Foundersbrewing.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
60% 
Page structure
93% 
Link structure
60% 
Server
67% 
External factors
100% 
SEO Score
Response time
0.94 s
File size
210.80 kB
Words
416
Media files
26
Number of links
77 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Founders Brewery - Founders Brewing Company
There are word repetitions in the page title.
The length of the page title is perfect. (436 pixels out of 580 max pixel length)
Meta description
(Critically important)
Welcome to Founders Brewery! We love beer and we love to make it. Home of the delicious All Day IPA and famous for our Barrel-Aged Series. Cheers!
The length of the meta description is perfect. (934 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://foundersbrewing.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionWelcome to Founders Brewery! We love beer and we love to make it. Home of the delicious All Day IPA and famous for our Barrel-Aged Series. Cheers!
HandheldFriendlyTrue
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack
p:domain_verifyf88fb9b8ebeaa1b8e81465a6d58e9a75
apple-itunes-appapp-id=816416161
msapplication-TileImagehttps://foundersbrewing.com/wp-content/uploads/2023/12/cropped-founders-favicon-270x270.png
article:modified_time2025-10-07T13:53:53+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleFounders Brewery - Founders Brewing Company
og:descriptionWelcome to Founders Brewery! We love beer and we love to make it. Home of the delicious All Day IPA and famous for our Barrel-Aged Series. Cheers!
og:urlhttps://foundersbrewing.com/
og:site_nameFounders Brewing Company
og:imagehttps://foundersbrewing.com/wp-content/uploads/2024/01/MicrosoftTeams-image_19.jpg
og:image:width2560
og:image:height1440
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
There are only 416 words on this page. Good pages should have about 800 words of useful content.
21.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: partnerships
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ploads/2023/09/all-day-ipa_hero-2024.pngAll Day IPA 12oz can
...nt/uploads/2024/02/mortal_bloom_hero.pngMortal Bloom 12 oz can
...2025/02/Devil_Spiked_Gingerbeer_Hero.pngDevil Spiked Hard Ginger Beer 12oz Can
...Mortal_Bloom_Imperial_Thorn_12oz_Can.pngMortal Bloom Imperial Thorn 12oz Can
...ds/2023/09/all-day-west-coast_hero-1.pngAll Day West Coast 12oz can
...oads/2024/01/MicrosoftTeams-image_19.jpgNo alt attribute provided
...2025/10/red_sweater_website_slider-1.jpgRed Sweater IPA in a red sweater
...ploads/2025/08/dkml_website_slider-2.jpgDKML with barrels
...oads/2025/07/oktoberfest_webslider-1.pngOktoberfest 12oz Can with a pretzel
.../uploads/2025/03/advp_homeslider_1-2.jpgAll Day Variety Pack with cans in front
.../03/devil_spiked_ginger_homeslider_2.pngNo alt attribute provided
...5/03/devil_spiked_lemon_homeslider_2.pngNo alt attribute provided
...nt/uploads/2025/01/mb_vp_webslider-1.jpgMortal Bloom Variety Pack 12oz cans
...ploads/2023/09/all-day-ipa_hero-2024.pngAll Day IPA 12oz can
...Mortal_Bloom_Imperial_Thorn_12oz_Can.pngMortal Bloom Imperial Thorn 12oz Can
...nt/uploads/2024/02/mortal_bloom_hero.pngMortal Bloom 12 oz can
...t/uploads/2025/01/On-Cloud-Lime_hero.pngOn Cloud Lime 12oz can
...tent/uploads/2024/02/mi_p1lsner_hero.pngMI P1LSNER 12oz can
.../uploads/2023/10/Centennial-IPA_hero.pngCentennial IPA can
/wp-content/uploads/2023/10/KBS_hero.pngKBS 12fl oz Bottle
...oads/2023/12/MicrosoftTeams-image_14.jpgExterior of Founders Brewing Co. Grand Rapids taproom
...ent/uploads/2023/12/Pom-Beanie-Hops2.jpgFounders Pom Beanie Hat
.../uploads/2023/12/Zip-Charcoal-Front5.jpgFounders zip up hoodie
.../2023/12/MI-Pullover-Des-Rose-Front4.jpgFounders brewed in Michigan pullover hoodie sweatshirt
...s/2023/12/Merch_Background_2180x1350.jpgClose up of Founders logo on a clothing item
...rewingco/assets/images/founders-logo.pngFounders Brewing Co. Logo

Page structure

H1 heading
(Critically important)
Founders Brewing Co.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Founders Brewing Co.
H2 Series
H2 All Day IPA
H2 Mortal Bloom
H2 Devil Spiked Hard Ginger Beer
H2 Mortal Bloom Imperial Thorn
H2 All Day West Coast
H2 Welcome To Craft
H2 Find Our Beer
H2 Red Sweater IPA
H2 DKML
H2 Oktoberfest
H2 All Day Variety Pack
H2 Devil Spiked Hard Ginger Beer Duplicate text
H2 Devil Spiked Hard Lemonade
H2 Mortal Bloom Variety Pack
H2 Our Beer
H2 Grand Rapids Taproom
H2 Merch
H2 News
H2 Founders Brewing Co. is a Proud Craft Beer Sponsor of Michigan Athletics
H2 Breakfast Stout Mashed Potatoes
H2 Backwoods Bastard Apple Old Fashioned
H2 Grand Rapids Gold
H3 What’s Happening Today
H3 Happy Hour!
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://foundersbrewing.com/Founders Brewing Co.
https://foundersbrewing.com/beer/Our Beer
/beer/?series=all-day-seriesAll Day
/beer/?series=mortal-bloom-seriesMortal Bloom
/beer/?series=barrel-aged-seriesBarrel Aged
/beer/?series=venture-seriesVenture Series
https://foundersbrewing.com/beer/See All Beer
/our-beer/all-day-ipa/View Beer
/our-beer/mortal-bloom/Text duplicate View Beer
/our-beer/devil-spiked-hard-gi...Text duplicate View Beer
/our-beer/mortal-bloom-imperia...Text duplicate View Beer
/our-beer/all-day-west-coast/Text duplicate View Beer
/beer/find-our-beer/Beer Finder
/visit-connect/Visit & Connect
/visit-connect/grand-rapids-ta...Founders Taproom
/visit-connect/grand-rapids-ta...On Tap
/visit-connect/grand-rapids-ta...Kitchen
/visit-connect/brewery-tours/Brewery Tours
/visit-connect/grand-rapids-ta...The Centennial Room
/visit-connect/off-site-events/Taproom Events
/visit-connect/Text duplicate Visit & Connect
/about-founders/About Founders
/about-founders/Our Story
/latest-news/News
/about-founders/commitment-to-...Commitment to the Community
/about-founders/careers/Careers
/about-founders/Text duplicate About Founders
https://store.foundersbrewing....New window External Subdomain Merch
/beer/find-our-beer/Text duplicate Beer Finder
/beer/find-our-beer/Near Me
/our-beer/red-sweater-ipa/Red Sweater IPA
/our-beer/dkml/DKML
/our-beer/oktoberfest/Oktoberfest
/our-beer/all-day-variety-pack/All Day Variety Pack
/our-beer/devil-spiked-hard-gi...Devil Spiked Hard Ginger Beer
/our-beer/devil-spiked-hard-le...Devil Spiked Hard Lemonade
/our-beer/mortal-bloom-variety...Mortal Bloom Variety Pack
https://foundersbrewing.com/beer/See All
/our-beer/all-day-ipa/All Day IPA Have It All With All Day
IMG-ALT All Day IPA 12oz can
/our-beer/all-day-ipa/Learn more
/our-beer/all-day-ipa/Anchor Find
/our-beer/mortal-bloom-imperia...Mortal Bloom Imperial Thorn Unleash the Strength, Savor the Bloom
IMG-ALT Mortal Bloom Imperial Thorn 12oz Can
/our-beer/mortal-bloom-imperia...Text duplicate Learn more
/our-beer/mortal-bloom-imperia...Anchor Text duplicate Find
/our-beer/mortal-bloom/Mortal Bloom A New Tropical Hazy IPA
IMG-ALT Mortal Bloom 12 oz can
/our-beer/mortal-bloom/Text duplicate Learn more
/our-beer/mortal-bloom/Anchor Text duplicate Find
/our-beer/on-cloud-lime/On Cloud Lime Feel the Cloud, Taste the Lime
IMG-ALT On Cloud Lime 12oz can
/our-beer/on-cloud-lime/Text duplicate Learn more
/our-beer/on-cloud-lime/Anchor Text duplicate Find
/our-beer/mi-p1lsner/MI P1LSNER A Beer For The Mitten
IMG-ALT MI P1LSNER 12oz can
/our-beer/mi-p1lsner/Text duplicate Learn more
/our-beer/mi-p1lsner/Anchor Text duplicate Find
/our-beer/centennial-ipa/Centennial IPA Kick Back and Relax
IMG-ALT Centennial IPA can
/our-beer/centennial-ipa/Text duplicate Learn more
/our-beer/centennial-ipa/Anchor Text duplicate Find
/our-beer/kbs/KBS Every Sip, Its Own Reward
IMG-ALT KBS 12fl oz Bottle
/our-beer/kbs/Text duplicate Learn more
/our-beer/kbs/Anchor Text duplicate Find
/visit-connect/grand-rapids-ta...Visit Us
/visit-connect/brewery-tours/Text duplicate Brewery Tours
https://store.foundersbrewing....New window External Subdomain Shop Now
https://store.foundersbrewing....New window External Subdomain IMG-ALT Founders Pom Beanie Hat
https://store.foundersbrewing....New window External Subdomain Founders Pom Beanie
https://store.foundersbrewing....New window External Subdomain IMG-ALT Founders zip up hoodie
https://store.foundersbrewing....New window External Subdomain Founders Logo Full Zip Hoodie
https://store.foundersbrewing....New window External Subdomain IMG-ALT Founders brewed in Michigan pullover hoodie sweatshirt
https://store.foundersbrewing....New window External Subdomain Michigan Pullover Hoodie
/latest-news/See All News
/latest-news/2024/founders-bre...Partnerships Founders Brewing Co. is a Proud Craft Beer Sponsor of Michigan Athletics
/latest-news/2025/breakfast-st...Recipes Breakfast Stout Mashed Potatoes
/latest-news/2025/backwoods-ba...Recipes Backwoods Bastard Apple Old Fashioned
/latest-news/2025/grand-rapids...Partnerships Grand Rapids Gold
https://foundersbrewing.com/Text duplicate Founders Brewing Co.
/newsletter-signup/Sign Up
/about-founders/cadre/Join the Cadre
https://www.facebook.com/found...New window Nofollow External Subdomain Facebook
https://twitter.com/foundersbr...New window Nofollow External Twitter
https://www.instagram.com/foun...New window Nofollow External Subdomain Instagram
https://www.youtube.com/channe...New window Nofollow External Subdomain YouTube
https://www.tiktok.com/@founde...New window Nofollow External Subdomain TikTok
https://untappd.com/foundersbr...New window Nofollow External Untappd
/contact/Contact Us
/about-founders/careers/Text duplicate Careers
https://foundersbrewing.com/app/Mobile App
/privacy-policy/Privacy Policy
/terms-of-use/Terms of Use
/?confirm-ageYes
/?decline-ageNo
/about-founders/careers/New window Careers.
/beer/find-our-beer/Find Beer

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://foundersbrewing.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.94 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (211 kB).

HTTP Response Header

NameValue
strict-transport-securitymax-age=31536000;
x-fw-serverFlywheel/5.1.0
x-fw-hashkosg0y6w51
x-content-type-optionsnosniff
x-fw-dynamicTRUE
x-fw-version5.0.0
referrer-policyno-referrer-when-downgrade
x-xss-protection1
content-typetext/html; charset=UTF-8
link<https://foundersbrewing.com/wp-json/>; rel="https://api.w.org/"
content-encodinggzip
serverFlywheel/5.1.0
x-cacheableYES
fastly-restarts1
accept-rangesbytes
dateWed, 26 Nov 2025 23:14:08 GMT
x-served-bycache-fra-etou8220162-FRA, cache-fra-etou8220053-FRA
x-cacheMISS, MISS
x-cache-hits0, 0
x-timerS1764198848.592044,VS0,VE633
varyAccept-Encoding
x-fw-serveTRUE
x-fw-staticNO
x-fw-typeFLYWHEEL_BOT
content-length35042
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 902 referring domains.
This page has 3,809 backlinks.
This page has backlinks from 600 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# Default robots file version:2
User-agent: *
Disallow: /calendar/action*
Disallow: /events/action*
Disallow: /cdn-cgi*
Disallow: /*confirm-age
Disallow: /*decline-age
Allow: /*.css
Allow: /*.js
Disallow: /*?
Crawl-delay: 3

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Search preview

foundersbrewing.com
Founders Brewery - Founders Brewing Company
Welcome to Founders Brewery! We love beer and we love to make it. Home of the delicious All Day IPA and famous for our Barrel-Aged Series. Cheers!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Founders93%Check
Founders Brewing87%Check
Brewing81%Check
Founders Brewery77%Check
Founders Brewing Company76%Check
Brewing Company65%Check
Beer58%Check
Day58%Check
IPA58%Check
Brewery58%Check
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Cookie Policy

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