Sarnia.ca - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
78% 
Page structure
79% 
Link structure
78% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.67 s
File size
46.70 kB
Words
579
Media files
0
Number of links
88 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
City of Sarnia – The place you want to be
The length of the page title is perfect. (368 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.sarnia.ca/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Netherlands
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
authorCity of Sarnia
Copyright(C) 2019 City of Sarnia. All rights reserved.
msapplication-TileImage/app/uploads/2018/11/cropped-Sarnia_CrestPNG-3-270x270.png
article:publisherhttps://www.facebook.com/cityofsarnia/
langen-us
twitter:titleCity of Sarnia
twitter:urlhttps://www.sarnia.ca
twitter:descriptionThe place you want to be!
twitter:imagehttps://www.sarnia.ca/app/uploads/2019/05/opengraph_image-e1559164305798.png
twitter:cardsummary_large_image
twitter:site@Sarnia_Ontario
og:localeen_US
og:site_nameCity of Sarnia
og:titleCity of Sarnia
og:urlhttps://www.sarnia.ca
og:typewebsite
og:descriptionThe place you want to be!
og:imagehttps://www.sarnia.ca/app/uploads/2019/05/opengraph_image-e1559164305798.png
og:image:urlhttps://www.sarnia.ca/app/uploads/2019/05/opengraph_image-e1559164305798.png
og:image:secure_urlhttps://www.sarnia.ca/app/uploads/2019/05/opengraph_image-e1559164305798.png
X-UA-CompatibleIE=edge, chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 35.6 words is high.
This page contains 579 words. That's ok.
24.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: view all
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
The Place You Want To Be! Sarnia
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 The Place You Want To Be! Sarnia
H2 Media Releases
H2 Frequently Visited
H2 Public Notices
H2 Live
H2 Work
H2 Play
H2 Contact the City
H4 Progressive Auto Sales Arena Closed
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.sarnia.ca/Subdomain Home
/city-government/Subdomain City Government
/living-here/Subdomain Living Here
/working-here/Subdomain Working Here
/discover-sarnia/Subdomain Discover Sarnia
https://www.sarnia.ca/comment/Subdomain Contact Us
https://www.sarnia.ca/City of Sarnia
https://www.sarnialambtonalert...New window External Subdomain Subscribe
/notifications/fraud-warning-s...Subdomain Fraud Warning — Sarnia Transit Anniversary Passes The City has been made aware of social media posts advertising special anniversary Sarnia Transit bus passe...
/notifications/sounds-of-summe...Subdomain Sounds of Summer cancelled – June 18, 2025 The June 18, 2025 Sounds of Summer performance at Kenwick Park has been cancelled due to inclement weather. We apo...
/notifications/telfer-rd/Subdomain Telfer Rd May 12, 2025 at 12:08 pm Telfer Rd between Churchill line and LaSalle line will be closed Tuesday May 13,2025 at 7:00 am until 4:00 pm […]
/notifications/Subdomain Trivial anchor text
More
/category/media-releases/Media Releases
/media-releases/city-seeking-p...City seeking public input on Mitton streetscape design
/media-releases/city-engaging-...City engaging public on current accessible taxi services
/media-releases/sarnia-ready-t...Sarnia ready to celebrate Canada Day 2025
/play/aquatic-facilities/Subdomain Aquatics: pools, splashpads and beaches
/living-here/waste/Subdomain Waste: garbage, recycling, compost
https://workforcenow.adp.com/m...External Subdomain Careers
/living-here/getting-around/sa...Subdomain Sarnia Transit
/play/recreation-programming/Subdomain Recreation Programming
/play/rentals/Subdomain Recreation Facility Rentals
https://sarnia.civicweb.net/Po...External Subdomain City Council, agendas and meetings
/living-here/my-taxes/Subdomain Property Taxes
https://www.sarnia.ca/parking/Subdomain Municipal Parking
/category/public-notices/Public Notices
/public-notices/progressive-au...Progressive Auto Sales Arena flood response
/public-notices/city-hall-flag...City Hall flag at half-mast, July 15, 2025
/public-notices/notice-of-coun...Notice of Council Meeting – July 21, 2025
/city-government/Subdomain Text duplicate City Government
/city-government/2022-municipa...Subdomain 2022 Municipal Election
/city-government/mayor-and-cou...Subdomain Mayor Mike Bradley
/city-government/mayoral-power...Subdomain Mayoral powers and duties under the Municipal Act
https://sarnia.civicweb.net/po...New window External Subdomain Sarnia City Council Members
https://sarnia.civicweb.net/Po...New window External Subdomain Council Agendas, Minutes, Web Streaming
/virtualsarnia/Subdomain Virtual Meetings – Watch Here
/city-government/boards-and-co...New window Subdomain Boards and Committees
/city-government/by-laws/Subdomain Commonly Requested By-Laws
/city-government/Subdomain View All
/living-here/Subdomain Text duplicate Living Here
/construction-projects-and-ren...Subdomain Building – Permits & Applications
/living-here/getting-around/cy...Subdomain Cycling in Sarnia
/living-here/waste/Subdomain Garbage, recycling, compost
/living-here/my-property/Subdomain My Property
/living-here/my-taxes/Subdomain Text duplicate Property Taxes
/living-here/getting-around/sa...Subdomain Text duplicate Sarnia Transit
/living-here/homelessness-and-...Subdomain Homelessness and addictions
/living-here/Subdomain Text duplicate View All
/online-services/online-servic...Subdomain Online Services and Donations
https://www.sarnia.ca/comment/Subdomain Text duplicate Contact Us
/found-a-dog-lost-a-dog/Subdomain Found a Dog? Lost a Dog?
/frequently-requested-services/Subdomain Frequently Requested Services
https://www.sarnia.ca/parking/Subdomain Text duplicate Municipal Parking
https://www.speakupsarnia.ca/New window External Subdomain Speak Up Sarnia – Public Input
/online-services/online-servic...Subdomain Text duplicate View All
/business-and-development/Subdomain Business and Development
/business-planning-and-develop...Subdomain Planning and Development
https://www.investsarnia.ca/External Subdomain Invest Sarnia – Economic Development
/infrastructure-road-projects/Subdomain Infrastructure Road Projects
/living-here/permits-and-licen...Subdomain Permits and Licencing
https://www.sarniaairport.com/External Subdomain Sarnia Chris Hadfield Airport
https://www.sarniaharbour.com/External Subdomain Sarnia Harbour
/business-and-development/Subdomain Text duplicate View All
/working-here/Subdomain Text duplicate Working Here
/working-here/bids-and-tenders/Subdomain Bids and Tenders
https://workforcenow.adp.com/m...External Subdomain Employment Opportunities
/working-here/Subdomain Text duplicate View All
/about-sarnia/Subdomain About Sarnia
/living-here/history-of-sarnia/Subdomain History of Sarnia
/about-sarnia/Subdomain Text duplicate View All
/play/festivals-and-events/Subdomain Festivals and Events
/play/city-signature-events/Subdomain City Signature Events
/play/hosting-an-event/Subdomain Hosting an Event on Municipal Property
/play/festivals-and-events/Subdomain Text duplicate View All
/play/facilities-and-outdoor-s...Subdomain Facilities and Outdoor Spaces
/play/rentals/Subdomain Facility Rental Information
/play/parks-and-trails/Subdomain Parks & Trails
/play/aquatic-facilities/Subdomain Aquatic Facilities: Beaches, Pools, Splash Pads
/play/skating/Subdomain Public Skating
/play/the-strangway-centre/Subdomain Strangway Community Centre
/play/facilities-and-outdoor-s...Subdomain Text duplicate View All
/play/recreation-and-programming/Subdomain Recreation and Programming
/play/recreation-programming/Subdomain Children and Adult Programs
/in-your-own-backyard/Subdomain In Your Own Backyard
/play/recreation-and-programming/Subdomain Text duplicate View All
/play/forestry-and-horticulture/Subdomain Forestry
/play/urban-forests/Subdomain Tree Care and Maintenance
/play/forestry-and-horticulture/Subdomain Text duplicate View All
/play/additional-services/Subdomain Additional Services
/play/community-partners/Subdomain Community Partners
https://www.agefriendlysarnial...External Subdomain Age-Friendly Sarnia-Lambton Portal
/la-ville-de-sarnia/Subdomain La ville de Sarnia
/additional-services/Subdomain Text duplicate View All
/play/online-facility-and-prog...Subdomain Online facility and program booking support
https://www.sarnia.ca/Text duplicate City of Sarnia
https://twitter.com/Sarnia_Ont...External No Text
https://www.facebook.com/cityo...External Subdomain No Text
https://www.linkedin.ca/compan...External Subdomain No Text
https://www.youtube.com/channe...External Subdomain No Text
https://www.instagram.com/city...External Subdomain No Text
/terms-of-service/Subdomain Terms of Service
/terms-of-service/Subdomain Anchor Privacy Policy
https://www.sarnia.ca/comment/Subdomain Text duplicate Contact Us
/online-services/website-infor...Subdomain Accessibility on Website

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.sarnia.ca/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.67 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (47 kB).

HTTP Response Header

NameValue
dateMon, 21 Jul 2025 18:39:59 GMT
content-typetext/html; charset=UTF-8
set-cookie178 Characters
varyAccept-Encoding
link<https://www.sarnia.ca/wp-json/>; rel="https://api.w.org/"
fastcgi-cacheSTALE
x-content-type-optionsnosniff
x-xss-protection1; mode=block
x-ua-compatibleIE=Edge
content-security-policyframe-ancestors 'self'
x-frame-optionsSAMEORIGIN
content-encodinggzip
x-envoy-upstream-service-time417
strict-transport-securitymax-age=31536000
x-volterra-locationfr4-fra
servervolt-adc
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 481 referring domains.
This page has 1,201 backlinks.
This page has backlinks from 159 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp/wp-admin/
Allow: /wp/wp-admin/admin-ajax.php

Sitemap: https://www.sarnia.ca/sitemap.xml

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Sarnia73%Check
Place62%Check
Sarnia Transit54%Check
Sarnia City Council52%Check
City50%Check
City Council42%Check
City Hall42%Check
2025 City42%Check
public38%Check
Progressive38%Check
Show more keywords and terms

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