Ico.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
46% 
Page structure
66% 
Link structure
96% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.26 s
File size
52.90 kB
Words
202
Media files
6
Number of links
39 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Information Commissioner's Office
The length of the page title is perfect. (305 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale=1.0, width=device-width
DC.SubjectHome
DC.DateTuesday, July 08, 2025
DC.CreatorEmpty
DC.PublisherICO
DC.TitleHome
DC.PageID1217
robotsindex
langen
twitter:titleHome
twitter:descriptionEmpty
og:titleHome
og:typewebsite
og:urlhttps://ico.org.uk/
og:descriptionEmpty
og:imageEmpty
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 202 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
38.6% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "initial-scale=1.0, width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...svg?width=24&height=24&v=1db7d782a8d9170Icon for the X @ICONews social link
...svg?width=24&height=24&v=1db042ab32beee0Icon for the YouTube social link
...svg?width=24&height=24&v=1db042ab2dda7d0Icon for the LinkedIn social link
...svg?width=24&height=24&v=1db03b86b4b62d0Icon for the Facebook social link
...svg?width=24&height=24&v=1db03b86a1d4310Icon for the Subscribe to our e-newsletter social link
...png?width=40&height=16&v=1db03b8684a57d0No alt attribute provided

Page structure

H1 heading
(Critically important)
Take our website user survey
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Take our website user survey
H1 Take our website user survey Duplicate text
H1 Home
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://55a7851.optimalworksho...External Subdomain Yes I'll take the survey
https://55a7851.optimalworksho...External Subdomain Text duplicate Yes I'll take the survey
https://ico.org.uk/Anchor Skip to main content
https://ico.org.uk/Home
https://ico.org.uk/Text duplicate Home
/for-the-public/For the public
/for-organisations/For organisations
/make-a-complaint/Make a complaint
/action-weve-taken/Action we've taken
https://ico.org.uk/about-the-ico/About the ICO
/for-the-public/See all our advice for individuals
/for-organisations/See all our guidance for organisations
https://ico.org.uk/Anchor Back to top
/for-the-public/Text duplicate For the public
/for-the-public/official-infor...Official information
/for-the-public/nuisance-calls/Nuisance calls
/for-organisations/Text duplicate For organisations
/for-organisations/uk-gdpr-gui...UK GDPR guidance and resources
/for-organisations/foi/Freedom of information
/for-organisations/eir-and-acc...EIR and access to information
/for-organisations/direct-mark...Direct marketing
/for-organisations/advice-and-...Advice and services
/action-weve-taken/Text duplicate Action we've taken
/action-weve-taken/enforcement/Enforcement action
/action-weve-taken/decision-no...Decision notices
/action-weve-taken/audits-and-...Audits and overview reports
https://ico.org.uk/about-the-ico/Text duplicate About the ICO
/about-the-ico/who-we-are/Who we are
/about-the-ico/what-we-do/What we do
/about-the-ico/media-centre/Media centre
/about-the-ico/jobs/Careers
/about-the-ico/modern-slavery-...Modern Slavery Statement
https://x.com/iconewsNew window External X @ICONews
IMG-ALT Icon for the X @ICONews social link
http://www.youtube.com/user/ic...New window External Subdomain YouTube
IMG-ALT Icon for the YouTube social link
http://linkedin.com/company/in...New window External LinkedIn
IMG-ALT Icon for the LinkedIn social link
http://facebook.com/ICOnewsNew window External Facebook
IMG-ALT Icon for the Facebook social link
/about-the-ico/media-centre/e-...Subscribe to our e-newsletter
IMG-ALT Icon for the Subscribe to our e-newsletter social link
/global/contact-us/Contact us
/global/privacy-notice/Privacy notice
/global/cookies/Cookies
/global/accessibility/Accessibility
/about-the-ico/who-we-are/wale...Cymraeg
/global/request-publications/Publications
/global/disclaimer/Disclaimer
/global/copyright-and-re-use-o...© Copyright
http://www.nationalarchives.go...External Subdomain Open Government Licence v3.0

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ico.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.26 seconds.
The file size of the HTML document is fine (53 kB).

HTTP Response Header

NameValue
dateSat, 19 Jul 2025 11:34:46 GMT
content-typetext/html; charset=utf-8
varyAccept-Encoding
strict-transport-securitymax-age=2592000
request-contextappId=cid-v1:9a6b4824-023e-4013-96b4-6c4f48699be1
x-content-type-optionsnosniff
content-security-policyscript-src 'self' 'unsafe-inline' https://ajax.cloudflare.com https://cc.cdn.civiccomputing.com/9/cookieControl-9.9.min.js https://js.globalpay.com/v1/globalpayments.js https://webservices.data-8.co.uk/javascript/ chatbot.ico.org.uk analytics.silktide.com; style-src 'self' 'unsafe-inline' https://webservices.data-8.co.uk/content/; connect-src 'self' http://localhost:* ws://localhost:* wss://localhost:* https://apikeys.civiccomputing.com/c/v https://clapi.civiccomputing.com https://webservices.data-8.co.uk/ wss://livechat.ico.org.uk *.ico.org.uk flexbot-app-anonymoustoken-prod.azurewebsites.net flexbot-app-bottoken-prod.azurewebsites.net directline.botframework.com wss://directline.botframework.com a.eu.silktide.com;
x-powered-byASP.NET
x-azure-ref20250719T113446Z-159c97cd9dd62866hC1PAR3xz8000000026g00000000q3fr
x-cacheCONFIG_NOCACHE
cf-cache-statusDYNAMIC
content-encodingbr
servercloudflare
set-cookie91 Characters
cf-ray9619e959b9fcb5ef-CDG
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 38,786 referring domains.
This page has 2,293,420 backlinks.
This page has backlinks from 18,672 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Crawl-delay: 6
Disallow: /private
Disallow: /restricted
Sitemap: https://ico.org.uk/sitemap/

User-agent: deepcrawl
Crawl-delay: 5
Disallow: /
Sitemap: https://ico.org.uk/sitemap/

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
survey54%Check
website54%Check
user54%Check
ICO48%Check
information46%Check
YouTube38%Check
LinkedIn38%Check
Facebook38%Check
Media36%Check
ICONews36%Check
Show more keywords and terms

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