Uk.store.tapo.com - SEO Checker

Overview of the SEO Check
Meta information
79% 
Page quality
78% 
Page structure
51% 
Link structure
47% 
Server
83% 
External factors
56% 
SEO Score
Response time
1.12 s
File size
562.10 kB
Words
1396
Media files
47
Number of links
120 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Tapo Store | Security Camera, Video Doorbell, Smart Home
The length of the page title is perfect. (531 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Shop on Tapo Store for quality smart home products at honest pricing to help your home become more energy efficient and safe. Free UK Fast Delivery on Orders over £29.99! Full Ranges of Smart Lightings, Smart Plugs, Smart Cameras, and Smart Cleaner. Smart Home Care Services. Powered by TP-Link.
The meta description is too long: 1901 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://uk.store.tapo.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0
theme-color#f0f0f0
descriptionShop on Tapo Store for quality smart home products at honest pricing to help your home become more energy efficient and safe. Free UK Fast Delivery on Orders over £29.99! Full Ranges of Smart Lightings, Smart Plugs, Smart Cameras, and Smart Cleaner. Smart Home Care Services. Powered by TP-Link.
google-site-verification5VAQmMUnCi0Tu8X69YD_heyCMcT27CCl4uocFMu1YoE
facebook-domain-verificationyws56irekp1b8bhff9ydtytqsw26qv
shopify-digital-wallet/53091106967/digital_wallets/dialog
shopify-checkout-api-token47d9de4c269dc5e5eafcd2271c8dffca
langen
twitter:cardsummary
twitter:titleTapo Store | Security Camera, Video Doorbell, Smart Home
twitter:descriptionShop on Tapo Store for quality smart home products at honest pricing to help your home become more energy efficient and safe. Free UK Fast Delivery on Orders over £29.99! Full Ranges of Smart Lightings, Smart Plugs, Smart Cameras, and Smart Cleaner. Smart Home Care Services. Powered by TP-Link.
og:typewebsite
og:titleTapo Store | Security Camera, Video Doorbell, Smart Home
og:descriptionShop on Tapo Store for quality smart home products at honest pricing to help your home become more energy efficient and safe. Free UK Fast Delivery on Orders over £29.99! Full Ranges of Smart Lightings, Smart Plugs, Smart Cameras, and Smart Cleaner. Smart Home Care Services. Powered by TP-Link.
og:urlhttps://uk.store.tapo.com/
og:site_nameTapo UK
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1396 words. That's ok.
30.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.48 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (562.1 kB).
A viewport "width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: learn more
Image SEO
(Somewhat important)
19 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...e-Navigation_bar_images.jpg?v=1751450260No alt attribute provided
...0-Navigation_bar_images.jpg?v=1751450262No alt attribute provided
...0-Navigation_bar_images.jpg?v=1751450261No alt attribute provided
...e-Navigation_bar_images.jpg?v=1751450260No alt attribute provided
...0-Navigation_bar_images.jpg?v=1751450262No alt attribute provided
...0-Navigation_bar_images.jpg?v=1751450261No alt attribute provided
...op/files/6._Tapo_L900-5.png?v=1719120683No alt attribute provided
...shop/files/7._Tapo_T300.png?v=1719120682No alt attribute provided
...shop/files/8._Tapo_T315.png?v=1719120683No alt attribute provided
...tapo_logo_std.png?v=1690494045&width=400No alt attribute provided
...tapo_logo_std.png?v=1690494045&width=400No alt attribute provided
.../files/01-02.jpg?v=1745853040&width=204801-02.jpg__PID:0fc16481-ddff-4c00-aefd-c0b861573039
.../files/05-03.jpg?v=1745852914&width=204805-03.jpg__PID:b5330294-22dc-4689-9f98-5feee0031b58
.../files/02-01.jpg?v=1749802228&width=204802-01.jpg__PID:601d7d1c-22f3-40cd-9cbb-891f8548fcef
.../files/06-06.jpg?v=1749802059&width=204806-06.jpg__PID:1f736609-6fea-4ca7-a01d-7d1c22f390cd
...8a1cfe3be26d.jpg?v=1745857850&width=204803-6.jpg__PID:f5676209-7cbf-4f4d-9c78-b07cfbac2040
.../files/07-02.jpg?v=1745853252&width=204807-02.jpg__PID:1cfb76e8-02dc-454e-bd6a-54191a9635ab
.../files/08-03.jpg?v=1749803355&width=204808-03.jpg__PID:96ec82cd-d7ca-4e54-80b2-8337e574ce8b
...f1c221285b19.jpg?v=1745921522&width=204804-02.jpg__PID:0fec7bd8-8063-4d8d-9678-7f22ceb0a026
...umbnail.0000000000_400x.jpg?v=1728303164No alt attribute provided
...l.0000000000.jpg?v=1728303164&width=1920No alt attribute provided
...umbnail.0000000000_800x.jpg?v=1728303164No alt attribute provided
...uctImages_02.jpg?v=1720447901&width=2000Tapo SolarCam TC82 KIT, 2K 3MP, Colour Night Vision
...p/files/PT05.png?v=1738669790&width=2000Tapo SolarCam TC82 KIT, 2K 3MP, Colour Night Vision
...ductImages_4.jpg?v=1739208226&width=1000Tapo C720 Floodlight Camera with Smart Features and Wired Power
...hop/files/02.jpg?v=1740393484&width=1024Tapo C720 Floodlight Camera with Smart Features and Wired Power
...-littlewhite.jpg?v=1749849049&width=20003K Clarity Indoor Pan Tilt Security Wi-Fi Cam, Advanced Night Vision, Tapo C230
...fb0ea94cfab6.jpg?v=1749849049&width=10003K Clarity Indoor Pan Tilt Security Wi-Fi Cam, Advanced Night Vision, Tapo C230
...lMainImage21.png?v=1738143442&width=2000Tapo TD21 Smart Battery Video Doorbell + Chime Included
...rnightvision.jpg?v=1738143442&width=2000smart video doorbell camera uk with no subscription fees ring chime included
...-littlewhite.jpg?v=1750264335&width=20003K Clarity Outdoor Pan Tilt Security Wi-Fi Cam, Colour Night Vision, Tapo C530WS
...41031072216m.jpg?v=1750264335&width=10003K Clarity Outdoor Pan Tilt Security Wi-Fi Cam, Colour Night Vision, Tapo C530WS
...s/image_10_1.png?v=1741195069&width=2048image (10) 1.png__PID:49ec90a4-6532-4435-8f38-bfb187d916c5
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...iles/image_8.png?v=1741260108&width=2048image (8).png__PID:2e6de11f-a438-414b-a72b-1ca0d6e633a5
...66a0b79b6b15.png?v=1741261054&width=2048icons-3D13.png__PID:d128b6e7-42e2-4e57-880f-f7b3b7999088
...CES2023_logo.png?v=1736354346&width=1798No alt attribute provided
...ward-logo-png.png?v=1736354674&width=178No alt attribute provided
...-7faf0c1bd6ed.png?v=1736355788&width=500No alt attribute provided
...p/files/PCmag.png?v=1736356784&width=186No alt attribute provided
.../files/awards.png?v=1746807239&width=800No alt attribute provided
...a92695d4fdae.jpg?v=1753108171&width=1200Can UK Tenants Install Security Cameras?
...ackage_theft.jpg?v=1753108578&width=1200How to Prevent Burglary & Stop Porch Pirates in Their Tracks
...4e096a62539c.jpg?v=1752843897&width=1200Security Camera Buying Guide: Types of CCTV Cameras Explained
Video URLWidthHeight
...030ebd.HD-1080p-7.2Mbps-35930482.mp4?v=0
...030ebd.HD-1080p-7.2Mbps-35930482.mp4?v=0

Page structure

H1 heading
(Critically important)
Tapo UK
The H1 heading is too short (7 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 44 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Tapo UK
H2 Ultra-Powerful Suction
H2 What's hot right now
H2 Why Choose Tapo
H2 User Reviews
H2 Tapo Awards
H2 Most popular questions
H3 Double points on all orders
H3 Get a free gift with selected solar-powered cams
H3 Floodlight Camera
H3 Bright. Aware. Secure.
H3 Solar Powered Camera
H3 Efficient sunlit power, worry-free hours
H3 Video Doorbell
H3 Speak to visitors at your door
H3 Indoor Camera
H3 Keep your love protected
H3 Robot Vacuum
H3 Let Tapo handle the mess.
H3 Lighting
H3 Ambiance the mood
H3 Kasa Thermostat
H3 Everyday comfort and savings
H3 Tapo Automation
H3 Home efficiency monitoring & security
H3 Your Experience Come First
H3 Peace of mind starts with Tapo App you can trust.
H3 Trusted choice of
H3 20 Million
H3 Users worldwide
H3 Providing reliable security and automation solution for homes and family businesses.
H3 UK-Based Support & Hassle-Free Warranty
H3 Dedicated customer support for a worry-free experience.
H3 Your Privacy Matters
H3 Tapo prioritizes your data security with advanced encryption, cloud protection, and privacy controls.
H3 Tapo Rewards Program
H3 Earn Points on every purchase and unlock exciting rewards.
H3 Committed to Sustainability
H3 Tapo prioritizes sustainable practices, minimizing environmental impact through responsible manufacturing.
H3 Track your order
H3 Why has my order not arrived yet?
H3 Where is my First 5% off code?
H5 Tapo 4K Security Solution
H6 LiDAR+IMU Dual Navigation System Robot Vacuum
Some anchor texts are used more than once.
10 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.
LinkAttributesAnchor text
https://uk.store.tapo.com/Anchor Skip to content
https://uk.store.tapo.com/Subdomain Anchor Sign up for 5% off on First Order
/apps/bubblehouse/rewards/Subdomain Join Now & Get Rewarded
https://uk.store.tapo.com/Subdomain Anchor Text duplicate Sign up for 5% off on First Order
/apps/bubblehouse/rewards/Subdomain Text duplicate Join Now & Get Rewarded
https://uk.store.tapo.com/Subdomain Anchor Text duplicate Sign up for 5% off on First Order
/apps/bubblehouse/rewards/Subdomain Text duplicate Join Now & Get Rewarded
https://uk.store.tapo.com/Subdomain Anchor Text duplicate Sign up for 5% off on First Order
/apps/bubblehouse/rewards/Subdomain Text duplicate Join Now & Get Rewarded
https://uk.store.tapo.com/Subdomain Anchor Text duplicate Sign up for 5% off on First Order
/apps/bubblehouse/rewards/Subdomain Text duplicate Join Now & Get Rewarded
https://uk.store.tapo.com/Subdomain Anchor Text duplicate Sign up for 5% off on First Order
/apps/bubblehouse/rewards/Subdomain Text duplicate Join Now & Get Rewarded
https://uk.store.tapo.com/Subdomain Anchor Text duplicate Sign up for 5% off on First Order
/apps/bubblehouse/rewards/Subdomain Text duplicate Join Now & Get Rewarded
https://uk.store.tapo.com/Subdomain Anchor Text duplicate Sign up for 5% off on First Order
/apps/bubblehouse/rewards/Subdomain Text duplicate Join Now & Get Rewarded
https://uk.store.tapo.com/Subdomain Anchor Text duplicate Sign up for 5% off on First Order
/apps/bubblehouse/rewards/Subdomain Text duplicate Join Now & Get Rewarded
https://uk.store.tapo.com/Subdomain Anchor Text duplicate Sign up for 5% off on First Order
/apps/bubblehouse/rewards/Subdomain Text duplicate Join Now & Get Rewarded
https://uk.store.tapo.com/searchOpen search
/collections/outdoor-security-...Outdoor Security Cameras
/collections/indoor-security-c...Indoor Security Cameras
/collections/pet-camerasPet Cameras
/collections/smart-battery-cameraBattery Security Cameras
/collections/solar-security-ca...Solar Security Cameras
/collections/wired-security-ca...Wired Security Cameras
/collections/4k-security-cameras4K Security Cameras
/collections/pan-tilt-zoom-sec...Pan Tilt Security Cameras
/collections/wireless-security...Wireless Security Cameras
/collections/wifi-security-cam...Wi-Fi Security Cameras
/products/tapo-c720-floodlight...Floodlight Security Cameras
/products/4g-lte-poe-outdoor-p...4G LTE Security Cameras
/products/smart-home-security-...Home Security Bundle
/products/tapo-c660-kit-4k-cla...C660 KIT 4K Solar Camera
/products/tapo-c260-4k-clarity...C260 4K Indoor Camera
/products/smart-home-security-...Text duplicate Home Security Bundle
/products/tapo-c660-kit-4k-cla...Text duplicate C660 KIT 4K Solar Camera
/products/tapo-c260-4k-clarity...Text duplicate C260 4K Indoor Camera
/collections/smart-video-doorb...Video Doorbells
/pages/tapo-robot-cleanersRobot Vacuum Cleaners
/pages/tapo-smart-automationsAutomations
/pages/tapo-smart-plugsPlugs
/pages/tapo-smart-lightingsLightings
/pages/tapo-smart-automation-s...Sensors
/collections/smart-switchSwitches & Buttons
/collections/smart-switch/Temp...Temperature & Humidity Monitor
/products/tapo-h500-smart-home...HomeBase
/pages/tapo-smart-actionSmart Action
/pages/kasa-thermostaticKasa Thermostat
/products/smarthome-tapo-l900-5No Text
/products/smart-water-leak-sensorNo Text
/products/tapo-t315-smart-temp...No Text
/pages/new-releaseNew In
/pages/offersOffers
/apps/bubblehouse/rewards/Subdomain Reward Program
/pages/tapo-careTapo Care
/pages/contact-usContact Us
https://uk.store.tapo.com/Tapo UK
https://uk.store.tapo.com/searchText duplicate Open search
/account/loginOpen account page
https://uk.store.tapo.com/cartOpen cart 0
/collections/smart-video-doorb...Text duplicate Video Doorbells
/pages/tapo-robot-cleanersText duplicate Robot Vacuum Cleaners
/pages/new-releaseText duplicate New In
/pages/offersText duplicate Offers
https://www.facebook.com/TPLIN...New window External Subdomain No Text
https://twitter.com/TPLINKUK?l...New window External No Text
https://www.instagram.com/tpli...New window External Subdomain No Text
https://www.youtube.com/@tp-li...New window External Subdomain No Text
https://www.tiktok.com/@tplink.ukNew window External Subdomain No Text
https://uk.store.tapo.com/accountAccount
/collections/allContinue shopping
/pages/offer-pageShop Now
/products/tapo-c246d-dual-lens...Pre-order Now
/collections/smart-video-doorb...See Who's There
/collections/4k-security-camerasMore Collection Coming Soon
/pages/tapo-robot-cleanersSubdomain Shop Robot Vacuum Cleaner
/collections/security-camerasShop Security Cameras
/products/tc82-kit-solar-power...IMG-ALT Tapo SolarCam TC82 KIT, 2K 3MP, Colour Night Vision
/products/tc82-kit-solar-power...Text duplicate Tapo SolarCam TC82 KIT, 2K 3MP, Colour Night Vision
/products/tapo-c720-floodlight...IMG-ALT Tapo C720 Floodlight Camera with Smart Features and Wired Power
/products/tapo-c720-floodlight...Text duplicate Tapo C720 Floodlight Camera with Smart Features and Wired Power
/products/3k-clarity-indoor-pa...IMG-ALT 3K Clarity Indoor Pan Tilt Security Wi-Fi Cam, Advanced Night Vision, Tapo C230
/products/3k-clarity-indoor-pa...Text duplicate 3K Clarity Indoor Pan Tilt Security Wi-Fi Cam, Advanced Night Vision, Tapo C230
/products/battery-video-doorbe...IMG-ALT Tapo TD21 Smart Battery Video Doorbell + Chime Included
/products/battery-video-doorbe...Text duplicate Tapo TD21 Smart Battery Video Doorbell + Chime Included
/products/3k-clarity-outdoor-p...IMG-ALT 3K Clarity Outdoor Pan Tilt Security Wi-Fi Cam, Colour Night Vision, Tapo C530WS
/products/3k-clarity-outdoor-p...Text duplicate 3K Clarity Outdoor Pan Tilt Security Wi-Fi Cam, Colour Night Vision, Tapo C530WS
/apps/bubblehouse/rewards/Subdomain Join Now / Sign In
/products/4k-clarity-solar-pow...No Text
/products/tapo-c720-floodlight...No Text
/products/tapo-c260-4k-clarity...No Text
/products/ultra-powerful-sucti...No Text
/products/video-doorbell-wired...No Text
/products/3k-clarity-outdoor-p...No Text
/products/tapo-l930-5-smart-wi...No Text
/collections/smart-video-doorb...Learn More
A-TITLE Video Doorbells
/pages/tapo-robot-cleanersText duplicate Learn More
A-TITLE Tapo Robot Cleaners
/collections/smart-battery-cameraText duplicate Learn More
A-TITLE Smart Battery Camera
/pages/help-faqsRead all FAQs
https://uk.store.tapo.com/accountSubdomain My Orders
A-TITLE https://uk.store.tapo.com/account
/pages/help-faqsText duplicate Read all FAQs
/blogs/security-camera/can-uk-...IMG-ALT Can UK Tenants Install Security Cameras?
/blogs/security-camera/can-uk-...Text duplicate Can UK Tenants Install Security Cameras?
/blogs/security-camera/how-to-...IMG-ALT How to Prevent Burglary & Stop Porch Pirates in Their Tracks
/blogs/security-camera/how-to-...Text duplicate How to Prevent Burglary & Stop Porch Pirates in Their Tracks
/blogs/security-camera/securit...IMG-ALT Security Camera Buying Guide: Types of CCTV Cameras Explained
/blogs/security-camera/securit...Text duplicate Security Camera Buying Guide: Types of CCTV Cameras Explained
/pages/help-faqsHelp & FAQs
/pages/contact-usText duplicate Contact Us
/policies/privacy-policyPrivacy Policy
/policies/refund-policyRefund Policy
/policies/terms-of-serviceTerms of Service
/policies/shipping-policyShipping Policy
https://ukstore.tp-link.com/pa...External Subdomain Cookie Policy
/collections/security-camerasSecurity Cameras
/collections/smart-video-doorb...Text duplicate Video Doorbells
/pages/tapo-robot-cleanersSubdomain Robot Cleaners
/pages/tapo-smart-plugsSubdomain Smart Plugs
/pages/tapo-smart-lightingsSubdomain Smart Lighting
/pages/tapo-smart-automation-s...Subdomain Smart Sensors
/pages/reviewsCustomer Reviews
/blogs/security-cameraBlog
/apps/bubblehouse/rewards/Subdomain Tapo Rewards Program
https://www.webgains.com/front...External Subdomain Become an Affiliate
https://www.facebook.com/TPLIN...New window External Subdomain No Text
https://twitter.com/TPLINKUK?l...New window External No Text
https://www.instagram.com/tpli...New window External Subdomain No Text
https://www.youtube.com/@tp-li...New window External Subdomain No Text
https://www.tiktok.com/@tplink.ukNew window External Subdomain No Text
https://www.tp-link.com/uk/External Subdomain Tapo is a brand powered by TP-Link.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://uk.store.tapo.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.12 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (562 kB).

HTTP Response Header

NameValue
dateFri, 25 Jul 2025 18:03:53 GMT
content-typetext/html; charset=utf-8
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http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 19 referring domains.
This page only has 4,235 backlinks.
This page only has few backlinks from 19 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

#  ┏━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┓
#  ┃  Robots & Agent policy                                               ┃
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#  ┃  Checkouts are for humans.                                           ┃
#  ┃  * Automated scraping, “buy-for-me” agents, or any end-to-end flow   ┃
#  ┃    that completes payment without a final human review step is not   ┃
#  ┃    permitted.                                                        ┃
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#  ┃  Terms of Service: https://www.shopify.com/legal/terms               ┃
#  ┃  Contact: bots@shopify.com                                           ┃
#  ┗━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┛

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User-agent: Pinterest
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uk.store.tapo.com
Tapo Store | Security Camera, Video Doorbell, Smart Home
Shop on Tapo Store for quality smart home products at honest pricing to help your home become more energy efficient and safe. Free UK Fast Delivery on Orders over £29.99! Full Ranges of Smart Lightings, Smart Plugs, Smart Cameras, and Smart Cleaner. Smart Home Care Services. Powered by TP-Link.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Tapo97%Check
Camera70%Check
Tapo prioritizes70%Check
Tapo Store68%Check
Security Camera64%Check
Order59%Check
Security58%Check
Smart58%Check
Security Wi-Fi Cam57%Check
Power56%Check

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