Cleaninginstitute.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
76% 
Page structure
95% 
Link structure
38% 
Server
75% 
External factors
100% 
SEO Score
Response time
0.94 s
File size
103.30 kB
Words
1081
Media files
27
Number of links
131 internal / 33 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home Page|The American Cleaning Institute (ACI)
The length of the page title is perfect. (448 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.cleaninginstitute.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1081 words. That's ok.
27.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
26 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.89 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/aci/logo.svgHome
...berry-jam-on-632358560.jpg?itok=N1s8VcQDShirt with jam stain
...ome-cleaning-553064449.jpg?itok=7oe1kuG-Women in grocery store looking at product labels
...theast-asia-1008530026.jpg?itok=-W-pEJrSFlowing river
...d-reflection-456906526.jpg?itok=AqKUu7TkTest tubes and flasks
...epage/Scientist_Slider.jpg?itok=bVUZVljHCleaning Product Test
...ning-tips/momvacuuming.jpg?itok=LouNdxcBMom vacuuming
...2019-03/LaundryRoom2_0.jpg?itok=Vr37yL_NMother and child doing laundry together
...ault/files/pictures/whats-new/flyin2.jpgGroup Photo
/sites/default/files/CapHill.pngNo alt attribute provided
/sites/default/files/WhiteHouse.pngNo alt attribute provided
/sites/default/files/Sullivan_Mathis.pngNo alt attribute provided
...fault/files/pictures/whats-new/logos.pngNo alt attribute provided
...ctures/whats-new/2025-04-28_12-50-30.jpgNo alt attribute provided
...tes/default/files/2025Promotions (1).pngNo alt attribute provided
...files/pictures/whats-new/thriftstore.pngNo alt attribute provided
.../files/pictures/whats-new/LaundryDay.pngNo alt attribute provided
/sites/default/files/FDA-Logo.pngNo alt attribute provided
/sites/default/files/PRNEWS%20Award.pngNo alt attribute provided
...efault/files/pictures/whats-new/soap.pngNo alt attribute provided
...t/files/pictures/whats-new/hardwater.pngNo alt attribute provided
.../pictures/whats-new/Horizontal-5 (1).pngNo alt attribute provided
...ult/files/pictures/whats-new/2025PPW.pngNo alt attribute provided
...tures/whats-new/2025 Spring Cleaning.pngspring cleaning stats
/sites/default/files/disinfect.jpgNo alt attribute provided
...lt/files/microbial_based_cp_analysis.pngNo alt attribute provided
.../files/inline-images/footer_logo_ACI.pngAmerican Cleaning Institute

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H2 User Utility Menu
H2 MENU - Stain Guide
H2 MENU - Understanding Ingredients
H2 MENU - Sustainability Report
H2 MENU - CPISI
H2 What's New
H2 Footer menu
Some anchor texts are used more than once.
There are 17 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (33) on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/about-aciAbout ACI
/eventsACI Events
/news-listingNewsroom
/about-aci/aci-membershipMembership
https://my.cleaninginstitute.org/New window External Subdomain Sign In
/searchSearch
/IMG-ALT Home
A-TITLE Home
/The American Cleaning Institute (ACI)
A-TITLE Home
/about-aciText duplicate About ACI
/eventsText duplicate ACI Events
/news-listingText duplicate Newsroom
/about-aci/aci-membershipACI Membership
/about-aci/contact-aciContact Us
/cleaningCleaning Tips
/homeText duplicate Home
/cleaning-tips/cleaning-schoolSchool
/cleaning-tips/cleaning-workWork
/cleaning-tips/clean-clothesClothes
/cleaning-tips/clean-handsHands
/cleaning-tips/washing-dishesDishes
/cleaning-tips/clean-surfacesSurfaces
/cleaning-tips/parents-caregiversParents & Caregivers
/cleaning-tips/teacher-resourcesTeachers
/foundations-cleaningYoung Adults
/cleaning-tips-homeownersHomeowners
/cleaning-tips/easy-cleaning-s...Cleaning Schedule
/cleaning-tips/spring-cleaningSpring Cleaning
/cleaning-tips/holiday-cleaningCleaning for Holidays
/cleaning-tips/clothes/stain-r...Learn More
http://www.linkedin.com/compan...New window External Subdomain No Text
http://twitter.com/cleaninstituteNew window External No Text
http://www.facebook.com/Americ...New window External Subdomain No Text
https://www.instagram.com/amer...New window External Subdomain No Text
https://www.pinterest.com/amer...New window External Subdomain No Text
/understanding-productsUnderstanding Products
/understanding-products/why-cleanWhy
/understanding-products/why-cl...Promoting Wellness
/understanding-products/why-cl...History of Cleaning
/understanding-products/disinf...Disinfecting
/understanding-products/about-...Ingredients
/understanding-products/ingred...Ingredients by Brand and Company
/how-read-product-labelHow to Read a Label
/ingredient-functionsIngredient Functions
/pvoh-biodegradabilityDetergent Packet Dissolvability
/understanding-products/scienc...Science of Soap
/understanding-products/scienc...What Clean Means
/understanding-products/scienc...How Cleaning Works
/understanding-products/scienc...Chemistry of Cleaning
/understanding-products/scienc...The Future of Cleaning
/understanding-products/about-...Text duplicate Learn More
http://www.linkedin.com/compan...New window External Subdomain No Text
http://twitter.com/cleaninstituteNew window External No Text
http://www.facebook.com/Americ...New window External Subdomain No Text
https://www.instagram.com/amer...New window External Subdomain No Text
https://www.pinterest.com/amer...New window External Subdomain No Text
/sustainable-cleaningSustainable Cleaning
/sustainable-cleaning/saving-w...Saving Water
/sustainable-cleaning/saving-e...Saving Energy
/sustainable-cleaning/reducing...Reducing Waste
/sustainable-cleaning/our-futu...Our Future is Clean
/sustainable-cleaning/our-futu...Sustainable Feedstocks
/sustainable-cleaning/our-futu...Circular Packaging
/sustainable-cleaning/our-futu...Net Zero Emissions
/industry-priorities/sustainab...Text duplicate Learn More
http://www.linkedin.com/compan...New window External Subdomain No Text
http://twitter.com/cleaninstituteNew window External No Text
http://www.facebook.com/Americ...New window External Subdomain No Text
https://www.instagram.com/amer...New window External Subdomain No Text
https://www.pinterest.com/amer...New window External Subdomain No Text
/industry-prioritiesIndustry Priorities
/industry-priorities/scienceScience
/research-studiesResearch
/industry-priorities/science/c...Cleaning Chemistry Catalog
/industry-priorities/science/i...iSTREEM
/industry-priorities/science/t...Topical Antiseptics
/industry-priorities/sustainab...Sustainability
/industry-priorities/sustainab...What it Means to Us
/industry-priorities/sustainab...Our Sustainability Goals
/industry-priorities/sustainab...Reporting Our Progress
/environmental-justiceEnvironmental Justice
/industry-priorities/policy-ad...Policy
/ingredientcommunicationIngredient Communication
/industry-priorities/policy/to...TSCA
/industry-priorities/policy/cl...Product Packaging
/industry-priorities/policy/st...Chemical Management
/ACIPACACI PAC
/industry-priorities/policy/ot...Other Issues
/cleaningiscaringOutreach
/cleaningiscaringCleaning Is Caring
/healthy-schools-healthy-peopleHealthy Schools, Healthy People
/industry-priorities/outreach/...Cold Water Saves
/packetsupPackets Up
/industry-priorities/science/c...Text duplicate Learn More
http://www.linkedin.com/compan...New window External Subdomain No Text
http://twitter.com/cleaninstituteNew window External No Text
http://www.facebook.com/Americ...New window External Subdomain No Text
https://www.instagram.com/amer...New window External Subdomain No Text
https://www.pinterest.com/amer...New window External Subdomain No Text
/news-listingText duplicate Newsroom
https://my.cleaninginstitute.org/External Subdomain Text duplicate Sign In
/searchText duplicate Search
/about-aciText duplicate Learn More
/news-listingWhat's New
/industry-priorities/science/c...Text duplicate Cleaning Chemistry Catalog
/industry-priorities/science/c...Trivial anchor text
Read More
/cleaningiscaringText duplicate Cleaning Is Caring
/cleaningiscaringText duplicate Learn More
/liquidlaundrypacketsafetyPackets Up!
/liquidlaundrypacketsafetyText duplicate Learn More
/newsroom/2025/cleaning-produc...Cleaning Products Industry Leaders Advocate to Maintain American Innovation Leadership
/newsroom/2025/cleaning-produc...Text duplicate Trivial anchor text
Read More
/newsroom/2025/cleaning-produc...Cleaning Products Industry Leaders Elevate Innovation on Capitol Hill
/newsroom/2025/cleaning-produc...Text duplicate Trivial anchor text
Read More
/newsroom/2025/aci-omb-changes...ACI to OMB: Changes at EPA Can Protect and Foster Growth
/newsroom/2025/aci-omb-changes...Text duplicate Trivial anchor text
Read More
/newsroom/2025/aci-expands-com...ACI Expands Communications, Operations Teams
/newsroom/2025/aci-expands-com...Text duplicate Trivial anchor text
Read More
/newsroom/2025/aci-clean-fuels...ACI, Clean Fuels Name 2025 Glycerine Innovation Award Recipient
/newsroom/2025/aci-clean-fuels...Text duplicate Trivial anchor text
Read More
/newsroom/2025/research-award-...Research Award Recognizes the Past, Present and Future of Glycolipids
/newsroom/2025/research-award-...Text duplicate Trivial anchor text
Read More
/newsroom/2025/aci-announces-s...ACI Announces Staff Promotions
/newsroom/2025/aci-announces-s...Text duplicate Trivial anchor text
Read More
https://www.cleaningiscaring.o...External Subdomain A Guide to Cleaning Thrifted and Vintage Clothing
https://www.cleaningiscaring.o...External Subdomain Text duplicate Trivial anchor text
Read More
/newsroom/2025/celebrating-nat...Celebrating National Laundry Day
/newsroom/2025/celebrating-nat...Text duplicate Trivial anchor text
Read More
/newsroom/2025/aci-fda-should-...ACI: FDA Should Crack Down on “Free-Riders” Benefitting from Companies Funding Required Research
/newsroom/2025/aci-fda-should-...Text duplicate Trivial anchor text
Read More
/newsroom/2025/aci-recognized-...ACI Recognized with 2025 PRNEWS Digital Awards
/newsroom/2025/aci-recognized-...Text duplicate Trivial anchor text
Read More
/newsroom/2025/aci-california-...ACI: California Bill Would Ban Consumer Access to Antibacterial Soap
/newsroom/2025/aci-california-...Text duplicate Trivial anchor text
Read More
https://www.cleaningiscaring.o...External Subdomain Water and Laundry Performance
https://www.cleaningiscaring.o...External Subdomain Text duplicate Trivial anchor text
Read More
/newsroom/2025/aci-survey-34-a...3/4 of Americans Are Changing Their Cleaning Habits to Improve Their Health
/newsroom/2025/aci-survey-34-a...Text duplicate Trivial anchor text
Read More
/newsroom/2025/countering-conf...Countering Conflicting Consumer Messages on Product Storage
/newsroom/2025/countering-conf...Text duplicate Trivial anchor text
Read More
/newsroom/2025/are-you-ready-c...Americans List Their Spring Cleaning Targets
/newsroom/2025/are-you-ready-c...Text duplicate Trivial anchor text
Read More
/newsroom/aci-urges-ca-departm...ACI Urges CA DTSC to Consider Strong Science When Evaluating Disinfectant Chemistries
/newsroom/aci-urges-ca-departm...Text duplicate Trivial anchor text
Read More
/newsroom/2025/associations-pr...Associations Provide Manufacturers and Regulators New Risk Analysis Approaches for Microbial-Based Cleaning Products
/newsroom/2025/associations-pr...Text duplicate Trivial anchor text
Read More
/news-listingView all news
/rss.xmlSubdomain Subscribe to
https://x.com/cleaninstituteNew window External ACI’s live X
/cleaningiscaringText duplicate Outreach
/industry-priorities/policy-ad...Text duplicate Policy
/industry-priorities/scienceText duplicate Science
/eventsMeetings
/about-aci/aci-jobsACI Jobs
/about-aci/contact-aciContact
/sitemapSite Map
/terms-and-conditionsTerms & Conditions
/privacy-policyPrivacy Policy
http://www.linkedin.com/compan...New window External Subdomain No Text
http://twitter.com/cleaninstituteNew window External No Text
http://www.facebook.com/Americ...New window External Subdomain No Text
https://www.instagram.com/amer...New window External Subdomain No Text
https://www.pinterest.com/amer...New window External Subdomain No Text
https://www.tiktok.com/@cleani...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.cleaninginstitute.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.94 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (103 kB).

HTTP Response Header

NameValue
servernginx
dateSun, 25 May 2025 21:24:39 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
cache-controlmax-age=900, public
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
last-modifiedSun, 25 May 2025 20:45:20 GMT
etagW/"1748205920"
strict-transport-securitymax-age=31536000
x-xss-protection1; mode=block
x-nginx-upstream-cache-statusBYPASS
x-server-powered-byEngintron
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 639 referring domains.
This page has 8,081 backlinks.
This page has backlinks from 541 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Cleaning61%Check
Cleaning Institute60%Check
Institute58%Check
American Cleaning Institute56%Check
Spring Cleaning50%Check
American48%Check
Cleaning Products48%Check
Clean Fuels48%Check
Cleaning Chemistry48%Check
ACI47%Check
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