Empower.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
68% 
Page structure
58% 
Link structure
67% 
Server
79% 
External factors
100% 
SEO Score
Response time
0.86 s
File size
207.60 kB
Words
1740
Media files
57
Number of links
100 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Empower | Invest well. Live a little.™
The length of the page title is perfect. (327 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Our vision is to transform financial lives through advice, people and technology. Our mission is to empower financial freedom for all.
The length of the meta description is perfect. (807 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.empower.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionOur vision is to transform financial lives through advice, people and technology. Our mission is to empower financial freedom for all.
facebook-domain-verificationq50zem4fozmisaehez97j0tjpn30cu
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:titleEmpower Home page
twitter:site@EmpowerToday
og:site_nameEmpower
og:urlhttps://www.empower.com/home
og:titleEmpower Home page
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Learn how Empower is helping over 19 million people find financial fre...
This page contains 1740 words. That's ok.
31.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
23 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 17.46 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Some tags are too long. With 148 characters this one is longer than 70 characters:
"unless otherwise noted: not a deposit | not fdic insured | not bank guaranteed | funds may lose value ..."
Image SEO
(Somewhat important)
36 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ts/images/nav-logos/WhiteLogoStacked.svgEmpower homepage
...fy/assets/images/nav-logos/WhiteLogo.svgEmpower homepage
...-04/products-solutions.png?itok=6Po20WSbNo alt attribute provided
...-04/products-solutions.png?itok=6Po20WSbNo alt attribute provided
...th-management-overview.png?itok=8rJfDOLwYou could benefit from a more tax efficient portfolio.
...th-management-overview.png?itok=8rJfDOLwYou could benefit from a more tax efficient portfolio.
...-07/private-client (2).png?itok=3AwOSVeONo alt attribute provided
...blic/image/2025-04/sri.png?itok=mmjx307VNo alt attribute provided
...spect-ratio-spacer (7).png?itok=tp5KFIb8No alt attribute provided
...spect-ratio-spacer (8).png?itok=S4kckm12No alt attribute provided
...07/Private-client-plus.png?itok=TjbH2IDBNo alt attribute provided
...025-04/high-yield-cash.png?itok=pcIhLF_cNo alt attribute provided
...image/2025-07/rollover.png?itok=EWzgaACZNo alt attribute provided
...e/2025-04/rollover-ira.png?itok=BeccHOTCNo alt attribute provided
...04/investment-accounts.png?itok=ypp4jfSdNo alt attribute provided
...ect-ratio-spacer (5)_0.png?itok=n9ZarIdNNo alt attribute provided
...ect-ratio-spacer (5)_0.png?itok=n9ZarIdNNo alt attribute provided
...-04/retirement-planner.png?itok=Gc79HrYFNo alt attribute provided
...mage/2025-04/net-worth.png?itok=Jj0zL1YvNo alt attribute provided
...04/budgeting-cash-flow.png?itok=tCaoFSAwNo alt attribute provided
...-04/portfolio-analysis.png?itok=e9-XdEcvNo alt attribute provided
...ect-ratio-spacer (4)_0.png?itok=Dt5lOaUaNo alt attribute provided
...5-05/debt paydown menu.png?itok=f3qr9utpNo alt attribute provided
...05/emergency fund menu.png?itok=dDDayAl2No alt attribute provided
...5-05/transactions menu.png?itok=th0yhbRDNo alt attribute provided
...25-06/MainNav_Currency.png?itok=a4YrKuZ_The Currency. Money. Life. Work. Play.
...05/investment-insights.png?itok=Cnae61xQInvestment Insights. Outlook. Markets. Economy. Volatility.
...25-06/MainNav_Currency.png?itok=a4YrKuZ_The Currency. Money. Life. Work. Play.
...ge/2025-07/about-us@2x.png?itok=yhHA9q3eNo alt attribute provided
...ge/2025-07/about-us@2x.png?itok=yhHA9q3eNo alt attribute provided
...-07/cybersecurity@2x_0.png?itok=_M6sCszfNo alt attribute provided
...ess-center-individuals.png?itok=RYAGbECONo alt attribute provided
.../2025-07/contact-us@2x.png?itok=ukPFOVuXNo alt attribute provided
...5-05/carosel 1- mobile.png?itok=_PDcREapNo alt attribute provided
...5-05/Home Carousel 1_0.png?itok=GM0OqeL1No alt attribute provided
...5-05/carosel 2- mobile.png?itok=uuXKxQloNo alt attribute provided
...5-05/Home Carousel 2_0.png?itok=aBTeESr8No alt attribute provided
...5-05/carosel 3- mobile.png?itok=PUqfDUIHNo alt attribute provided
...5-05/Home Carousel 3_0.png?itok=_Eq7U5LmNo alt attribute provided
...es/carousel-ctrls/play-carousel-blue.svgPlay animations
...s/carousel-ctrls/pause-carousel-blue.svgPause animations
...ic/image/2024-11/Image.png?itok=5n38EgJBA woman smiling while using a phone, with a financial dashboard and an advisor's picture displayed beside her.
.../image/2024-11/Image-1.png?itok=tJiSZX45A smiling woman using a laptop, analyzing her financial data on a detailed dashboard interface.
.../image/2024-11/Image-2.png?itok=DzPWJZorA cheerful woman uses a mobile app to review her bank account, reflecting confidence and ease in managing her finances.
...custom/empulsify/assets/images/pause.svgPause button
.../custom/empulsify/assets/images/play.svgPlay button
...5-04/Fixed-aspect-ratio-spacer (9)_0.pngSet manage and track your financial goals.
...25-04/Fixed-aspect-ratio-spacer (10).pngMonitor your cash flow.
...5-04/Fixed-aspect-ratio-spacer (8)_1.pngPlan for retirement
...age/2025-05/number one.png?itok=ey_apYyw#1
...lic/image/2025-05/8300.png?itok=b40Y5nEO83,000+
...c/image/2025-05/header.png?itok=LgIHk14u$1.8 Trillion
...025-05/fastest-growing.png?itok=np9yZO76fastest growing
...al_Header_2.png?h=11324c79&itok=034UpgFpNo alt attribute provided
...067_739x416.jpg?h=11324c79&itok=sSgis8XfNo alt attribute provided
... with Marta.jpg?h=bde28bee&itok=qOtZjGUHNo alt attribute provided
...ge/2024-11/final-cta_0.png?itok=6FXi-BoeNo alt attribute provided

Page structure

H1 heading
(Critically important)
Invest well. Live a little.™
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 55 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Invest well. Live a little.™
H2 Contextual Nav
H2 Primary Nav
H2 Login
H2 Signup/Register
H2 Navigation Dropdowns
H2 Mobile Menu
H2 Individuals
H2 Find your financial happy place at any life stage
H2 You control how you retire
H2 Securely connect all your accounts in one place
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Get money news and viewpoints
H2 Getting good at money starts when you see the full picture
H2 Footer menu
H2 WM 2.0 - Social
H2 Legal
H3 Products & solutions
H3 Products & solutions Duplicate text
H3 Wealth management overview
H3 Wealth management overview Duplicate text
H3 Private Client
H3 Socially Responsible Investing
H3 Investment Methodology
H3 Personal Strategy
H3 Personal Strategy+
H3 High-yield Cash Account
H3 Rollover
H3 IRAs
H3 Investment accounts
H3 Financial tools
H3 Financial tools Duplicate text
H3 Retirement Planner
H3 Net Worth
H3 Budgeting & Cash Flow
H3 Portfolio Analysis
H3 Savings Planner
H3 Debt Paydown
H3 Emergency Fund
H3 Transactions
H3 The CurrencyTM
H3 Investment Insights
H3 The CurrencyTM Duplicate text
H3 About us
H3 About us Duplicate text
H3 Security
H3 Press Center
H3 Contact us
H3 The Great Decide
H3 Game plan for managing investment market volatility
H3 Between the Margins with Marta Norton
H3 Why Empower
H3 News and views
H3 About Empower
H3 Help
H3 Who are you?
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.empower.com/Anchor Skip to main content
/personal-investors/financial-...Personal investors
A-TITLE Personal investors
/workplace-retirement/what-we-...Workplace retirement
A-TITLE Workplace retirement
/employers/what-we-offer/overviewEmployers and plan sponsors
A-TITLE Employers and plan sponsors
/financial-professionals/what-...Financial professionals
A-TITLE Financial professionals
https://www.empower.com/IMG-ALT Empower homepage
A-TITLE Home
https://www.empower.com/homeIndividuals
/plan-sponsorsPlan Sponsors
/financial-professionalsFinancial Professionals
https://www.empower.com/login-v1Login
/onboarding-v2Open an account
/products-solutionsView All
/products-solutions/wealth-man...Wealth management overview
/products-solutions/private-cl...Private Client
/products-solutions/sriSocially responsible investing
/products-solutions/investment...Investment Methodology
/products-solutions/personal-s...Personal Strategy
/products-solutions/personal-s...Personal Strategy+
https://www.empower.com/cashHigh-yield cash account
/products-solutions/rolloverRollover
/products-solutions/irasIRAs
/products-solutions/investment...Investment accounts
https://www.empower.com/toolsText duplicate View All
/tools/retirement-plannerRetirement Planner
/tools/net-worthNet Worth
/tools/budgeting-cash-flowBudgeting & Cash Flow
/tools/portfolio-analysisPortfolio Analysis
/tools/savings-plannerSavings Planner
/tools/debt-paydownDebt Paydown
/tools/emergency-fundEmergency Fund
/tools/transactionsTransactions
/investment-insightsInvestment Insights
/the-currencyThe Currency
https://www.empower.com/about-usAbout us
/about-empower/securitySecurity
/press-centerPress Center
https://www.empower.com/contactContact us
/products-solutionsText duplicate View All
/products-solutions/wealth-man...Text duplicate Wealth management overview
/products-solutions/private-cl...Text duplicate Private Client
/products-solutions/sriText duplicate Socially responsible investing
/products-solutions/investment...Text duplicate Investment Methodology
/products-solutions/personal-s...Text duplicate Personal Strategy
/products-solutions/personal-s...Text duplicate Personal Strategy+
https://www.empower.com/cashText duplicate High-yield cash account
/products-solutions/rolloverText duplicate Rollover
/products-solutions/irasText duplicate IRAs
/products-solutions/investment...Text duplicate Investment accounts
https://www.empower.com/toolsText duplicate View All
/tools/retirement-plannerText duplicate Retirement Planner
/tools/net-worthText duplicate Net Worth
/tools/budgeting-cash-flowText duplicate Budgeting & Cash Flow
/tools/portfolio-analysisText duplicate Portfolio Analysis
/tools/savings-plannerText duplicate Savings Planner
/tools/debt-paydownText duplicate Debt Paydown
/tools/emergency-fundText duplicate Emergency Fund
/tools/transactionsText duplicate Transactions
/investment-insightsText duplicate Investment Insights
/the-currencyText duplicate The Currency
https://www.empower.com/about-usText duplicate About us
/about-empower/securityText duplicate Security
/press-centerText duplicate Press Center
https://www.empower.com/contactText duplicate Contact us
/plan-sponsorsText duplicate Plan Sponsors
/financial-professionalsText duplicate Financial Professionals
/onboarding-v2Text duplicate Open an account
https://epw.empower.com/schedu...External Subdomain Schedule a call
/onboarding-v2Text duplicate Open an account
https://epw.empower.com/schedu...External Subdomain Text duplicate Schedule a call
/onboarding-v2Connect my accounts
/products-solutionsTake me there
https://www.empower.com/toolsExplore the tools
/products-solutions/rollovers-...Start rollover
/workplace-retirementWork with us
/the-currency/money/the-great-...Money The Great Decide Money is on the move – and Americans are standing at the precipice of big financial choices ahead. On America’s financial scorecard, p...
/the-currency/money/game-plan-...Money Game plan for managing investment market volatility Gyrating markets can unnerve investors and shake the foundation of their long-term investment strat...
/investment-insights/between-m...Between the Margins with Marta Norton Expectations for corporate earnings and stock performance were lofty to begin 2025. But those expectations have proven ...
/onboarding-v2Text duplicate Connect my accounts
/about-empower/securityLearn more
/onboarding-v2Text duplicate Connect my accounts
https://docs.empower.com/EAG/E...New window External Subdomain EAG Form CRS
http://www.finra.org/External Subdomain FINRA
https://www.sipc.org/External Subdomain SIPC
https://docs.empower.com/efsi/...External Subdomain EFSI Form CRS
https://docs.empower.com/efsi/...External Subdomain Reg BI Disclosure
/sec-rule-605-rule-606Subdomain SEC Rule 605-606
https://brokercheck.finra.org/...New window External Subdomain No Text
/empower-difference/securityText duplicate Security
/about-empower/empower-communi...Community impact
/about-empower/diversity-equit...Diversity, Equity, Inclusion & Belonging
/the-currencyThe Currency™
/press-centerPress center
https://www.empower.com/about-usText duplicate About us
/about-empower/our-historyOur history
https://jobs.empower.com/External Subdomain Careers
https://www.empower.com/contactText duplicate Contact us
https://www.empower.com/Subdomain Personal investor
/financial-professionalsFinancial professional
/plan-sponsorsPlan sponsor
https://www.empower.com/No Text
https://www.facebook.com/offic...New window External Subdomain Facebook
A-TITLE Facebook
https://x.com/empowertoday?lan...New window External X (fka Twitter)
A-TITLE X (fka Twitter)
https://www.snapchat.com/add/e...New window External Subdomain Snapchat
A-TITLE Snapchat
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
A-TITLE LinkedIn
https://www.instagram.com/offi...New window External Subdomain Instagram
A-TITLE Instagram
https://www.youtube.com/channe...New window External Subdomain YouTube
A-TITLE YouTube
http://tiktok.com/@empowertoda...New window External TikTok
https://participant.empower-re...External Subdomain Anchor Security center
https://participant.empower-re...External Subdomain Anchor Accessibility
/system-requirementsSystem requirements
https://www.empower.com/privacyPrivacy
https://www.empower.com/termsTerms and conditions
/business-continuityBusiness continuity plan
/market-timing-and-tradingMarket timing and excessive trading policies
/broker-checkInvestor education and protection
/reg-bi-and-form-crsForm CRS & Reg BI Disclosure
/rep-comp-disclosureEmpower representative compensation
/sec-rule-605-rule-606Text duplicate SEC Rule 605-606

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.empower.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.86 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (208 kB).

HTTP Response Header

NameValue
dateThu, 24 Jul 2025 06:49:13 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=900, public, s-maxage=86400
x-drupal-dynamic-cacheMISS
link<https://www.empower.com/sites/default/files/lottiefile_field/Home%20page%20animated%20scroll%201_0.json>; rel="prefetch"; as="fetch", <https://www.empower.com/sites/default/files/lottiefile_field/Home%20page%20animated%20scroll%202.json>; rel="prefetch"; as="fetch", <https://www.empower.com/sites/default/files/lottiefile_field/Home%20page%20animated%20scroll%203.json>; rel="prefetch"; as="fetch"
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyAccept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
access-control-allow-headersX-Csrf-Token, Authorization, Content-type, Accept, Origin, X-Requested-With
access-control-allow-methodsGET, OPTIONS
access-control-allow-origin*
x-xss-protection1; mode=block
surrogate-controlmax-age=300
x-drupal-cacheMISS
content-security-policyupgrade-insecure-requests;
last-modifiedThu, 24 Jul 2025 00:40:04 GMT
x-request-idv-bda0dbd6-6826-11f0-a2a6-a78117cf9004
x-ah-environmentprod
age22144
viavarnish
x-cacheHIT
x-cache-hits61475
cf-cache-statusDYNAMIC
set-cookie277 Characters
strict-transport-securitymax-age=15552000
servercloudflare
cf-ray964179ed9d14f4ff-CDG
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,241 referring domains.
This page has 8,039 backlinks.
This page has backlinks from 864 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
# Storybook Instance
Disallow: /epw-storybook/
# Disallow specific paths under /learning_center/
Disallow: /learning_center/index.shtml*index.shtml
Disallow: /learning_center/index.shtml*/*.pdf
# Disallow URLs with various tracking parameters
Disallow: /*?utm_
Disallow: /*?sessionid
Disallow: /*?ref=
Disallow: /*?gl=
Disallow: /*?hsenc=
Disallow: /*?page=
Disallow: /*?Daily_Capital=
Disallow: /*?non-Advisor=NQ4
Disallow: /*?c3ch=
Disallow: /*?campaign=
Disallow: /*?code=
Disallow: /*?deepLink=
Disallow: /*?fbclid=
Disallow: /*?gad_source=
Disallow: /*?gclid=
Disallow: /*?impact_partner=
Disallow: /*?Issue=
Disallow: /*?language=
Disallow: /*?lctg=
Disallow: /*?mc_cid=
Disallow: /*?mod=
Disallow: /*?msclkid=
Disallow: /*?optimizelyEndUserId=
Disallow: /*?r=
Disallow: /*?s=
Disallow: /*?trk=

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Search preview

www.empower.com
Empower | Invest well. Live a little.™
Our vision is to transform financial lives through advice, people and technology. Our mission is to empower financial freedom for all.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Empower86%Check
Empower Financial73%Check
Live70%Check
Empower Advisory62%Check
Financial61%Check
little58%Check
Invest56%Check
Financial Freedom55%Check
Empower Advisory Group53%Check
Financial Services51%Check
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