Wirral.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
58% 
Page structure
100% 
Link structure
97% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.11 s
File size
29.80 kB
Words
161
Media files
4
Number of links
19 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | wirral.gov.uk
The length of the page title is perfect. (226 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.wirral.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
silktide-cms16kpDwDP7vMhmDbUWJZXgSSPk0GYbPUjGKWfbqulKlyO8isuCOuTqmbKwwMufHMps7WKGj1umLWLYuLaPtq9lXdxIg+7NTIMwIauAnGVKpCVpY7mylCk4Kfv1Xxebm8NnZzwqWg5rRAB7ihvbdcrbg==
GeneratorDrupal 10 (LocalGov Drupal | https://localgovdrupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-configfavicons/browserconfig.xml
google-site-verificationW8SEZ1zwzYkTwR6HQANAWPnx3kHemG5QHq0w5tt6tsI
msapplication-TileColor#ffffff
theme-color#ffffff
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are only 161 words on this page. Use at least 250 words to provide useful information.
Words from the H1 heading are not used in the page content.
Only 1 paragraph/s was/were found on this page.
24.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/default/files/WIRRALLogo_white_2.pngwirral.gov.uk
...d_bebington.jpg?h=d1ee6398&itok=MGlGKtPxA photo showing the entrance to Village Road, Bebington from its junction with Mount Road
...ir_day_wv_0.jpg?h=d1ee6398&itok=1nWrN3_KA graphic depicting scooting, walking and cycling for Clean Air Day
...im_students.jpg?h=d1ee6398&itok=fUs5D3-YGirl and boy learning to swim arms resting on side of pool edge whilst in the water. A float aid is on ground in front of them

Page structure

H1 heading
(Critically important)
Wirral council homepage
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Wirral council homepage
H2 Bins and recycling
H2 Council Tax
H2 Jobs and training
H2 Benefits and money
H2 Planning and building
H2 Libraries and Archives
H2 Parking, roads and travel
H2 Make a payment
H2 Leisure, parks and events
H2 Latest news from Wirral Council
H2 Email updates
H2 Follow us
H2 Other Wirral websites
H2 MyWirral Account
H2 Translate this website
H3 Safety measures at busy junction to be made permanent
H3 Children tackle climate challenge for Clean Air Day 2026
H3 More people than ever are learning to swim in Wirral!
1 links don't have an anchor text.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.wirral.gov.uk/Anchor Skip to main content
https://www.wirral.gov.uk/IMG-ALT wirral.gov.uk
/bins-and-recyclingBins and recycling
/council-taxCouncil Tax
/jobs-and-trainingJobs and training
/benefits-and-moneyBenefits and money
/planning-and-buildingPlanning and building
/libraries-and-archivesLibraries and Archives
/parking-roads-and-travelParking, roads and travel
/make-paymentMake a payment
/leisure-parks-and-eventsLeisure, parks and events
/council-servicesMore services
https://wirralview.com/environ...External Safety measures at busy junction to be made permanent 18 June 2026
IMG-ALT A photo showing the entrance to Village Road, Bebington from its junction with Mount Road
https://wirralview.com/environ...External Children tackle climate challenge for Clean Air Day 2026 18 June 2026
IMG-ALT A graphic depicting scooting, walking and cycling for Clean Air Day
https://wirralview.com/healthy...External More people than ever are learning to swim in Wirral! 18 June 2026
IMG-ALT Girl and boy learning to swim arms resting on side of pool edge whilst in the water. A float aid is on ground in front of them
http://wirralview.com/External More news
/about-council/contact-us/sign...Subscribe
https://www.facebook.com/wirra...External Subdomain No Text
https://www.wirral.gov.uk/YouTubeNo Text
https://www.instagram.com/wirr...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://wirralview.com/External Wirralview
https://www.visitwirral.com/External Subdomain Visit Wirral
https://www.wirralinfobank.co.uk/External Subdomain Wirral Info Bank
https://www.sendlowirral.co.uk/External Subdomain SENDLO Wirral
https://haveyoursay.wirral.gov...External Subdomain Have your say Wirral
https://therightsideofcare.com/External The Right Side of Care
https://www.zillowirral.co.uk/External Subdomain Zillo Wirral
https://www.wirralhealthwellbe...External Subdomain Wirral Health and Wellbeing Knowledge Hub
/selfserveSelfserve
https://wirral-dash.achieveser...External Subdomain Councillor portal
https://my.wirral.gov.uk/External Subdomain Login or Register
/legalnoticesLegal notices
/about-council/freedom-informa...Privacy and cookies
/accessibilityAccessibility
/securitySecurity
https://localgovdrupal.org/External LocalGov Drupal

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.wirral.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.11 seconds.
The file size of the HTML document is fine (30 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedFri, 19 Jun 2026 04:07:49 GMT
etagW/"1781842069"
content-encodinggzip
accept-rangesbytes
age2754
dateFri, 19 Jun 2026 04:53:43 GMT
x-served-bycache-lhr-egll1980023-LHR, cache-fra-etou8220154-FRA
x-cacheMISS, HIT
x-cache-hits0, 0
x-timerS1781844824.623892,VS0,VE1
varyCookie
cache-controlno-store, no-cache, must-revalidate, max-age=0
strict-transport-securitymax-age=31557600
content-length7478
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 378 referring domains.
This page has 73,844 backlinks.
This page has backlinks from 224 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Disallow: /sites/default/files/*

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Search preview

www.wirral.gov.uk
Homepage | wirral.gov.uk

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Wirral86%Check
Wirral council72%Check
homepage66%Check
Council Homepage64%Check
council59%Check
Clean47%Check
Air47%Check
Day47%Check
swim47%Check
Clean Air47%Check
Show more keywords and terms

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