Adr.org - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
48% 
Page structure
91% 
Link structure
37% 
Server
35% 
External factors
100% 
SEO Score
Response time
0.62 s
File size
103.00 kB
Words
457
Media files
34
Number of links
105 internal / 56 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
American Arbitration Association | ADR.org
The length of the page title is perfect. (382 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
A not-for-profit organization and world’s largest provider of arbitration, mediation and other alternative dispute resolution (ADR) services.
The length of the meta description is perfect. (836 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
http://adr.org/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Netherlands
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionA not-for-profit organization and world’s largest provider of arbitration, mediation and other alternative dispute resolution (ADR) services.
GeneratorDrupal 9 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
msvalidate.01C671D88BD44448E92038452C6BAA7C9E
robotsindex, follow
viewportinitial-scale=1, maximum-scale=2, minimum-scale=1
langen
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
There are only 457 words on this page. Good pages should have about 800 words of useful content.
There are 2 text duplicates on this page:
  • Duplicate: New guidelines aim to enhance fairness, efficiency, and cost-effective...
19% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
The average number of words per sentence of 13 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "initial-scale=1, maximum-scale=2, minimum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...line-images/virtual_hearings_450x375.pngVirtual Hearings
...les/inline-images/File-a-Case-Online.pngFile AAA-ICDR Cases Online
...ges/AAAi_Podcast_Innovation_Dropdown.pngAAAi Podcast
...pository/Education&Resources_600x400.jpgNo alt attribute provided
...nner_Desktop_Final (1).png?itok=4QCRoDVDExplore our recently revised Consumer and Employment Arbitration RulesExplore our recently revised Consumer and Employment Arbitration Rules
...er_The Hague - Desktop.png?itok=_zFB0AbRDispute Resolution Leaders to Explore AI and Emerging Technologies at Future Dispute Resolution ForumDispute Resolution Leaders to Explore AI and Emerging Technologies at Future Dispute Resolution Forum
...ourse banner_Desktop 2.png?itok=-K2stqWlBuilding a Law Firm AI Strategy AAAi CourseAdopting AI Successfully: Building a Law Firm AI Strategy
...Banking Banner_Desktop.png?itok=i_a7O9-QAnnouncing New Bank Provider, Bank of AmericaAnnouncing New Bank Provider, Bank of America
...age Banner AD _Desktop.png?itok=TmZ03k-HThe 20th Annual AAA Construction ConferenceThe 20th Annual AAA Construction Conference
...ch banner_Mobile_Final.png?itok=nzkDoy_qExplore our recently revised Consumer and Employment Arbitration Rules
...ner_The Hague - Mobile.png?itok=2WOHv-x9Dispute Resolution Leaders to Explore AI and Emerging Technologies at Future Dispute Resolution Forum
...Course banner_Mobile 1.png?itok=5PmqnntXBuilding a Law Firm AI Strategy AAAi Course
... Banking Banner_Mobile.png?itok=P0d8gE-EAnnouncing New Bank Provider, Bank of America
..._Desktop_Mobile_Mobile.png?itok=8zy1_mrFThe 20th Annual AAA Construction Conference
...scovery in Construction Arbitrations.jpgNo alt attribute provided
...25 AAA-ICDR Board of Directors_final.jpgNo alt attribute provided
...age/AAAi_Podcast_Innovation_Dropdown.pngNo alt attribute provided
...struction Arbitrations.jpg?itok=AxOKd9KaE-discovery in Construction Arbitrations
...ard of Directors_final.jpg?itok=CfZKQv3o2025 AAA-ICDR Board of Directors Announcement
...st_Innovation_Dropdown.png?itok=OnxcgdRCAAAi Podcast
...suranceProgram_600x600.jpg?itok=DyGjgMw4NY Insurance Programs
.../AAA_Blog_News_600x290.png?itok=0JEVkC3_No alt attribute provided
..._JudicialPanel_600x290.jpg?itok=sJzmbXieJudicial Panel
...page/AAA_Panel_600x600.png?itok=zZrxsjHCAAA Panel
...bnails-1200x600_150dpi.jpg?itok=LWy0BLFjClauses
...s_Arbitration_Mosaic_0.png?itok=LStrtgF7No alt attribute provided
...ity_Technology_600x600.png?itok=p_DJuww6Cybersecurity & Technology
...eCaseServices_1220x600.png?itok=_BI_if8KLarge Case Services
...ic/home_page/ic_case_0.png?itok=5RVK2deLFile or Manage CaseFile or Manage Case
...c/home_page/ic_globe_0.png?itok=bv24z7PQInternationalInternational
.../home_page/ic_person_1.png?itok=HbVIYooEFind an Arbitrator or MediatorFind an Arbitrator or Mediator
...ic/home_page/ic_book_0.png?itok=10XBl3I3Education and ResourcesEducation and Resources
...ic/home_page/ic_form_0.png?itok=zn6lrE8uRules and FormsRules and Forms
...e_page/ic_headphones_0.png?itok=rbjdEzw5SupportSupport

Page structure

H1 heading
(Critically important)
The Latest from the AAA
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 The Latest from the AAA
H2 Header Sub Menu
H2 Header Icons Menu
H2 Home page
H2 Home page Duplicate text
H2 Home page Duplicate text
H2 Discover
H2 Information
H2 Connect with Us
H2 About AAA
H2 Mobile Sign- In block
H2 Footer Links
H2 Follow AAA®
H3 2025 Consumer/Employment Rules Update
H3 2025 Future Dispute Resolution Conference
H3 Building a Law Firm AI Strategy
H3 Bank of America Banking Details
H3 2025 AAA Construction Conference
H4 Virtual Hearings
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (56) on this page.

Found links on this page

LinkAttributesAnchor text
https://adr.org/Anchor Skip to main content
https://apps.adr.org/AAAApp/ss...New window External Subdomain Sign In
A-TITLE My Account
/aaa/faces/registerCreate Account
A-TITLE Create Account
https://adr.org/about-usAbout Us
https://adr.org/SupportFile or Access Your Case
A-TITLE File or Access Your Case
https://adr.org/about-usText duplicate About Us
https://adr.org/ArbitrationArbitration
A-TITLE Arbitration
https://adr.org/ClaimsProgramsClaims Programs
/DisasterReliefProgramsDisaster Relief Programs
https://adr.org/ElectionServicesElection Services
https://adr.org/hearing-servicesHearing Services
https://adr.org/mass-arbitrationMass Arbitration
https://adr.org/MediationMediation
https://adr.org/self-representedSelf-Represented Arbitration
/StatementofEthicalPrinciplesStatement of Ethical Principles
https://adr.org/commercialCommercial
https://adr.org/constructionConstruction
https://adr.org/consumerConsumer
https://adr.org/employmentEmployment
https://adr.org/governmentGovernment
https://go.adr.org/aaa-healthc...External Subdomain Healthcare
https://www.icdr.org/New window External Subdomain International
https://adr.org/laborLabor
https://go.adr.org/small-busin...External Subdomain Small Business and Entrepreneurs
https://go.adr.org/innovation....External Subdomain InnovAAAtion
https://aaailab.org/External AAAiLab
https://go.adr.org/Case-ShieldExternal Subdomain CaseShield by AAA-ICDR
https://clausebuilder.ai/External ClauseBuilder AI Beta
https://adr.org/RulesRules, Forms & Fees
https://adr.org/ClausesClauses
https://adr.org/blog/homeNew window AAA-ICDR Blog
https://www.aaaeducation.org/s...New window External Subdomain AAA Education Courses
https://go.adr.org/aaaicdrinst...External Subdomain AAA-ICDR Institute
https://adr.org/adr-resourcesAAA-ICDR Resources
https://www.adr.org/publicationsNew window Publications
https://adr.org/aaa-panelAbout the AAA Panels
/ArbitratorSelectionArbitrator Selection
https://adr.org/FindMediatorFind a Mediator
https://apps.adr.org/AAAApp/ss...External Subdomain Panelists: Sign in to Panelist eCenter
https://adr.org/A-TITLE Home
https://adr.org/search/adrSearch
A-TITLE Search
https://adr.org/blog/homeBlog
A-TITLE Blog
https://adr.org/ContactUsContact Us
A-TITLE Contact Us
https://adr.org/about-usText duplicate About Us
A-TITLE About Us
https://adr.org/ArbitrationText duplicate Arbitration
A-TITLE Arbitration
https://adr.org/ClaimsProgramsText duplicate Claims Programs
A-TITLE Claims Programs
/DisasterReliefProgramsText duplicate Disaster Relief Programs
A-TITLE Disaster Relief Programs
https://adr.org/ElectionServicesText duplicate Election Services
A-TITLE Election Services
https://adr.org/hearing-servicesText duplicate Hearing Services
A-TITLE Hearing Services
https://adr.org/mass-arbitrationText duplicate Mass Arbitration
A-TITLE Mass Arbitration
https://adr.org/MediationText duplicate Mediation
A-TITLE Mediation
https://adr.org/self-representedText duplicate Self-Represented Arbitration
A-TITLE Self-Represented Arbitration
/StatementofEthicalPrinciplesText duplicate Statement of Ethical Principles
A-TITLE Statement of Ethical Principles
https://go.adr.org/covid-19-vi...New window External Subdomain IMG-ALT Virtual Hearings
A-TITLE Virtual Hearings
https://adr.org/commercialText duplicate Commercial
A-TITLE Commercial
https://adr.org/constructionText duplicate Construction
A-TITLE Construction
https://adr.org/consumerText duplicate Consumer
A-TITLE Consumer
https://adr.org/employmentText duplicate Employment
A-TITLE Employment
https://adr.org/governmentText duplicate Government
A-TITLE Government
https://go.adr.org/aaa-healthc...External Subdomain Text duplicate Healthcare
A-TITLE Healthcare
https://www.icdr.org/New window External Subdomain Text duplicate International
A-TITLE International
https://adr.org/laborText duplicate Labor
A-TITLE Labor
https://go.adr.org/small-busin...External Subdomain Text duplicate Small Business and Entrepreneurs
A-TITLE Small Business and Entrepreneurs
https://adr.org/SupportIMG-ALT File AAA-ICDR Cases Online
https://go.adr.org/innovation....External Subdomain Text duplicate InnovAAAtion
A-TITLE InnovAAAtion
https://aaailab.org/External Text duplicate AAAiLab
A-TITLE AAAiLab
https://go.adr.org/Case-ShieldExternal Subdomain Text duplicate CaseShield by AAA-ICDR
A-TITLE CaseShield by AAA-ICDR
https://clausebuilder.ai/External Text duplicate ClauseBuilder AI Beta
A-TITLE ClauseBuilder AI Beta
/chatbookcaseprepAAAi Chat Book
A-TITLE AAAi Chat Book
https://go.adr.org/aaai-podcas...External Subdomain IMG-ALT AAAi Podcast
https://adr.org/RulesText duplicate Rules, Forms & Fees
A-TITLE Rules, Forms & Fees
https://adr.org/ClausesText duplicate Clauses
A-TITLE Clauses
https://adr.org/blog/homeText duplicate AAA-ICDR Blog
A-TITLE AAA-ICDR Blog
https://www.aaaeducation.org/s...External Subdomain Text duplicate AAA Education Courses
A-TITLE AAA Education Courses
https://go.adr.org/aaaicdrinst...External Subdomain Text duplicate AAA-ICDR Institute
A-TITLE AAA-ICDR Institute
https://adr.org/adr-resourcesText duplicate AAA-ICDR Resources
A-TITLE AAA-ICDR Resources
https://www.adr.org/publicationsText duplicate Publications
A-TITLE Publications
https://www.aaaeducation.org/s...External Subdomain No Text
https://adr.org/aaa-panelText duplicate About the AAA Panels
A-TITLE About the AAA Panels
/ArbitratorSelectionText duplicate Arbitrator Selection
A-TITLE Arbitrator Selection
https://adr.org/FindMediatorText duplicate Find a Mediator
A-TITLE Find a Mediator
https://apps.adr.org/AAAApp/ss...New window External Subdomain Text duplicate Panelists: Sign in to Panelist eCenter
A-TITLE Panelists: Sign in to Panelist eCenter
https://roster.adr.org/External Subdomain Join the AAA-ICDR Roster
A-TITLE Join the AAA-ICDR Roster
/sites/default/files/document_...New window IMG-ALT Explore our recently revised Consumer and Employment Arbitration Rules
https://go.adr.org/2025-future...New window External Subdomain IMG-ALT Dispute Resolution Leaders to Explore AI and Emerging Technologies at Future Dispute Resolution Forum
https://go.adr.org/AAAiCourse....New window External Subdomain IMG-ALT Building a Law Firm AI Strategy AAAi Course
/sites/default/files/document_...New window IMG-ALT Announcing New Bank Provider, Bank of America
https://www.aaaeducation.org/s...New window External Subdomain IMG-ALT The 20th Annual AAA Construction Conference
https://adr.org/Anchor Previous
https://adr.org/Anchor Next
/sites/default/files/document_...New window Text duplicate IMG-ALT Explore our recently revised Consumer and Employment Arbitration Rules
A-TITLE 2025 Consumer/Employment Rules Update
https://go.adr.org/2025-future...New window External Subdomain Text duplicate IMG-ALT Dispute Resolution Leaders to Explore AI and Emerging Technologies at Future Dispute Resolution Forum
A-TITLE 2025 Future Dispute Resolution Conference
https://go.adr.org/AAAiCourse....New window External Subdomain Text duplicate IMG-ALT Building a Law Firm AI Strategy AAAi Course
A-TITLE Building a Law Firm AI Strategy
/sites/default/files/document_...New window Text duplicate IMG-ALT Announcing New Bank Provider, Bank of America
A-TITLE Bank of America Banking Details
https://www.aaaeducation.org/s...New window External Subdomain Text duplicate IMG-ALT The 20th Annual AAA Construction Conference
A-TITLE 2025 AAA Construction Conference
https://adr.org/Anchor Text duplicate Previous
https://adr.org/Anchor Text duplicate Next
https://adr.org/HomePageHome page
/sites/default/files/document_...AAA Releases Construction E-discovery Best Practices New guidelines aim to enhance fairness, efficiency, and cost-effectiveness in construction arbitration c...
A-TITLE AAA Releases Construction E-discovery Best Practices
/sites/default/files/document_...Read the Guidelines
A-TITLE Read the Guidelines
/sites/default/files/document_...2025 AAA-ICDR Board of Directors Announcement New Board Leadership and Members to Advance the Strategic Transformation of ADR Read the Press Release
A-TITLE 2025 AAA-ICDR Board of Directors Announcement
/sites/default/files/document_...Read the Press Release
A-TITLE Read the Press Release
https://www.youtube.com/watch?...External Subdomain The Latest from the AAAi Podcast Don't miss Episode 10 with Clearbrief Founder and CEO Jacqueline Schafer! Watch Here
A-TITLE The Latest from the AAAi Podcast
https://www.youtube.com/watch?...External Subdomain Watch Here
A-TITLE Watch Here
/sites/default/files/document_...New window IMG-ALT E-discovery in Construction Arbitrations
/sites/default/files/document_...New window AAA Releases Construction E-discovery Best Practices
/sites/default/files/document_...New window New guidelines aim to enhance fairness, efficiency, and cost-effectiveness in construction arbitration cases.
/sites/default/files/document_...New window Text duplicate Read the Guidelines
/sites/default/files/document_...New window IMG-ALT 2025 AAA-ICDR Board of Directors Announcement
/sites/default/files/document_...New window Text duplicate 2025 AAA-ICDR Board of Directors Announcement
/sites/default/files/document_...New window New Board Leadership and Members to Advance the Strategic Transformation of ADR
/sites/default/files/document_...New window Text duplicate Read the Press Release
https://www.youtube.com/watch?...New window External Subdomain Text duplicate IMG-ALT AAAi Podcast
https://www.youtube.com/watch?...New window External Subdomain The Latest from the AAAi Podcast
https://www.youtube.com/watch?...New window External Subdomain Don't miss Episode 10 with Clearbrief Founder and CEO Jacqueline Schafer!
https://www.youtube.com/watch?...New window External Subdomain Text duplicate Watch Here
https://adr.org/HomePageText duplicate Home page
https://nysinsurance.adr.org/New window External Subdomain IMG-ALT NY Insurance Programs
https://adr.org/blog/homeNew window No Text
https://go.adr.org/Judicial_Pa...New window External Subdomain IMG-ALT Judicial Panel
https://adr.org/aaa-panelNew window IMG-ALT AAA Panel
https://adr.org/clausesNew window Text duplicate IMG-ALT Clauses
https://adr.org/mass-arbitrationNew window No Text
/TechnologyServicesNew window IMG-ALT Cybersecurity & Technology
https://go.adr.org/Large-Case-...New window External Subdomain IMG-ALT Large Case Services
https://adr.org/HomePageText duplicate Home page
http://adr.org/SupportIMG-ALT File or Manage Case
http://www.icdr.org/External Subdomain Text duplicate IMG-ALT International
/ArbitratorSelectionIMG-ALT Find an Arbitrator or Mediator
http://adr.org/adr-resourcesIMG-ALT Education and Resources
http://adr.org/RulesIMG-ALT Rules and Forms
http://adr.org/ContactUsIMG-ALT Support
https://www.aaailab.org/External Subdomain Text duplicate AAAiLab
https://adr.org/aaa-panelArbitrators & Mediators
A-TITLE Arbitrators & Mediators
https://clausebuilder.ai/External Text duplicate ClauseBuilder AI Beta
A-TITLE ClauseBuilder Tool
http://go.adr.org/Judicial_Pan...External Subdomain Text duplicate Judicial Panel
A-TITLE Judicial Panel
https://adr.org/commercialPractice Areas
A-TITLE Practice Areas
https://www.aaaeducation.org/s...External Subdomain Education Services
A-TITLE Education Services
https://www.adr.org/publicationsText duplicate Publications
A-TITLE Publications
https://adr.org/RulesText duplicate Rules, Forms & Fees
A-TITLE Rules, Forms & Fees
https://adr.org/researchResearch
A-TITLE Whitepapers
https://www.aaaeducation.org/s...External Subdomain Events
A-TITLE Events
https://adr.org/MediaRelationsMedia Relations
A-TITLE Media Relations
https://apps.adr.org/AAAApp/ss...New window External Subdomain Panelist eCenter®
A-TITLE Panelist eCenter®
https://apps.adr.org/AAAApp/ss...New window External Subdomain File or Manage a Case
A-TITLE File or Manage a Case
https://adr.org/SupportText duplicate Support
A-TITLE Support
https://adr.org/OfficeLocationsFind Your Regional AAA® Office
A-TITLE Find Your Regional AAA® Office
https://adr.org/blog/homeText duplicate AAA-ICDR Blog
https://www.aaaicdrfoundation....External Subdomain AAA-ICDR Foundation®
A-TITLE AAA®-ICDR® Foundation
https://go.adr.org/aaaicdrinst...External Subdomain Text duplicate AAA-ICDR Institute
https://adr.org/annual-reportsAnnual Reports
A-TITLE Annual Reports
https://adr-careers.ttcportals...External Subdomain Careers
A-TITLE Careers
https://www.icdr.org/External Subdomain ICDR®
A-TITLE ICDR®
https://apps.adr.org/AAAApp/ss...New window External Subdomain Text duplicate Sign In
A-TITLE Sign In
https://adr.org/ContactUsNew window Contact
A-TITLE Contact
https://adr.org/PrivacyPolicyPrivacy
A-TITLE Privacy
https://adr.org/terms-of-useNew window Terms of Use
A-TITLE Terms of Use
/Secure_Case_AdministrationSecure Case Administration
A-TITLE Secure Case Administration
https://www.linkedin.com/compa...New window External Subdomain Linked In
A-TITLE LinkedIn
https://twitter.com/adrorgNew window External Twitter
A-TITLE Twitter
https://www.youtube.com/channe...New window External Subdomain YouTube
A-TITLE Youtube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://adr.org/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.62 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (103 kB).

HTTP Response Header

NameValue
dateMon, 19 May 2025 17:18:44 GMT
cache-controlmust-revalidate, no-cache, private
x-drupal-dynamic-cacheMISS
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
permissions-policyinterest-cohort=()
expiresSun, 19 Nov 1978 05:00:00 GMT
x-drupal-cacheHIT
content-typetext/html; charset=UTF-8
x-envoy-upstream-service-time212
set-cookie69 Characters
x-frame-optionsSAMEORIGIN
content-security-policyframe-ancestors 'self' *.adr.org *.authorize.net
varyAccept-Encoding
x-volterra-locationfr4-fra
servervolt-adc
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 438 referring domains.
This page has 3,825 backlinks.
This page has backlinks from 284 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /
Disallow: /account/register
Disallow: /search/
Disallow: /case-administration-resources/
Disallow: /roster-information/

Sitemap: https://www.adr.org/sitemap.xml

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Search preview

adr.org
American Arbitration Association | ADR.org
A not-for-profit organization and world’s largest provider of arbitration, mediation and other alternative dispute resolution (ADR) services.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ADR69%Check
Arbitration63%Check
AAA60%Check
File or58%Check
American Arbitration55%Check
Dispute54%Check
Resolution54%Check
Dispute Resolution54%Check
Latest52%Check
American Arbitration Association51%Check
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