Amp.co.nz - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
59% 
Page structure
48% 
Link structure
85% 
Server
77% 
External factors
100% 
SEO Score
Response time
2.32 s
File size
43.30 kB
Words
331
Media files
14
Number of links
61 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
AMP New Zealand | KiwiSaver, insurance & investments
The length of the page title is perfect. (503 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
A little help goes a long way, and while many of us seek guidance from family and friends, when it comes to money matters, it pays to talk to a specialist. Whatever you're saving for, our expert team can help. We’ve got advice, tips and the products to help maximise your savings. Whether that’s saving for retirement, your first home, rainy day or something special, join us to AMP your savings.
There are more than one meta descriptions on the page. Only one is allowed.
The meta description is too long: 2414 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.amp.co.nz/home
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionA little help goes a long way, and while many of us seek guidance from family and friends, when it comes to money matters, it pays to talk to a specialist. Whatever you're saving for, our expert team can help. We’ve got advice, tips and the products to help maximise your savings. Whether that’s saving for retirement, your first home, rainy day or something special, join us to AMP your savings.
templatecontent-page-template
viewportwidth=device-width, initial-scale=1
langen
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 331 words on this page. Good pages should have about 800 words of useful content.
27.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 8 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...iture/logo/AMP-Services-Limited-logo.pngAMP logo
...m/ampnz/furniture/icons/search-white.svgSearch icon
...dam/ampnz/furniture/icons/CloseCross.svgClose
...am/ampnz/furniture/logo/AMP-logo_512.pngAMP Logo
...m/ampnz/furniture/icons/Computer_512.pngComputer
...m/ampnz/furniture/icons/Computer_512.pngComputer
...m/ampnz/furniture/icons/Computer_512.pngComputer
...m/ampnz/furniture/icons/Computer_512.pngComputer
/content/dam/ampnz/furniture/img/0.pngNo alt attribute provided
...t/dam/ampnz/furniture/icons/Facebook.svgfacebook
...t/dam/ampnz/furniture/icons/LinkedIn.svglinkedin
...ampnz/furniture/icons/instagram-icon.svginstagram
...dam/ampnz/furniture/icons/AppleStore.svgapple app store
...mpnz/furniture/icons/GooglePlayStore.svggoogle play store

Page structure

H1 heading
(Critically important)
Don't save silly.
Too many H1 headings
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Don't save silly.
H1 Save smart.
H5 Ready? Enter your email to get a 5-step plan from our saving specialists.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.amp.co.nz/IMG-ALT AMP logo
https://www.amp.co.nz/kiwisaverKiwiSaver
https://www.amp.co.nz/kiwisaverOur KiwiSaver
/kiwisaver/how-kiwisaver-worksHow KiwiSaver works
/kiwisaver/funds/compare-kiwis...Funds and Performance
/kiwisaver/calculatorsCalculators
/forms/kiwisaver-formsForms
/myamp/manage-your-investmentsManage
/amp/payment-optionsNew window Top up
/amp/payment-optionsNew window Text duplicate Top up
/kiwisaver/joinJoin
/kiwisaver/joinText duplicate Join
https://www.amp.co.nz/investmentsInvestments
https://www.amp.co.nz/investmentsAll investments
https://www.amp.co.nz/kiwisaverText duplicate KiwiSaver
/investments/managed-fundsManaged Funds
/investments/term-depositsTerm Deposits
/investments/invest/uk-pension...UK Pension Transfers
/myamp/manage-your-investmentsText duplicate Manage
/my-insuranceInsurance
/my-insuranceAll insurance
/my-insurance/car-insuranceCar
/my-insurance/home-insuranceHome
/my-insurance/contents-insuranceContents
/my-insurance/my-insurance-man...Log in
/my-insurance/quoteQuote
/my-insurance/quoteText duplicate Quote
/my-insurance/make-a-claimClaim
/my-insurance/make-a-claimText duplicate Claim
/personal/search-resultsIMG-ALT Search icon
/personal/search-resultsKiwisaver
/personal/search-resultsCar insurance
/personal/search-resultsText duplicate Forms
/personal/search-resultsInvestment returns
/personal/search-resultsManaged funds
/personal/search-resultsPIR
https://online.amp.co.nz/s/login/New window External Subdomain MyAMP Online KiwiSaver, Managed Funds, Term Deposits & NZRT hub
IMG-ALT AMP Logo
https://www.wealthview.co.nz/New window External Subdomain WealthView Your online investment service
IMG-ALT Computer
/my-insurance/my-insurance-man...New window My Insurance Manager Your AMP insurance management hub
IMG-ALT Computer
https://partnerportal.amp.co.nz/New window External Subdomain Partner Portal For our Adviser partners
IMG-ALT Computer
https://employertoolbox.amp.co...New window External Subdomain Employer Toolbox For our Employer partners
IMG-ALT Computer
https://www.amp.co.nz/Anchor Start my 5 step plan
/nz/privacy-policyTrivial anchor text
here
https://www.facebook.com/AMPNe...New window External Subdomain IMG-ALT facebook
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT linkedin
https://www.instagram.com/amp_nz/New window External Subdomain IMG-ALT instagram
https://itunes.apple.com/nz/ap...New window External Subdomain IMG-ALT apple app store
https://play.google.com/store/...New window External Subdomain IMG-ALT google play store
/nz/about?refreshOur story
/nz/about/amp-peopleOur people
/nz/about/how-we-investHow we invest
/for-employersFor employers
/nz/about/sustainabilitySustainability
/careers?refreshCareers
https://www.amp.co.nz/learnLearn
/nz/market-commentaryMarket commentary
https://www.amp.co.nz/amp-newsNews and press releases
https://www.amp.co.nz/join-ampJoin AMP
https://www.amp.co.nz/contactContact us
/my-insurance/make-a-claimMake a claim
/amp/payment-optionsMake a payment
https://www.amp.co.nz/formsForms and documents
https://www.amp.co.nz/formsText duplicate Forms and documents
/investments/returns-unit-pricesInvestment returns and unit prices
/nz/about/regulatory-informationRegulatory information
/nz/sa/advice-disclosureFAP Disclosure
/nz/disclosuresAdvertising disclosures
/nz/terms-and-conditionsTerms and conditions
/nz/privacy-policyPrivacy
https://www.amp.co.nz/formshere.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.amp.co.nz/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.32 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 6 CSS files. This may affect the page load time negatively.
This page loads 8 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (43 kB).

HTTP Response Header

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connectionkeep-alive
content-length7852
x-vhostpublish
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x-frame-optionsSAMEORIGIN
last-modifiedMon, 04 Aug 2025 10:01:03 GMT
etag"ad40-63b872f774fab-gzip"
accept-rangesbytes
content-encodinggzip
content-typetext/html; charset=UTF-8
x-content-type-optionsnosniff
dateMon, 04 Aug 2025 11:54:13 GMT
strict-transport-securitymax-age=31557600
set-cookie63 Characters
x-served-bycache-akl10334-AKL
x-cacheMISS
x-timerS1754308454.843893,VS0,VS0,VE34
varyAccept-Encoding,User-Agent
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 86 referring domains.
This page has 219 backlinks.
This page has backlinks from 77 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.amp.co.nz
AMP New Zealand | KiwiSaver, insurance & investments
A little help goes a long way, and while many of us seek guidance from family and friends, when it comes to money matters, it pays to talk to a specialist. Whatever you're saving for, our expert team can help. We’ve got advice, tips and the products to help maximise your savings. Whether that’s saving for retirement, your first home, rainy day or something special, join us to AMP your savings.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
AMP73%Check
save66%Check
AMP New Zealand55%Check
saving50%Check
special50%Check
silly50%Check
rainy day or47%Check
KiwiSaver46%Check
Insurance46%Check
help46%Check
Show more keywords and terms

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