Ice.com - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
51% 
Page structure
41% 
Link structure
86% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.24 s
File size
228.50 kB
Words
317
Media files
12
Number of links
38 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
ICE
The page title is too short. (32 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ice.com/index
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, minimum-scale=1
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 317 words on this page. Good pages should have about 800 words of useful content.
27.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, minimum-scale=1" is provided.
This page only loads 1 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ocs/images/ICE-homepage-exchanges-01.jpgNo alt attribute provided
...ocs/images/ICE-homepage-exchanges-02.jpgNo alt attribute provided
...ocs/images/ICE-homepage-exchanges-03.jpgNo alt attribute provided
...ocs/images/ICE-homepage-exchanges-04.jpgNo alt attribute provided
.../images/ICE-homepage-fixed-income-01.jpgCargo ship carrying containers across water
.../images/ICE-homepage-fixed-income-02.jpgNo alt attribute provided
.../images/ICE-homepage-fixed-income-03.jpgNo alt attribute provided
...images/ICE-homepage-mortgage-tech-01.jpgNo alt attribute provided
...images/ICE-homepage-mortgage-tech-02.jpgNo alt attribute provided
...images/ICE-homepage-mortgage-tech-03.jpgNo alt attribute provided
...s/images/Tile-Commodities-512x250-03.jpgNo alt attribute provided
Video URLWidthHeight
/publicdocs/images/ICE_-_Global_Energy.mp4

Page structure

H1 heading
(Critically important)
Your browser is unsupported
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Your browser is unsupported
H1 Why financial participants matter to the commodity markets
H2 Transforming what's possible
H2 Streamlining the system
H2 Automating the industry
H2 Energy products on a global scale
H2 Insights from ICE
H2 The globalization of natural gas gains momentum
H2 Stay connected to our ICE community
H2 Stay connected to our ICE community Duplicate text
H5 Solutions
H5 Tools and Sources
H5 Support
H5 About
H5 Insights
H5 Empty heading
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
/unsupported-browserthis URL
https://www.ice.com/No Text
https://www.ice.com/Subdomain ICE
https://www.nyse.com/External Subdomain NYSE
https://sso.ice.com/memberLoginExternal Subdomain Login
/LaunchApp.shtml?exchange&type...WebICE
https://www.ice.com/No Text
/insights/exchanges/why-financ...Download white paper
/about/exchanges-clearingLearn more
/fixed-income-data-servicesText duplicate Learn more
https://mortgagetech.ice.com/New window External Subdomain Text duplicate Learn more
https://www.ice.com/energyExplore energy markets
/insights/energy/the-globaliza...No Text
/insights/energy/the-globaliza...The globalization of natural gas gains momentum
https://www.ice.com/energySubscribe
https://www.ice.com/No Text
https://www.x.com/ICE_MarketsNew window External Subdomain A-TITLE X
https://www.youtube.com/@ICE_M...New window External Subdomain A-TITLE YouTube
https://www.linkedin.com/compa...New window External Subdomain A-TITLE LinkedIn
https://www.instagram.com/icem...New window External Subdomain A-TITLE Instagram
/about/exchanges-clearingMarkets and Exchanges
/fixed-income-data-servicesFixed Income and Data Services
https://mortgagetech.ice.com/New window External Subdomain Mortgage Technology
https://www.ice.com/ibaBenchmark Administration
/solutions/marketsMarkets
/solutions/clearingClearing
https://www.ice.com/productsProduct Guide
/marketdata/reportsMarket Reports
/expiry-calendarExpiry Calendars
/clearing/margin-modelsMargins
https://www.ice.com/feesFees
https://www.ice.com/contactTrade and Clearing Helpdesk
https://www.ice.com/contactICE Data Services Support
/support/educationICE Education
https://developer.ice.com/New window External Subdomain ICE Developer Portal
https://www.ice.com/subscriptionsSubscriptions
https://www.ice.com/mediaNew window Media Center
https://ir.theice.com/home/def...New window External Subdomain Investor Relations
https://www.ice.com/contactContact
https://www.ice.com/careersCareers
https://www.ice.com/eventsICE Events
/about/corporate-responsibilitySustainability
/insights/topic/sustainable-fi...Sustainable Finance
/insights/topic/energy-marketsEnergy Markets
/insights/topic/fixed-income-dataFixed Income and Data
/insights/topic/mortgageMortgage
https://www.x.com/ICE_MarketsNew window External Subdomain Text duplicate A-TITLE X
https://www.youtube.com/@ICE_M...New window External Subdomain Text duplicate A-TITLE YouTube
https://www.linkedin.com/compa...New window External Subdomain Text duplicate A-TITLE LinkedIn
https://www.instagram.com/icem...New window External Subdomain Text duplicate A-TITLE Instagram
/privacy-security-centerPrivacy & Security Center
https://ice-privacy.my.onetrus...New window External Subdomain Your Privacy Choices
/privacy-security-center/terms...Terms of Use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ice.com/index"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.24 seconds.
This page only loads 2 CSS files. That's ok.
This page only loads 1 JavaScript files. That's good!
The file size of the HTML document is fine (229 kB).

HTTP Response Header

NameValue
dateTue, 22 Jul 2025 22:06:07 GMT
content-typetext/html;charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
link<https://www.ice.com/index>; rel="canonical"
varyOrigin, Accept-Encoding
last-modifiedFri, 27 Jun 2025 20:33:26 GMT
cf-cache-statusHIT
age1277996
set-cookie273 Characters
servercloudflare
cf-ray96363e507bfbf6b5-CDG
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,688 referring domains.
This page has 775,350 backlinks.
This page has backlinks from 1,798 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /product-guide-partials/
Disallow: /flyout/
Disallow: /side-nav/
Disallow: /header/
Disallow: /health-check
Disallow: /report-center/category/
Disallow: /report-partial/
Disallow: /report-center-folio
Disallow: /FuturesEuropeRegulations.shtml
Sitemap: http://www.ice.com/publicdocs/cmsdata/ice/ice.xml

Similar sites

Search preview

www.ice.com › index
ICE

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ICE62%Check
Support54%Check
browser50%Check
unsupported50%Check
supported50%Check
Insights43%Check
global43%Check
Stay43%Check
connected43%Check
community43%Check
Show more keywords and terms

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