Bp.com - SEO Checker

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Overview of the SEO Check
Meta information
72% 
Page quality
78% 
Page structure
79% 
Link structure
78% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.13 s
File size
209.00 kB
Words
519
Media files
16
Number of links
65 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home
The title contains the word Home! More content should be covered in the title.
The page title is too short. (52 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
Our purpose is to deliver energy to the world, today and tomorrow
The length of the meta description is perfect. (403 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bp.com/en/global/corporate.html
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
descriptionOur purpose is to deliver energy to the world, today and tomorrow
date_published1746629028
tagsEmpty
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary
twitter:site@bp global
twitter:titleHome
twitter:descriptionOur purpose is to deliver energy to the world, today and tomorrow
twitter:creatorEmpty
twitter:imagehttps://www.bp.com/content/dam/bp/business-sites/en/global/corporate/images-jpg-png/news-and-insights/bp-magazine/cherry-point-refinery-workers.png
og:titleHome
og:typearticle
og:descriptionOur purpose is to deliver energy to the world, today and tomorrow
og:site_namebp global
og:localeen
og:urlhttps://www.bp.com/en/global/corporate.html
og:imagehttps://www.bp.com/content/dam/bp/business-sites/en/global/corporate/images-jpg-png/news-and-insights/bp-magazine/cherry-point-refinery-workers.png
og:image:altWorkers at bp Cherry Point refinery
X-UA-CompatibleIE=edge
content-typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 33.13 words is high.
This page contains 519 words. That's ok.
26.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: quick links
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../images/navigation/bp_horizontal_rgb.svgBP Logo
...refresh/bp/images/navigation/bp-logo.svgBP Logo
...te/images-svg/bp-icon-book-bp-silver.svgicon
...svg/bp-icon-airplane-paper-bp-silver.svgicon
...t-refinery-workers.png.img.50.medium.pngWorkers at bp Cherry Point refinery
...1q-2025-lead-image.jpg.img.50.medium.jpgAtlantis, Gulf of AmericaAtlantis, Gulf of America
...ital-twin-the-hive.jpg.img.50.medium.jpgDigital twin, ArgosDigital twin, Argos
...en-plant-operators.jpg.img.50.medium.jpgNo alt attribute providedOperators at the Raven plant
...1q-2025-lead-image.jpg.img.50.medium.jpgFirst quarter 2025 results
.../press-placeholder.png.img.50.medium.pngRhino Resources reports results of Capricornus 1-X well in Namibia’s Orange Basin
...es/gta-first-cargo.jpg.img.50.medium.jpgbp completes loading of first cargo from Greater Tortue Ahmeyim LNG project
...n/global/home/images/social_icons/fb.svgFacebook
...bal/home/images/social_icons/twitter.svgTwitter
...al/home/images/social_icons/linkedin.svgLinkedin
...l/home/images/social_icons/instagram.svgInstagram
...bal/home/images/social_icons/youtube.svgYoutube

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Careers
H2 Energy economics
H2 Investors
H2 Press releases
H3 First quarter 2025 results
H3 Four apps helping to grow energy production
H3 Hitting the gas: Three new projects
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.bp.com/Anchor Skip to Main Content
/en/global/corporate/cookie-pr...Manage cookie preferences
/en/global/corporate/careers/s...Join bp
/en/global/corporate/what-we-d...Worldwide
https://www.bp.com/IMG-ALT BP Logo
/en/global/corporate/investors...GBp
/en/global/corporate/investors...USD
https://www.bp.com/Home
/en/global/corporate/who-we-ar...Who we are
/en/global/corporate/what-we-d...What we do
/en/global/corporate/products-...Global products and services
/en/global/corporate/careers.htmlCareers
/en/global/corporate/investors...Investors
/en/global/corporate/news-and-...News and insights
/en/global/corporate/sustainab...Sustainability
/en/global/corporate/energy-ec...Energy economics
/en/global/corporate/careers/s...Text duplicate Join bp
/en/global/corporate/what-we-d...Text duplicate Worldwide
/en/global/corporate/news-and-...Energy in focus
IMG-ALT icon
/en/global/corporate/newslette...Sign up for news
IMG-ALT icon
/en/global/corporate/investors...Text duplicate GBp
/en/global/corporate/investors...Text duplicate USD
/en/global/corporate/news-and-...Reset. In action
/en/global/corporate/news-and-...Trivial anchor text
Read more
/content/dam/bp/business-sites...New window 1Q 2025 results pdf / 335.9 KB
/content/dam/bp/business-sites...New window Annual Report 2024 pdf / 3.2 MB
/content/dam/bp/business-sites...New window Energy Outlook 2024 pdf / 2.2 MB
/content/dam/bp/business-sites...New window Sustainability Report 2024 pdf / 9.5 MB
/en_us/bp-us.htmlNew window Subdomain United States
/en_gb/united-kingdom.htmlNew window Subdomain United Kingdom
/en_in/india.htmlNew window Subdomain India
/de_de/germany.htmlNew window Subdomain Germany
/en_au/australia.htmlNew window Subdomain Australia
/en/global/corporate/what-we-d...Full bp worldwide listing
/en/global/corporate/careers.htmlCareers at bp
/en/global/corporate/who-we-ar...Supplying to bp
/en/global/corporate/news-and-...News
/en/global/corporate/investors...Dividend information
/en/global/corporate/contact-u...Contact information
/en/global/corporate/investors...First quarter 2025 results Our first quarterly results after fundamentally resetting bp and we are reporting significant progress – three major projects, six...
IMG-ALT Atlantis, Gulf of America
/en/global/corporate/news-and-...Four apps helping to grow energy production bp has big plans to develop our oil and gas operations over the coming years. Innovative digital technology is he...
IMG-ALT Digital twin, Argos
/en/global/corporate/news-and-...Hitting the gas: Three new projects As world demand for energy continues to rise, bp is off to a quick start this year, with the safe start-up of three major...
/en/global/corporate/careers/s...Search and apply
/en/global/corporate/energy-ec...Energy Outlook 2024
/en/global/corporate/energy-ec...Text duplicate Energy economics
/en/global/corporate/investors...Annual report 2024
/en/global/corporate/investors...Text duplicate Dividend information
/en/global/corporate/investors...Quarterly results
/en/global/corporate/investors...Financial calendar
/en/global/corporate/investors...Annual General Meeting
/en/global/corporate/news-and-...IMG-ALT First quarter 2025 results
/en/global/corporate/news-and-...Text duplicate First quarter 2025 results
/en/global/corporate/news-and-...IMG-ALT Rhino Resources reports results of Capricornus 1-X well in Namibia’s Orange Basin
/en/global/corporate/news-and-...Text duplicate Rhino Resources reports results of Capricornus 1-X well in Namibia’s Orange Basin
/en/global/corporate/news-and-...IMG-ALT bp completes loading of first cargo from Greater Tortue Ahmeyim LNG project
/en/global/corporate/news-and-...Text duplicate bp completes loading of first cargo from Greater Tortue Ahmeyim LNG project
https://www.bp.com/?page=2next
https://www.bp.com/?page=393last
/en/global/corporate/legal-not...Legal notice
/en/global/corporate/privacy-s...Privacy statement
/en/global/corporate/contact-u...Contact us
/en/global/corporate/site-map....Sitemap
/en/global/corporate/cookie-pr...Cookie preferences
/en/global/corporate/careers.htmlText duplicate Careers
https://www.facebook.com/bp/New window External Subdomain IMG-ALT Facebook
https://twitter.com/bp_plcNew window External IMG-ALT Twitter
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT Linkedin
https://www.instagram.com/bp_plcNew window External Subdomain IMG-ALT Instagram
https://www.youtube.com/bpNew window External Subdomain IMG-ALT Youtube
/en/global/corporate/disclaime...Disclaimer

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bp.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.13 seconds.
The file size of the HTML document is fine (209 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateMon, 26 May 2025 19:21:32 GMT
serverApache
x-frame-optionsSAMEORIGIN
platformNavitas-Blue
strict-transport-securitymax-age=31536000
content-security-policydefault-src https: data: blob: 'self'; upgrade-insecure-requests; script-src 'unsafe-inline' 'unsafe-eval' https: data: blob: 'self'; style-src 'unsafe-inline' 'unsafe-eval' https: data: blob: 'self'; img-src 'unsafe-inline' 'unsafe-eval' https: data: blob: 'self'
permissions-policyaccelerometer=(), ambient-light-sensor=(), autoplay=(), battery=(), camera=(), display-capture=(), document-domain=(), encrypted-media=(), execution-while-not-rendered=(), execution-while-out-of-viewport=(), gyroscope=(), layout-animations=(), legacy-image-formats=(), magnetometer=(), midi=(), navigation-override=(), payment=(), picture-in-picture=(), publickey-credentials-get=(), usb=(), vr=(), wake-lock=(), xr-spatial-tracking=()
x-xss-protection1; mode=block
x-content-type-optionsnosniff
referrer-policyno-referrer-when-downgrade
access-control-allow-originhttps://www.bp.com.cn
access-control-allow-headers*
content-encodingbr
etagW/"343ff-6360e91206d01"
varyAccept-Encoding
x-cacheHit from cloudfront
via1.1 218c6128df18321f9758e53ccc351448.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P6
alt-svch3=":443"; ma=86400
x-amz-cf-idUNBkV7Cc4snuzU0BuHE36lGvZ_AJXcSL3CJHcvIaEOrjABWU_tZq5g==
age208
cache-controlprivate, max-age=300, stale-while-revalidate=900, stale-if-error=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,124 referring domains.
This page has 621,569 backlinks.
This page has backlinks from 3,467 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# robots.txt for bp.com
User-agent: *
Disallow:
Disallow:/*.html?*
Disallow: /en_gb/united-kingdom/media/press-releases/bpme-launch.html
Disallow: /en/global/corporate/all-templates.html*
Disallow: /en/global/corporate/all-templates/*
Disallow: /en/global/corporate/referencing/*
disallow: /narrative2018*
disallow: /en_gb/united-kingdom/home/references.html*
disallow: /en_us/united-states/home/referencing.html*
disallow: /en_gb/united-kingdom/home/products-and-services/bp-fleet/privacy-statement.html*
disallow: /en_gb/united-kingdom/home/products-and-services/bp-fleet/legal-notice.html*
disallow: /en_gb/united-kingdom/home/products-and-services/bp-fleet/contactus.html*
disallow: /en/global/air-bp/contact-us/update-your-myinvoice-user-details.html*
disallow: /en/global/air-bp/contact-us/update-your-myinvoice-user-details-es.html*
disallow: /en/global/air-bp/contact-us/update-your-myinvoice-user-details-it.html*
disallow: /en/global/air-bp/contact-us/update-your-myinvoice-user-details-fr.html*
disallow: /en/global/air-bp/contact-us/update-your-myinvoice-user-details-zh.html*
disallow: /en/global/air-bp/contact-us/update-your-myinvoice-user-details-de.html*
disallow: /en/global/air-bp/contact-us/create-a-new-myinvoice-user-account.html*
disallow: /en/global/air-bp/contact-us/create-a-new-myinvoice-user-account-es.html*
disallow: /en/global/air-bp/contact-us/create-a-new-myinvoice-user-account-it.html*
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disallow: /en/global/air-bp/contact-us/reset-myinvoice-temporary-password.html*
disallow: /en/global/air-bp/contact-us/reset-myinvoice-temporary-password-es.html*
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disallow: /en/global/air-bp/contact-us/reset-myinvoice-temporary-password-de.html*
disallow: /en/global/air-bp/contact-us/request-historic-invoices.html*
disallow: /en/global/air-bp/contact-us/request-historic-invoices-es.html*
disallow: /en/global/air-bp/contact-us/request-historic-invoices-it.html*
disallow: /en/global/air-bp/contact-us/request-historic-invoices-fr.html*
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disallow: /en/global/air-bp/contact-us/request-historic-invoices-de.html*
disallow: /en/global/air-bp/contact-us/delete-myinvoice-user-account.html*
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disallow: /en/global/air-bp/contact-us/delete-myinvoice-user-account-de.html*
disallow: /en/global/air-bp/contact-us/myinvoice-user-id-requests.html*
disallow: /en/global/air-bp/contact-us/myinvoice-user-id-requests-es.html*
disallow: /en/global/air-bp/contact-us/myinvoice-user-id-requests-fr.html*
disallow: /en/global/air-bp/contact-us/myinvoice-user-id-requests-de.html*
disallow: /en/global/air-bp/contact-us/myinvoice-user-id-requests-it.html*
disallow: /en/global/air-bp/contact-us/problems-accessing-the-customer-portal.html*
disallow: /en/global/air-bp/contact-us/technical-issues-with-the-customer-portal.html*
disallow: /en/global/air-bp/contact-us/queries-on-customer-portal-content.html*
disallow: /en/global/air-bp/contact-us/changes-or-updates-to-your-user-profile.html*
disallow: /en/global/air-bp/contact-us/customer-portal-help.html*
disallow: /bp-global-hub/*
disallow: /bp-global-hub/
disallow: */wp-includes/wlwmanifest.xml$

User-agent: Algolia Crawler
Disallow:
Disallow: /en_gb/united-kingdom/media/press-releases/bpme-launch.html
disallow: /en_us/united-states/home/referencing.html*
disallow: /narrative2018*
disallow: /en_gb/united-kingdom/home/references.html
disallow: /en_gb/united-kingdom/home/references.html


sitemap: https://www.bp.com/sitemap.xml

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www.bp.com
Home
Our purpose is to deliver energy to the world, today and tomorrow

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Energy54%Check
world46%Check
deliver46%Check
Energy Outlook46%Check
Energy Outlook 202443%Check
First42%Check
Site41%Check
2025 results41%Check
results40%Check
Investors40%Check
Show more keywords and terms

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Cookie Policy

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