Truthinitiative.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
73% 
Page structure
51% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
78.40 kB
Words
1031
Media files
24
Number of links
130 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Truth Initiative: freedom from nicotine addiction
The length of the page title is perfect. (418 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past. Our mission is clear: achieve a culture where young people reject smoking, vaping, and nicotine.
The meta description is too long: 1527 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://truthinitiative.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionTruth Initiative is America’s largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past. Our mission is clear: achieve a culture where young people reject smoking, vaping, and nicotine.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
google-site-verificationeXCv9p5HFFHUxCK6Mf-Bp9kKmhzfNnFItsT_CME1D7s
langen
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 4 text duplicates on this page:
  • Duplicate 1: Enter your mobile number to join EX Program. You will receive daily te...
  • Duplicate 2: By clicking JOIN, you agree to the Terms, Text Message Terms and Priva...
This page contains 1031 words. That's ok.
27% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 21 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ld/images/icon-insight--white-circle.svgNews and Insights
...images/icon-fact-sheet--white-circle.svgFact sheets
...ild/images/icon-report--white-circle.svgReports
.../icon-research-article--white-circle.svgResearch articles
...uild/images/icon-video--white-circle.svgVideos
...ruth_theme/gnorm/build//images/hands.pngNo alt attribute provided
...2025/07/JUUL-Sign-Hero.png?itok=R7TL6bhgHero image of JUUL sign
...pes-Shopping-Cart-Hero.jpg?itok=x5PeOzpqNo alt attribute provided
...Streaming-Cover-Social.jpg?itok=1IX3bfr7Young adult watching TV on the couch
...06/Concerned-Teen-Hero.jpg?itok=CU0B-jOmTeen looking out the window
...2/Elf-Hyde-Breeze-Hero.jpg?itok=5Z39Zxu5No alt attribute provided

Page structure

H1 heading
(Critically important)
Truth Initiative Statement on FDA’s Authorization of JUUL Products
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Truth Initiative Statement on FDA’s Authorization of JUUL Products
H1 Truth Initiative Backs Arizona AG in Bold Action to Protect Youth from Illegal Nicotine Sales
H1 Lights, Camera, Addiction
H1 Adverse Childhood Experiences Impact Teens’ Ability to Quit Vaping
H1 Disposable e-cigarettes lead surge in nicotine sales
H2 Our top issues
H2 Who we are
H2 Research & resources
H2 What we do
H2 Get involved
H2 Search our site
H2 We are inspiring a movement to create a future free from nicotine addiction
H2 Our latest research and resources
H2 Sign up for our newsletter
H2 ​The latest news from Truth Initiative
H2 Footer
H3 Proven-Effective Digital Cessation for Consumers
H3 Youth/Young Adult Nicotine Addiction Prevention & Education
H3 Research & Evaluation
H3 Evidence-Based Digital Cessation for Organizations
H3 Policy Leadership & Community Engagement
H3 Partnerships
H3 Truth Initiative Statement on FDA’s Authorization of JUUL Products Duplicate text
H3 Truth Initiative Backs Arizona AG in Bold Action to Protect Youth from Illegal Nicotine Sales Duplicate text
H4 Search by keywords
H4 Browse by
H4 Join our newsletter
H4 Want support quitting? Join EX Program for free
H4 TEXT “EXPROGRAM” TO 88709
H4 Want support quitting? Join EX Program
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 5 links with a trivial anchor text.
The number of internal links is ok.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://truthinitiative.org/Anchor Skip to main content
https://truthinitiative.org/pressPress
/exprogramHelp Quitting
/our-top-issues/opioid-crisisOpioid Crisis
/curriculumsCurriculums
/donateDonate
https://truthinitiative.org/IMG-ALT Truth Initiative
/who-we-areWho we are
/what-we-doWhat we do
/our-top-issuesOur top issues
/research-resourcesResearch & resources
/get-involvedGet involved
/searchSearch
/our-top-issuesExplore our top issues
/cessation-access-and-supportCessation access and support
/what-we-do/youth-smoking-prev...Nicotine addiction prevention
/our-top-issues/tobacco-social...Health equity and social justice
/our-top-issues/policy-leaders...Policy leadership and accountability
/scientific-integrity-and-evid...Scientific integrity and evidence-based solutions
/our-top-issues/pop-culture-issueTobacco-free screens and pop culture
/who-we-areSee who we are
/who-we-are/our-missionOur mission
/who-we-are/our-impactOur impact
/who-we-are/our-teamOur team
/who-we-are/our-historyOur history
/who-we-are/annual-reportsAnnual reports
/research-resourcesBrowse all research and resources
/research-resourcesView more
/research-resources/topic/emer...Emerging tobacco products
/research-resources/topic/trad...Traditional tobacco products
/research-resources/topic/targ...Targeted communities
/research-resources/topic/smok...Smoking by region
/research-resources/topic/quit...Quitting smoking / vaping
/research-resources/topic/toba...Tobacco in pop culture
/research-resources/type/news-...News and Insights
/research-resources/type/fact-...Fact sheets
/research-resources/type/reportReports
/research-resources/type/resea...Research articles
/research-resources/type/videoVideos
/what-we-doSee what we do
/exprogramEX Program: Quit support for individuals and organizations
/what-we-do/youth-smoking-prev...Youth and young adult nicotine addiction prevention & education
/what-we-do/research-evaluationResearch & evaluation
/what-we-do/policy-leadership-...Policy leadership and community engagement
/get-involved/partnershipsPartnerships
/get-involvedHow to get involved
/get-involved/take-actionTake action
/collectiveCulture + Cessation Collective
/get-involved/partnershipsPartner with us
/get-involved/participate-rese...Participate in our research
/get-involved/grants-and-schol...Apply for grants or scholarships
/get-involved/request-presenta...Request an engagement
https://www.youthengagementall...External Subdomain Youth Engagement Alliance
/search?search_query=zynZyn
/search?search_query=quit vapingQuit vaping
/search?search_query=iqosIQOS
/who-we-areText duplicate Who we are
/who-we-are/our-missionText duplicate Our mission
/who-we-are/our-impactText duplicate Our impact
/who-we-are/our-teamText duplicate Our team
/who-we-are/our-historyText duplicate Our history
/who-we-are/annual-reportsText duplicate Annual reports
/what-we-doText duplicate What we do
/exprogramText duplicate EX Program: Quit support for individuals and organizations
/what-we-do/youth-smoking-prev...Text duplicate Youth and young adult nicotine addiction prevention & education
/what-we-do/research-evaluationText duplicate Research & evaluation
/what-we-do/policy-leadership-...Text duplicate Policy leadership and community engagement
/get-involved/partnershipsText duplicate Partnerships
/our-top-issuesText duplicate Our top issues
/cessation-access-and-supportText duplicate Cessation access and support
/what-we-do/youth-smoking-prev...Text duplicate Nicotine addiction prevention
/our-top-issues/tobacco-social...Text duplicate Health equity and social justice
/our-top-issues/policy-leaders...Text duplicate Policy leadership and accountability
/scientific-integrity-and-evid...Text duplicate Scientific integrity and evidence-based solutions
/our-top-issues/pop-culture-issueText duplicate Tobacco-free screens and pop culture
/research-resourcesText duplicate Research & resources
/research-resources/topic/emer...Text duplicate Emerging tobacco products
/research-resources/topic/trad...Text duplicate Traditional tobacco products
/research-resources/topic/targ...Text duplicate Targeted communities
/research-resources/topic/smok...Text duplicate Smoking by region
/research-resources/topic/quit...Text duplicate Quitting smoking / vaping
/research-resources/topic/toba...Text duplicate Tobacco in pop culture
/research-resources/type/news-...News & Insights
/research-resources/type/fact-...Text duplicate Fact sheets
/research-resources/type/reportText duplicate Reports
/research-resources/type/resea...Text duplicate Research articles
/research-resources/type/videoText duplicate Videos
/get-involvedText duplicate Get involved
/get-involved/take-actionText duplicate Take action
/collectiveText duplicate Culture + Cessation Collective
/get-involved/participate-rese...Text duplicate Participate in our research
/get-involved/grants-and-schol...Text duplicate Apply for grants or scholarships
/get-involved/request-presenta...Text duplicate Request an engagement
https://www.youthengagementall...External Subdomain Text duplicate Youth Engagement Alliance
/get-involved/partnershipsText duplicate Partnerships
/searchText duplicate Search
https://truthinitiative.org/pressText duplicate Press
/exprogramText duplicate Help Quitting
/our-top-issues/opioid-crisisText duplicate Opioid Crisis
/curriculumsText duplicate Curriculums
/donateText duplicate Donate
/search?search_query=zynText duplicate Zyn
/search?search_query=quit vapingText duplicate Quit vaping
/search?search_query=iqosText duplicate IQOS
https://urldefense.com/v3/__ht...External Terms, Text Message Terms and Privacy Policy.
/press/press-release/fdas-auth...Trivial anchor text
Read more
/press/press-release/truth-ini...Text duplicate Trivial anchor text
Read more
/research-resources/tobacco-po...Text duplicate Trivial anchor text
Read more
/press/press-release/adverse-c...Text duplicate Trivial anchor text
Read more
/research-resources/emerging-t...Text duplicate Trivial anchor text
Read more
/what-we-doText duplicate See what we do
https://www.exprogram.com/External Subdomain Proven-Effective Digital Cessation for Consumers EX Program - A free consumer program that is the go-to guide on the journey to quit smoking, vaping, or any ...
IMG-ALT EX Program Logo
/what-we-do/youth-smoking-prev...Youth/Young Adult Nicotine Addiction Prevention & Education Inspiring a movement to live free from nicotine addiction by empowering young people to quit or n...
/what-we-do/research-evaluationResearch & Evaluation Powering every initiative with sound science and evidence-based strategies from the Truth Initiative Schroeder Institute and Innovations
IMG-ALT Survey being filled out
https://www.theexprogram.com/External Subdomain Evidence-Based Digital Cessation for Organizations EX Program Enterprise - Comprehensive cessation services for employers, health plans, governments, and pub...
IMG-ALT EX Program Enterprise logo
/what-we-do/policy-leadership-...Policy Leadership & Community Engagement Leading policy initiatives and supporting young leaders to advocate for healthier communities
IMG-ALT Activists in front of the White House
/node/254Partnerships Joining with state and local governments, corporations, and non-profits to expand the impact of our prevention and cessation resources
IMG-ALT Everfi Partnership laptop
/research-resources/emerging-t...Research Article Youth have easy access to e-cigarettes online through lax age verification and concealed deliveries Feb 5 2024 E-cigarettes / Vaping
IMG-ALT Screenshots of discreet shipping vapes on TikTok
A-TITLE Youth have easy access to e-cigarettes online through lax age verification and concealed deliveries
/research-resources/traditiona...Fact Sheet Menthol: Facts, stats and regulations Jan 23 2024 Menthol
IMG-ALT Menthol cigarettes
A-TITLE Menthol: Facts, stats and regulations
/research-resources/emerging-t...News Article What is Zyn and what are oral nicotine pouches? Oct 25 2024 Zyn
IMG-ALT Zyn and Zyn Pouches
A-TITLE What is Zyn and what are oral nicotine pouches?
/research-resources/quitting-s...News Article Vaping prevention and quit resources: top tips for parents and educators Oct 9 2024 Tools
IMG-ALT Image of a high school stairs and hallway
A-TITLE Vaping prevention and quit resources: top tips for parents and educators
/research-resources/emerging-t...Fact Sheet E-cigarettes: Facts, stats and regulations Oct 16 2024 E-cigarettes / Vaping/Flavors/IQOS/JUUL
A-TITLE E-cigarettes: Facts, stats and regulations
/research-resourcesExplore research and resources
https://truthinitiative.org/press​Visit press center
/press?press_types=126Press Release
/press/press-release/fdas-auth...Truth Initiative Statement on FDA’s Authorization of JUUL Products
/press?press_types=126Text duplicate Press Release
/press/press-release/truth-ini...Truth Initiative Backs Arizona AG in Bold Action to Protect Youth from Illegal Nicotine Sales
https://urldefense.com/v3/__ht...External Text duplicate Terms, Text Message Terms and Privacy Policy.
https://truthinitiative.org/Text duplicate IMG-ALT Truth Initiative
/who-we-are/annual-reportsAnnual reporting
/careersCareers
/contactContact us
/website-policiesWebsite policies
/conflict-interestConflict of interest
https://www.facebook.com/truth...New window External Subdomain No Text
https://twitter.com/truthiniti...New window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/trut...New window External Subdomain No Text
/website-policiesPrivacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://truthinitiative.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.19 seconds.
The file size of the HTML document is fine (78 kB).

HTTP Response Header

NameValue
dateSun, 27 Jul 2025 11:01:59 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=86400, public
content-languageen
expiresSun, 19 Nov 1978 05:00:00 GMT
fastly-drupal-htmlYES
last-modifiedThu, 24 Jul 2025 18:33:59 GMT
traceresponse00-185543f1e5e9f966b01bee9c1e0fd871-fbbda1d2dc3ec9d3-01
x-content-type-optionsnosniff
x-debug-infoeyJyZXRyaWVzIjowfQ==
x-drupal-cacheHIT
x-drupal-dynamic-cacheUNCACHEABLE (poor cacheability)
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-platform-serveri-073c37d26a0b3cd4a
via1.1 varnish, 1.1 varnish
age59251
x-served-bycache-iad-kcgs7200122-IAD, cache-rtm-ehrd2290039-RTM
x-cacheMISS, HIT
x-cache-hits0, 0
varyCookie
strict-transport-securitymax-age=31557600
cf-cache-statusDYNAMIC
content-encodingbr
servercloudflare
cf-ray965ba456f8967037-CDG
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,015 referring domains.
This page has 6,620 backlinks.
This page has backlinks from 723 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

truthinitiative.org
Truth Initiative: freedom from nicotine addiction
Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past. Our mission is clear: achieve a culture where young people reject smoking, vaping, and nicotine.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Initiative93%Check
Truth93%Check
Truth Initiative93%Check
nicotine66%Check
nicotine addiction66%Check
addiction65%Check
young adult nicotine addiction57%Check
Nicotine addiction prevention57%Check
free54%Check
products54%Check
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