Architecture.org - SEO Checker

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Overview of the SEO Check
Meta information
86% 
Page quality
95% 
Page structure
58% 
Link structure
33% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.32 s
File size
396.70 kB
Words
1300
Media files
83
Number of links
108 internal / 23 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Chicago Architecture Center
The length of the page title is perfect. (253 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Non-profit cultural organization sharing Chicago’s architectural stories. Through education, tours, exhibitions and cruises, we reach over half a million guests each year.
The meta description is too long: 1028 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

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descriptionNon-profit cultural organization sharing Chicago’s architectural stories. Through education, tours, exhibitions and cruises, we reach over half a million guests each year.
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og:titleChicago Architecture Center
og:descriptionNon-profit cultural organization sharing Chicago’s architectural stories. Through education, tours, exhibitions and cruises, we reach over half a million guests each year.
og:image/social.jpg
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1300 words. That's ok.
26.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
25 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.08 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
This page only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 26 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
...e839d74/841bd2738c0349caa783510d7a578560Chicago Architecture Center's logo
...e839d74/e39f164f40b9413f938a2937fe50e89bPeople looking at exhibitions of skyscrapers
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...4c4b5a1/656add9ee6604d6c9334839efe002bbeLarge red angular building in the middle of a grassy field at dusk.
...4c4b5a1/656add9ee6604d6c9334839efe002bbeLarge red angular building in the middle of a grassy field at dusk.
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...4c4b5a1/8453334dba1243fc827c8bde23f2b273Inside a room with lime green walls, a lady with a red top is putting up curtains
...4c4b5a1/8453334dba1243fc827c8bde23f2b273Inside a room with lime green walls, a lady with a red top is putting up curtains
...4c4b5a1/edd897fa2ce843569bec8d4b3a8911acBlack and white image from above of people walking on a path
...4c4b5a1/edd897fa2ce843569bec8d4b3a8911acBlack and white image from above of people walking on a path
...4c4b5a1/739d0a943627431893650879c74dc44fChicago skyline from above with the lake on the right looking north
...4c4b5a1/739d0a943627431893650879c74dc44fChicago skyline from above with the lake on the right looking north
...4c4b5a1/cb2a2193a83c468394f776d7bb19d4d7Boat going under a bridge on a river.
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...e839d74/8031b7f1dadb4ec68d54bcb4d8900c1fCAC Logo
...e839d74/8031b7f1dadb4ec68d54bcb4d8900c1fCAC Logo
Video URLWidthHeight
...org/architecture-homepage-hero-movie.mp4

Page structure

H1 heading
(Critically important)
CHICAGO ARCHITECTURE CENTER
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 50 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 CHICAGO ARCHITECTURE CENTER
H2 Constructing Hope: Ukraine
H2 HELP US WIN BEST BOAT TOUR
H2 The Cruise that Puts Architecture First
H2 FILM FEST 2025
H2 River cruise tickets on sale now!
H2 City Tours
H2 Empowering the future of Chicago
H2 Open House Chicago is Back!
H2 Exhibitions
H2 Built on Belief
H2 Behind the Exhibition
H2 Upcoming program
H2 DESIGN IN CHICAGO
H2 Online Resources
H2 DESIGN STORE
H2 Center Hours
H2 DONATE
H3 Devil in the White City
H3 Gold Coast: Astor Street
H3 Lakeshore Living: Steel and Stone
H3 Lights, Camera, Architecture!
H3 OHC Photo Competition
H3 Plan your visit
H3 Constructing Hope: Ukraine Duplicate text
H3 The Prize is the Beginning
H3 Walk through UIC's Architectural History
H3 How Far Does $1,000 Take You on a Trip to Chicago? We Found Out.
H3 Donna Vickroy: Tales of giants await passengers on Chicago’s architecture river cruise
H3 Buildings of Chicago
H3 Architecture Encyclopedia
H3 CAC Watchlist
H3 Louis Sullivan Ornamental Designs Notecards
H3 Frank Lloyd Wright Chevron Earrings
H3 members get more
H3 Our Changing Downtown
H3 Greening the City
H3 Century and Consumers Buildings
H3 City Tours Duplicate text
H3 Visit the Center
H3 Events & Programs
H3 Online Resources Duplicate text
H3 Join & Give
H3 About
H3 FAQS
H4 Open House Chicago is Here!
H4 Open House Chicago Photo Competition
H4 How was your Open House experience?
H4 The greatest gift
H4 Support the future of design
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 23 external links on this page.

Found links on this page

LinkAttributesAnchor text
http://architecture.org/Chicago Architecture Center Homepage
IMG-ALT Chicago Architecture Center's logo
/city-toursCity Tours
/city-tours/river-cruiseBoat Tour
/city-tours?tourType=WalkingWalking Tours
/city-tours?tourType=BusBus Tours
/events-programs/schools-and-t...Field Trips
/city-tours/group-and-private-...Group & Private Tours
/city-tours/accessibility-and-...Accessibility & Safety
/events-programsEvents & Programs
/events-programs?category=Gene...General Public
/events-programs?category=Scho...Schools & Teachers
/events-programs?category=Yout...Youth & Family
/visit-the-centerVisit
/visit-the-center/exhibitionsCurrent Exhibitions
/events-programs/Text duplicate Events & Programs
https://shop.architecture.org/New window External Subdomain Shop the Design Store
/visit-the-center/venue-rental/Venue Rental
/online-resourcesOnline Resources
/online-resources/buildings-of...Buildings of Chicago
/architecture-encyclopediaArchitecture Encyclopedia
/online-resources/cac-watch-listCAC Watch List
/online-resources/chicago-city...City Planning Resources
/online-resources/educator-res...Educator Resources
/join-and-supportJoin & Give
/join-and-support/membershipBecome a Member
/join-and-support/individualIndividual Giving
/join-and-support/businessCorporate Giving
/join-and-support/volunteerVolunteer
https://cart.architecture.org/...New window External Subdomain Donate
https://cart.architecture.org/...External Subdomain A-TITLE Go to your shopping cart
http://architecture.org/donateGive today
A-TITLE Go to donation page
/visit-the-center/exhibitions/...View exhibition details
A-TITLE Go to Constructing Hope: Ukraine exhibition page
https://10best.usatoday.com/aw...New window External Subdomain Vote
A-TITLE Go to USA TODAY voting page
/city-tours/river-cruiseNew window Subdomain GET TICKETS
A-TITLE Go to River Cruise page
/events-programs/adff-2025View all films
A-TITLE Links to film fest landing page
/city-tours/river-cruiseSecure your spot today
A-TITLE Go to river cruise tour page
/city-toursView All Tours
/city-tours/devil-in-the-white...Bus Devil in the White City Step back in time to the 1893 World’s Fair with a tour that highlights Chicago’s historic architecture and the fascinating storie...
IMG-ALT No image description available.
/city-tours/gold-coast-astor-s...Walking Gold Coast: Astor Street Discover the architectural treasures of the Astor Street Historic District, one of Chicago's most affluent neighborhoods.
IMG-ALT No image description available.
/city-tours/streeterville-mans...Walking Lakeshore Living: Steel and Stone See the evolution of deluxe residential buildings in and around Streeterville, from stately stone mansions to sleek...
IMG-ALT No image description available.
/city-tours/lights-camera-arch...Walking Lights, Camera, Architecture! Visit buildings featured in famous films and learn about Chicago's film industry.
IMG-ALT No image description available.
https://youtu.be/TpgszW2wmZk?f...New window External Watch the video.
http://architecture.org/donateSupport us
A-TITLE Go to donation page
/open-house-chicagoExplore the 2024 Sites
A-TITLE Go to Open House Chicago sites page
/open-house-chicago/photo-comp...See competition rules
/open-house-chicagoExplore the 2024 sites
A-TITLE Links to OHC page
/open-house-chicago/photo-comp...competition details
A-TITLE Go to OHC photo competition page
https://architecture.co1.qualt...New window External Subdomain Take the survey
A-TITLE Go to feedback survey form
/visit-the-center/exhibitionsCurrent & Upcoming Exhibitions
A-TITLE View All Current & Upcoming Exhibitions
/visit-the-center/exhibitions/...March 10 - September 1 Constructing Hope: Ukraine This exhibition explores short and long term reconstruction efforts in Ukraine bringing together a wide ran...
IMG-ALT No image description available.
/visit-the-center/exhibitions/...June 23 - October 26 The Prize is the Beginning Illuminating Architectural Excellence Through the Americas Prize.
IMG-ALT Large red angular building in the middle of a grassy field at dusk.
/built-on-belief-proposalsSubmit a proposal
A-TITLE Go to Built on Belief proposal page
https://youtu.be/ske9va-waa8?s...New window External Watch the video
A-TITLE Go to Youtube
/events-programs/constructing-...Constructing Housing During Crisis: Ukraine
/events-programs/constructing-...See program details
A-TITLE Go to Constructing Housing During Crisis: Ukraine program page
/in-the-newsIN THE NEWS
A-TITLE IN THE NEWS
https://today.uic.edu/walk-thr...New window External Subdomain June 9, 2025 Walk through UIC's Architectural History Since the summer of 2024, Williams has been one of four docents to take visitors on a walking tour of w...
IMG-ALT Black and white image from above of people walking on a path
https://www.wsj.com/lifestyle/...New window External Subdomain July 3, 2025 How Far Does $1,000 Take You on a Trip to Chicago? We Found Out. I have lived in New York most of my life, but I was born in Chicago and I try t...
IMG-ALT Chicago skyline from above with the lake on the right looking north
https://www.chicagotribune.com...New window External Subdomain July 8, 2025 Donna Vickroy: Tales of giants await passengers on Chicago’s architecture river cruise Chicago is not just a big city. It’s a big deal. It is a ...
IMG-ALT Boat going under a bridge on a river.
/online-resourcesView Online Resources
A-TITLE Links to online resources page
/buildings-of-chicagoText duplicate Buildings of Chicago
IMG-ALT image of chicago buildings
/architecture-encyclopediaText duplicate Architecture Encyclopedia
IMG-ALT image of light fixture
/online-resources/cac-watch-listCAC Watchlist
IMG-ALT two buildings in downtown area
/collections/books-mediabooks
/collections/apparel-accessoriesapparel
/collections/giftsgifts
https://shop.architecture.org/New window External Subdomain shop all
A-TITLE Links to CAC store
https://shop.architecture.org/...New window External Subdomain Louis Sullivan Ornamental Designs Notecards $16.95 $14.41 member price
IMG-ALT alt
https://shop.architecture.org/...New window External Subdomain Frank Lloyd Wright Chevron Earrings $39.95 $33.96 member price
IMG-ALT alt
/membershipsee all benefits
A-TITLE Links to member page
/online-resources/cac-watch-list/Our Changing Downtown
IMG-ALT looking up at chicago skyscrapers from view of pritzker pavilion
/online-resources/cac-watch-list/Greening the City
IMG-ALT kayakers on a river next to a stretch of green plant life
/online-resources/cac-watch-list/Century and Consumers Buildings
IMG-ALT two city buildings
/join-and-support/volunteerText duplicate Volunteer
A-TITLE Volunteer
https://cart.architecture.org/...New window External Subdomain Text duplicate Donate
A-TITLE Donate
http://architecture.org/subscribeSubscribe Now
https://www.instagram.com/chia...New window External Subdomain Links to social media site instagram
https://www.linkedin.com/compa...New window External Subdomain Links to social media site linkedin
https://www.facebook.com/chiar...New window External Subdomain Links to social media site facebook
https://www.pinterest.com/chia...New window External Subdomain Links to social media site pinterest
https://www.youtube.com/@Chica...New window External Subdomain Links to social media site youtube
http://architecture.org/IMG-ALT CAC Logo
https://cart.architecture.org/...New window External Subdomain Text duplicate Donate
/city-toursText duplicate City Tours
/city-tours/river-cruiseText duplicate Boat Tour
/city-tours?tourType=WalkingText duplicate Walking Tours
/city-tours?tourType=BusText duplicate Bus Tours
/events-programs/schools-and-t...Text duplicate Field Trips
/city-tours/group-and-private-...Text duplicate Group & Private Tours
/city-tours/accessibility-and-...Text duplicate Accessibility & Safety
/visit-the-centerVisit the Center
/visit-the-center/exhibitionsText duplicate Current Exhibitions
/events-programsText duplicate Events & Programs
/visit-the-center/buy-center-t...Buy Center Tickets
https://shop.architecture.org/New window External Subdomain Design Store
/visit-the-center/venue-rental/Text duplicate Venue Rental
/events-programsText duplicate Events & Programs
/events-programs?category=Gene...Text duplicate General Public
/events-programs?category=Scho...Text duplicate Schools & Teachers
/events-programs?category=Yout...Text duplicate Youth & Family
/online-resourcesText duplicate Online Resources
/buildings-of-chicagoText duplicate Buildings of Chicago
/online-resources/architecture...Text duplicate Architecture Encyclopedia
/online-resources/cac-watch-listText duplicate CAC Watch List
/online-resources/archived-exh...Exhibition Archives
/online-resources/chicago-city...Text duplicate City Planning Resources
/online-resources/educator-res...Text duplicate Educator Resources
/online-resources/stories-of-c...Stories of Chicago
/join-and-supportText duplicate Join & Give
/join-and-support/membershipText duplicate Become a Member
/join-and-support/individualText duplicate Individual Giving
/join-and-support/businessText duplicate Corporate Giving
/join-and-support/volunteerText duplicate Volunteer
https://cart.architecture.org/...New window External Subdomain Text duplicate Donate
http://architecture.org/aboutAbout
/about/our-historyOur History
/about/our-teamOur Team
/in-the-newsIn the News
/about/careersCareers
/about/land-acknowledgmentLand Acknowledgement
/about/media-kitMedia Kit
/contact-usContact Us
http://architecture.org/faqFAQS
/faq/cac-river-cruiseBoat Tour FAQ
/faq/walking-and-bus-toursWalking & Bus Tour FAQ
/faq/group-and-private-toursGroup & Private Tour FAQ
/faq/membership/Membership FAQ
/faq/open-house-chicagoOpen House FAQ
/privacy-policyPrivacy Policy
http://architecture.org/reportsReports
https://app.betterimpact.com/L...New window External Subdomain Volunteer Portal

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.32 seconds.
This page does not require any CSS files.
This page only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (397 kB).

HTTP Response Header

NameValue
dateSat, 26 Jul 2025 07:23:03 GMT
content-typetext/html;charset=utf-8
transfer-encodingchunked
connectionkeep-alive
cache-controlpublic, max-age=0, must-revalidate
last-modifiedSat, 26 Jul 2025 06:46:50 GMT
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architecture.org
Chicago Architecture Center
Non-profit cultural organization sharing Chicago’s architectural stories. Through education, tours, exhibitions and cruises, we reach over half a million guests each year.

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