Builtapp.com - SEO Checker

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Overview of the SEO Check
Meta information
81% 
Page quality
80% 
Page structure
100% 
Link structure
82% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.32 s
File size
157.10 kB
Words
639
Media files
11
Number of links
38 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Built for Teams
The page title is too short. (132 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Org chart, position management, headcount planning, and succession planning tools designed to help you align your org structure and your talent.
The length of the meta description is perfect. (896 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: Canada
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
descriptionOrg chart, position management, headcount planning, and succession planning tools designed to help you align your org structure and your talent.
turbo-prefetchtrue
og:titleBuilt for Teams
og:typewebsite
og:urlhttps://www.builtapp.com/
og:image/images/logos/built.png
og:logo/images/logos/built-logo-white.png
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 639 words. That's ok.
25% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.08 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/logos/bft-logo.svgNo alt attribute provided
/images/icons/menu.svgNo alt attribute provided
/images/logos/bft-logo.svgNo alt attribute provided
/images/heroes/bg-stars-v2.pngNo alt attribute provided
/images/homepage/tools-triangle.pngNo alt attribute provided
/images/homepage/cost-triangle.pngNo alt attribute provided
/images/homepage/built-triangle.pngNo alt attribute provided
/images/logos/bft-logo.svgNo alt attribute provided
/images/logos/aicpa-logo.pngNo alt attribute provided
/images/logos/bft-logo.svgNo alt attribute provided
/images/logos/aicpa-logo.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Align structure and talent to drive better strategic outcomes.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Align structure and talent to drive better strategic outcomes.
H2 The HR, Finance, and Talent Gap
H2 The Mess in the Middle
H2 Bridging the Gap
H2 The Right Positions, for the Right People, at the Right Time.
H2 The Right Positions
H2 The Right People
H2 The Right Time
H2 Trusted By
H2 Transform How You Plan, Adapt, and Grow
H2 Have Questions?
H3 100%
H3 46%
H3 2.4X
H3 23%
H3 Position Control / Management
H3 Headcount Planning
H3 Recruiting & Talent Acquisition
H3 Org Charts & Org Design
H3 Reorganization
H3 History & Insights
H3 Succession Planning
H3 Internal Mobility
H3 Career Pathing
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.builtapp.com/No Text
/built-org-chart-softwareAdvanced Org Charts Automate your org charts
/position-management-control-s...Position Management & Control Manage all position data and workflows
/headcount-planning-softwareHeadcount Planning Create and track headcount plans
/succession-planning-softwareSuccession Planning Build a more resilient organization
/internal-mobilityInternal Mobility Retain talent and reduce turnover
/integrationsIntegrations
https://www.builtapp.com/pricingPricing
https://www.builtapp.com/blogArticles
https://www.builtapp.com/aboutAbout Us
https://secure.builtapp.com/bu...External Subdomain Careers
https://secure.builtapp.com/New window External Subdomain Login
https://www.builtapp.com/No Text
https://secure.builtapp.com/New window External Subdomain Text duplicate Login
/built-org-chart-softwareAdvanced Org Charts
/position-management-control-s...Position Management & Control
/headcount-planning-softwareHeadcount Planning
/succession-planning-softwareSuccession Planning
/internal-mobilityInternal Mobility
/integrationsText duplicate Integrations
https://www.builtapp.com/pricingText duplicate Pricing
https://www.builtapp.com/blogText duplicate Articles
https://www.builtapp.com/aboutText duplicate About Us
https://secure.builtapp.com/bu...External Subdomain Text duplicate Careers
/position-management-control-s...Position Control / Management Maintain a complete, accurate record of every position. Streamline approvals for new and backfill requests, and optimize your o...
/built-org-chart-softwareOrg Charts & Org Design Provide leaders with an always-accurate, auto-updating org chart. Leverage scenario modeling tools to visualize, plan, and execute gr...
/succession-planning-softwareSuccession Planning Identify key roles and high-potential successors. Build a leadership pipeline, monitor readiness, and automatically sync succession plans...
/internal-mobilityInternal Mobility Unlock powerful insights to improve internal mobility. Boost employee engagement and reduce turnover by facilitating internal career opport...
/career-pathingCareer Pathing Design and share clear career progression paths. Enable employees to explore growth opportunities and build personalized career journeys that ...
https://www.builtapp.com/No Text
https://www.builtapp.com/No Text
/built-org-chart-softwareText duplicate Advanced Org Charts
/position-management-control-s...Position Management
/headcount-planning-softwareText duplicate Headcount Planning
/succession-planning-softwareText duplicate Succession Planning
/internal-mobilityText duplicate Internal Mobility
/integrationsText duplicate Integrations
https://www.builtapp.com/pricingText duplicate Pricing
https://www.builtapp.com/securitySecurity
https://www.builtapp.com/privacyPrivacy
https://www.builtapp.com/blogText duplicate Articles
https://www.builtapp.com/aboutText duplicate About Us
https://secure.builtapp.com/bu...External Subdomain Text duplicate Careers

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.builtapp.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.32 seconds.
The file size of the HTML document is fine (157 kB).

HTTP Response Header

NameValue
dateTue, 22 Jul 2025 00:31:16 GMT
content-typetext/html; charset=utf-8
content-encodingbr
access-control-allow-origin*
cache-controlpublic, max-age=0, must-revalidate
referrer-policystrict-origin-when-cross-origin
x-content-type-optionsnosniff
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=7ujArnO4u9Xb812nEGAWQlv1QrclldVFSt2LgEvrsa7rFjPdtJfx3Ks9DGhFp3wUOLBCsUs2Nx%2B8bfyckwCfmqTyVJDXoWpOZEhSEffBcGdzvls9ybgQ7ITDaHk9yBm086LT"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
varyAccept-Encoding
cf-cache-statusDYNAMIC
server-timingcfCacheStatus;desc="DYNAMIC"
servercloudflare
cf-ray962ed58e5f449eb6-CDG
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 101 referring domains.
This page has 469 backlinks.
This page has backlinks from 94 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.builtapp.com
Built for Teams
Org chart, position management, headcount planning, and succession planning tools designed to help you align your org structure and your talent.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
talent66%Check
structure62%Check
Align62%Check
org structure60%Check
Built59%Check
Org54%Check
Position54%Check
Planning54%Check
succession planning54%Check
Headcount Planning54%Check
Show more keywords and terms

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