Williams-refrigeration.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
89% 
Page quality
81% 
Page structure
50% 
Link structure
37% 
Server
73% 
External factors
100% 
SEO Score
Response time
0.29 s
File size
46.00 kB
Words
726
Media files
32
Number of links
71 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Williams Refrigeration | Commercial Refrigeration Manufacturer
There are word repetitions in the page title.
The length of the page title is perfect. (565 pixels out of 580 max pixel length)
Meta description
(Critically important)
Commercial refrigeration supplier including fridge and freezer cabinets and counters, multidecks, coldrooms, blast chillers, bottle coolers and bakery equipment.
The length of the meta description is perfect. (982 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.williams-refrigeration.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United Kingdom of Great Britain and Northern Ireland
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
No doctype markup was found.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionCommercial refrigeration supplier including fridge and freezer cabinets and counters, multidecks, coldrooms, blast chillers, bottle coolers and bakery equipment.
keywords<p>Williams Refrigeration, Commercial Refrigeration Manufacturer, Commercial Refrigeration, Refrigerated Cabinets, Refrigerated Counters, Blast Chillers, Merchandisers, Multidecks, Bakery Refrigeration, Modular Coldrooms, commercial fridge, medical refrigeration, meat ageing, coldroom, front of house</p>
robotsindex,follow
authorEmbark Media Ltd
google-site-verification2YL29TUDNQtyv-njjwFeGoOzAqcYhI8jYfZHvbf08mQ
viewportwidth=device-width, initial-scale=1
apple-mobile-web-app-capableyes
format-detectiontelephone=no
apple-mobile-web-app-status-bar-styleblack
X-UA-CompatibleIE=edge;chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 726 words. That's ok.
29.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 11 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
15 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/dist/images/Flag_UK.svgUK Flag
/dist/images/Flag_AU.svgAustralian Flag
/dist/images/Flag_CN.svgChinese Flag
/dist/images/Flag_FR.svgFrench Flag
/dist/images/header-home.jpgNo alt attribute provided
...files/ptni_art_1743504007_bb15b24a8a.pngNo alt attribute provided
...files/ptni_art_1744014674_858cc551f5.pngNo alt attribute provided
...m/files/pi_art_1603188199_fa51648e39.pngNo alt attribute provided
...files/ptni_art_1502442663_750c1ecd15.pngNo alt attribute provided
...files/ptni_art_1730715504_031d68cf5b.pngNo alt attribute provided
...files/ptni_art_1694432208_3db89cff29.pngNo alt attribute provided
...files/ptni_art_1502442587_20294673de.pngNo alt attribute provided
...files/ptni_art_1692372791_385d9854e4.pngNo alt attribute provided
...files/ptni_art_1750845372_53d22cfb34.jpgExecutive Chef and Williams' Meat Ageing Refrigerators
...files/ptni_art_1750234721_955d8007a8.jpgwinner and sponsor of culinary hero award
...files/ptni_art_1747910138_6724438b0c.jpgWilliams' safe thawing cabinet ThawSafe
...files/ptni_art_1746779296_1b62fe03f9.jpgEnergy efficient Amber undercounter fridge
...files/ptni_art_1743507007_6aecf8eb6d.jpgCommercial fridge and freezer
...files/ptni_art_1736436271_ac268ed694.jpgExecutive chef at Mandarin Oriental Mayfair
...files/ptni_art_1739357449_cbcd987f80.jpgWilliams Refrigeration donates to RSPCA
...files/ptni_art_1732634924_feafc4c4f9.jpgWilliams Refrigeration Director wins FEA Outstanding Achievement Award
/dist/images/logo-greenlogic.pngGreenlogic
...images/page-icons/circle-blue-guides.svgNo alt attribute provided
...mages/page-icons/circle-blue-sectors.svgNo alt attribute provided
...images/page-icons/circle-blue-events.svgNo alt attribute provided
...blue-corporate-social-responsibility.svgNo alt attribute provided
...-icons/circle-blue-contracting-units.svgNo alt attribute provided
...images/page-icons/circle-blue-spares.svgNo alt attribute provided
/dist/images/iso9001-14001-2021.jpgISO 9001 & ISO 14001
/dist/images/ali-group.jpgAli Group

Page structure

H1 heading
(Critically important)
Williams Refrigeration
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Williams Refrigeration
H1 Latest News
H1 The Nest, Bainland Lodge Retreats
H1 Williams sponsor Culinary Hero Award 2025
H1 Williams' new ThawSafe
H1 Williams’ new Amber HA135
H1 Williams’ new Jade Counters and Cabinets
H1 Mandarin Oriental Mayfair
H1 Williams Ends Year of Fundraising with RSPCA Donation
H1 Malcolm Harling wins top industry award
H1 About Greenlogic
H1 How to Guides
H1 Sectors
H1 Events
H1 Corporate Social Responsibility
H1 Contracting Units
H1 Spare Parts
H4 Product search
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
6 links don't have an anchor text.
There are 14 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
/cookie-policycookie policy
/Subdomain No Text
/Subdomain United Kingdom
IMG-ALT UK Flag
http://www.williams-refrigerat...External Subdomain Australia
IMG-ALT Australian Flag
http://www.williams-refrigerat...External Subdomain China
IMG-ALT Chinese Flag
http://www.williams-refrigerat...External Subdomain France
IMG-ALT French Flag
/products/cabinetsSubdomain Cabinets One and two door upright, under counter and modular refrigerated cabinets in an array of temperatures and sizes. View all Cabinets
/products/countersSubdomain Counters One, two and three door refrigerated counters, slimline counters and specialist counters available in an array of temperatures, sizes and options. V...
/products/preparationSubdomain Preparation Two, three, four and five door refrigerated prep counters, mobile prep wells and table top Thermowells available in an array of sizes and options...
/products/multidecksSubdomain Multidecks Chilled multidecks in a variety of sizes, options and coloured finishes. Heated multidecks offer the ideal hot holding solution. View all Multidecks
/products/blast-chillerSubdomain Blast Chillers Reach-in and roll-in blast chillers, blast freezers and blast chiller freezers in an array of capacities and sizes. View all Blast Chillers
/products/bakerySubdomain Bakery One and two door upright bakery cabinets, modular bakery cabinets and mobile retarder provers available in an array of temperatures. View all Bakery
/products/coldroomSubdomain Coldrooms Flexible modular coldrooms available in an array of temperatures, sizes and options. View all Coldrooms
/products/backbarSubdomain Back Bar One, two and three door undercounter display cabinets and open topped bottle wells. View all Back Bar
/products/front-of-houseSubdomain Front of House Bespoke display refrigeration tailored for any location. View all Front of House
/sparesSubdomain Spares Williams Refrigeration offers comprehensive support and spare parts available directly from Williams. View all Spares
/newsSubdomain News
/about-usSubdomain About Us
/serviceSubdomain Service
/info-centreSubdomain Info Centre
/corporate-social-responsibilitySubdomain CSR
/contactSubdomain Contact Us
/deliverySubdomain Delivery
/downloadsDownload resources
/Anchor Watch our video
/products/cabinetsSubdomain Cabinets
/products/countersSubdomain Counters
/products/cabinets/-/-/888/nameMedi+
/products/multidecksSubdomain Multidecks
/products/bakerySubdomain Bakery
/products/blast-chillerSubdomain Blast Chillers
/products/backbarSubdomain Back Bar
/products/preparationSubdomain Preparation
/newsSubdomain Text duplicate News
/info-centreSubdomain Text duplicate Info Centre
/news/corporate/bainland-lodge...Subdomain IMG-ALT Executive Chef and Williams' Meat Ageing Refrigerators
/news/corporate/bainland-lodge...Subdomain Trivial anchor text
Read More
/news/awards/williams-sponsor-...Subdomain IMG-ALT winner and sponsor of culinary hero award
/news/awards/williams-sponsor-...Subdomain Text duplicate Trivial anchor text
Read More
/news/product-launch/new-thawsafeSubdomain IMG-ALT Williams' safe thawing cabinet ThawSafe
/news/product-launch/new-thawsafeSubdomain Text duplicate Trivial anchor text
Read More
/news/product-launch/New-amber...Subdomain IMG-ALT Energy efficient Amber undercounter fridge
/news/product-launch/New-amber...Subdomain Text duplicate Trivial anchor text
Read More
/news/counters/new-jade-counte...Subdomain IMG-ALT Commercial fridge and freezer
/news/counters/new-jade-counte...Subdomain Text duplicate Trivial anchor text
Read More
/news/corporate/mandarin-orien...Subdomain IMG-ALT Executive chef at Mandarin Oriental Mayfair
/news/corporate/mandarin-orien...Subdomain Text duplicate Trivial anchor text
Read More
/news/in-the-community/william...Subdomain IMG-ALT Williams Refrigeration donates to RSPCA
/news/in-the-community/william...Subdomain Text duplicate Trivial anchor text
Read More
/news/awards/malcolm-harling-w...Subdomain IMG-ALT Williams Refrigeration Director wins FEA Outstanding Achievement Award
/news/awards/malcolm-harling-w...Subdomain Text duplicate Trivial anchor text
Read More
https://marketing.williams-ref...External Subdomain Learn More
/Anchor Text duplicate Watch our video
/guidesSubdomain No Text
/guidesSubdomain Text duplicate Trivial anchor text
Read More
/sectorsSubdomain No Text
/sectorsSubdomain Text duplicate Trivial anchor text
Read More
/eventsSubdomain No Text
/eventsSubdomain Text duplicate Trivial anchor text
Read More
/corporate-social-responsibilitySubdomain No Text
/corporate-social-responsibilitySubdomain Text duplicate Trivial anchor text
Read More
/about-us/contracting-unitsSubdomain No Text
/about-us/contracting-unitsSubdomain Text duplicate Trivial anchor text
Read More
/sparesSubdomain No Text
/sparesSubdomain Text duplicate Trivial anchor text
Read More
/newsSubdomain Text duplicate News
/about-usSubdomain Text duplicate About Us
/info-centreSubdomain Text duplicate Info Centre
/corporate-social-responsibilitySubdomain Text duplicate CSR
/contactSubdomain Text duplicate Contact Us
/deliverySubdomain Text duplicate Delivery
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.facebook.com/Willi...New window External Subdomain No Text
https://x.com/WilliamsRefNew window External No Text
https://vimeo.com/user14958569New window External No Text
https://www.youtube.com/user/W...New window External Subdomain No Text
https://instagram.com/williams...New window External No Text
/corporate-social-responsibilityGreenlogic
/termsSubdomain Terms and Conditions
/privacySubdomain Privacy Policy
/cookie-policySubdomain Cookie Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.williams-refrigeration.co.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
This page loads 11 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.29 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (46 kB).

HTTP Response Header

NameValue
dateMon, 30 Jun 2025 14:29:28 GMT
serverApache/2.4.7 (Ubuntu)
set-cookie448 Characters
varyAccept-Encoding
content-encodinggzip
content-length8107
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 77 referring domains.
This page has 2,960 backlinks.
This page has backlinks from 69 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow:

User-agent: rogerbot
Disallow:

Similar sites

Search preview

www.williams-refrigeration.co.uk
Williams Refrigeration | Commercial Refrigeration Manufacturer
Commercial refrigeration supplier including fridge and freezer cabinets and counters, multidecks, coldrooms, blast chillers, bottle coolers and bakery equipment.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
refrigeration89%Check
Williams Refrigeration86%Check
Williams81%Check
Commercial Refrigeration74%Check
refrigeration manufacturer67%Check
Commercial Refrigeration Manufacturer64%Check
Williams new62%Check
commercial59%Check
counter52%Check
Cabinets50%Check
Show more keywords and terms

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