Ferrero.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
76% 
Page structure
95% 
Link structure
83% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.82 s
File size
207.30 kB
Words
799
Media files
151
Number of links
117 internal / 30 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Ferrero Group Official Website | Ferrero Group
There are word repetitions in the page title.
The length of the page title is perfect. (414 pixels out of 580 max pixel length)
Meta description
(Critically important)
Ferrero, an Italian family company since 1946, is one of the world’s largest sweet-packaged food companies with over 35 iconic brands known globally.
The length of the meta description is perfect. (927 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ferrero.com/int/en/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionFerrero, an Italian family company since 1946, is one of the world’s largest sweet-packaged food companies with over 35 iconic brands known globally.
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#ffffff
msapplication-config/int/brands/ferrero/themes/custom/ferrero_theme/assets/images/favicon/browserconfig.xml
theme-color#ffffff
langen
twitter:cardsummary_large_image
twitter:descriptionFerrero, an Italian family company since 1946, is one of the world’s largest sweet-packaged food companies with over 35 iconic brands known globally.
twitter:titleFerrero Group Official Website | Ferrero Group
twitter:imagehttps://www.ferrero.com/int/brands/ferrero/themes/custom/ferrero_theme/assets/images/share-img.jpg?t=1752652598
og:site_nameFerrero
og:typewebsite
og:urlhttps://www.ferrero.com/int/en/home
og:titleFerrero Group Official Website | Ferrero Group
og:descriptionFerrero, an Italian family company since 1946, is one of the world’s largest sweet-packaged food companies with over 35 iconic brands known globally.
og:imagehttps://www.ferrero.com/int/brands/ferrero/themes/custom/ferrero_theme/assets/images/share-img.jpg?t=1752652598
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: Ferrero began its journey in the small town of Alba in Piedmont, Italy...
The average number of words per sentence of 29 words is high.
This page contains 799 words. That's ok.
29% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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...2023-07/ferreo_rocher2x.png?t=1752652598Ferrero Rocher<sup>®</sup>
.../tictac_740x740teaser_2.png?t=1752652598Tic Tac<sup>®</sup>
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...ublic/2023-10/company2x.jpg?t=1752652598Pasticceria_teaser
...ublic/2023-10/brand2x-1.png?t=1752652598OUR BRANDS
...ing-cocoa-fruits_mobile.jpg?t=1752652598PEOPLE & PLANET
...e/public/2023-10/news2x.jpg?t=1752652598NEWS & MEDIA
...23-10/career2x_mobile_1.jpg?t=1752652598Careers

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H2 A STORY OF A FAMILY
H2 GIOVANNI FERRERO RECEIVES THE 2025 LEONARDO AWARD, A RECOGNITION FOR ENTREPRENEURIAL VISION AND GLOBAL INNOVATION
H2 FERRERO GROUP REPORTS CONSOLIDATED FINANCIAL STATEMENTS FOR THE 2023/2024 FINANCIAL YEAR
H2 NURTURING TRADITION AND INNOVATION: FERRERO’S HAZELNUTS
H2 MAKING STRONG PROGRESS: FERRERO GROUP ON TRACK TO MEET KEY SUSTAINABILITY TARGETS
H2 FERRERO REVEALS SIGNIFICANT PROGRESS AND OUTLINES FUTURE PLANS IN LATEST COCOA AND FOREST INITIATIVE (CFI) ANNUAL REPORT
H2 THE FERRERO GROUP APPROVES THE CONSOLIDATED FINANCIAL STATEMENTS 2021/22
H2 FERRERO MAKES DONATION AFTER EARTHQUAKES
H2 FERRERO GROUP TO ACQUIRE WELLS ENTERPRISES, MAKER OF ICE CREAM BRANDS BLUE BUNNY® AND BOMB POP®
H2 FERRERO CALLS ON THE EU TO "END THE CAGE AGE"
H2 THE FERRERO GROUP APPROVES THE CONSOLIDATED FINANCIAL STATEMENTS 2019/20
H2 FERRERO UNVEILS FIRST-EVER FERRERO ROCHER AND RAFFAELLO ICE CREAMS
H2 FERRERO RENEWS ITS PARTICIPATION IN THE CAOBISCO-ILO PARTNERSHIP IN TURKEY
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (30) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ferrero.com/int/enFerrero
/int/en/about-usABOUT US
/int/en/about-us/a-story-of-a-...A Story of a Family
/int/en/about-us/quality-at-heartQuality at heart
/int/en/about-us/our-purposeOur purpose
/int/en/about-us/our-peopleOur people
/int/en/about-us/our-people/co...Core Values
/int/en/about-us/our-people/fe...Ferrero Foundation
/int/en/about-us/our-people/le...Leadership Team
/int/en/about-us/key-figuresKey Figures
/int/en/about-us/policies-posi...Policies and Positions
/int/en/about-us/ferrero-affil...FERRERO AFFILIATED COMPANIES
/int/en/people-planetPEOPLE & PLANET
/int/en/people-planet/source-o...Source Our Ingredients Sustainably
/int/en/people-planet/source-o...Our Sourcing Approach
/int/en/people-planet/source-o...Cocoa
/int/en/people-planet/source-o...Palm Oil
/int/en/people-planet/source-o...Hazelnuts
/int/en/people-planet/source-o...Other Key Ingredients
/int/en/people-planet/promote-...Promote Responsible Consumption
/int/en/people-planet/promote-...Responsible Marketing
/int/en/people-planet/promote-...Product Quality and Safety
/int/en/people-planet/promote-...Thoughtful Enjoyment
/int/en/people-planet/empower-...Empower People
/int/en/people-planet/empower-...Human Rights
/int/en/people-planet/empower-...Diversity, Equity & Inclusion at Ferrero
/int/en/people-planet/empower-...Kinder Joy of Moving
/int/en/people-planet/protect-...Protect the Environment
/int/en/people-planet/protect-...Climate Action
/int/en/people-planet/protect-...Packaging
/int/en/people-planet/sustaina...Sustainability Reporting
/int/en/our-brandsOUR BRANDS
/int/en/our-brands/nutellaNutella®
IMG-ALT Nutella<sup>®</sup>
/int/en/our-brands/kinderKinder®
IMG-ALT Kinder<sup>®</sup>
/int/en/our-brands/ferrero-rocherFerrero Rocher®
IMG-ALT Ferrero Rocher<sup>®</sup>
/int/en/our-brands/tic-tacTic Tac®
IMG-ALT Tic Tac<sup>®</sup>
/int/en/our-brands/all-brandsAll Brands
IMG-ALT All Brands
https://www.ferrerocareers.com...New window External Subdomain CAREERS
/int/en/news-storiesNEWS & STORIES
/int/en/news-stories/newsNews
/int/en/news-stories/storiesStories
/int/en/news-stories/media-con...Media Contacts
/int/en/news-stories/media-assetsMedia Assets
/int/en/contact-usContact Us
https://www.ferrero.com/int/en/Anchor Europe
https://www.ferrero.com/int/en/Anchor North America
https://www.ferrero.com/int/en/Anchor Latin America
https://www.ferrero.com/int/en/Anchor Asia & Middle East
https://www.ferrero.com/int/en/Anchor Oceania
https://www.ferrero.com/at/de/Subdomain AUSTRIA
https://www.ferrero.com/be/fr/Subdomain BELGIUM
https://www.ferrero.com/ba/bs/Subdomain BOSNIA
https://www.ferrero.bg/External Subdomain BULGARIA
https://www.ferrero.com/hr/hr/Subdomain CROATIA
https://www.ferrero.cz/External Subdomain CZECHIA
https://www.ferrero.com/dk/da/Subdomain DENMARK
https://www.ferrero.com/fi/fi/Subdomain FINLAND
https://www.ferrero.com/fr/fr/Subdomain FRANCE
https://www.ferrero.com/de/de/Subdomain GERMANY
https://www.ferrero.gr/External Subdomain GREECE
https://www.ferrero.hu/External Subdomain HUNGARY
https://www.ferrero.com/ie/en/Subdomain IRELAND
https://www.ferrero.it/External Subdomain ITALY
https://www.ferrero.com/nl/nl/Subdomain THE NETHERLANDS
https://www.ferrero.com/no/nb/Subdomain NORWAY
https://www.ferrero.com/pl/pl/Subdomain POLAND
https://www.ferrero.com/pt/pt/Subdomain PORTUGAL
https://www.ferrero.com/ro/ro/Subdomain ROMANIA
https://www.ferrero.ru/External Subdomain RUSSIAN FEDERATION
https://www.ferrero.com/rs/sr/Subdomain SERBIA
https://www.ferrero.sk/External Subdomain SLOVAKIA
https://www.ferrero.com/si/sl/Subdomain SLOVENIA
https://www.ferrero.com/es/es/Subdomain SPAIN
https://www.ferrero.com/se/sv/Subdomain SWEDEN
https://www.ferrero.ch/External Subdomain SWITZERLAND
https://www.ferrero.com.tr/External Subdomain TURKEY
https://www.ferrero.ua/External Subdomain UKRAINE
https://www.ferrero.com/uk/en/Subdomain UNITED KINGDOM
https://www.ferrero.com/balt/ee/Subdomain ESTONIA
https://www.ferrero.com/balt/lt/Subdomain LITHUANIA
https://www.ferrero.com/balt/lv/Subdomain LATVIA
https://www.ferreronorthameric...External Subdomain CANADA
https://www.ferreropr.com/External Subdomain PUERTO RICO
https://www.ferreronorthameric...External Subdomain UNITED STATES
https://www.ferrero.com/cono/es/Subdomain ARGENTINA
https://www.ferrero.com/br/pt/Subdomain BRAZIL
https://www.ferrero.com/ladm/es/Subdomain COLOMBIA
https://www.ferrero.com/ladm/es/Subdomain ECUADOR
https://www.ferrero.com.mx/External Subdomain MEXICO
https://www.ferrero.com/ladm/es/Subdomain BOLIVIA
https://www.ferrero.com/cono/es/Subdomain CHILE
https://www.ferrero.com/cono/es/Subdomain PARAGUAY
https://www.ferrero.com/ladm/es/Subdomain PERU
https://www.ferrero.com/cono/es/Subdomain URUGUAY
https://www.ferrero.com/ladm/es/Subdomain VENEZUELA
https://www.ferrero.com.cn/External Subdomain CHINA
https://www.ferrero.com.hk/External Subdomain Hong Kong SAR, China
https://www.ferrero.com/in/en/Subdomain INDIA
https://www.ferrero.co.jp/External Subdomain JAPAN
https://www.ferrero.co.kr/External Subdomain KOREA, REPUBLIC Of
https://www.ferrerogcc.com/External Subdomain UNITED ARAB EMIRATES
https://www.ferrero.com/sg/en/Subdomain SINGAPORE
https://www.ferrero.com/kz/kk/Subdomain KAZAKHSTAN
https://www.ferrero.com/au/en/Subdomain AUSTRALIA
https://www.ferrero.com/au/en/Subdomain NEW ZEALAND
https://www.ferrero.com/int/en/Anchor Skip to main content
/int/en/news-stories/news/ferr...DISCOVER MORE
/int/en/about-us/a-story-of-a-...Text duplicate DISCOVER MORE
/int/en/news-stories/news/giov...15 Apr 2025 GIOVANNI FERRERO RECEIVES THE 2025 LEONARDO AWARD, A RECOGNITION FOR ENTREPRENEURIAL VISION AND GLOBAL INNOVATION
IMG-ALT Leonardo2025_1200x600_v2
/int/en/news-stories/news/ferr...13 Feb 2025 FERRERO GROUP REPORTS CONSOLIDATED FINANCIAL STATEMENTS FOR THE 2023/2024 FINANCIAL YEAR
IMG-ALT FERRERO GROUP REPORTS CONSOLIDATED FINANCIAL STATEMENTS FOR THE 2023 /2024 FINANCIAL YEAR
/int/en/news-stories/stories/n...09 Aug 2024 NURTURING TRADITION AND INNOVATION: FERRERO’S HAZELNUTS
IMG-ALT Nurturing Tradition and Innovation: Ferrero’s Hazelnuts
/int/en/news-stories/news/maki...21 Jun 2023 MAKING STRONG PROGRESS: FERRERO GROUP ON TRACK TO MEET KEY SUSTAINABILITY TARGETS
IMG-ALT Sustainability Reporting
/int/en/news-stories/news/ferr...31 May 2023 FERRERO REVEALS SIGNIFICANT PROGRESS AND OUTLINES FUTURE PLANS IN LATEST COCOA AND FOREST INITIATIVE (CFI) ANNUAL REPORT
IMG-ALT FERRERO REVEALS SIGNIFICANT PROGRESS AND OUTLINES FUTURE PLANS IN LATEST COCOA AND FOREST INITIATIVE (CFI) ANNUAL REPORT
/int/en/news-stories/news/ferr...16 Feb 2023 THE FERRERO GROUP APPROVES THE CONSOLIDATED FINANCIAL STATEMENTS 2021/22
IMG-ALT THE FERRERO GROUP
/int/en/news-stories/news/ferr...10 Feb 2023 FERRERO MAKES DONATION AFTER EARTHQUAKES
IMG-ALT THE FERRERO GROUP
/int/en/news-stories/news/ferr...07 Dec 2022 FERRERO GROUP TO ACQUIRE WELLS ENTERPRISES, MAKER OF ICE CREAM BRANDS BLUE BUNNY® AND BOMB POP®
IMG-ALT FERRERO GROUP TO ACQUIRE WELLS ENTERPRISES
/int/en/news-stories/news/ferr...17 Mar 2021 FERRERO CALLS ON THE EU TO "END THE CAGE AGE"
IMG-ALT Ferrero calls on the eu to "end the cage age"
/int/en/news-stories/news/the-...11 Feb 2021 THE FERRERO GROUP APPROVES THE CONSOLIDATED FINANCIAL STATEMENTS 2019/20
IMG-ALT The Ferrero Group approves the consolidated financial statements 2019/20
/int/en/news-stories/news/ferr...22 Mar 2021 FERRERO UNVEILS FIRST-EVER FERRERO ROCHER AND RAFFAELLO ICE CREAMS
IMG-ALT Ferrero unveils first-ever Ferrero Rocher and Raffaello ice creams
/int/en/news-stories/news/ferr...20 Nov 2020 FERRERO RENEWS ITS PARTICIPATION IN THE CAOBISCO-ILO PARTNERSHIP IN TURKEY
IMG-ALT FERRERO RENEWS ITS PARTICIPATION IN THE CAOBISCO-ILO PARTNERSHIP IN TURKEY
/int/en/about-usAbout us The story of Ferrero Group and its mission. From the first steps to a worldwide success. Discover More
IMG-ALT Pasticceria_teaser
/int/en/our-brandsOur brands We spread positive energy in families to bring more optimism to the world. Discover More
IMG-ALT OUR BRANDS
/int/en/people-planetPeople & planet As a family-owned company, values such as respect, integrity and innovation have been built into our culture for generations. Discover More
IMG-ALT PEOPLE & PLANET
/int/en/news-storiesNews & stories Discover our newsroom for updates, stories and press releases on Ferrero and its brands. Discover More
IMG-ALT NEWS & MEDIA
https://www.ferrerocareers.com...New window External Subdomain Careers At Ferrero, we know our products are loved by millions of people, young and old, all around the world. Discover More
IMG-ALT Careers
/int/en/signup/subscribeSubscribe to our newsletter
/int/en/about-usText duplicate ABOUT US
/int/en/people-planetText duplicate PEOPLE & PLANET
/int/en/our-brandsText duplicate OUR BRANDS
https://www.ferrerocareers.com...New window External Subdomain Text duplicate CAREERS
/int/en/news-storiesText duplicate NEWS & STORIES
/int/en/faqsFAQ
/int/en/privacy-policyPrivacy Notice
/int/en/cookie-policyCookie Policy
/int/en/sitemapSite Map
https://www.ferrerosuppliers.c...New window External Subdomain Ferrero Supplier Website
https://www.ferrerofoodservice...New window External Subdomain Ferrero Food Service
https://www.ferrerotravelmarke...New window External Subdomain Ferrero Travel Market
/int/en/ferrero-legal-aspectsTerms of Use
/int/en/vulnerability-disclosu...Vulnerability Disclosure Policy
https://www.ferrerohazelnutcom...External Subdomain Ferrero Hazelnut Company
/int/en/locationsLocations
https://www.ferrero.com/int/enText duplicate Ferrero
https://www.youtube.com/channe...New window Nofollow External Subdomain Youtube Channel
https://www.instagram.com/ferr...New window Nofollow External Subdomain Instagram
https://www.linkedin.com/compa...New window Nofollow External Subdomain LinkedIn
https://www.facebook.com/Ferre...New window Nofollow External Subdomain Facebook

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ferrero.com/int/en/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.82 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (207 kB).

HTTP Response Header

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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 309 referring domains.
This page has 2,495 backlinks.
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Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Sitemap: https://www.ferrero.com/sitemap.xml

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www.ferrero.com › int
Ferrero Group Official Website | Ferrero Group
Ferrero, an Italian family company since 1946, is one of the world’s largest sweet-packaged food companies with over 35 iconic brands known globally.

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Ferrero75%Check
FERRERO GROUP64%Check
GROUP60%Check
BRANDS58%Check
Ferrero Rocher58%Check
Family55%Check
FERRERO GROUP APPROVES55%Check
iconic brands54%Check
35 iconic brands53%Check
Global Innovation50%Check
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