawler
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User-agent: Devin
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User-agent: Diffbot
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User-agent: DuckAssistBot
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User-agent: Echobot Bot
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User-agent: EchoboxBot
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User-agent: FacebookBot
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User-agent: facebookexternalhit
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User-agent: Factset_spyderbot
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User-agent: FirecrawlAgent
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User-agent: FriendlyCrawler
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User-agent: Gemini-Deep-Research
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User-agent: Google-CloudVertexBot
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User-agent: Google-Extended
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User-agent: Google-Firebase
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User-agent: GoogleAgent-Mariner
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User-agent: GoogleOther
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User-agent: GoogleOther-Image
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User-agent: GoogleOther-Video
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User-agent: GPTBot
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User-agent: iaskspider/2.0
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User-agent: ICC-Crawler
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User-agent: ImagesiftBot
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User-agent: img2dataset
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User-agent: ISSCyberRiskCrawler
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User-agent: Kangaroo Bot
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User-agent: LinerBot
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User-agent: meta-externalagent
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User-agent: Meta-ExternalAgent
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User-agent: meta-externalfetcher
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User-agent: Meta-ExternalFetcher
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User-agent: meta-webindexer
Disallow: /
User-agent: MistralAI-User
Disallow: /
User-agent: MistralAI-User/1.0
Disallow: /
User-agent: MyCentralAIScraperBot
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User-agent: netEstate Imprint Crawler
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User-agent: NovaAct
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User-agent: OAI-SearchBot
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User-agent: omgili
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User-agent: OpenAI
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User-agent: Operator
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User-agent: PanguBot
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User-agent: Panscient
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User-agent: panscient.com
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User-agent: Perplexity-User
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User-agent: PerplexityBot
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User-agent: PetalBot
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User-agent: PhindBot
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User-agent: Poseidon Research Crawler
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User-agent: QualifiedBot
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User-agent: QuillBot
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User-agent: quillbot.com
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User-agent: Scrapy
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User-agent: SemrushBot-OCOB
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User-agent: SemrushBot-SWA
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User-agent: ShapBot
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User-agent: Sidetrade indexer bot
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User-agent: TerraCotta
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User-agent: Thinkbot
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User-agent: TikTokSpider
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User-agent: Timpibot
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User-agent: VelenPublicWebCrawler
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User-agent: WARDBot
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User-agent: Webzio-Extended
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User-agent: wpbot
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User-agent: YaK
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User-agent: YandexAdditional
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User-agent: YandexAdditionalBot
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User-agent: YouBot
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# ----------------------------------------------------
# Crawl delay and sitemap
# ----------------------------------------------------
Crawl-delay: 5
Sitemap: https://www.hee.nhs.uk/sitemap.xml

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NHS83%Check
NHS England79%Check
NHS England Workforce76%Check
England74%Check
education70%Check
Workforce70%Check
training66%Check
Directorate55%Check
Health49%Check
Plan49%Check

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Cookie Policy

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