Apra.gov.au - SEO Checker

Overview of the SEO Check
Meta information
70% 
Page quality
90% 
Page structure
91% 
Link structure
25% 
Server
95% 
External factors
100% 
SEO Score
Response time
3.76 s
File size
102.30 kB
Words
1562
Media files
7
Number of links
274 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to APRA | APRA
The title contains the word Welcome to! More content should be covered in the title.
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.apra.gov.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
google-site-verificationm82leNJpW_FeOElLU1mPB0WV60fI1spYOJOiB-8djgc
langen
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 25.92 words is high.
This page contains 1562 words. That's ok.
19.8% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 31 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/apra_theme/logo.svgAPRA
...-02/apra-web-homepage-banner-2024-v2.jpgAerial view of Sydney CBD
...ins-homepage-thumbnail.png?itok=yucCKthnBlue background with white circular logo featuring a stylized open circle design on the left. Text reads "APRA Explains" in bold, modern font.
/themes/apra_theme/logo.svgAPRA
/themes/apra_theme/AOC-footer.pngAPRA's reconciliation artwork

Page structure

H1 heading
(Critically important)
APRA is Australia’s prudential supervisor, responsible for ensuring that our financial system is stable, competitive and efficient.
The H1 heading is too long.
Headings
(Important)
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 APRA is Australia’s prudential supervisor, responsible for ensuring that our financial system is stable, competitive and efficient.
H2 Latest from APRA
H2 APRA’s 2025-26 Corporate Plan
H2 Career opportunities at APRA
H2 Upcoming events
H2 Learn about the Financial Claims Scheme
H2 Stay up-to-date
H2 APRA on LinkedIn
H2 Follow us on LinkedIn for the latest speeches, announcements, career opportunities and employee activities.
H2 Site navigation
H3 APRA Explains cyber security
H3 APRA Member Suzanne Smith's speech to Financial Services and ASX Sector Assurance Forum 2025
H3 APRA Explains - who we are
H3 About APRA
H3 Using APRA.GOV.AU
H3 Extranet
H3 Related sites
H4 APRA announces executive departure
H4 APRA releases Monthly Authorised Deposit-taking Institution Statistics for November 2025
H4 APRA imposes additional licence conditions on Diversa Trustees Limited
H4 APRA and AUSTRAC take action in response to risk management deficiencies at Bendigo and Adelaide Bank
H4 APRA imposes additional licence conditions on Equity Trustees Superannuation Limited
H4 Targeted amendments to CPS 230 Operational Risk Management
H4 Formalising a three-tiered approach to proportionality in banking prudential framework
H4 Targeted adjustments to the general insurance reinsurance framework
H4 Subscribe for updates
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 9 external links on this page.
LinkAttributesAnchor text
https://www.apra.gov.au/Anchor Skip to main content
https://www.apra.gov.au/Australian Prudential Regulation Authority (APRA) - click to go to the home page
IMG-ALT APRA
/industriesChoose your industry
/industries/authorised-deposit...Authorised deposit-taking institutions
/industries/1/standardsPrudential and reporting standards
A-TITLE Standards and guidance for authorised deposit-taking institutions
/consultations/1Consultations
A-TITLE Consultations for ADIs
/list-of-registered-authorised...Register of authorised deposit-taking institutions
A-TITLE Register of authorised deposit-taking institutions
/news-and-publications?industr...News and publications
A-TITLE News and publications for Authorised deposit-taking institutions
/statistics?industry[1]=1Statistical publications
A-TITLE Statistical publications for ADIs
/letters-notes-advice?industry...Letters, notes and advice
/reporting-resources-for-autho...Reporting resources
A-TITLE Reporting requirements for authorised deposit-taking institutions
/fees-and-levies-for-authorise...Fees and levies
A-TITLE Fees and levies for authorised deposit-taking institutions
/licensing-guidelines-for-auth...Licensing guidelines
A-TITLE Applying for a licence for an authorised deposit-taking institution
/legislation-determinations-an...Legislation, determinations and orders
A-TITLE Legislation, determinations and orders for authorised deposit-taking instituions
/financial-claims-scheme-for-a...Financial Claims Scheme
A-TITLE Financial Claims Scheme
/frequently-asked-questions-fo...Frequently asked questions
/industries/general-insuranceGeneral insurance
/industries/2/standardsText duplicate Prudential and reporting standards
A-TITLE Standards and guidance for General Insurers
/consultations/2Text duplicate Consultations
A-TITLE Consultations for General Insurers
/register-of-general-insuranceRegister of general insurers
A-TITLE Registers for general insurers
/news-and-publications?industr...Text duplicate News and publications
A-TITLE News and Publications for General Insurers
/statistics?industry[2]=2Text duplicate Statistical publications
A-TITLE Statistical publications for General Insurers
/letters-notes-advice?industry...Text duplicate Letters, notes and advice
A-TITLE Letters, notes and advice for general insurers
/reporting-requirements-for-ge...Text duplicate Reporting resources
A-TITLE Reporting requirements for general insurers
/fees-and-levies-for-general-i...Text duplicate Fees and levies
A-TITLE Fees and levies for general insurers
/licensing-guidelines-for-gene...Text duplicate Licensing guidelines
A-TITLE Licensing guidelines for general insurers
/legislation-for-general-insurersLegislation and legal instruments
/national-claims-and-policies-...National claims and policies database
A-TITLE National claims and policies database
/underwriting-lloyds-australiaUnderwriting - Lloyd's in Australia
A-TITLE Underwriting - Lloyd's in Australia
/financial-claims-scheme-gener...Text duplicate Financial Claims Scheme
A-TITLE Financial Claims Scheme
/questions-about-general-life-...Questions about insurers
/industries/life-insurance-and...Life insurance and friendly societies
/industries/30/standardsText duplicate Prudential and reporting standards
A-TITLE Prudential and reporting standards for life insurers and friendly societies
/consultations/30Text duplicate Consultations
A-TITLE Consultations for life insurers and friendly societies
/list-of-registered-life-insur...Register of life insurers and friendly societies
A-TITLE Register of life insurers and friendly societies
/news-and-publications?industr...Text duplicate News and publications
A-TITLE News and publications for Life insurance and friendly societies
/statistics?industry[30]=30Text duplicate Statistical publications
A-TITLE Statistical publications for life insurers and friendly societies
/letters-notes-advice?industry...Text duplicate Letters, notes and advice
A-TITLE Letters, notes and advice for life insurers and friendly societies
/life-insurance-and-friendly-s...Text duplicate Reporting resources
A-TITLE Reporting requirements for life insurers and friendly societies
/fees-and-levies-for-life-insu...Text duplicate Fees and levies
A-TITLE Fees and levies for life insurers and friendly societies
/licensing-guidelines-for-life...Text duplicate Licensing guidelines
A-TITLE Licensing guidelines for life insurers and friendly societies
/legislation-for-life-insurers...Text duplicate Legislation and legal instruments
/life-insurance-claims-managementLife insurance claims management
A-TITLE Life insurance claims management
/questions-about-general-life-...Text duplicate Questions about insurers
/industries/private-health-ins...Private health insurance
/industries/32/standardsText duplicate Prudential and reporting standards
A-TITLE Prudential and reporting standards for private health insurers
/consultations/32Text duplicate Consultations
A-TITLE Consultations for private health insurers
/list-of-registered-private-he...Register of private health insurers
A-TITLE Registers for private health insurers
/news-and-publications?industr...Text duplicate News and publications
A-TITLE News and publications for Private Health Insurance
/statistics?industry[32]=32Text duplicate Statistical publications
A-TITLE Statistical publications for private health insurers
/letters-notes-advice?industry...Text duplicate Letters, notes and advice
A-TITLE Letters, notes and advice for private health insurers
/licensing-guidelines-for-priv...Text duplicate Licensing guidelines
A-TITLE Licensing guidelines for private health insurers
/reporting-requirements-for-pr...Text duplicate Reporting resources
A-TITLE Reporting forms for private health insurers
/fees-and-levies-for-private-h...Text duplicate Fees and levies
A-TITLE Fees and levies for private health insurers
/legislation-and-rules-for-pri...Legislation and rules
A-TITLE Private health insurance rules
/forms-for-private-health-insu...Forms for private health insurers
/questions-about-general-life-...Text duplicate Questions about insurers
A-TITLE Questions about private health insurers
/industries/superannuationSuperannuation
/industries/33/standardsText duplicate Prudential and reporting standards
A-TITLE Prudential and reporting standards for superannuation
/consultations/33Text duplicate Consultations
A-TITLE Consultations for superannuation
/list-of-superannuation-instit...Register of superannuation institutions
A-TITLE Registers for superannuation
/news-and-publications?industr...Text duplicate News and publications
A-TITLE News and publications for Superannuation
/statistics?industry[33]=33Text duplicate Statistical publications
A-TITLE Statistical publications for Superannuation
/letters-notes-advice?industry...Text duplicate Letters, notes and advice
A-TITLE Letters, notes and advice for superannuation
/annual-superannuation-perform...The Annual Superannuation Performance Test
/superannuation-product-perfor...Superannuation product performance
/licensing-guidelines-for-supe...Licensing guidelines and forms for superannuation
A-TITLE Licensing for superannuation
/reporting-requirements-for-su...Text duplicate Reporting resources
A-TITLE Reporting requirements for superannuation
/fees-and-levies-for-superannu...Text duplicate Fees and levies
A-TITLE Fees and levies for superannuation
/list-of-institutions-offering...Retirement savings account providers
/legislation-and-statutory-ins...Text duplicate Legislation and legal instruments
A-TITLE Legislation for superannuation
/lost-members-and-wound-up-sup...Lost members and wound up funds
A-TITLE Lost members and wound up funds
/tax-file-number-approvalsTax file number approvals
A-TITLE Tax file number approvals
/cross-agency-process-for-reti...Cross-agency process for retirement income stream products
/frequently-asked-questions-fo...Text duplicate Frequently asked questions
/forms-for-superannuation-enti...Forms for superannuation entities
/questions-about-superannuatio...Questions about superannuation funds
/non-regulated-industriesNon regulated industries
/non-regulated-entities-report...Non-regulated entities reporting to APRA
/medical-defence-organisationsMedical defence organisations
https://www.apra.gov.au/Cross-Industry
A-TITLE Cross-industry
/registered-financial-corporat...Registered financial corporations standards and guidance
/registered-financial-corporat...Registered financial corporations
/list-of-registered-financial-...List of registered financial corporations
/list-of-non-operating-holding...Register of non-operating holding companies
/reporting-requirements-for-re...Reporting for registered financial corporations
/licensing-guidelines-for-non-...Licensing non-operating holding companies
/statistics-and-reportingData and statistics
/statistics-0Statistics
/statisticsText duplicate Statistical publications
/economic-and-financial-statis...Economic and financial statistics - frequently asked questions
/adopting-standard-business-re...Standard business reporting
/direct-to-apraDirect to APRA
/d2a-frequently-asked-questionsD2A frequently asked questions
/validation-and-derivation-rulesValidation and derivation rules
/sending-electronic-documents-...Sending electronic documents to APRA
/extranet-frequently-asked-que...Extranet frequently asked questions
/d2a-system-and-authentication...D2A system requirements
/download-and-install-d2aDownload and install D2A
/common-d2a-errorsCommon D2A errors
https://sbr-pet.apra.gov.au/External Subdomain Plain English Taxonomy
/d2a-and-extranet-have-replace...D2A and Extranet have replaced AUSkey with myGovID and RAM
/apra-connectAPRA Connect
/accessing-apra-connectAccessing APRA Connect
/apra-connect-support-materialAPRA Connect support material
/apra-connect-taxonomy-artefactsAPRA Connect Taxonomy Artefacts
/apra-connect-release-notesAPRA Connect release notes
/regtech-access-to-apra-connec...RegTech access to APRA Connect test
/migrating-d2a-collections-sup...Migrating D2A Collections Support Material
/apra-connect-information-secu...APRA Connect information security and technical specifications
/videos-for-apra-connectVideos for APRA Connect
/superannuation-data-transform...Superannuation Data Transformation project
/consultation-on-apras-superan...Consultation
/news-and-publications?tags[29...Related news
/frequently-asked-questions-su...Frequently Asked Questions
https://www.apra.gov.au/registersRegisters
/list-of-registered-authorised...Text duplicate Authorised deposit-taking institutions
/register-of-general-insuranceGeneral Insurance
/list-of-registered-life-insur...Life insurance companies and friendly societies
/list-of-registered-private-he...Text duplicate Private health insurance
/list-of-superannuation-instit...Superannuation institutions
/list-of-non-operating-holding...Non-operating holding companies
/list-of-registered-financial-...Text duplicate Registered financial corporations
/list-of-enforceable-undertakingsEnforceable undertakings
/infringement-noticesInfringement notices
A-TITLE This register records infringement notices served by APRA since 1 August 2019
/disqualified-individualsDisqualifications
/apras-functions-0APRA's functions
/policy-and-regulationPolicy and regulation
/prudential-policyPrudential policy
/regulation-impact-statementsRegulation impact statements
/apra’s-licensing-process-0APRA’s licensing process
/step-1-early-contact-apraStep 1 - Early contact with APRA
A-TITLE APRA's licensing process: Step 1 - Early contact with APRA
/step-2-lodging-an-applicationStep 2 - Lodging an application
/step-3-assessmentStep 3 - Assessment
/step-4-post-licensingStep 4 - Post licensing
/apras-licensing-process-frequ...APRA's licensing process - frequently asked questions
A-TITLE APRA's licensing process - frequently asked questions
/industry-supervisionIndustry supervision
/apras-supervision-philosophySupervision philosophy
/supervision-risk-and-intensit...Supervision Risk and Intensity Model
/international-assessmentsInternational assessments
/notify-a-breachNotify a breach
/Industry-Supervision-FAQsIndustry supervision - frequently asked questions
/enforcementEnforcement
/resolutionResolution
/financial-accountability-regimeFinancial Accountability Regime
/far-presentationsFAR Presentations
/legislation-and-rules-under-farLegislation and Rules under the FAR
/far-privacy-collection-noticeFAR Privacy Collection Notice
/apra-connect-far-reporting-fo...APRA Connect reporting forms – instruction guides
/industry-fees-and-leviesIndustry fees and levies
/grants-and-scholarshipsGrants and scholarships
/brian-gray-scholarship-programBrian Gray Scholarship program
/submissionsSubmissions
A-TITLE Submissions made by APRA
/apras-response-to-royal-commi...Royal Commission recommendations
/news-and-publicationsText duplicate News and publications
/news-and-publicationsNews
/news-and-publications/39Media releases
/news-and-publications/40Speeches
https://www.apra.gov.au/eventsEvents
/information-for-journalistsInformation for journalists
/news-and-publicationsPublications
/news-and-publications/160Corporate publications
/apra-information-papersInformation papers and reports
/letters-notes-adviceText duplicate Letters, notes and advice
/news-and-publications/174APRA Insight
https://www.apra.gov.au/about-usAbout us
/about-apraAbout APRA
/apras-accountabilityAccountability
/enabling-legislationEnabling legislation
/apras-commitmentAPRA's commitment
A-TITLE Statements of expectation, intent and service charter
/government-expectations-of-apraGovernment expectations of APRA
/apra-service-charterService charter
/apra-code-of-conductCode of conduct
/inclusion-and-diversityInclusion and diversity
/apras-executive-and-governanceAPRA's executive and governance
/apras-organisation-structureAPRA organisation structure
/accountability-and-reportingAccountability and reporting
/gift-and-hospitality-registerGift and hospitality register
/regulator-performance-frameworkRegulator performance framework
/international-assessmentsText duplicate International assessments
/apras-response-to-capability-...Capability review response
/information-policiesInformation policies
/memoranda-of-understanding-an...Memoranda of understanding and letters of arrangement
/career-opportunitiesCareer opportunities
/why-work-at-apraWhy work at APRA
/graduate-careersGraduate careers
/grants-and-scholarshipsText duplicate Grants and scholarships
https://apra.referrals.selectm...External Subdomain Current vacancies
/apras-knowledge-centreKnowledge Centre
/apra-explainsAPRA Explains
/who-we-areWho we are
A-TITLE APRA explains who we are
/what-prudential-regulationWhat is prudential regulation?
/what-we-doWhat we do
/apra’s-place-wider-regulatory...APRA’s place in the wider regulatory environment
/apra-explains-financial-claim...The Financial Claims Scheme
/apra-explains-capitalCapital
/apra-explains-capital-buffers...Capital buffers in banking
/apra-explains-liquidity-bankingLiquidity in banking
/apra-explains-risk-weighted-a...Risk-weighted assets
/apra-explains-applying-to-apr...Applying to use restricted words
/data-find-capital-resilience-...Capital resilience in Australia’s general insurance industry
/apra-explains-successor-fund-...Successor fund transfers in superannuation
/apra’s-role-private-health-in...APRA’s role in private health insurance premium increases
/apra-explains-importance-of-m...Importance of managing operational risk
/apra-explains-cyber-securityCyber security
/questions-about-banks-buildin...Questions about authorised deposit-taking institutions
/questions-about-general-life-...Questions about general, life and private health insurers
/questions-about-superannuatio...Text duplicate Questions about superannuation funds
https://www.apra.gov.au/glossaryGlossary
/financial-claims-scheme-0Text duplicate Financial Claims Scheme
/about-financial-claims-schemeAbout the Financial Claims Scheme
/financial-claims-scheme-banks...Banks, building societies and credit unions
/types-of-banking-institutions...Types of banking institutions covered
/list-of-authorised-deposit-ta...List of authorised deposit-taking institutions covered
/types-of-accounts-covered-und...Types of accounts covered
/different-banking-businesses-...Different banking businesses under one banking licence
/deposit-checker-are-your-depo...Deposit checker - Are your deposits protected?
/general-insurers-covered-unde...General insurers covered
/insurance-policy-holders-coveredInsurance policy holders covered
/frequently-asked-questions-ab...Financial Claims Scheme frequently asked questions
/australian-government-deposit...Australian Government deposit guarantee scheme seal
/financial-claims-scheme-glossaryFinancial Claims Scheme glossary
/questions-or-complaintsContact us
/apra-extranetExtranet
A-TITLE Industry access to D2A
https://handbook.apra.gov.au/External Subdomain Prudential Handbook
/apra-connectText duplicate APRA Connect
/about-apraLearn more about APRA
https://www.apra.gov.au/Anchor Latest news
https://www.apra.gov.au/Anchor Open consultations
/welcome-to-apra- Any -
/welcome-to-apra?industry=1Text duplicate Authorised deposit-taking institutions
/welcome-to-apra?industry=2Text duplicate General insurance
/welcome-to-apra?industry=30Text duplicate Life insurance and friendly societies
/welcome-to-apra?industry=32Text duplicate Private health insurance
/welcome-to-apra?industry=33Text duplicate Superannuation
/news-and-publications/apra-an...APRA announces executive departure
/news-and-publications/apra-re...APRA releases Monthly Authorised Deposit-taking Institution Statistics for November 2025
/news-and-publications/apra-im...APRA imposes additional licence conditions on Diversa Trustees Limited
/news-and-publications/apra-an...APRA and AUSTRAC take action in response to risk management deficiencies at Bendigo and Adelaide Bank
/news-and-publications/apra-im...APRA imposes additional licence conditions on Equity Trustees Superannuation Limited
/news-and-publicationsSee all news
/targeted-amendments-to-cps-23...Targeted amendments to CPS 230 Operational Risk Management
/formalising-a-three-tiered-ap...Formalising a three-tiered approach to proportionality in banking prudential framework
/targeted-adjustments-to-gener...Targeted adjustments to the general insurance reinsurance framework
/apra-explains-cyber-securityAPRA Explains cyber security
/apra-explains-cyber-securityRead more about cyber security
/news-and-publications/apra-me...APRA Member Suzanne Smith's speech to Financial Services and ASX Sector Assurance Forum 2025
/news-and-publications/apra-me...Read more about Suzanne Smith's speech to Financial Services and ASX Sector Assurance Forum
/apra-corporate-plan-2025-26APRA’s 2025-26 Corporate Plan
/why-work-at-apraCareer opportunities at APRA
https://www.apra.gov.au/eventsUpcoming events
/financial-claims-scheme-0Learn about the Financial Claims Scheme
/who-we-areText duplicate Learn more about APRA
https://www.linkedin.com/compa...External Subdomain APRA on LinkedIn
/newsletter-signupSubscribe
https://www.apra.gov.au/Text duplicate Australian Prudential Regulation Authority (APRA) - click to go to the home page
IMG-ALT APRA
https://www.linkedin.com/compa...External Subdomain Text duplicate APRA on LinkedIn
/about-apraText duplicate About APRA
https://www.apra.gov.au/about-usText duplicate About us
A-TITLE What is the Australian Prudential Regulation Authority?
/industriesText duplicate Consultations
/why-work-at-apraCareers
A-TITLE Find a job at APRA
/information-for-journalistsMedia
/questions-or-complaintsText duplicate Contact us
/information-publication-schemeInformation publication scheme
/apras-response-to-royal-commi...Text duplicate Royal Commission recommendations
/accessibilityUsing APRA.GOV.AU
/accessibilityAccessibility
/disclaimerDisclaimer
/apras-ai-transparency-statementAI Transparency Statement
https://www.apra.gov.au/privacyPrivacy
https://www.apra.gov.au/copyrightCopyright
https://www.apra.gov.au/glossaryText duplicate Glossary
/notify-a-breachText duplicate Notify a breach
https://www.apra.gov.au/securitySecurity
/sitemap.xmlSitemap
https://authentication.busines...External Subdomain Text duplicate Extranet
/taxonomy-changesTaxonomy changes
https://sbr-pet.apra.gov.au/di...External Subdomain Text duplicate Plain English Taxonomy
/links-to-related-regulatory-g...Related sites
https://asic.gov.au/External Australian Securities and Investments Commission
https://www.rba.gov.au/External Subdomain Reserve Bank of Australia
/links-to-related-regulatory-g...Other related sites
/reconciliation-artworkIMG-ALT APRA's reconciliation artwork

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.apra.gov.au/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (3.76 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (102 kB).

HTTP Response Header

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