Childcarechoices.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
75% 
Page structure
37% 
Link structure
95% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.38 s
File size
112.70 kB
Words
367
Media files
2
Number of links
21 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | Childcare Choices
The length of the page title is perfect. (278 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
All about Government help with childcare costs, including 15 to 30 hours childcare, Tax-Free Childcare, tax credits, Universal Credit, vouchers and support while you study
The meta description is too long: 1048 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.childcarechoices.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionAll about Government help with childcare costs, including 15 to 30 hours childcare, Tax-Free Childcare, tax credits, Universal Credit, vouchers and support while you study
favicon-generatorDrupal responsive_favicons + realfavicongenerator.net
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen-gb
og:titleChildcare choices
og:descriptionInformation targeted at Parents
og:imagehttps://www.childcarechoices.gov.uk/themes/custom/bbd_classy/images/Childcare Choices - logo.png
charsetutf-8

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Page quality

Content
(Critically important)
There are only 367 words on this page. Good pages should have about 800 words of useful content.
There are 2 text duplicates on this page:
  • Duplicate: Sign up for more details about the upcoming expansion from September 2...
The average number of words per sentence of 25.67 words is high.
39.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/bbd_classy/images/logo.pngHome
...or homepage.jpg?h=c5668943&itok=zh0to9UYMum and child at sandpit with child care provider

Page structure

H1 heading
(Critically important)
Homepage
The H1 heading contains the words Homepage! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (8 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Homepage
H2 Main navigation
H2 Main navigation Duplicate text
H2 Here to help you juggle
H2 Find the options available to you
H2 Childcare support is expanding
H2 Subscribe
H2 Share this page
H2 Footer
H3 Get the information that you need
H3 Childcare support is expanding Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/IMG-ALT Home
/about-childcareAbout childcare
/whats-newWhat's new?
/15-and-30-hours-childcare-sup...15 and 30 hours support
/universal-credit-childcareUniversal Credit Childcare
/tax-free-childcareTax-Free Childcare
/school-aged-childcareSchool-aged childcare
/about-childcareText duplicate About childcare
/whats-newText duplicate What's new?
/15-and-30-hours-childcare-sup...Text duplicate 15 and 30 hours support
/universal-credit-childcareText duplicate Universal Credit Childcare
/tax-free-childcareText duplicate Tax-Free Childcare
/school-aged-childcareText duplicate School-aged childcare
/childcare-support-availableView schemes and apply
https://www.gov.uk/government/...External DfE
https://www.gov.uk/government/...External HMRC
https://www.gov.uk/government/...External DWP
/childcare-support-availableSubscribe for updates
https://www.facebook.com/share...New window External Subdomain A-TITLE Share to Facebook
https://twitter.com/intent/twe...New window External A-TITLE Share to X
/provider-guidance-and-resourcesProvider resources
/cookiesCookies
/accessibility-statementAccessibility
/terms-and-conditionsTerms and conditions
https://www.gov.uk/government/...External Privacy Policy
/cymraegCymraeg

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.childcarechoices.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.38 seconds.
The file size of the HTML document is fine (113 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateThu, 31 Jul 2025 05:14:50 GMT
permissions-policyinterest-cohort=()
referrer-policyno-referrer
servernginx
cache-controlmax-age=1800, public
x-drupal-dynamic-cacheUNCACHEABLE (poor cacheability)
content-languageen-gb
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedThu, 31 Jul 2025 05:14:50 GMT
content-encodingbr
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection1; mode=block
strict-transport-securitymax-age=63072000; includeSubdomains; preload
etagW/"1753938890"
varyCookie,accept-encoding
x-cacheHit from cloudfront
via1.1 71b147cd3102755b55ba8b6fd34e3f4a.cloudfront.net (CloudFront)
x-amz-cf-popFRA6-C1
alt-svch3=":443"; ma=86400
x-amz-cf-idjR4s8X3A39M6qqXHzHHZgHNgkSPyFfyB63yJ9yEqfsT1_KxgTiInlg==
age943
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 2,827 referring domains.
This page has 49,425 backlinks.
This page has backlinks from 1,736 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Similar sites

Search preview

www.childcarechoices.gov.uk
Homepage | Childcare Choices
All about Government help with childcare costs, including 15 to 30 hours childcare, Tax-Free Childcare, tax credits, Universal Credit, vouchers and support while you study

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
childcare77%Check
Childcare Choices69%Check
page68%Check
childcare support66%Check
Homepage63%Check
Tax-Free Childcare63%Check
Choices58%Check
15 30 hours childcare55%Check
support54%Check
help50%Check
Show more keywords and terms

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