Naturalcapitalproject.stanford.edu - SEO Checker

Overview of the SEO Check
Meta information
79% 
Page quality
70% 
Page structure
100% 
Link structure
97% 
Server
88% 
External factors
100% 
SEO Score
Response time
0.65 s
File size
95.20 kB
Words
334
Media files
10
Number of links
14 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Natural Capital Project
The length of the page title is perfect. (201 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://naturalcapitalproject.stanford.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Czechia
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
application-nameStanford University
msapplication-TileColor#FFFFFF
msapplication-TileImagehttps://www-media.stanford.edu/assets/favicon/mstile-144x144.png
msapplication-square70x70logohttps://www-media.stanford.edu/assets/favicon/mstile-70x70.png
msapplication-square150x150logohttps://www-media.stanford.edu/assets/favicon/mstile-150x150.png
msapplication-square310x310logohttps://www-media.stanford.edu/assets/favicon/mstile-310x310.png
langen
twitter:cardsummary_large_image
twitter:titleNatural Capital Project
twitter:imagehttps://naturalcapitalproject.stanford.edu/sites/g/files/sbiybj25256/files/styles/card_1192x596/public/media/image/upper_sinu_basin_0.jpg?h=3fa9d8f0&itok=rFr5WIj6
twitter:image:altUpper Sinu Basin
og:site_nameNatural Capital Project
og:typewebsite
og:urlhttps://naturalcapitalproject.stanford.edu/
og:titleNatural Capital Project
og:imagehttps://naturalcapitalproject.stanford.edu/sites/g/files/sbiybj25256/files/styles/card_1192x596/public/media/image/upper_sinu_basin_0.jpg?h=3fa9d8f0&itok=rFr5WIj6
og:image:urlhttps://naturalcapitalproject.stanford.edu/sites/g/files/sbiybj25256/files/styles/card_1192x596/public/media/image/upper_sinu_basin_0.jpg?h=3fa9d8f0&itok=rFr5WIj6
og:image:altUpper Sinu Basin
charsetutf-8

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Page quality

Content
(Critically important)
There are only 334 words on this page. Good pages should have about 800 words of useful content.
28.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Natural Capital Project
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Natural Capital Project
H2 New Paper on Nature Accounting in Colombia
H2 SCIENCE
H2 TECHNOLOGY
H2 GLOBAL NETWORK
H2 News
H2 Reimagining Prosperity: Co-creating a new future for people and nature in Belize
H2 Natural capital approaches explained: overview of assessments and accounting
H3 Unlocking Nature’s Potential to Mitigate Climate Change
H3 Five insights about birds in San Francisco’s community gardens
H3 Nature accounting in Colombia makes sound economic case for protecting native ecosystems
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.
LinkAttributesAnchor text
/news/nature-accounting-colomb...Learn more
/researchResearch
/investLearn about InVEST
/partnershipsMeet our network
/news/unlocking-natures-potent...Subdomain Unlocking Nature’s Potential to Mitigate Climate Change
/news/news-releasesNews Releases
/news/five-insights-about-bird...Subdomain Five insights about birds in San Francisco’s community gardens
/news/news-releasesText duplicate News Releases
/news/nature-accounting-colomb...Subdomain Nature accounting in Colombia makes sound economic case for protecting native ecosystems
/news/news-releasesText duplicate News Releases
/news/news-releasesMore NatCap News
https://www.google.com/maps/d/...External Subdomain Where we work
/impact/sustainable-developmen...co-developing and financing a better future in Belize
A-TITLE NatCap Approach in Action: Belize
/research/projects/mainstreami...Subdomain People, Planet, Prosperity
https://youtu.be/hdwnix3wqDkExternal Spanish version
https://youtu.be/iMJKyNp8eegExternal Chinese version
/node/751partnership

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://naturalcapitalproject.stanford.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.65 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (95 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
content-length17115
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
last-modifiedThu, 03 Jul 2025 22:44:18 GMT
etag"1751582658"
x-generatorDrupal 10 (https://www.drupal.org)
x-consumer-id88d608b6-43b1-4abc-9ba5-59b892e74a6d
x-drupal-cacheMISS
access-control-allow-origin*
content-encodinggzip
x-request-idv-40df2944-585f-11f0-8990-53eaed5fb8a7
x-ah-environment01live
x-cache-hits2
x-age259
accept-rangesbytes
cache-controlpublic, max-age=60
expiresSat, 05 Jul 2025 23:15:22 GMT
dateSat, 05 Jul 2025 23:14:22 GMT
varyAccept-Encoding
strict-transport-securitymax-age=15768000
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 442 referring domains.
This page has 724 backlinks.
This page has backlinks from 290 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 30
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed
# Block Printable Paths
Disallow: /*/printable/print
# Block saml paths links
Disallow: /sso/login
Disallow: /saml_login
Disallow: /saml/login
Disallow: /saml/acs
# Block Femtosearch
User-agent: FemtosearchBot
Crawl-Delay: 120
Disallow: /
# Block SemrushBot
User-agent: SemrushBot
Crawl-Delay: 120
Disallow: /

Search preview

naturalcapitalproject.stanford.edu
Natural Capital Project

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Natural77%Check
Capital77%Check
Natural Capital77%Check
Natural Capital Project77%Check
Project73%Check
Natural capital approaches66%Check
Accounting43%Check
New43%Check
Colombia43%Check
Nature Accounting Colombia43%Check

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