Ybs.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
90% 
Page quality
85% 
Page structure
94% 
Link structure
86% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
155.70 kB
Words
845
Media files
12
Number of links
71 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to Yorkshire Building Society | YBS
The title contains the word Welcome to! More content should be covered in the title.
There are no duplicate words in the title
Meta description
(Critically important)
Our members are at the heart of all we do. We've no shareholders - just 150 years of providing mortgages and savings across the nation.
The length of the meta description is perfect. (841 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ybs.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale=1.0, width=device-width
descriptionOur members are at the heart of all we do. We've no shareholders - just 150 years of providing mortgages and savings across the nation.
langen-gb
og:descriptionOur members are at the heart of all we do. We've no shareholders - just 150 years of providing mortgages and savings across the nation.
og:localeen_GB
og:locale:alternateen_GB
og:site_nameYBS
og:titleWelcome to Yorkshire Building Society - YBS - YBS DXP Prod
og:typewebsite
og:urlhttps://www.ybs.co.uk
content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 845 words. That's ok.
36.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "initial-scale=1.0, width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Some tags are too long. With 79 characters this one is longer than 70 characters:
"your home may be repossessed if you do not keep up repayments on your mortgage."
The following tag is repeated too often: information
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/documents/100493/612386/ybs-logo.svgYorkshire Building Society logo
/documents/100493/612386/ybs-logo.svgYorkshire Building Society logo
...94efc701b3d7?version=1.0&t=1746195908594Picture of a happy saver
...8937d3358d?t=1715777882275&download=trueFamily in new house
.../ybs/milpa-feature-24-png?imagePreview=1Women hugging and smiling
...31d968c4ac?t=1730985479091&download=true160 years logo
...9174b3ba7f?t=1673342181276&download=truewoman with dog
...a694402b4cc7?version=1.0&t=1675331874463man on phone
...a46c592002db?version=1.0&t=1742820397654Boy on man's shoulders outside
...heme/images/badges/google-play-badge.pngGet it on Google Play
...-theme/images/badges/app-store-badge.svgDownload on the App Store
/documents/100493/612386/footer-logo.svg/YBS

Page structure

H1 heading
(Critically important)
£1 billion
The H1 heading is too short (10 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 £1 billion
H2 More interest for our savers compared to the market average over the last 3 years.
H2 What can we help you with today?
H2 Helping you
H3 First time buyers
H3 Why choose us?
H3 Celebrating 160 Years
H3 What is a Cash ISA?
H3 Fraud and Scams
H3 AGM 2025
H3 Our products
H3 Recommended
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ybs.co.uk/Anchor Skip to main content
https://www.ybs.co.uk/IMG-ALT Yorkshire Building Society logo
https://www.ybs.co.uk/savingsSubdomain Savings home
/savings/compare-savings-accou...Subdomain Compare our accounts
/savings/how-to-start-saving-m...Subdomain How to start saving
/help/savings/all-savings-helpSubdomain Savings help
https://www.ybs.co.uk/savingsSubdomain Text duplicate Savings home
/savings/easy-access-savings-a...Subdomain Easy access Flexible savings accounts
/savings/cash-isasSubdomain Cash ISAs Easy access and fixed rate tax-free savings
/savings/fixed-rate-bondsSubdomain Fixed rate bonds Save for a fixed term
/savings/regular-saverSubdomain Regular savers Save every month
/savings/loyalty-savings-accountsSubdomain Loyalty Exclusive accounts for our members
/savings/childrens-savings-acc...Subdomain Children Helping kids start saving
/savings/compare-savings-accou...Subdomain Text duplicate Compare our accounts
/savings/how-to-start-saving-m...Subdomain Text duplicate How to start saving
/help/savings/all-savings-helpSubdomain Text duplicate Savings help
https://www.ybs.co.uk/mortgagesSubdomain Mortgages home
https://www.ybs.co.uk/mortgagesSubdomain New customers
/mortgages/mortgage-finderSubdomain Find a mortgage
/mortgages/get-a-decision-in-p...Subdomain Get a Decision in Principle
/mortgages/first-time-buyer-mo...Subdomain First time buyers
/mortgages/remortgageSubdomain Remortgage to us
/mortgages/offset-mortgagesSubdomain Offset mortgages
/mortgages/fixed-rate-mortgagesSubdomain Fixed rate mortgages
/mortgages/5k-deposit-mortgageSubdomain The £5k Deposit Mortgage
/mortgages/moving-homeSubdomain Home movers
/mortgages/existing-customersSubdomain Existing customers
/mortgages/switching-dealSubdomain Switching deal
/mortgages/additional-borrowin...Subdomain Borrowing more
/mortgages/moving-with-your-mo...Subdomain Moving with your mortgage
/commercial-mortgagesSubdomain Commercial mortgages
https://www.ybs.co.uk/insuranceSubdomain Insurance
https://www.ybs.co.uk/helpSubdomain Help
/contact-us/branch-finderSubdomain Branch
https://online.ybs.co.uk/publi...External Subdomain Log in
https://savings.ybs.co.uk/MyAc...External Subdomain My account
https://www.ybs.co.uk/help/onlineRegister
https://www.ybs.co.uk/Text duplicate IMG-ALT Yorkshire Building Society logo
/contact-us/branch-finderSubdomain Text duplicate Branch
https://www.ybs.co.uk/help/onlineText duplicate Register
https://online.ybs.co.uk/publi...External Subdomain Text duplicate Log in
https://savings.ybs.co.uk/MyAc...External Subdomain Text duplicate My account
/christmas-opening-hoursCheck out our opening hours over the festive period
/boe-rate-changeFind out how this could affect your mortgage or savings account.
/savings/compare-savings-accou...Compare our savings accounts
https://www.ybs.co.uk/savingsSavings
https://www.ybs.co.uk/mortgagesMortgages
https://www.ybs.co.uk/insuranceText duplicate Insurance
https://www.ybs.co.uk/helpSupport
/mortgages/first-time-buyer-mo...Deals for first time buyers
/why-choose-usMore reasons to choose us
/savings/guides/160-years-of-y...About our journey
https://www.trustpilot.com/rev...New window External Subdomain Trustpilot
/savings/guides/what-is-a-cash...Savings Guides What is a Cash ISA? Want to know more about Cash ISAs? Find out how they work, including how many you can open and how much you can deposit pe...
IMG-ALT woman with dog
/security/latest-fraud-and-sca...Information Fraud and Scams Protect yourself and your money. We have recently updated our guidance to help you avoid investment scams. Find out how to stay s...
IMG-ALT man on phone
/your-society/member-benefits/...Information AGM 2025 Voting has now closed at the Annual General Meeting (AGM). If you voted – thank you. You helped raise £25,000 for FareShare, our charity...
IMG-ALT Boy on man's shoulders outside
https://www.ybs.co.uk/mortgagesText duplicate Mortgages
https://www.ybs.co.uk/savingsText duplicate Savings
https://www.ybs.co.uk/insuranceText duplicate Insurance
https://www.ybs.co.uk/helpHelp & support
/contact-us/branch-finderBranch finder
/why-choose-usWhy choose us?
/your-society/inside-your-soci...Our history
/your-society/communityOur community work
/your-societyAbout your society
https://www.ybs.co.uk/savings-appHave you tried our Savings App?
https://play.google.com/store/...External Subdomain IMG-ALT Get it on Google Play
https://apps.apple.com/gb/app/...External Subdomain IMG-ALT Download on the App Store
https://www.ybs.co.uk/Subdomain IMG-ALT YBS
A-TITLE Go to YBS
https://en-gb.facebook.com/yor...External Subdomain No Text
https://twitter.com/Yorkshire_BSExternal No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.instagram.com/york...External Subdomain No Text
https://ybscareers.co.uk/External Careers
A-TITLE Careers
/media-centreSubdomain Media Centre
A-TITLE Media Centre
/your-society/treasurySubdomain Investor relations
A-TITLE Investor relations
https://www.ybs.co.uk/guidesSubdomain Guides
A-TITLE Guides
https://www.ybs.co.uk/privacySubdomain Privacy
A-TITLE Privacy
https://www.ybs.co.uk/cookiesSubdomain Cookies
A-TITLE Cookies
https://www.ybs.co.uk/securitySubdomain Security
A-TITLE Security
https://www.ybs.co.uk/legalSubdomain Legal
A-TITLE Legal
/your-society/modern-slavery-actSubdomain Modern Slavery Statement
A-TITLE Modern Slavery Statement
/accessibilitySubdomain Accessibility
A-TITLE Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ybs.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.19 seconds.
The file size of the HTML document is fine (156 kB).

HTTP Response Header

NameValue
dateTue, 27 May 2025 13:47:50 GMT
content-typetext/html;charset=UTF-8
varyAccept-Encoding
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
set-cookie69 Characters
expiresThu, 01 Jan 1970 00:00:00 GMT
cache-controlprivate, no-cache, no-store, must-revalidate
pragmano-cache
content-encodinggzip
via1.1 google
alt-svch3=":443"; ma=2592000,h3-29=":443"; ma=2592000
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 266 referring domains.
This page has 1,291 backlinks.
This page has backlinks from 177 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: *
Disallow: /savings/compare-savings-account-rates-ybs
Disallow: /your-society/treasury/funding-programmes
Disallow: /documents/100493/1068554/
Disallow: /documents/100493/1072760/
Disallow: /documents/100493/1072775/
Disallow: /documents/100493/1073966/
Disallow: /documents/100493/1072757/
Disallow: /documents/100493/1068667/
Disallow: /documents/100493/1068379/
Disallow: /documents/100493/1065950/
Disallow: /documents/100493/1065935/
Disallow: /documents/100493/1004053/
Disallow: /documents/100493/1072343/
Disallow: /documents/100493/1003651/
Disallow: /documents/100493/1068554/
Disallow: /documents/100493/1068664/
Disallow: /documents/100493/1072578/
Disallow: /documents/100493/1068360/
Disallow: /documents/100493/1068694/
Disallow: /documents/100493/1831160/
Disallow: /documents/100493/1068441/
Disallow: /documents/100493/1072261/
Disallow: /documents/100493/1003648/

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Search preview

www.ybs.co.uk
Welcome to Yorkshire Building Society | YBS
Our members are at the heart of all we do. We've no shareholders - just 150 years of providing mortgages and savings across the nation.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
YBS57%Check
years56%Check
society52%Check
Building52%Check
Yorkshire52%Check
Building Society52%Check
Yorkshire Building52%Check
Yorkshire Building Society52%Check
Savings51%Check
mortgage51%Check
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