Wiltshire.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
70% 
Page quality
63% 
Page structure
70% 
Link structure
58% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.36 s
File size
55.50 kB
Words
460
Media files
16
Number of links
104 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to Wiltshire Council - Wiltshire Council
The title contains the word Welcome to! More content should be covered in the title.
There are word repetitions in the page title.
Meta description
(Critically important)
Explore Wiltshire Council services including leisure, rubbish and recycling, council tax and planning. Stay updated on news, initiatives and information for residents and businesses.
The meta description is too long: 1104 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.wiltshire.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionExplore Wiltshire Council services including leisure, rubbish and recycling, council tax and planning. Stay updated on news, initiatives and information for residents and businesses.
viewportwidth=device-width, initial-scale=1
google-site-verification-X2Odbw0aYGD7Vv_0ys8qWJBHL8a6f8WZuXjjBm7PKA
langen
twitter:cardsummary
twitter:titleWelcome to Wiltshire Council - Wiltshire Council
twitter:descriptionExplore Wiltshire Council services including leisure, rubbish and recycling, council tax and planning. Stay updated on news, initiatives and information for residents and businesses.
twitter:imagehttps://www.wiltshire.gov.uk/image/11561/Wiltshire-Council-Logo/twittercard.png?m=1712846147513
twitter:image:altWiltshire Council Logo
og:typewebsite
og:titleWelcome to Wiltshire Council - Wiltshire Council
og:descriptionExplore Wiltshire Council services including leisure, rubbish and recycling, council tax and planning. Stay updated on news, initiatives and information for residents and businesses.
og:urlhttps://www.wiltshire.gov.uk/
og:site_nameWiltshire Council
og:imagehttps://www.wiltshire.gov.uk/image/11561/Wiltshire-Council-Logo/opengraph.png?m=1712846147513
og:image:width1200
og:image:height630

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Page quality

Content
(Critically important)
There are only 460 words on this page. Good pages should have about 800 words of useful content.
26.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...re-Council-Logo/logo.png?m=1712846147513No alt attribute provided
...atured-icon/original.png?m=1692277591833No alt attribute provided
...atured-icon/original.png?m=1692277315897No alt attribute provided
...atured-icon/original.png?m=1692277454357No alt attribute provided
...atured-icon/original.png?m=1692277550783No alt attribute provided
...atured-icon/original.png?m=1692277591833No alt attribute provided
...atured-icon/original.png?m=1692277315897No alt attribute provided
...atured-icon/original.png?m=1692277454357No alt attribute provided
...atured-icon/original.png?m=1692277550783No alt attribute provided
...Footer-Logo/original.png?m=1712846147150Wiltshire Council Footer Logo
...book-Logo/footericon.png?m=1712846497417The official Wiltshire Council Facebook account
...93/X-Logo/footericon.png?m=1712846497823The official Wiltshire Council X account
...Tube-Logo/footericon.png?m=1712846498223The official Wiltshire Council YouTube account

Page structure

H1 heading
(Critically important)
Welcome to Wiltshire Council
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to Wiltshire Council
H2 This website uses cookies
H2 Baroness Taylor visits Wessex to hear devolution progress and regional growth ambitions
H2 Star Awards shine spotlight on young people in Wiltshire
H2 Shared Lives Week celebrations with afternoon tea and fun filled inclusive sports day
H2 Is this page useful?
Baselink: https://www.wiltshire.gov.uk/
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.wiltshire.gov.uk/Subdomain Anchor Skip to main content
/cookiesSubdomain Change cookie preferences
/cookiesSubdomain Text duplicate Change cookie preferences
https://www.wiltshire.gov.uk/Subdomain Anchor Toggle menu
/mywilts-online-reportingSubdomain MyWilts
/pay-onlineSubdomain Pay
/report-onlineSubdomain Report
/apply-onlineSubdomain Apply
/loginSubdomain Login / Register
https://www.wiltshire.gov.uk/Subdomain Link to "Wiltshire Council" homepage
/leisureSubdomain Leisure
/rubbish-and-recyclingSubdomain Rubbish and recycling
/benefitsSubdomain Council tax and benefits
/planning-building-controlSubdomain Planning and building control
/leisureSubdomain Text duplicate Leisure
/rubbish-and-recyclingSubdomain Text duplicate Rubbish and recycling
/benefitsSubdomain Text duplicate Council tax and benefits
/planning-building-controlSubdomain Text duplicate Planning and building control
/article/7977/Service-DirectorySubdomain View all our services
https://www.wiltshire.gov.uk/Subdomain Anchor Featured
https://www.wiltshire.gov.uk/Subdomain Anchor Services
https://www.wiltshire.gov.uk/Subdomain Anchor Council
https://www.wiltshire.gov.uk/newsSubdomain News and communications
/article/6691/Cost-of-living-f...Subdomain Cost of living advice and Household Support Fund
/planning-building-control-searchSubdomain Planning and building applications
/article/2809/Sign-up-to-our-e...Subdomain Sign up to our e-newsletter
/highwaysSubdomain Highways
/fly-tippingSubdomain Fly-tipping
/electionsSubdomain Elections
/article/10014/Pension-CreditSubdomain Pension credit
/jobs-hr-servicesSubdomain Apply for jobs
/article/10569/Moving-in-or-mo...Subdomain Moving in or moving out
https://adults.wiltshire.gov.u...External Subdomain Carer support
/article/6195/Drainage-and-flo...Subdomain Drainage and flooding
/featuredSubdomain View all Featured sections
/schools-learningSubdomain Schools
/parkingSubdomain Parking
/housing-homeSubdomain Housing
/highwaysSubdomain Text duplicate Highways
/registrationsSubdomain Registrations and ceremonies
/transportSubdomain Transport
/local-offerSubdomain Special Educational Needs and Disability (SEND)
/libraries-homeSubdomain Libraries
/children-young-peopleSubdomain Children and young people
/servicesSubdomain View all Services sections
/council-democracySubdomain Council and governance
/skillsSubdomain Courses, qualifications and skills
/data-protection-foi-icoSubdomain Information Governance
/officesSubdomain Council offices information
/council-democracy-how-the-cou...Subdomain Our budgets and spending
/council-democracy-chief-offic...Subdomain Chief officers and service areas
/council-democracy-cabinetSubdomain Cabinet
/council-democracy-councillors...Subdomain Councillors, committees and decisions
/council-democracy-area-boardsSubdomain Area boards
/councilSubdomain View all Council sections
https://www.wiltshire.gov.uk/Subdomain Anchor Text duplicate Featured
https://www.wiltshire.gov.uk/Subdomain Text duplicate Featured
https://www.wiltshire.gov.uk/newsSubdomain Text duplicate News and communications
/article/6691/Cost-of-living-f...Subdomain Text duplicate Cost of living advice and Household Support Fund
/planning-building-control-searchSubdomain Text duplicate Planning and building applications
/article/2809/Sign-up-to-our-e...Subdomain Text duplicate Sign up to our e-newsletter
/highwaysSubdomain Text duplicate Highways
/fly-tippingSubdomain Text duplicate Fly-tipping
/electionsSubdomain Text duplicate Elections
/article/10014/Pension-CreditSubdomain Text duplicate Pension credit
/jobs-hr-servicesSubdomain Text duplicate Apply for jobs
/article/10569/Moving-in-or-mo...Subdomain Text duplicate Moving in or moving out
https://adults.wiltshire.gov.u...External Subdomain Text duplicate Carer support
/article/6195/Drainage-and-flo...Subdomain Text duplicate Drainage and flooding
/featuredSubdomain Text duplicate View all Featured sections
https://www.wiltshire.gov.uk/Subdomain Anchor Text duplicate Services
https://www.wiltshire.gov.uk/Subdomain Text duplicate Services
/schools-learningSubdomain Text duplicate Schools
/parkingSubdomain Text duplicate Parking
/housing-homeSubdomain Text duplicate Housing
/highwaysSubdomain Text duplicate Highways
/registrationsSubdomain Text duplicate Registrations and ceremonies
/transportSubdomain Text duplicate Transport
/local-offerSubdomain Text duplicate Special Educational Needs and Disability (SEND)
/libraries-homeSubdomain Text duplicate Libraries
/children-young-peopleSubdomain Text duplicate Children and young people
/servicesSubdomain Text duplicate View all Services sections
https://www.wiltshire.gov.uk/Subdomain Anchor Text duplicate Council
https://www.wiltshire.gov.uk/Subdomain Text duplicate Council
/council-democracySubdomain Text duplicate Council and governance
/skillsSubdomain Text duplicate Courses, qualifications and skills
/data-protection-foi-icoSubdomain Text duplicate Information Governance
/officesSubdomain Text duplicate Council offices information
/council-democracy-how-the-cou...Subdomain Text duplicate Our budgets and spending
/council-democracy-chief-offic...Subdomain Text duplicate Chief officers and service areas
/council-democracy-cabinetSubdomain Text duplicate Cabinet
/council-democracy-councillors...Subdomain Text duplicate Councillors, committees and decisions
/council-democracy-area-boardsSubdomain Text duplicate Area boards
/councilSubdomain Text duplicate View all Council sections
/news/baroness-taylor-visits-w...Subdomain Baroness Taylor visits Wessex to hear devolution progress and regional growth ambitions
/news/star-awards-shine-spotli...Subdomain Star Awards shine spotlight on young people in Wiltshire
/news/shared-lives-week-celebr...Subdomain Shared Lives Week celebrations with afternoon tea and fun filled inclusive sports day
/help-us-to-improve?page=741Subdomain No
/report-an-issue?page=741Subdomain Report a problem with this page
https://www.facebook.com/Wilts...External Subdomain IMG-ALT The official Wiltshire Council Facebook account
A-TITLE Facebook: Wiltshire Council
https://twitter.com/wiltscouncilExternal IMG-ALT The official Wiltshire Council X account
A-TITLE X: Wiltshire Council
https://www.youtube.com/wiltsh...External Subdomain IMG-ALT The official Wiltshire Council YouTube account
A-TITLE YouTube: Wiltshire Council
/contactSubdomain Contact
/newsletterSubdomain Newsletter
/cookiesSubdomain Cookies
/copyrightSubdomain Copyright
/privacySubdomain Privacy
/data-protection-foi-data-prot...Subdomain Data protection
/accessibilitySubdomain Accessibility
https://www.gossinteractive.com/New window External Subdomain Powered by GOSS
A-TITLE Digital platform technology, online self-service and web content management provided by GOSS

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.wiltshire.gov.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.36 seconds.
The file size of the HTML document is fine (56 kB).

HTTP Response Header

NameValue
dateMon, 30 Jun 2025 05:11:56 GMT
content-typetext/html; charset=utf-8
cache-controlno-cache, no-store
pragmano-cache
expires-1
varyAccept-Encoding
x-content-type-optionsnosniff
x-xss-protection1; mode=block
strict-transport-securitymax-age=31536000
x-ua-compatibleIE=Edge
x-frame-optionsSAMEORIGIN
report-to{"group":"csp-endpoint","max_age":10886400,"endpoints":[{"url":"csp-reports"}]}
content-security-policyframe-ancestors 'self' https://wiltshire.crm11.dynamics.com https://wiltshiredev.crm11.dynamics.com https://wiltshireuat.crm11.dynamics.com https://wiltshirecswdev.crm11.dynamics.com https://wiltshirecswuat.crm11.dynamics.com https://wiltshirecsw.crm11.dynamics.com; report-uri csp-reports; report-to csp-endpoint;
link<https://www.wiltshire.gov.uk/>; rel="canonical"
x-powered-by
cf-cache-statusDYNAMIC
set-cookie286 Characters
servercloudflare
cf-ray957b2a6e7891d61d-CDG
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 397 referring domains.
This page has 663,942 backlinks.
This page has backlinks from 310 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

403 Forbidden

Similar sites

Search preview

www.wiltshire.gov.uk
Welcome to Wiltshire Council - Wiltshire Council
Explore Wiltshire Council services including leisure, rubbish and recycling, council tax and planning. Stay updated on news, initiatives and information for residents and businesses.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
wiltshire93%Check
Wiltshire Council86%Check
Council75%Check
Welcome62%Check
Council tax60%Check
gov48%Check
Planning48%Check
Leisure48%Check
Rubbish48%Check
recycling48%Check
Show more keywords and terms

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