Trustforlondon.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
89% 
Page quality
68% 
Page structure
100% 
Link structure
92% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.67 s
File size
77.10 kB
Words
462
Media files
7
Number of links
46 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Trust for London
The page title is too short. (147 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
We tackle poverty and inequality in London
The length of the meta description is perfect. (264 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=5
descriptionWe tackle poverty and inequality in London
apple-mobile-web-app-titleTrust for London
application-nameTrust for London
msapplication-TileColor#ffffff
msapplication-config/static/images/favicons/browserconfig.6a556e6dee31.xml
theme-color#ffffff
csrf-tokenEAVY3nGu1P6hiFWBqSsWdRmtN9IdPUSskJXp3HDltOSErml11AC1i4c6xZ2ofjIl
langen
twitter:titleTrust for London
twitter:descriptionWe tackle poverty and inequality in London
twitter:cardsummary_large_image
twitter:sitehttps://trustforlondon.org.uk/
twitter:creatorhttps://twitter.com/trustforlondon
og:titleTrust for London
og:descriptionWe tackle poverty and inequality in London
og:site_nameTrust for London
og:typewebsite
og:urlhttps://trustforlondon.org.uk/
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 462 words on this page. Good pages should have about 800 words of useful content.
35.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=5" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...c1-400c-8ddd-662ee31ce0eb.height-308.pngaf7a2b73-0cc1-400c-8ddd-662ee31ce0eb
...future_of_work.2e16d0ba.fill-624x400.pnginstitute. for the future of work
...ages/Ugo_web_2.2e16d0ba.fill-624x400.pngUgo web 2
...new_trustees_1.2e16d0ba.fill-624x400.pngWelcome new trustees (1)
...ages/1_IfnwWbh.2e16d0ba.fill-624x400.pngCRSP research thumbnail
...h_thumbnails_4.2e16d0ba.fill-624x400.pngFabian Society Research Thumb
...h_thumbnails_3.2e16d0ba.fill-624x400.pngResearch thumbnails (3)

Page structure

H1 heading
(Critically important)
Fundinga fairer city
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Fundinga fairer city
H2 Our 2030 funding strategy
H2 Our funding aims
H2 Our funding in 2023
H2 New analysis: Gentrification across London
H2 Latest news
H2 Latest research
H2 Sign up to our newsletters
H3 Economic justice
H3 Social justice
H3 Not Just a Matter of Oasis Tickets: Dynamic Pricing & Algorithms in the Workplace
H3 Five years on: reflections from the racial justice fund
H3 Trust for London welcomes four new trustees
H3 How much does it cost to live in London? A Minimum Income Standard (updated 2025)
H3 First steps: an ambitious strategy to tackle early-years poverty with public consent
H3 A long way from home: Improving the experiences of people in temporary accommodation
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
/cookies/New window Nofollow visit our Cookies policy here
https://trustforlondon.org.uk/No Text
/what-we-do/What we do
/what-we-do/grant-funding/Grant funding
/funding/social-investment/Social investment
/what-we-do/manage-your-grant/Information for current grant holders
/what-we-do/our-networks-and-o...Our networks and other projects
/what-we-do/grantmaking-insights/Grantmaking insights
/news/News & stories
/research/Research
/data/London's Poverty Profile
/data/topics/Topics
/data/demographics/Demographics
/data/boroughs/Boroughs
/data/topics/cost-of-living-tr...London's Cost of Living Tracker
/data/census-2021/Census 2021
/about/About us
/about/our-people/Our people
/about/our-values/Our values
/about/our-history/Our history
/about/governance/Governance
/about/diversity-equity-and-in...Diversity, equity and inclusion
/about/finance-and-investment/Finance and investment
/what-we-do/manage-your-grant/...Our funding data
/searchNo Text
/fundingApply for funding
/fundingText duplicate Apply for funding
/about/Text duplicate About us
https://youtu.be/ijaUqRduprAExternal URL anchor text
https://youtu.be/ijaUqRduprA
/cookiesupdate your cookie settings
/funding/economic-justice/Economic justice Funding for decent work, improving social security, tackling the housing crisis and ending the poverty premium.
/funding/social-justice/Social justice Funding for ending migrant destitution, disability justice and racial justice.
/data/gentrification-across-lo...Gentrification across London
/data/gentrification-across-lo...Text duplicate Gentrification across London
/news/not-just-a-matter-of-oas...28 July 2025 Not Just a Matter of Oasis Tickets: Dynamic Pricing & Algorithms in the Workplace Read more
IMG-ALT institute. for the future of work
/news/five-years-on-reflection...21 July 2025 Five years on: reflections from the racial justice fund Read more
IMG-ALT Ugo web 2
/news/trust-for-london-welcome...17 July 2025 Trust for London welcomes four new trustees Read more
IMG-ALT Welcome new trustees (1)
/news/Text duplicate News & stories
/research/minimum-income-stand...19 June 2025 How much does it cost to live in London? A Minimum Income Standard (updated 2025) Read more
IMG-ALT CRSP research thumbnail
/research/first-steps-an-ambit...04 June 2025 First steps: an ambitious strategy to tackle early-years poverty with public consent Read more
IMG-ALT Fabian Society Research Thumb
/research/a-long-way-from-home...19 May 2025 A long way from home: Improving the experiences of people in temporary accommodation Read more
IMG-ALT Research thumbnails (3)
/research/See all
https://trustforlondon.org.uk/No Text
https://trustforlondon.us5.lis...New window External Subdomain Sign up
/about/Text duplicate About us
/about/contact-us/Contact us
/about/vacancies/Work with us
/privacy-policy-and-cookies/Privacy policy & cookies
https://www.youtube.com/channe...External Subdomain No Text
https://en-gb.facebook.com/tru...External Subdomain No Text
https://twitter.com/trustforlo...External No Text
https://uk.linkedin.com/compan...External Subdomain No Text
https://www.instagram.com/trus...External Subdomain No Text
https://hactar.is/External Made by Hactar

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://trustforlondon.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.67 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (77 kB).

HTTP Response Header

NameValue
cache-controlno-cache
content-encodinggzip
content-typetext/html; charset=utf-8
cross-origin-opener-policysame-origin
dateTue, 29 Jul 2025 05:08:56 GMT
referrer-policysame-origin
serverCaddy
set-cookie131 Characters
varyCookie
x-content-type-optionsnosniff
x-frame-optionsDENY
x-wagtail-cacheskip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 215 referring domains.
This page has 411 backlinks.
This page has backlinks from 133 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /admin/*
Sitemap: https://trustforlondon.org.uk/sitemap.xml

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Search preview

trustforlondon.org.uk
Trust for London
We tackle poverty and inequality in London

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
London82%Check
Trust65%Check
funding54%Check
Poverty50%Check
city50%Check
fairer50%Check
tackle50%Check
Fundinga50%Check
fairer city50%Check
2030 funding48%Check
Show more keywords and terms

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