Estates.admin.ox.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
74% 
Page quality
56% 
Page structure
43% 
Link structure
77% 
Server
96% 
External factors
100% 
SEO Score
Response time
0.47 s
File size
142.60 kB
Words
454
Media files
6
Number of links
104 internal / 36 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Estates Services
The length of the page title is perfect. (220 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://estates.admin.ox.ac.uk/home
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
GeneratorDrupal 7 (http://drupal.org)
theme-color#44687d
msapplication-TileImagesites/all/themes/custom/oxtheme/images/favicons/university_of_oxford/mstile-150x150.png
langen
twitter:cardsummary
og:url/home
og:titleHome
og:imagehttps://estates.admin.ox.ac.uk/
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
There are only 454 words on this page. Good pages should have about 800 words of useful content.
17.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ges/brandmark/svg/oxlogo-rect-border.svgOxford University
...ges/brandmark/svg/oxlogo-rect-border.svgOxford University
...media/globalhealth_cgi.png?itok=c0XISUGbNo alt attribute provided
...dia/client-partner-sml.jpg?itok=dMN3bgelConsiderate Constructors logo showing text 'Client Partner'
...stom/oxtheme/images/logo/mosaic-logo.pngOxford Mosaic logo
...oxtheme/images/logo/it-services-logo.pngIT Services logo

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Home
H2 Popular links
H2 Contact us
H2 Latest news
H2 CONTACT US
H2 QUICK LINKS
H2 RELATED WEBSITES
H2 ACROSS THE UNIVERSITY
H3 New Global Health Building reaches its highest point
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (36) on this page.

Found links on this page

LinkAttributesAnchor text
https://estates.admin.ox.ac.uk/Anchor Skip to main content
http://www.ox.ac.uk/External Subdomain IMG-ALT Oxford University
http://www.ox.ac.uk/External Subdomain Text duplicate IMG-ALT Oxford University
http://www.ox.ac.uk/admissionsExternal Subdomain ADMISSIONS
A-TITLE http://www.ox.ac.uk/admissions
http://www.ox.ac.uk/researchExternal Subdomain RESEARCH
A-TITLE http://www.ox.ac.uk/research
http://www.ox.ac.uk/news-and-e...External Subdomain NEWS & EVENTS
A-TITLE http://www.ox.ac.uk/news-and-events
http://www.ox.ac.uk/aboutExternal Subdomain ABOUT
A-TITLE http://www.ox.ac.uk/about
http://staff.admin.ox.ac.uk/External Subdomain Staff Gateway
A-TITLE http://staff.admin.ox.ac.uk/
http://www.ox.ac.uk/studentsExternal Subdomain Oxford Students
A-TITLE http://www.ox.ac.uk/students
http://www.alumni.ox.ac.uk/External Subdomain Alumni
A-TITLE http://www.alumni.ox.ac.uk/
/saml_loginSubdomain No Text
https://estates.admin.ox.ac.uk/No Text
https://estates.admin.ox.ac.uk/Estates Services
https://estates.admin.ox.ac.uk/No Text
http://www.ox.ac.uk/admissionsExternal Subdomain Text duplicate ADMISSIONS
A-TITLE http://www.ox.ac.uk/admissions
http://www.ox.ac.uk/researchExternal Subdomain Text duplicate RESEARCH
A-TITLE http://www.ox.ac.uk/research
http://www.ox.ac.uk/news-and-e...External Subdomain Text duplicate NEWS & EVENTS
A-TITLE http://www.ox.ac.uk/news-and-events
http://www.ox.ac.uk/aboutExternal Subdomain Text duplicate ABOUT
A-TITLE http://www.ox.ac.uk/about
http://staff.admin.ox.ac.uk/External Subdomain Text duplicate Staff Gateway
A-TITLE http://staff.admin.ox.ac.uk/
http://www.ox.ac.uk/studentsExternal Subdomain Text duplicate Oxford Students
A-TITLE http://www.ox.ac.uk/students
http://www.alumni.ox.ac.uk/External Subdomain Text duplicate Alumni
A-TITLE http://www.alumni.ox.ac.uk/
/saml_loginSubdomain No Text
/helpdeskHelpdesk
/servicesServices & Facilities
/cateringCatering
/cafe-servicesCafe services
/onlyFine Dining
/occasionsOccasions
/sustainable-cateringSustainability in catering
/disposal-of-soft-furnishingsDisposal of soft furnishings
/facilities-managementFacilities Management
/buildings-we-manageBuildings we manage
/partner-with-usBecome a partner
/contractsContracts we manage
/fm-forumFM Forum
/oxford-university-event-venuesOxford University Event Venues
/disposal-of-wood-wasteDisposal of wood waste
/maintenanceMaintenance
/access-to-plant-roomsAccess to plant rooms
/accessibilityAccessibility
/asbestosAsbestos Management
/building-management-systemBuilding Management System
/conservation-plansConservation management plans
/fire-safetyFire extinguishers
/how-to-guidesHow to guides
/lighting-electricalLighting & Electrical
/adverse-weatherPlanning for adverse weather
/plumbing-heatingPlumbing & Heating
/signageSignage
/water-servicesWater systems
/landscaping-and-grounds-maint...Gardens and landscaping
/security-servicesSecurity Services
/alarm-monitoringAlarm monitoring
/cctvCCTV
/crime-prevention-environmenta...Crime Prevention through Environmental Design
/crime-reduction-adviceCrime Reduction Advice
/security-services-partnershipsOur partnerships
/security-plansSecurity plans
/specialised-support-servicesSpecialised support services
/emergency-contactsEmergency Numbers
/security-services/safety-aler...Safety and Security alert systems
/green-estateGreen Estate
/space-informationSpace and Information
/information-mangementChanges to your space
/charging-for-your-spaceCharging for your space
/information-about-your-spaceInformation about your space
/leased-spaceLeasing space from outside the University
/space-managementSpace Management
/university-shared-servicesUniversity Shared Services
/print-studioPrint Studio
/collegiate-accommodation-supp...Collegiate Accommodation Support Service
/mailMail service
/mail-collection-deliveryCollection & delivery
/couriersCourier services
/reception-servicesReception Services
/university-joinery-serviceJoinery
/shared-teaching-spaceShared teaching space
/university-card-officeUniversity Card Office
/card-applicationsCard applications
/retireesRetiree cards
/damaged-cardsDamaged cards
/lost-cardsLost cards
/stolen-cardsStolen cards
/timetable-modelling-toolTimetable Modelling Tool
/utilities-billingUtility metering and billing
/working-with-usWorking with us
/building-regulationsBuilding Regulations
/permitsPermits to work
/standing-ordersStanding orders
/cdmConstruction Design and Management Regulations
/contractorPhilosophy Documents
/you-said-we-didYou said, we did
/departmental-worksDepartmental Works
/planning-procedurePlanning procedure
/design-servicesDesign Services
/service-catalogueService Catalogue
/electrical-safetyElectrical Safety
/small-works-fundSmall Works Fund
/major-building-projectsMajor building projects
/begbroke-innovation-districtBegbroke Innovation District
/capital-projects-guidance-doc...Capital Projects Guidance Documents
/our-building-projectsOur building projects
/buildings-we-manageSubdomain Text duplicate Buildings we manage
/cafe-servicesSubdomain Cafe Services
/facilities-managementSubdomain Text duplicate Facilities Management
/contractorSubdomain Text duplicate Philosophy Documents
/security-servicesSubdomain Text duplicate Security Services
/university-card-officeSubdomain Text duplicate University Card Office
/article/new-global-health-bui...FIND OUT MORE
/newsSubdomain Read more news
https://www.ccscheme.org.uk/cc...External Subdomain IMG-ALT Considerate Constructors logo showing text 'Client Partner'
A-TITLE Find out more
/aboutNew window Subdomain About
/contact-usNew window Subdomain Contact us
/estate-strategyNew window Subdomain Estate Strategy
/how-to-make-a-complaintNew window Subdomain Feedback and Complaints
/governanceNew window Subdomain Governance
/standing-ordersNew window Subdomain Standing Orders
https://gradaccommodation.admi...External Subdomain Graduate Accommodation
https://www.venues.ox.ac.uk/External Subdomain Text duplicate Oxford University Event Venues
https://www.residential-lettin...External Subdomain Residential Lettings
https://estatesintranet.admin....External Subdomain Staff Intranet
http://sustainability.admin.ox...External Subdomain Sustainability
http://travel.admin.ox.ac.uk/External Subdomain Travel
https://www.parks.ox.ac.uk/homeExternal Subdomain University Parks
https://www.wythamwoods.ox.ac....External Subdomain Wytham Woods
https://hr.admin.ox.ac.uk/info...External Subdomain Jobs
https://staff.admin.ox.ac.uk/w...External Subdomain HR Self-Service login
https://staff.admin.ox.ac.uk/t...External Subdomain Professional development
https://staff.admin.ox.ac.uk/p...New window External Subdomain Professional Services Together
https://www.accessguide.ox.ac.uk/External Subdomain Access guide
http://maps.ox.ac.uk/External Subdomain Searchable map
https://outlook.office.com/owa/External Subdomain Nexus email login
https://www.ox.ac.uk/about/fac...External Subdomain Term dates
/cookiesSubdomain Cookies statement
/picture-creditsSubdomain Picture credits
http://www.ox.ac.uk/legalExternal Subdomain Legal
/accessibility-statement-for-t...Subdomain Accessibility statement
http://www.ox.ac.uk/privacy-po...External Subdomain Privacy statement
http://oxfordmosaic.web.ox.ac.uk/New window External Subdomain powered by oxford mosaic
IMG-ALT Oxford Mosaic logo
/sitelist.htmlList of site pages

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://estates.admin.ox.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.47 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
A Content Delivery Network like Bootstrap CDN can save bandwidth for Bootstrap front-end component library.
The file size of the HTML document is fine (143 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
content-length37503
x-drupal-cacheMISS
etag"1773402110-0"
x-frame-optionsSAMEORIGIN
content-languageen
x-content-type-optionsnosniff
content-type-optionsnosniff
x-xss-protection1
x-generatorDrupal 7 (http://drupal.org)
link</node/635096>; rel="shortlink",<https://estates.admin.ox.ac.uk/home>; rel="canonical"
last-modifiedFri, 13 Mar 2026 11:41:50 GMT
content-encodinggzip
x-request-idv-9ffa00dc-1ed1-11f1-b2d0-5fee27708ed8
x-ah-environmentprod
x-cache-hits4
x-age2104
accept-rangesbytes
cache-controlpublic, max-age=60
expiresSun, 15 Mar 2026 11:02:19 GMT
dateSun, 15 Mar 2026 11:01:19 GMT
varyAccept-Encoding
strict-transport-securitymax-age=15768000
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 154 referring domains.
This page has 269 backlinks.
This page has backlinks from 37 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Crawl-delay: 10

# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

User-agent: AhrefsBot
Disallow: /

User-agent: MauiBot
Disallow: /

Similar sites

Search preview

estates.admin.ox.ac.uk
Home | Estates Services

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Estates64%Check
Estates Services57%Check
Services50%Check
links43%Check
Contact43%Check
Contact us43%Check
Design Services42%Check
Security Services42%Check
Support Services42%Check
Professional Services42%Check
Show more keywords and terms

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