Westlothian.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
75% 
Page structure
100% 
Link structure
93% 
Server
88% 
External factors
100% 
SEO Score
Response time
0.47 s
File size
58.80 kB
Words
457
Media files
35
Number of links
98 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
West Lothian Council - West Lothian Council
There are word repetitions in the page title.
The length of the page title is perfect. (398 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.westlothian.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionEmpty
viewportwidth=device-width, initial-scale=1
langen
twitter:cardsummary
twitter:titleWest Lothian Council - West Lothian Council
twitter:imagehttps://www.westlothian.gov.uk/image/3768/West-Lothian-Council-Logo-Transparent/twittercard.png?m=1493294580453
twitter:image:altWest Lothian Council Logo (Transparent)
og:typewebsite
og:titleWest Lothian Council - West Lothian Council
og:urlhttps://www.westlothian.gov.uk/
og:site_nameWest Lothian Council
og:imagehttps://www.westlothian.gov.uk/image/3768/West-Lothian-Council-Logo-Transparent/opengraph.png?m=1493294580453
og:image:width1200
og:image:height630

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Page quality

Content
(Critically important)
There are only 457 words on this page. Good pages should have about 800 words of useful content.
30% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ogo-Transparent/logo.png?m=1493294580453No alt attribute provided
/images/recite_btn.pngRecite me accessibility image
...WestLothian/standard.png?m=1575480532247MyWestLothian Login/Register
...34991/Pay-icon/image.png?m=1560508480320Pay for it Icon
...34991/Pay-icon/hover.png?m=1560508480320Pay for it Hover Icon
...990/Apply-icon/image.png?m=1560508367167Apply for it Icon
...990/Apply-icon/hover.png?m=1560508367167Apply for it Hover Icon
...92/Report-icon/image.png?m=1565363405217Report it Icon
...92/Report-icon/hover.png?m=1565363405217Report it Hover Icon
...007/Request-It/image.png?m=1572437041977Request it Icon
...007/Request-It/hover.png?m=1572437041977Request it Hover Icon
...94/Council-Tax/image.png?m=1572343014617Council Tax and Benefits IconCouncil Tax and Benefits
...4995/Jobs-icon/image.png?m=1560509803427Jobs and Employment IconJobs and Employment
...6/Schools-icon/image.png?m=1560509926293Schools and Education IconSchools and Education
.../Planning-icon/image.png?m=1565363270367Planning & Building Standards IconPlanning & Building Standards
...Recycling-icon/image.png?m=1560510525623Recycling and Waste IconRecycling and Waste
...Community-icon/image.png?m=1560510455877Your Community IconYour Community
...000/Roads-icon/image.png?m=1560510613197Roads, Streets and Parking IconRoads, Streets and Parking
...01/Health-icon/image.png?m=1560510790563Health and Social Care IconHealth and Social Care
...2/Housing-icon/image.png?m=1560510890713Housing IconHousing
...Transport-Icon/image.png?m=1564676917720Passenger Transport IconPassenger Transport
...formation-Icon/image.png?m=1564677019293Council Information IconCouncil Information
...Libraries-icon/image.png?m=1565363102987Libraries IconLibraries
...and-Trade-Icon/image.png?m=1565361623287Business and Trade IconBusiness and Trade
...vironment-Icon/image.png?m=1564676805533Environment IconEnvironment
...-Woodland-Icon/image.png?m=1565361799163Parks, Gardens and Woodland IconParks, Gardens and Woodland
/images/westlothian_logo_white.pngWest Lothian Council
...book-Page/footerIcon.png?m=1491392701537West Lothian Council Facebook Page
...stlothian/footerIcon.png?m=1692266460243West Lothian Council X (Twitter page) @lovewestlothian
...n-YouTube/footerIcon.png?m=1491392702307West Lothian YouTube
...gram-Logo/footerIcon.png?m=1491392699937Instagram Logo
...ickr-Logo/footerIcon.png?m=1491392699713Flickr Logo

Page structure

H1 heading
(Critically important)
West Lothian Council
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 West Lothian Council
H2 This website uses cookies
H2 Image Carousel
Baselink: https://www.westlothian.gov.uk/
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.westlothian.gov.uk/Subdomain Anchor Skip to main content
/article/68758/CookiesSubdomain Set cookie preferences
/article/68758/CookiesSubdomain Text duplicate Set cookie preferences
/web-feedback?feedbackid=30848...Subdomain Complete Survey
https://www.westlothian.gov.uk/Subdomain Link to "West Lothian Council" homepage
/article/52912/Sign-up-for-newsSubdomain Sign up for news
/newsSubdomain News
/article/30853/Contact-UsSubdomain Contact Us
/article/46999/All-ServicesSubdomain All Services
https://my.westlothian.gov.uk/...External Subdomain IMG-ALT MyWestLothian Login/Register
A-TITLE MyWestLothian Login/Register
https://www.westlothian.gov.uk/Subdomain Anchor Toggle menu
/paySubdomain Pay for it
/applySubdomain Apply for it
/reportSubdomain Report it
/requestSubdomain Request it
/council-tax-and-benefitsSubdomain Council Tax and Benefits
/council-taxSubdomain Council Tax
/benefitsSubdomain Benefits
/costoflivingSubdomain Cost of Living Hub West Lothian
/council-tax-and-benefitsSubdomain View More About Council Tax and Benefits
/jobs-and-employmentSubdomain Jobs and Employment
/careersSubdomain Jobs at the Council
/hr-servicesSubdomain HR Services
/employment-adviceSubdomain Employment Advice
/jobs-and-employmentSubdomain View More About Jobs and Employment
/educationSubdomain Schools and Education
/schools-and-nurseriesSubdomain Schools and Early Learning & Childcare
/article/30879/Support-for-Pup...Subdomain Support for Pupils and Parents
/article/30878/Education-Polic...Subdomain Education Policies, Procedures and Consultations
/educationSubdomain View More About Schools and Education
/planning-and-building-standardsSubdomain Planning & Building Standards
/planning-applicationsSubdomain Planning Applications
/developmentplansSubdomain Development Planning & Environment (DP&E)
/building-standardsSubdomain Building Standards
/planning-and-building-standardsSubdomain View More About Planning & Building Standards
/recycling-and-wasteSubdomain Recycling and Waste
/gardenwastepermitsSubdomain Garden Waste Permits
/binsSubdomain Household Recycling and Waste
/article/84552/Bin-Collection-...Subdomain Bin Collection Calendar Dates
/recycling-and-wasteSubdomain View More About Recycling and Waste
/your-communitySubdomain Your Community
/livingstonSubdomain Livingston
/bathgateSubdomain Bathgate
/linlithgowSubdomain Linlithgow
/your-communitySubdomain View More About Your Community
/roads-streets-parkingSubdomain Roads, Streets and Parking
/road-closuresSubdomain Road Closures and Diversions
/article/30888/Gritting-and-Wi...Subdomain Gritting and Winter Maintenance
/street-careSubdomain Report Road, Street Lighting and Street Care Issues
/roads-streets-parkingSubdomain View More About Roads, Streets and Parking
/article/30863/Health-and-Soci...Subdomain Health and Social Care
/lovefosteringSubdomain Fostering and Adoption
/article/76717/Help-prevent-th...Subdomain Help prevent the spread of Scarlet Fever and Group A Strep this winter
/letsbeheardSubdomain Let's Be Heard - Scottish COVID 19 Enquiry
/article/30863/Health-and-Soci...Subdomain View More About Health and Social Care
/housingSubdomain Housing
/article/32548/Apply-for-HousingSubdomain Apply for Housing
/council-housingSubdomain Council Housing Information
/homelessnessSubdomain Housing Options and Homelessness
/housingSubdomain View More About Housing
/gardenwastepermitsSubdomain Purchase your Garden Waste Permit
/signupSubdomain Link to sign up to our WhatsApp and email alerts. Subscribe to receive regular updates via WhatsApp and/or email
/live-meetingsSubdomain Link to view live streams of council meetings. All council meetings are broadcast and recorded
/public-transportSubdomain Passenger Transport
/article/30896/Public-TransportSubdomain Public Transport
/article/34292/School-TransportSubdomain School Transport
/article/45641/Community-Trans...Subdomain Community Transport
/public-transportSubdomain View More About Passenger Transport
/council-informationSubdomain Council Information
/live-meetingsSubdomain Live Broadcast - West Lothian Council meetings
/WL2028Subdomain West Lothian 2028 - Consultation
/article/30898/About-your-councilSubdomain About your council
/council-informationSubdomain View More About Council Information
/librariesSubdomain Libraries
/article/33638/Access-Your-Lib...Subdomain Access Your Library Account & Search, Reserve and Renew
/eLibrarySubdomain Digital Library
/article/30906/Homebound-serviceSubdomain Homebound service
/librariesSubdomain View More About Libraries
/businessSubdomain Business and Trade
/licensingSubdomain Licences, Permits and Permissions
/business-ratesSubdomain Business Rates
/article/30907/Information-and...Subdomain Information and Support for Businesses
/businessSubdomain View More About Business and Trade
/environmentSubdomain Environment
/animal-welfareSubdomain Animal Welfare
/pestcontrolSubdomain Pest Control
/energySubdomain Energy & Climate Change
/environmentSubdomain View More About Environment
/parks-and-woodlandSubdomain Parks, Gardens & Woodland
/article/30929/Parks-Gardens-a...Subdomain Parks, Gardens and Open Spaces
/country-parksSubdomain Country Parks
/countrysideSubdomain Outdoor Access
/parks-and-woodlandSubdomain View More About Parks, Gardens & Woodland
/article/43706/Site-MapSubdomain Site Map
/accessibilitySubdomain Accessibility
/article/43769/Contact-UsSubdomain Text duplicate Contact Us
/article/47767/ComplaintsSubdomain Complaints
/cookiesSubdomain Cookies
/termsSubdomain Privacy
http://www.facebook.com/westlo...New window External Subdomain IMG-ALT West Lothian Council Facebook Page
A-TITLE West Lothian Council on Facebook
https://twitter.com/lovewestlo...New window External IMG-ALT West Lothian Council X (Twitter page) @lovewestlothian
A-TITLE Twitter- @LoveWestLothian
http://www.youtube.com/user/we...New window External Subdomain IMG-ALT West Lothian YouTube
A-TITLE YouTube - West Lothian Videos
http://www.instagram.com/westl...New window External Subdomain IMG-ALT Instagram Logo
A-TITLE West Lothian Council on Instagram
http://www.flickr.com/photos/w...New window External Subdomain IMG-ALT Flickr Logo
A-TITLE West Lothian Council on Flickr
https://www.gossinteractive.com/New window External Subdomain Powered by GOSS
A-TITLE Digital platform technology, online self-service and web content management provided by GOSS

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.westlothian.gov.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.47 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (59 kB).

HTTP Response Header

NameValue
cache-controlno-cache, no-store
pragmano-cache
content-typetext/html; charset=utf-8
content-encodinggzip
expires-1
varyAccept-Encoding
x-content-type-optionsnosniff
x-xss-protection1; mode=block
strict-transport-securitymax-age=31536000
x-ua-compatibleIE=Edge
x-frame-optionsSAMEORIGIN
report-to{"group":"csp-endpoint","max_age":10886400,"endpoints":[{"url":"csp-reports"}]}
content-security-policyframe-ancestors 'self'; report-uri csp-reports; report-to csp-endpoint;
link<https://www.westlothian.gov.uk/>; rel="canonical"
server
x-powered-by
dateFri, 27 Jun 2025 10:23:30 GMT
content-length13983
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 274 referring domains.
This page has 9,892 backlinks.
This page has backlinks from 156 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
West77%Check
Lothian77%Check
West Lothian77%Check
West Lothian Council74%Check
Lothian Council72%Check
Council68%Check
Council Tax54%Check
Council Information54%Check
council meetings52%Check
Waste40%Check
Show more keywords and terms

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