Hacw.nhs.uk - SEO Checker

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Overview of the SEO Check
Meta information
58% 
Page quality
86% 
Page structure
43% 
Link structure
91% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.66 s
File size
59.70 kB
Words
823
Media files
14
Number of links
161 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to Herefordshire and Worcestershire Health and Care NHS Trust | Herefordshire and Worcestershire Health and Care NHS Trust
The title contains the word Welcome to! More content should be covered in the title.
The page title should be shorter than 580 pixels. It is 1238 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Home
The meta description is too short. (37 pixels out of 1000 max pixel length) Optimize description
The meta description contains only one word.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.hacw.nhs.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, shrink-to-fit=no
mobile-web-app-capableyes
mobile-web-app-status-bar-styleblack-translucent
date2026-06-19 11:00:43
authorHerefordshire and Worcestershire Health and Care NHS Trust
descriptionHome
generatorVerseOne CMS v5
langen
twitter:cardsummary_large_image
twitter:titleHome
twitter:descriptionHome
twitter:imagehttps://www.hacw.nhs.uk/base-install/images/main-logo/og-logo.png
og:imagehttps://www.hacw.nhs.uk/base-install/images/main-logo/og-logo.png
og:titleHome
og:descriptionHome
og:urlhttps://www.hacw.nhs.uk/
og:site_nameHerefordshire and Worcestershire Health and Care NHS Trust
og:typewebsite
og:localeen_gb
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 823 words. That's ok.
21.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 19 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ges/versions/img94joktmu7501.png?bev=412facebook
...ges/versions/img94joktmu7499.png?bev=410youtube
...s/versions/img94joktmu72646.png?bev=1437instagram
...nstall/images/main-logo/company-logo.pngOrganisation's logo
...ia/images/versions/img94joktmu736372.pngAn illustration of a hospital building
...ia/images/versions/img94joktmu736369.pngA purple circular icon with an illustration of a persons head and brain symbolising mental health
...ia/images/versions/img94joktmu736367.pngA heart shape with an illustration of people depicting a family
...ia/images/versions/img94joktmu736370.pngAn illustration of the bones in a spine
...ia/images/versions/img94joktmu736371.pngA red circular icon with a phone and hospital icon
...ia/images/versions/img94joktmu736364.pngA blue graphic of a calendar with a tick symbol communicating appointments
...ia/images/versions/img94joktmu717951.jpgImage of staff member with together we can sign
...ia/images/versions/img94joktmu716728.pngMH recruitment header without text
...ia/images/versions/img94joktmu740448.jpgVolunteer Andrew with Jack Russel Tosca on his lap looking cute in a Pets as Therapy bandana
...ia/images/versions/img94joktmu713903.jpgHerefordshire and Worcestershire Health and Care NHS Trust logo - New

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Home
H2 Search the Herefordshire and Worcestershire Health and Care NHS Trust website
H2 Welcome
H2 Trust News
H2 Head Office
H2 Our Partners
H3 Support for families and carers
H3 Research and Development
H4 Over 100 volunteers recognised for supporting local healthcare services
H4 National survey shows continued improvement for local mental health services
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.hacw.nhs.uk/sitemapSite map
/web-accessibilityAccessibility
/urgent-helpUrgent help
https://www.facebook.com/HWHCTNHSExternal Subdomain IMG-ALT facebook
https://www.youtube.com/user/W...External Subdomain IMG-ALT youtube
https://www.instagram.com/hwhc...External Subdomain IMG-ALT instagram
https://www.hacw.nhs.uk/homeHome
https://www.hacw.nhs.uk/aboutAbout
https://www.hacw.nhs.uk/our-boardOur Board
/board-papersBoard Papers
/documents-libraryPolicies, Strategies and Reports
/patient-group-directionsPatient Group Directions (PGDs)
/inclusion-equality-and-diversityEquality, Diversity, Inclusion and Equity (EDIE)
/modern-slavery-actModern Slavery Act
https://www.hacw.nhs.uk/visitingInformation for patients and carers
/accessibilityText duplicate Accessibility
/patient-informationPatient information leaflets
https://www.hacw.nhs.uk/parkingParking at our hospitals and clinics
/armedforcesSupport for Armed Forces
https://www.hacw.nhs.uk/carersSupport for carers
https://www.hacw.nhs.uk/sendSupport for children with SEND
/recognising-our-uniformsRecognising our uniforms
/overseas-visitorsOverseas visitors
/quality-and-safetyQuality and safety standards
/data-protectionData Protection
/informationMake a request for information
/smoke-freeSmoke Free Trust
/safeguardingSafeguarding
/statement-of-purposeStatement of Purpose
https://www.hacw.nhs.uk/servicesOur services
/community-hospitalsCommunity hospitals and minor injury units
https://www.hacw.nhs.uk/miuMinor Injury Units (MIUs)
/disability-short-breaksDisability short breaks
/princess-of-wales-community-h...Princess of Wales Community Hospital, Bromsgrove
/movetoimprovePhysiotherapy
https://www.hacw.nhs.uk/adult-sltWorcestershire Adult Speech and Language Therapy Service
https://www.hacw.nhs.uk/wciuWorcester City Inpatient Unit
/wyre-forest-wardWyre Forest Ward, Kidderminster Hospital & Treatment Centre
/evesham-community-hospitalEvesham Community Hospital
/malvern-community-hospitalMalvern Community Hospital
/pershore-community-hospitalPershore Community Hospital
/tenbury-community-hospitalTenbury Community Hospital
/mental-healthMental health support for adults
/mental-health-unitsOur mental health wards and units
/neighbourhood-mental-healthCommunity Mental Health Services
https://www.hacw.nhs.uk/camhsMental health support for children
/camhs-plusCAMHS PLUS
/children-in-care-anchorAnchor - Emotional health and wellbeing (Looked after children)
/specialist-camhsSpecialist CAMHS (Tier 3 CAMHS)
https://www.hacw.nhs.uk/cedsChild and Adolescent Eating Disorder Service
/youth-justice-serviceYouth Justice Service and CAMHS
https://www.hacw.nhs.uk/camhs-ldCAMHS Learning Disability service
/paediatric-therapyChildren's Therapy Hub
/paediatric-physioChildren's Physiotherapy
/paediatric-otChildren's Occupational Therapy
/paediatric-playChildren's Specialist Play Service
/childrens-therapy-early-yearsChildren’s Therapy - Early Years/Pre-school
/paediatric-adulthoodChildren's Therapy - Preparing for adulthood
/childrens-therapy-referralChildren's Therapy - Make a referral
/paediatric-contactChildren's Therapy - Contact us
/paediatric-updatesChildren's Therapy News
/childrenssltChildren's speech and language services
/toddlertalkToddler Talk
/childrens-speech-and-language...Advice on speech and language
/dummyelvesDummy Elves
/childrens-speech-and-language...Resources for Children’s Speech and Language
/childrens-speech-and-language...Professional information
/slcn-pathwaySLCN Pathway
/communication-taCommunication TA
https://www.hacw.nhs.uk/dentalWorcestershire Community Dental Service
/urgent-dental-careUrgent dental care
/clinics-and-opening-timesClinics and opening times
/dental-childrens-serviceSpecialist children's dental service
/dental-care-adultsSpecialist dental care for adults with complex needs
/dental-anxiety-adultsDental anxiety - adults
/dental-professionals-hubDental professionals hub
/dental-treatment-chargesDental Treatment Charges
/oral-health-improvementOral Health Improvement
https://www.hacw.nhs.uk/resourcesDental Resources
/sexual-healthWorcestershire Integrated Sexual Health Service
/sh-clinicsSexual health clinics and opening times
https://www.hacw.nhs.uk/sh-aboutAbout Us
https://www.hacw.nhs.uk/outreachSexual Health Outreach
/sh-contraceptionContraception
https://www.hacw.nhs.uk/sh-ecEmergency contraception
/sh-sti-and-hivSexually transmitted infections, preventions and treatments
/sh-pregnancyPregnancy choices
/sh-vasectomyVasectomy
/sh-local-supportLocal support and services
/sh-learning-disabilitiesSexual health support for individuals with learning disabilities
/sh-professionals-hubSexual Health professionals hub
https://sh24.org.uk/External Online services
https://www.hacw.nhs.uk/phnWorcestershire Public Health Nursing service
/children-in-care-nursingSpecialist Nursing Team for Children in Care
/services/service/infant-feedi...Infant Feeding (Breastfeeding support)
/services/service/health-visit...Health Visiting
/services/service/school-healt...School Nursing
/services/service/smoke-free-h...Quit smoking today - Smoke Free Homes Worcestershire
/urgent-helpUrgent help and support
https://www.hacw.nhs.uk/newsNews
https://www.hacw.nhs.uk/connectConnect | e-Newsletter
/media-enquiries-Media Enquiries
/get-involvedGet involved
/patient-and-carer-experiencePatient and Carer Experience
/volunteeringVolunteering
/virtual-reading-panelVirtual Reading Panel
/art-for-healthArt for Health
/community-engagement-panelCommunity Engagement Panel
https://www.hacw.nhs.uk/eagEquality Advisory Group
/expert-by-experienceExpert by Experience Herefordshire Programme
/participation-toolboxParticipation Partner Toolbox
https://www.hacw.nhs.uk/placePLACE inspectors
/youth-boardYouth Board
/mailing-listMailing List
https://www.hacw.nhs.uk/charityCharity
/research-and-developmentResearch and Development
https://www.hacw.nhs.uk/crisCRIS (Powered by Akrivia Health)
/engagement-and-consultationsEngagement and consultations
/co-producing-our-engagement-s...Co-producing our engagement strategy
/patientchoicePatient Choice Award 2026
https://www.hacw.nhs.uk/careersJobs
https://www.jobs.nhs.uk/candid...External Subdomain All vacancies
/applicant-guidance-notesApplicant guidance notes
/joining-hwhctJoining HWHCT
/workplace-adjustmentsWorkplace adjustments
https://www.hacw.nhs.uk/blogsHear from our staff
/staff-benefitsStaff benefits
/values-and-supportValues and support
/working-in-herefordshire-and-...Working in both counties
/career-pathwaysCareer pathways
/hcsw-developmentHealthcare support worker development pathway
/entry-routes-hcswHealthcare support worker entry routes
/nursing-associate-programmeNursing associate programme
/nursing-pathwayNursing career pathway
/preceptorshipPreceptorship
/routes-into-hwhctRoutes into HWHCT
/apprenticeshipsApprenticeships
/armed-forces-recruitmentArmed Forces recruitment
/nhs-cadetsNHS Cadets
/nhs-professionalsStaff Bank
/ptot-rotationPhysiotherapy and occupational therapy rotation programme
/return-to-practiceReturn to practice
/work-experienceWork experience
/contact-careersCareers FAQs
/get-in-touchContact us
https://www.hacw.nhs.uk/palsCompliments, Complaints & Feedback
https://www.hacw.nhs.uk/searchAdvanced options
https://www.hacw.nhs.uk/servicesFind a service
/community-hospitalsText duplicate Community hospitals and minor injury units
IMG-ALT An illustration of a hospital building
/mental-healthText duplicate Mental health support for adults
IMG-ALT A purple circular icon with an illustration of a persons head and brain symbolising mental health
https://www.hacw.nhs.uk/camhsText duplicate Mental health support for children
IMG-ALT A heart shape with an illustration of people depicting a family
/movetoimproveText duplicate Physiotherapy
IMG-ALT An illustration of the bones in a spine
/urgent-helpText duplicate Urgent help and support
IMG-ALT A red circular icon with a phone and hospital icon
https://www.hacw.nhs.uk/visitingText duplicate Information for patients and carers
IMG-ALT A blue graphic of a calendar with a tick symbol communicating appointments
https://www.hacw.nhs.uk/carersFind out more
A-TITLE Support for families and carers
/research-and-developmentText duplicate Find out more
A-TITLE Research and Development
/news/over-100-volunteers-reco...Over 100 volunteers recognised for supporting local healthcare services
/news/over-100-volunteers-reco...Read more about...
/news/national-survey-shows-co...National survey shows continued improvement for local mental health services
/news/national-survey-shows-co...Text duplicate Read more about...
https://www.hacw.nhs.uk/Anchor Back to top of page
https://www.hacw.nhs.uk/sitemapText duplicate Site map
https://www.herefordshire.gov.uk/External Subdomain Herefordshire Council
https://herefordshireandworces...External Subdomain Herefordshire and Worcestershire ICB
https://www.worcestershire.gov...External Subdomain Worcestershire County Council
https://www.worcsacute.nhs.uk/External Subdomain Worcestershire Acute Hospitals NHS Trust
https://www.wyevalley.nhs.uk/External Subdomain Wye Valley NHS Trust
https://www.hacw.nhs.uk/aboutAbout us
/privacy-noticePrivacy notice
/accessibilityText duplicate Accessibility
https://www.hacw.nhs.uk/cookiesCookies
http://www.verseone.com/External Subdomain VerseOne Group Ltd

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.hacw.nhs.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.66 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 19 JavaScript files. This may affect the load time negatively.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (60 kB).

HTTP Response Header

NameValue
dateFri, 19 Jun 2026 10:00:43 GMT
content-typetext/html;charset=UTF-8
content-length13006
connectionkeep-alive
access-control-allow-originhttps://www.hacw.nhs.uk
access-control-allow-credentialstrue
access-control-allow-methodsGET, POST, PUT, OPTIONS
access-control-allow-headersx-requested-with, x-xsrfp
access-control-max-age15
allowGET, POST, PUT, OPTIONS
x-cacheMISS
content-languageen-GB
set-cookie69 Characters
varyAccept-Encoding
content-encodinggzip
x-responderHP3
strict-transport-securitymax-age=31536000
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 98 referring domains.
This page has 290 backlinks.
This page has backlinks from 91 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /home$
Disallow: /custom-*s/
Disallow: /fas*.cfm
Disallow: /fo*.cfm
Disallow: /*?*headerID=*
Disallow: /*?*headerId=*
Disallow: /media/*
Disallow: /*?*
Disallow: *?*
Disallow: /day-*
Disallow: /month-*
Disallow: /year-*
Disallow: /page-1*

crawl-delay: 10
Disallow: /download/doc
Disallow: /download.cfm

# Block trendkite-akashic-crawler
User-agent: trendkite-akashic-crawler
Disallow: /

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NHS64%Check
NHS Trust62%Check
health56%Check
Trust56%Check
Worcestershire Health55%Check
Worcestershire52%Check
Herefordshire52%Check
Mental Health50%Check
health support49%Check
Health Services49%Check
Show more keywords and terms

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