Unlock.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
77% 
Page structure
91% 
Link structure
32% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.40 s
File size
60.80 kB
Words
1574
Media files
12
Number of links
143 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Unlock
The page title is too short. (61 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
For people with criminal records.
The length of the meta description is perfect. (202 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://unlock.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionFor people with criminal records.
generatorWordPress 6.8.2
msapplication-TileImagehttps://unlock.org.uk/wp-content/uploads/2021/11/cropped-favicon-1-2-270x270.png
article:modified_time2025-04-30T14:54:29+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleUnlock
og:descriptionFor people with criminal records.
og:urlhttps://unlock.org.uk/
og:site_nameUnlock
og:imagehttps://unlock.org.uk/wp-content/uploads/2021/09/photo-1523240795612-9a054b0db644-copy@2x-scaled.jpg
og:image:width2560
og:image:height1287
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1574 words. That's ok.
37.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
27 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.64 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 31 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Return to homepage
data:[...] Base64Return to homepage
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Recruit
data:[...] Base64No alt attribute provided
data:[...] Base64facebook
data:[...] Base64twitter
data:[...] Base64youtube
data:[...] Base64Fundraising Regulator Fundraising Badge
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
Building a fairer future for people with criminal records
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Building a fairer future for people with criminal records
H2 Join our newsletter, and never miss a thing
H2 Our mission is to support & advocate for people with criminal records in England and Wales to be able to move on positively in their lives.
H2 Are you looking for help or advice with a criminal record?
H2 Or view by topic
H2 Ear to the ground, voice at the top
H2 Latest news, advice, stories & more from Unlock
H2 Changing the system for the better
H2 There’s a talent pool of over 12 million people that you might be overlooking
H2 12.5 million people have criminal records in the UK. We need your help to help them.
H2 Join our newsletter, and never miss a thing Duplicate text
H2 We use limited cookies
H2 More Options
H3 We help
H3 We listen & learn
H3 We take action
H3 MoJ’s AI Action Plan for Justice raises questions for people with criminal records
H3 MoJ’s AI Action Plan for Justice raises questions for people with criminal records Duplicate text
H3 Unlock stands in support of Mandela Day
H3 Unlock letter urges Criminal Cases Review Commission Chair to rebuild trust after leadership changes
H3 Emirates to Margate: We join Margate FC to fight stigma
H3 Current projects
H3 Our latest publications
H3 Analytics
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://unlock.org.uk/Anchor Skip to main content
https://unlock.org.uk/IMG-ALT Return to homepage
/disclosure-calculator/Disclosure Calculator
/news-and-updates/News & Updates
https://unlock.org.uk/contact-us/Contact us
/personal-stories/Personal Stories
/get-involved/donate/Donate
https://unlock.org.uk/Text duplicate IMG-ALT Return to homepage
/disclosure-calculator/Text duplicate Disclosure Calculator
/news-and-updates/Text duplicate News & Updates
https://unlock.org.uk/contact-us/Text duplicate Contact us
/personal-stories/Text duplicate Personal Stories
/get-involved/donate/Text duplicate Donate
/about-us/strategic-plan-2021-...View our Strategic Plan 2021-2026
/about-us/our-mission/Mission We advocate for people with criminal records so they can move on positively in their lives
/about-us/impact/Our impact In policy and campaign work, advocating for systemic change and improving the lives of people with criminal records
/about-us/what-we-do/How we work Our priorities, How we work, what we do and our approach to centering the voices of people with criminal records in everything we do
/about-us/whos-who/Who we are Meet our team
/information-and-advice/View all Information and Advice
https://unlock.org.uk/topics/Topics
/topic/about-criminal-records/About Criminal Records
/topic/employment-business-and...Employment, Business and Volunteering
/topic/education/Education
/topic/housing-and-living-in-t...Housing, and Living in the UK
/topic/insurance-banking-and-f...Insurance, Banking and Finance
/topic/the-criminal-justice-sy...The Criminal Justice System
/topic/travel/Travel
/topic/other-areas-of-life/Other Areas of Life
/advice-articles?sortby=popularAnchor Popular Articles
/advice/university/Applying to university
/advice/applying-citizenship/Applying for citizenship
/advice/applying-licence-becom...Applying for a licence to become a taxi driver
/advice/do-i-need-to-disclose-...‘Do I need to disclose my criminal record?’ tool
https://unlock.org.uk/guides/Guides
/guide/travelling-abroad/Travelling abroad
/guide/sexual-offences/Sexual offences
/guide/financial-issues/Insurance, banking and other financial issues
/support-for-people-with-convi...Use the calculator
/the-helpline/Visit the Helpline
/changing-the-system/Find out more about our systems change work
/our-priorities/Our priorities
/policy-issues/priorities-for-...Priorities for government
/priority-issue/fair-use-of-db...Fair use of DBS Checks and Disclosure of Criminal Records
/priority-issue/fair-access-to...Fair Access to Employment
/priority-issue/fair-access-to...Fair Access to Education
/priority-issue/fair-access-to...Fair Access to Housing
/priority-issue/fair-access-to...Fair Access to Financial Services
/priority-issue/fair-treatment...Fair Treatment in Everyday Life
/priority-issue/fair-treatment...Fair Treatment in the Criminal Justice System
/research-and-evidence/Research and Evidence
https://unlock.org.uk/projects/Projects
/policy-issues/key-facts/Key facts
/publications/Publications
/case-studies/Case Studies
/policy-issues/consultation-re...Consultation responses and submissions
/policy-issues/strategic-litig...Strategic litigation
https://fairchecks.org.uk/External Join the #FairChecks movement
/project/ban-the-box/Find out more about Ban the Box
https://unlock.org.uk/community/View community overview page
/personal-stories/Text duplicate Personal Stories
/topic/about-criminal-records/Text duplicate About Criminal Records
/topic/employment-business-and...Text duplicate Employment, Business and Volunteering
/topic/education/Text duplicate Education
/topic/insurance-banking-and-f...Text duplicate Insurance, Banking and Finance
/topic/housing-and-living-in-t...Text duplicate Housing, and Living in the UK
/topic/the-criminal-justice-sy...Text duplicate The Criminal Justice System
/topic/travel/Text duplicate Travel
/topic/other-areas-of-life/Text duplicate Other Areas of Life
https://unlock.org.uk/community/From the community
/personal-stories?type=successSuccess stories
/personal-stories?type=strugglesStruggles & Stigma
https://forum.unlock.org.uk/New window External Subdomain Visit the Forum
https://forum.unlock.org.uk/External Subdomain Visit the forum
https://unlock.org.uk/training/View all Training options from Unlock
/training/webinar-understandin...Webinar: Understanding the Rehabilitation of Offenders Act Find out how the criminal records disclosure system works, what the different levels of check mean...
/training/advising-with-convic...Full-day workshop: Advising with Conviction Feel confident in providing accurate, up-to-date and effective advice and support to people with convictions on i...
https://unlock.beaconforms.com...External Subdomain Bespoke Training We can provide bespoke training for your team – saving you money and ensuring consistent knowledge and support across your organisation.
/get-involved/Get involved
/get-involved/Ways to get involved
/get-involved/donate/Text duplicate Donate
/get-involved/donate/raise-mon...Raise money online
/get-involved/work-for-us/Work for us
/get-involved/share-your-story/Share your story
/get-involved/support-our-poli...Campaign with us
/get-involved/volunteer/Volunteer
https://unlock.us2.list-manage...New window External Subdomain Sign up now
https://unlock.org.uk/about-us/Find out more about what we do
/the-helpline/contact our helpline
/information-and-adviceView all information & advice articles
/topic/about-criminal-records/Text duplicate About Criminal Records
/topic/employment-business-and...Text duplicate Employment, Business and Volunteering
/topic/education/Text duplicate Education
/topic/insurance-banking-and-f...Text duplicate Insurance, Banking and Finance
/topic/housing-and-living-in-t...Text duplicate Housing, and Living in the UK
/topic/the-criminal-justice-sy...Text duplicate The Criminal Justice System
/topic/travel/Text duplicate Travel
/topic/other-areas-of-life/Text duplicate Other Areas of Life
https://unlock.org.uk/about-us/Find out more about how we work
https://actionnetwork.org/form...External Join the FairChecks movement for criminal records reform
/news-and-updatesView all news and updates
/news-and-updates?type=274Unlock Main - Post
/mojs-ai-action-plan-for-justi...MoJ’s AI Action Plan for Justice raises questions for people with criminal records
/mojs-ai-action-plan-for-justi...Text duplicate MoJ’s AI Action Plan for Justice raises questions for people with criminal records
/news-and-updates?type=274Text duplicate Unlock Main - Post
/mojs-ai-action-plan-for-justi...Text duplicate MoJ’s AI Action Plan for Justice raises questions for people with criminal records
/mojs-ai-action-plan-for-justi...Text duplicate MoJ’s AI Action Plan for Justice raises questions for people with criminal records
/news-and-updates?type=274Text duplicate Unlock Main - Post
/unlock-marks-mandela-day-2025/Unlock stands in support of Mandela Day
/unlock-marks-mandela-day-2025/Text duplicate Unlock stands in support of Mandela Day
/unlock-letter-urges-criminal-...Unlock letter urges Criminal Cases Review Commission Chair to rebuild trust after leadership changes
/unlock-letter-urges-criminal-...Text duplicate Unlock letter urges Criminal Cases Review Commission Chair to rebuild trust after leadership changes
/emirates-to-margate-tony-adam...Emirates to Margate: We join Margate FC to fight stigma
/emirates-to-margate-tony-adam...Text duplicate Emirates to Margate: We join Margate FC to fight stigma
/changing-the-system/Find out more about all the work we’re doing to change the system
/project/fair-checks/#FairChecks movement
/wp-content/uploads/2025/02/Th...New window Briefing on the complexity of the Rehabilitation of Offenders Act (1974)
/wp-content/uploads/2024/11/Em...New window Unlock briefing on the Employments Rights Bill – Committee Stage
/wp-content/uploads/2024/10/Em...New window Employment rights bill briefing
/wp-content/uploads/2024/09/Un...New window Short and suspended sentences: the criminal record implications
https://recruit.unlock.org.uk/External Subdomain Visit recruit now
https://unlock.beaconforms.com...New window External Subdomain Help support us now
https://www.facebook.com/unloc...New window External Subdomain IMG-ALT facebook
https://twitter.com/unlockchar...New window External IMG-ALT twitter
https://www.youtube.com/c/Unlo...New window External Subdomain IMG-ALT youtube
https://unlock.us2.list-manage...New window External Subdomain Text duplicate Sign up now
https://unlock.org.uk/about-us/About us
/about-us/our-mission/Mission
/about-us/impact/Our impact
/about-us/what-we-do/How we work
/about-us/whos-who/Who we are
/about-us/strategic-plan-2021-...Text duplicate View our Strategic Plan 2021-2026
/information-and-advice/Information and Advice
https://unlock.org.uk/topics/Text duplicate Topics
/advice-articles?sortby=popularAnchor Text duplicate Popular Articles
https://unlock.org.uk/guides/Text duplicate Guides
/support-for-people-with-convi...Text duplicate Use the calculator
/the-helpline/Text duplicate Visit the Helpline
/changing-the-system/Changing the System
/our-priorities/Text duplicate Our priorities
/research-and-evidence/Text duplicate Research and Evidence
https://fairchecks.org.uk/External Text duplicate Join the #FairChecks movement
/project/ban-the-box/Text duplicate Find out more about Ban the Box
https://unlock.org.uk/community/Community
/personal-stories/Text duplicate Personal Stories
https://unlock.org.uk/community/Text duplicate From the community
https://forum.unlock.org.uk/External Subdomain Text duplicate Visit the forum
https://unlock.org.uk/training/Training
/training/webinar-understandin...Webinar: Understanding the Rehabilitation of Offenders Act
/training/advising-with-convic...Full-day workshop: Advising with Conviction
https://unlock.beaconforms.com...External Subdomain Bespoke Training
https://unlock.org.uk/training/Text duplicate View all Training options from Unlock
/get-involved/Text duplicate Get involved
/get-involved/Text duplicate Ways to get involved
https://unlock.org.uk/privacy/Privacy
/about-the-site/data-protection/Data protection
/about-the-site/website-terms-...Website terms of use
https://unlock.org.uk/contact-us/Text duplicate Contact us
https://unlock.org.uk/privacy/Find out more

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://unlock.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.40 seconds.
The file size of the HTML document is fine (61 kB).

HTTP Response Header

NameValue
x-powered-byPHP/8.2.29
x-dns-prefetch-controlon
content-typetext/html; charset=UTF-8
link<https://unlock.org.uk/wp-json/>; rel="https://api.w.org/"
etag"105658-1754404659;br"
x-litespeed-cachehit
content-encodingbr
varyAccept-Encoding
content-length18889
dateTue, 05 Aug 2025 19:54:07 GMT
alt-svch3=":443"; ma=2592000, h3-29=":443"; ma=2592000, h3-Q050=":443"; ma=2592000, h3-Q046=":443"; ma=2592000, h3-Q043=":443"; ma=2592000, quic=":443"; ma=2592000; v="43,46"
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 262 referring domains.
This page has 1,074 backlinks.
This page has backlinks from 173 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://unlock.org.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

unlock.org.uk
Unlock
For people with criminal records.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Unlock68%Check
criminal66%Check
people66%Check
records66%Check
Criminal Records66%Check
Criminal Justice54%Check
help people54%Check
million people54%Check
Fair52%Check
criminal convictions52%Check
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