Buildinginstitute.nz - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
38% 
Page structure
48% 
Link structure
88% 
Server
61% 
External factors
100% 
SEO Score
Response time
2.23 s
File size
23.00 kB
Words
249
Media files
11
Number of links
33 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Building Institute Aotearoa
The length of the page title is perfect. (234 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Bringing individuals together with a commitment to excellence in building
The length of the meta description is perfect. (445 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Australia
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
authorinfused.io limited & tailgunner nz
descriptionBringing individuals together with a commitment to excellence in building
theme-color#000000
langen-us
og:titleHome - Building Institute Aotearoa
og:typewebsite
og:urlhttps://buildinginstitute.nz/
og:imageEmpty
og:descriptionBringing individuals together with a commitment to excellence in building
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 249 words on this page. Use at least 250 words to provide useful information.
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 52 words is high.
21.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 13 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 135 characters this one is longer than 70 characters:
"building institute aotearoa is here to support our members grow as individuals. to grow their careers,..."
The following tag is repeated too often: congratulations to our finalists!
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../nziob/images/buildinginstitute-logo.pngBuilding Institute Aotearoa logo
.../nziob/images/buildinginstitute-logo.pngBuilding Institute Aotearoa logo
.../nziob/images/buildinginstitute-logo.pngBuilding Institute Aotearoa logo
...ploads/GibLogo-v2__ScaleWidthWzEyMF0.pngNo alt attribute provided
...s/ADSK-CC-stacked__ScaleWidthWzE4MF0.pngNo alt attribute provided
...ages/rockcotelogo__ScaleWidthWzE4MF0.pngNo alt attribute provided
...TRAPLINE_COL_CMYK__ScaleWidthWzE4MF0.jpgNo alt attribute provided
...ters_Stacked_CMYK__ScaleWidthWzE4MF0.pngNo alt attribute provided
.../nziob/images/buildinginstitute-logo.pngNo alt attribute provided
.../nziob/images/buildinginstitute-logo.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Growing Our People
Too many H1 headings
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Growing Our People
H1 01
H1 02
H1 03
H2 Membership
H2 Events
H2 Awards
H2 Resources
H2 Building Institute Aotearoa (formerly the NZ Institute of Building) connects individuals in New Zealand’s construction sector and nurtures their professional growth.
H2 UPCOMING EVENTS
H2 Southern Region Legal Breakfast with Richard Johnstone
H2 2025 Building People Awards Ceremony & Gala Dinner
H2 Industry Insights – Getting Job Ready with Hays
H4 Building Institute Aotearoa is here to support our members grow as individuals. To grow their careers, their networks and their skills.
Baselink: https://buildinginstitute.nz/
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://buildinginstitute.nz/IMG-ALT Building Institute Aotearoa logo
https://nz.linkedin.com/compan...External Subdomain No Text
https://www.instagram.com/buil...External Subdomain No Text
https://www.facebook.com/build...External Subdomain No Text
https://www.youtube.com/@BldgInstExternal Subdomain No Text
/membership/Membership | Grow
/events/Events | Connect
/awards/Awards | Celebrate
/resource/Resources | Explore
https://buildinginstitute.nz/Text duplicate IMG-ALT Building Institute Aotearoa logo
https://nz.linkedin.com/compan...External Subdomain No Text
https://www.instagram.com/buil...External Subdomain No Text
https://www.facebook.com/build...External Subdomain No Text
https://www.youtube.com/@BldgInstExternal Subdomain No Text
/membership/Text duplicate Membership | Grow
/events/Text duplicate Events | Connect
/awards/Text duplicate Awards | Celebrate
/resource/Text duplicate Resources | Explore
https://buildinginstitute.nz/Text duplicate IMG-ALT Building Institute Aotearoa logo
/membership/Membership
/events/Events
/awards/Awards
/resource/Resources
https://nz.linkedin.com/compan...External Subdomain No Text
https://www.instagram.com/buil...External Subdomain No Text
https://www.facebook.com/build...External Subdomain No Text
https://www.youtube.com/@BldgInstExternal Subdomain No Text
/membershipGrow | Whanake
/eventsConnect | Tūhono
/resourceExplore | Tūhura
/events/2025-building-people-a...Congratulations to our finalists! Friday 8 August at Tākina in Pōneke | Wellington Join us to celebrate excellence Congratulations to our finalists! Friday 8...
/events/southern-region-legal-...01 Southern Region Legal Breakfast with Richard Johnstone Tuesday 22 July 2025 at 8:00 AM, Christchurch, Queenstown & Dunedin
/events/2025-building-people-a...02 2025 Building People Awards Ceremony & Gala Dinner Friday 08 August 2025 at 5:30 PM, Tākina Wellington Convention and Exhibition Centre, 50 Cable Street, ...
/events/industry-insights-gett...03 Industry Insights – Getting Job Ready with Hays Thursday 14 August 2025 at 12:00 PM, Online
/eventsView all events
https://nz.linkedin.com/compan...External Subdomain No Text
https://www.instagram.com/buil...External Subdomain No Text
https://www.facebook.com/build...External Subdomain No Text
https://www.youtube.com/@BldgInstExternal Subdomain No Text
/privacy-policyPrivacy Policy
/about/About
A-TITLE About
/news-2/News
A-TITLE News
/sponsors/our-kaitautoko-partn...Sponsors
A-TITLE Sponsors
/contact/Contact
A-TITLE Contact
/portal/homeLog in/Portal
A-TITLE Log in/Portal
/student-research-surveys/Student Research Surveys
A-TITLE Student Research Surveys
/terms-and-conditions/Terms & Conditions
A-TITLE Terms & Conditions
/privacy-policy/Text duplicate Privacy Policy
A-TITLE Privacy Policy
https://nz.linkedin.com/compan...External Subdomain No Text
https://www.instagram.com/buil...External Subdomain No Text
https://www.facebook.com/build...External Subdomain No Text
https://www.youtube.com/@BldgInstExternal Subdomain No Text
/privacy-policyText duplicate Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://buildinginstitute.nz/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.23 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 13 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (23 kB).

HTTP Response Header

NameValue
servernginx
dateThu, 24 Jul 2025 15:05:11 GMT
content-typetext/html; charset=utf-8
transfer-encodingchunked
connectionkeep-alive
x-powered-byPHP/7.4.24
varyX-Forwarded-Protocol
cache-controlno-cache, must-revalidate
etagW/"ce59b5406dbbc944ebac0c0737a22910"
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 52 referring domains.
This page has 1,592 backlinks.
This page has backlinks from 47 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

buildinginstitute.nz
Building Institute Aotearoa
Bringing individuals together with a commitment to excellence in building

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Building86%Check
Building Institute80%Check
Institute74%Check
Building Institute Aotearoa73%Check
2025 Building64%Check
Aotearoa61%Check
Grow59%Check
individuals59%Check
Zealand Institute58%Check
People54%Check
Show more keywords and terms

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