Builtconstructiongroup.co.nz - SEO Checker

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Overview of the SEO Check
Meta information
76% 
Page quality
72% 
Page structure
58% 
Link structure
21% 
Server
78% 
External factors
24% 
SEO Score
Response time
1.37 s
File size
434.10 kB
Words
2396
Media files
53
Number of links
119 internal / 28 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Built Construction Group – Building With Confidence
The length of the page title is perfect. (466 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://builtconstructiongroup.co.nz/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1
robotsmax-image-preview:large
generatorElementor 3.33.4; features: additional_custom_breakpoints; settings: css_print_method-internal, google_font-enabled, font_display-swap
msapplication-TileImagehttps://builtconstructiongroup.co.nz/wp-content/uploads/2025/12/imgi_1_logo.jpg
langen-us
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
These Typos were found:
  • carrers => careers
There are 3 text duplicates on this page:
  • Duplicate: The distribution manager is responsible for managing safe, efficient, ...
This page contains 2396 words. That's ok.
33.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
31 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 17.11 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 48 tags for this page.
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2022/05/imgi_1_logo.jpgNo alt attribute provided
/wp-content/uploads/2022/05/Untitled-1.pngNo alt attribute provided
/wp-content/uploads/2022/05/imgi_1_logo.jpgNo alt attribute provided
/wp-content/uploads/2022/05/Untitled-1.pngNo alt attribute provided
...School-MAIN-PHOTO-768x576-1-1442x508.jpgimgi_54_Lyall-Bay-School-MAIN-PHOTO-768x576imgi_54_Lyall-Bay-School-MAIN-PHOTO-768x576
...39_Commercial-3-2048x1536-1-1442x508.jpgimgi_39_Commercial-3-2048x1536imgi_39_Commercial-3-2048x1536
...2025/12/imgi_71_imagejpeg_2-1442x508.jpgimgi_71_imagejpeg_2imgi_71_imagejpeg_2
.../uploads/2025/12/imgi_2_matt-405x540.jpgimgi_2_mattimgi_2_matt
...ontent/uploads/2022/06/team2-405x540.jpgteam2team2
...ontent/uploads/2022/06/team3-405x540.jpgteam3team3
...ontent/uploads/2022/06/team4-405x540.jpgteam4team4
...ismic-high-definition-scaled-666x522.jpgimgi_14_possible-banner-2-possible-banner-for-seismic-high-definitionimgi_14_possible-banner-2-possible-banner-for-seismic-high-definition
...NEW-BUILDS-PHOTO-2048x1536-1-666x522.jpgimgi_31_NEW-BUILDS-PHOTO-2048x1536imgi_31_NEW-BUILDS-PHOTO-2048x1536
...oads/2025/12/imgi_7_IMG_0418-666x522.jpgimgi_7_IMG_0418imgi_7_IMG_0418
...imgi_44_IMG_3130-1536x1152-1-666x522.jpgimgi_44_IMG_3130-1536x1152imgi_44_IMG_3130-1536x1152
...MG_9028-scaled-1-2048x1536-1-666x522.jpgimgi_56_IMG_9028-scaled-1-2048x1536imgi_56_IMG_9028-scaled-1-2048x1536
...imgi_65_IMG_3129-2048x1536-1-666x522.jpgimgi_65_IMG_3129-2048x1536imgi_65_IMG_3129-2048x1536
...uba-Street-Studio-Fit-out-87-666x522.jpgimgi_77_Cuba-Street-Studio-Fit-out-87imgi_77_Cuba-Street-Studio-Fit-out-87
...imgi_80_IMG_3192-1536x1152-1-666x522.jpgimgi_80_IMG_3192-1536x1152imgi_80_IMG_3192-1536x1152
...-368e-4aa1-85c1-28096b18a0c6-666x522.jpgimgi_2_d61772af-368e-4aa1-85c1-28096b18a0c6imgi_2_d61772af-368e-4aa1-85c1-28096b18a0c6
..._2_main-house-photo-scaled-2-307x557.jpgimgi_2_main-house-photo-scaledimgi_2_main-house-photo-scaled
...22/06/imgi_3_front-450x337-1-307x557.jpgimgi_3_front-450x337imgi_3_front-450x337
...actual-page-banner-450x337-1-307x557.jpgimgi_4_commercial-actual-page-banner-450x337imgi_4_commercial-actual-page-banner-450x337
..._39_Commercial-3-2048x1536-1-307x557.jpgimgi_39_Commercial-3-2048x1536imgi_39_Commercial-3-2048x1536
...ads/2022/06/imgi_44_IMG_2986-307x557.jpgimgi_44_IMG_2986imgi_44_IMG_2986
...06/imgi_7_IMG_0745-450x337-1-307x557.jpgimgi_7_IMG_0745-450x337imgi_7_IMG_0745-450x337
...06/imgi_8_IMG_2918-450x337-1-307x557.jpgimgi_8_IMG_2918-450x337imgi_8_IMG_2918-450x337
...06/imgi_9_IMG_2947-450x337-1-307x557.jpgimgi_9_IMG_2947-450x337imgi_9_IMG_2947-450x337
.../imgi_49_Florian-Front-Photo-307x557.jpgimgi_49_Florian-Front-Photoimgi_49_Florian-Front-Photo
...ploads/2022/06/imgi_51_HCS-1-307x557.jpgimgi_51_HCS-1imgi_51_HCS-1
...-School-MAIN-PHOTO-768x576-2-307x557.jpgimgi_54_Lyall-Bay-School-MAIN-PHOTO-768x576imgi_54_Lyall-Bay-School-MAIN-PHOTO-768x576
.../12/imgi_61_MAIN-LARGE-PHOTO-307x557.jpgimgi_61_MAIN-LARGE-PHOTOimgi_61_MAIN-LARGE-PHOTO
...2/imgi_14_IMG_0111-450x337-1-307x557.jpgimgi_14_IMG_0111-450x337imgi_14_IMG_0111-450x337
...2/imgi_15_IMG_0477-450x337-1-307x557.jpgimgi_15_IMG_0477-450x337imgi_15_IMG_0477-450x337
...025/12/imgi_71_imagejpeg_2-1-307x557.jpgimgi_71_imagejpeg_2imgi_71_imagejpeg_2
...photo-below-banner-450x337-1-307x557.jpgimgi_17_lancaster-second-largest-photo-below-banner-450x337imgi_17_lancaster-second-largest-photo-below-banner-450x337
...biggest-photo-below-banner-1-307x557.pngimgi_2_Aotea-second-biggest-photo-below-banner (1)imgi_2_Aotea-second-biggest-photo-below-banner (1)
...12/imgi_81_ryman-2048x1536-1-307x557.jpgimgi_81_ryman-2048x1536imgi_81_ryman-2048x1536
...2/imgi_20_IMG_0109-450x337-1-307x557.jpgimgi_20_IMG_0109-450x337imgi_20_IMG_0109-450x337
.../12/imgi_83_bond_5-768x576-1-307x557.jpgimgi_83_bond_5-768x576imgi_83_bond_5-768x576
.../uploads/2026/01/wellbuilt_page-0001.jpgNo alt attribute provided
...ercial-Builders-Weliington_page-0001.jpgNo alt attribute provided
...26/01/Builder-Wellington_page-0001-1.jpgNo alt attribute provided
...Renovation-Builders_page-0001-scaled.jpgNo alt attribute provided
...025/12/imgi_14_trusted_partners-2025.pngNo alt attribute provided
...5/12/imgi_14_trusted_partners-2025-1.pngNo alt attribute provided
...5/12/imgi_14_trusted_partners-2025-2.pngNo alt attribute provided
...5/12/imgi_14_trusted_partners-2025-3.pngNo alt attribute provided
...5/12/imgi_14_trusted_partners-2025-4.pngNo alt attribute provided
/wp-content/uploads/2022/05/Untitled-1.pngNo alt attribute provided
...ent/uploads/2022/07/imgi_96_m-b-logo.pngNo alt attribute provided
/wp-content/uploads/2022/05/imgi_1_logo.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 84 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H3 Built Construction Group is a Wellington-based building firm specialising in residential renovations, new builds, and commercial construction
H3 our services
H3 Our dedicated team
H3 Build your carrer with adsett company
H3 our services Duplicate text
H3 Our Completed projects
H3 What clients say
H3 Get latest news from our blog
H3 Our Trusted Partners
H3 Send us a message
H4 Full Property Recovery & Rebuild Following Major Landslide
H4 Vet Partners Clinic Renovation
H4 Master Builders Commercial Development
H4 CQ Hotel Seismic Upgrade and Hotel Refurb
H4 Mt Cook Large Residential Renovation
H4 Century City Apartments
H4 Tory St Seismic Heritage Project
H4 Khandallah House Renovation
H4 Florian Townhouse Development
H4 Holy Cross School Renovation
H4 Lyall Bay School Renovation
H4 190 Lambton Quay Seismic Upgrade​
H4 Barkers Cuba Mall Shop Fitout
H4 Mamari Townhouse Development
H4 Mac’s Brewbar Seismic Upgrade
H4 Lancaster Residential Renovation
H4 Aotea High-end Residential New Build
H4 Ryman Healthcare Refurbishments
H4 Barkers Queensgate Shop Fitout
H4 Bond Street Seismic Upgrade
H4 Testimonials
H4 Julien Thomas
H4 John and Angela
H4 Marc Baily
H4 Angela Foster
H4 Lorraine Banks
H4 Judith & Ron Brennan
H4 Martin Bonifant
H4 Chris Parkin
H4 Stephen Sutorius
H4 Dan Parker
H4 Anna Ingleton
H4 Charlotte Collins
H4 Trish Heuser
H4 Heather and David Jacobs
H4 Steve Birkhead
H4 Janet Holst
H4 Dayle Jackson
H4 Joanne Thomas
H4 Kurt Kerrison
H4 Roy Hoogmoed
H4 Nick Cameron
H4 Our Address
H4 Quick Links
H4 Phone number
H4 Phone number Duplicate text
H4 Email address
H4 office address
H4 FOR CLIENTS
H4 Office Address
H5 about us
H5 carrers
H5 Distribution Manager
H5 Distribution Manager Duplicate text
H5 Distribution Manager Duplicate text
H5 commercial construction
H5 commercial construction Duplicate text
H5 residential construction
H5 residential construction Duplicate text
H5 seismic remedial work
H5 seismic remedial work Duplicate text
H5 OFFICE Fitouts
H5 OFFICE Fitouts Duplicate text
H5 townhouse development
H5 townhouse development Duplicate text
H5 commercial maintenance
H5 commercial maintenance Duplicate text
H5 Shop Fitouts
H5 Shop Fitouts Duplicate text
H5 project management
H5 project management Duplicate text
H5 Contact us
H5 Contact us Duplicate text
H5 case studies
Some anchor texts are used more than once.
38 links don't have an anchor text.
There are 9 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (28) on this page.

Found links on this page

LinkAttributesAnchor text
/No Text
/HOME
/servicesSERVICES
/residentialResidential Construction
/commercialCommercial Construction
/office-fitoutsOffice Fitouts
/townhouse-developmentTownhouse Development
/seismic-remedial-workSeismic Remedial Work
/shop-fitoutsShop Fitouts
/project-managementProject Management
/construction-remodelling-cont...Construction Remodelling Contractors
/commercial-maintenanceCommercial Maintenance
/aboutABOUT
/testimonialsTESTIMONIALS
/contactCONTACT INFORMATION
/case-studyCOMPLETED PROJECTS
/No Text
/Text duplicate HOME
/servicesText duplicate SERVICES
/residentialText duplicate Residential Construction
/commercialText duplicate Commercial Construction
/office-fitoutsText duplicate Office Fitouts
/townhouse-developmentText duplicate Townhouse Development
/seismic-remedial-workText duplicate Seismic Remedial Work
/shop-fitoutsText duplicate Shop Fitouts
/project-managementText duplicate Project Management
/construction-remodelling-cont...Text duplicate Construction Remodelling Contractors
/commercial-maintenanceText duplicate Commercial Maintenance
/aboutText duplicate ABOUT
/testimonialsText duplicate TESTIMONIALS
/contactText duplicate CONTACT INFORMATION
/case-studyText duplicate COMPLETED PROJECTS
/No Text
/No Text
/servicesOur Services
/servicesour services
/servicesText duplicate our services
https://facebook.com/New window External No Text
https://www.behance.net/New window External Subdomain No Text
https://dribbble.com/New window External No Text
https://dribbble.com/New window External No Text
/contactGet Started Get Started
/aboutsee details
/services-details/Trivial anchor text
Read More
/services-details/Text duplicate Trivial anchor text
Read More
/services-details/Text duplicate Trivial anchor text
Read More
/services-details/Text duplicate Trivial anchor text
Read More
/services-details/Text duplicate Trivial anchor text
Read More
/services-details/Text duplicate Trivial anchor text
Read More
/services-details/Text duplicate Trivial anchor text
Read More
/services-details/Text duplicate Trivial anchor text
Read More
https://twitter.com/New window External No Text
https://www.facebook.com/New window External Subdomain No Text
https://www.linkedin.com/New window External Subdomain No Text
https://www.youtube.com/New window External Subdomain No Text
/team/Team Member
/team/Matthew Pankhurst
https://twitter.com/New window External No Text
https://www.facebook.com/New window External Subdomain No Text
https://www.linkedin.com/New window External Subdomain No Text
https://www.youtube.com/New window External Subdomain No Text
/team/Text duplicate Team Member
/team/Zaha Ronald
https://twitter.com/New window External No Text
https://www.facebook.com/New window External Subdomain No Text
https://www.linkedin.com/New window External Subdomain No Text
https://www.youtube.com/New window External Subdomain No Text
/team/Text duplicate Team Member
/team/Natalia Fard
https://twitter.com/New window External No Text
https://www.facebook.com/New window External Subdomain No Text
https://www.linkedin.com/New window External Subdomain No Text
https://www.youtube.com/New window External Subdomain No Text
/team/Text duplicate Team Member
/team/Antoni Gaudí
/careers/More Jobs
/commercialNo Text
/commercialNo Text
/residentialNo Text
/residentialNo Text
/seismic-remedial-workNo Text
/seismic-remedial-workNo Text
/office-fitoutsNo Text
/office-fitoutsNo Text
/townhouse-developmentsNo Text
/townhouse-developmentsNo Text
/commercial-maintenanceNo Text
/commercial-maintenanceNo Text
/shop-fitoutsNo Text
/shop-fitoutsNo Text
/project-managementNo Text
/project-managementNo Text
/contactNo Text
/contactNo Text
/case-studyText duplicate Trivial anchor text
Read More
/portfolio/full-property-recov...No Text
/portfolio/vet-partners-clinic...No Text
/portfolio/master-builders-com...No Text
/portfolio/cq-hotel-seismic-up...No Text
/portfolio/mt-cook-large-resid...No Text
/portfolio/century-city-apartm...No Text
/portfolio/tory-st-seismic-her...No Text
/portfolio/khandallah-house-re...No Text
/portfolio/florian-townhouse-d...No Text
/portfolio/holy-cross-school-r...No Text
/portfolio/lyall-bay-school-re...No Text
/portfolio/190-lambton-quay-se...No Text
/portfolio/barkers-cuba-mall-s...No Text
/portfolio/mamari-townhouse-de...No Text
/portfolio/macs-brewbar-seismi...No Text
/portfolio/lancaster-residenti...No Text
/portfolio/aotea-high-end-resi...No Text
/portfolio/ryman-healthcare-re...No Text
/portfolio/barkers-queensgate-...No Text
/portfolio/bond-street-seismic...No Text
/No Text
https://twitter.com/New window External No Text
https://facebook.com/New window External No Text
https://linkedin.com/New window External No Text
https://youtube.com/New window External No Text
/cdn-cgi/l/email-protection[email protected]
/aboutNew window About
/servicesServices
/case-studyProjects
/testimonialsTestimonials
/Built Construction Group
/cdn-cgi/l/email-protectionText duplicate [email protected]
http://localhost/ecohub/External No Text
/Text duplicate HOME
/servicesText duplicate SERVICES
/residentialText duplicate Residential Construction
/commercialText duplicate Commercial Construction
/office-fitoutsText duplicate Office Fitouts
/townhouse-developmentText duplicate Townhouse Development
/seismic-remedial-workText duplicate Seismic Remedial Work
/shop-fitoutsText duplicate Shop Fitouts
/project-managementText duplicate Project Management
/construction-remodelling-cont...Text duplicate Construction Remodelling Contractors
/commercial-maintenanceText duplicate Commercial Maintenance
/aboutText duplicate ABOUT
/testimonialsText duplicate TESTIMONIALS
/contactText duplicate CONTACT INFORMATION
/case-studyText duplicate COMPLETED PROJECTS
/cdn-cgi/l/email-protectionText duplicate [email protected]
https://facebook.com/New window External .Facebook
https://www.behance.net/New window External Subdomain .Behance
https://dribbble.com/New window External .Dribbble

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://builtconstructiongroup.co.nz/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.37 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (434 kB).

HTTP Response Header

NameValue
dateWed, 04 Feb 2026 23:49:47 GMT
content-typetext/html; charset=UTF-8
x-powered-byPHP/8.3.28
link<https://builtconstructiongroup.co.nz/wp-json/>; rel="https://api.w.org/"
nel{"report_to":"cf-nel","success_fraction":0.0,"max_age":604800}
x-litespeed-cachehit
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varyAccept-Encoding
servercloudflare
platformhostinger
panelhpanel
content-security-policyupgrade-insecure-requests
alt-svch3=":443"; ma=86400
x-turbo-charged-byLiteSpeed
cf-cache-statusDYNAMIC
content-encodingzstd
cf-ray9c8e1104ecad30d8-FRA
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 8 referring domains.
This page only has 10 backlinks.
This page only has few backlinks from 8 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-content/uploads/wc-logs/
Disallow: /wp-content/uploads/woocommerce_transient_files/
Disallow: /wp-content/uploads/woocommerce_uploads/
Disallow: /*?add-to-cart=
Disallow: /*?*add-to-cart=
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://builtconstructiongroup.co.nz/sitemap.xml
Sitemap: https://builtconstructiongroup.co.nz/sitemap.rss

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Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Construction72%Check
Built Construction72%Check
Construction Group72%Check
Built Construction Group71%Check
Built68%Check
Built Construction Group Building67%Check
build65%Check
Building Construction65%Check
Commercial Construction63%Check
recommend Built Construction61%Check
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