Analyze your website with Seobility:

You have 3 of 3 checks left today.

Walks.com - SEO Checker

Overview of the SEO Check

Meta information

100%

Page quality

36%

Page structure

41%

Link structure

81%

Server

95%

External factors

100%

SEO Score

SEO Score Widget

Response time

5.30 s

File size

76.20 kB

Words

418

Media files

Number of links

80 internal / 5 external

Task list of SEO Improvements 4 Tasks

Improve the page response time.Very important!
Only use 1 H1 Heading in your text.Very important!
The page title should be better suited to the content of the page.Important!
Use good alternative descriptions (alt attributes) for your images.Important!

Meta specifications 100% achieved

Title

(Critically important)

London Walks - London's Best Guided Walking Tours

There are word repetitions in the page title.

The length of the page title is perfect. (472 pixels out of 580 max pixel length)

Meta Title

Meta description

(Critically important)

We offer 5* rated walking tours throughout London by the finest blue badge guides. Join us for a few hours of discovery, facts and entertainment.

The length of the meta description is perfect. (886 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.walks.com/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-gb

Server location: United States of America

The following language is defined by HTML: en-gb

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1
robots	index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
description	We offer 5* rated walking tours throughout London by the finest blue badge guides. Join us for a few hours of discovery, facts and entertainment.
generator	WP Rocket 3.21.0.1
article:publisher	https://www.facebook.com/londonwalks/
article:modified_time	2025-02-06T10:18:19+00:00
lang	en-gb
twitter:card	summary_large_image
twitter:site	@londonwalks
twitter:label1	Est. reading time
twitter:data1	1 minute
og:locale	en_GB
og:type	website
og:title	London Walks - London's Best Guided Walking Tours
og:description	We offer 5* rated walking tours throughout London by the finest blue badge guides. Join us for a few hours of discovery, facts and entertainment.
og:url	https://www.walks.com/
og:site_name	London Walks
X-UA-Compatible	IE=edge,chrome=1
charset	utf-8

Automatically check walks.com including all subpages at once!

Check 300+ SEO parameters on every page of your website
Easy troubleshooting with optimization suggestions
Automated check for keyword optimization

Try for free
Guaranteed free of charge during trial period.

Page quality 36% achieved

Content

(Critically important)

Some words from the page title are not used within the pages content

Only 1 paragraph/s was/were found on this page.

There are only 418 words on this page. Good pages should have about 800 words of useful content.

28.2% of the text are stop words.

Words from the H1 heading are used in the page content.

The page contains a listing, which indicates a good text layout.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 16.5 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

No Apple touch icon is specified.

A viewport "width=device-width, initial-scale=1" is provided.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The amount of tags is very high (10). We recommend using a maximum of 8 tags for this page.

The following tag is repeated too often: live online tours some days

Some tags are too long. With 92 characters this one is longer than 70 characters:
"from the barbican to the globe, with stories, songs and the lascivious pleasing of the lute."

Strong and Bold Tags

Image SEO

(Somewhat important)

22 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...ontent/uploads/2021/03/banner_awards.gif	No alt attribute provided
...uploads/2020/07/home-banner-plaque-1.png	No alt attribute provided
...content/uploads/2021/03/Safe-travels.gif	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided

Page structure 41% achieved

H1 heading

(Critically important)

Online & Outdoor

Too many H1 headings

The H1 heading is too short (16 characters). It should be at least 20 Characters long.

H1-H6 headings

Headings

(Important)

There are 38 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

H1-H6 headings

Heading structure

Heading level	Content
H1	Online & Outdoor
H1	How to Go on a Walk
H1	Popular London Walks
H1	Other Tours
H2	Live Online Tours some days A Feast of Outdoor Walks every day
H2	Live & Online
H2	Streets Ahead!
H2	Here’s London…
H3	Live Outdoor Walks every day Live Online Tours some days
H3	Featured Walks
H3	Latest News
H4	The Hidden Forces of the City
H4	The Ultimate London Walk
H4	Walking with Shakespeare – a performance, an invocation, a time machine
H4	WALK ALL THE WAY ACROSS LONDON – THE ROUTE
H4	They Liked It. A Lot.
H4	Just up, new podcast: The Hogarth Trail – 48 Hours in Georgian London
H4	The Guides
H4	The Walks
H4	Why Go With Us?
H4	Contact us
H4	Jack the Ripper
H4	Village London
H4	The London Camino
H4	Classic London
H4	Indoor Tours
H4	Rocks of Ages
H4	Beatles & More
H4	Spies London
H4	Artistic London
H4	Pub Walks
H4	Specials
H4	Private Tours
H4	Canal Walks
H4	Foodies London
H4	The City Walks
H4	Music Tours
H4	By the Water Tours

Link structure 81% achieved

Internal links

(Important)

Some anchor texts are used more than once.

There are 6 links with a trivial anchor text.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 5 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.walks.com/		No Text
https://www.walks.com/		No Text
https://www.walks.com/how/		How to Go on a Walk
https://www.walks.com/how/		Do we book? Or just turn up?
https://www.walks.com/how/		Prices of Walks Read more...
https://www.walks.com/how/		Walks Last 2 Hours We go rain or shine
https://www.walks.com/	Anchor	Calendar Walks schedule by date
/london-virtual-tours/		Live Virtual Tours A-TITLE LONDON WALKS VIRTUAL TOURS ONLINE
/our-walks/walks-by-date/		Live Outdoor Walks A-TITLE LONDON WALKS LIVE WALKS
/london-virtual-tours/		Virtual Tours
https://www.walks.com/how/	Text duplicate	How to Go on a Walk
https://www.walks.com/		Home
https://www.walks.com/contact/		Contact Us
/walks-by-day/monday/		Monday’s Walks
/walks-by-day/tuesday/		Tuesday’s Walks
/walks-by-day/wednesday/		Wednesday’s Walks
/walks-by-day/thursday/		Thursday’s Walks
/walks-by-day/friday/		Friday’s Walks
/walks-by-day/saturday/		Saturday’s Walks
/walks-by-day/sunday/		Sunday’s Walks
/our-walks/walks-by-date/		London Walks by Date
/london-virtual-tours/	Text duplicate	Virtual Tours
/other-tours/private-walks/		Private Tours
https://www.walks.com/blog/		Blog
/category/news/		News
https://www.walks.com/podcast/		Podcasts
https://www.walks.com/about/		About London Walks
https://www.walks.com/how/		How to go on a London Walk
/category/news/		Latest News
https://www.walks.com/guides/		London’s Best Guides!
https://www.walks.com/reviews/		Reviews
/what-walkers-say/		What Walkers Say
/why-go-with-us/		Why go with us?
/frequent-walkers-card/		Frequent Walkers Card
https://www.walks.com/videos/		London Walks Videos
/london-walks-books/		London Walks Books
https://www.walks.com/faqs/		FAQs
/our-walks/reading-the-citys-c...		The Hidden Forces of the City
/our-walks/reading-the-citys-c...		Trivial anchor text Read More
/our-walks/the-ultimate-london...		The Ultimate London Walk
/our-walks/the-ultimate-london...	Text duplicate	Trivial anchor text Read More
/our-walks/shakespeare-with-lute/		Walking with Shakespeare – a performance, an invocation, a time machine
/our-walks/shakespeare-with-lute/	Text duplicate	Trivial anchor text Read More
/news/walk-all-the-way-across-...	Text duplicate	Trivial anchor text Read More
/news/they-liked-it-a-lot/	Text duplicate	Trivial anchor text Read More
/news/just-up-new-podcast-abcs...	Text duplicate	Trivial anchor text Read More
https://www.walks.com/guides		The Guides
/walks-by-day/wednesday/	New window	The Walks
/why-go-with-us/		Why Go With Us?
https://www.walks.com/contact/		Contact us
/our-walks/jack-the-ripper-wal...		Jack the Ripper
/popular-walks/village-london/		Village London
/the-ultimate-london-walk/		The London Camino
/popular-walks/classic-london/		Classic London
/popular-walks/national-gallery/		Indoor Tours
/urban-geology-walks-guided-by...		Rocks of Ages
/popular-walks/beatles/		Beatles & More
/on-the-trail-of-the-spies-clo...		Spies London
/artistic-london/		Artistic London
/popular-walks/pub-walks/		Pub Walks
/unusual-walks/		Specials
/other-tours/private-walks/	Text duplicate	Private Tours
/canal-walks-london/		Canal Walks
/other-tours/foodies-london/		Foodies London
/popular-walks/city-of-london-...		The City Walks
/music-tours/		Music Tours
/by-the-water-tours-2/		By the Water Tours
/cdn-cgi/l/email-protection		[email protected]
/privacy-policy/		Privacy Policy
https://www.walks.com/how/	Text duplicate	How to Go on a Walk
https://www.walks.com/links/		Links
https://www.walks.com/faqs/	Text duplicate	FAQs
/newsletter-sign-up/		Newsletter Sign Up
/our-walks/walks-by-date/		Walks by Date
https://www.walks.com/contact/	Text duplicate	Contact Us
https://www.walks.com/reviews/	Text duplicate	Reviews
https://www.facebook.com/londo...	New window External Subdomain	No Text
https://www.instagram.com/lond...	New window External Subdomain	No Text
https://x.com/londonwalks	New window External	No Text
https://www.pinterest.co.uk/lo...	New window External Subdomain	No Text
/blog/slums-of-victorian-london/		The 8 worst slums of Victorian London
/blog/things-to-do-near-euston...		What is there to do near Euston station?
/blog/limehouse-cut/		Our Limehouse Cut Guide
https://limewebdevelopment.com/	New window External	Lime Web Development
/privacy-policy/		Privacy policy

Server configuration 95% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.walks.com/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time is very slow (5.30 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.

The file size of the HTML document is fine (76 kB).

Page Speed

HTTP Response Header

Name	Value
date	Wed, 10 Jun 2026 16:12:19 GMT
content-type	text/html; charset=UTF-8
x-frame-options	SAMEORIGIN
last-modified	Wed, 10 Jun 2026 08:27:51 GMT
cache-control	max-age=0
expires	Wed, 10 Jun 2026 16:12:19 GMT
vary	Accept-Encoding
report-to	{"group":"cf-nel","max_age":604800,"endpoints":[{"url":"https://a.nel.cloudflare.com/report/v4?s=SybvhdrI8GZvjEYeGl34RGQNa%2FI7wGWm3YxU83cU%2BD%2FsAxDZDIzjBczlATsiZmL4uSEz4AE5QBKRzeOSxBfvQOLMGYRL1HWVoPZDB3gI3baljNNDIL4cTkWcuOtaPaBO"}]}
server	cloudflare
nel	{"report_to":"cf-nel","success_fraction":0.0,"max_age":604800}
cf-cache-status	DYNAMIC
content-encoding	zstd
cf-ray	a099a82daa9a0365-CDG
alt-svc	h3=":443"; ma=86400
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 202 referring domains.

This page has 895 backlinks.

This page has backlinks from 180 different ip addresses.

Backlinks

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.walks.com/sitemap_index.xml

Similar sites

Search preview

www.walks.com

London Walks - London's Best Guided Walking Tours

We offer 5* rated walking tours throughout London by the finest blue badge guides. Join us for a few hours of discovery, facts and entertainment.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
London Walk	78%	Check
Walks	72%	Check
London Walks	72%	Check
Tours	71%	Check
London	70%	Check
Walking Tours	68%	Check
Outdoor Walks	65%	Check
Online	59%	Check
Outdoor	59%	Check
Live Outdoor Walks	59%	Check
City Walks	58%	Check
Live Online Tours	58%	Check
Private Tours	56%	Check
Virtual Tours	54%	Check
Live Online	53%	Check
Contact Us	51%	Check
Hours	50%	Check
Guides	50%	Check
Best Guided Walking Tours	49%	Check
Live	47%	Check
days	47%	Check
day	47%	Check
Best	46%	Check
City	44%	Check
Streets	43%	Check

Show more keywords and terms

Automatically check walks.com including all subpages at once!

Check 300+ SEO parameters on every page of your website
Easy troubleshooting with optimization suggestions
Automated check for keyword optimization

Try for free
Guaranteed free of charge during trial period.

Walks.com - SEO Checker

Task list of SEO Improvements 4 Tasks

Meta specifications 100% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check walks.com including all subpages at once!

Page quality 36% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 41% achieved

(Critically important)

(Important)

Heading structure

Link structure 81% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 95% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

Automatically check walks.com including all subpages at once!

Cookie Policy