Traffic.gov.scot - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
84% 
Page structure
79% 
Link structure
92% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.37 s
File size
198.40 kB
Words
557
Media files
3
Number of links
38 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Traffic Scotland | Trunk road traffic updates & route planner
The length of the page title is perfect. (528 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover Scotland's trunk road traffic intelligence service. Check for live updates on road closures, accidents, weather warnings, journey times and more.
The length of the meta description is perfect. (940 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.traffic.gov.scot/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionDiscover Scotland's trunk road traffic intelligence service. Check for live updates on road closures, accidents, weather warnings, journey times and more.
robotsindex
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
og:site_nameTraffic Scotland | Scotland’s trunk road traffic intelligence service
og:titleTraffic Scotland | Scotland’s trunk road traffic intelligence service
og:descriptionTraffic Scotland gives you the real-time information you need about Scotland’s trunk road network
og:image:urlhttps://www.traffic.gov.scot/themes/ud/img/tsid.jpg
charsetutf-8

Automatically check traffic.gov.scot including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 557 words. That's ok.
22.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.1 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/ud/img/logo-white.pngTraffic Scotland Logo
/themes/ud/img/car.pngNo alt attribute provided
/themes/ud/img/logo-white.pngTraffic Scotland logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Main navigation
H2 Main navigation (Mobile)
H2 Footer menu
H3 Summer in Scotland 2025
H3 Motorcycle Safety
H3 Events Across Scotland
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.
LinkAttributesAnchor text
https://www.traffic.gov.scot/Anchor Skip to main content
/site-mapSite map
https://researchresource.welco...External Subdomain Trivial anchor text
here
https://www.traffic.gov.scot/IMG-ALT Traffic Scotland Logo
A-TITLE Traffic Scotland Home
https://www.traffic.gov.scot/Home
/about-usAbout us
/travel-newsTravel news
/greener-travelGreen hub
/winter-drivingWinter hub
/traffic-scotland-developer-hubData hub
https://x.com/intent/follow?or...New window External Follow us on X
A-TITLE Follow us on X
/traffic-scotland-radioTraffic Scotland Radio
A-TITLE Traffic Scotland Radio
https://x.com/intent/follow?or...New window External Text duplicate A-TITLE Follow us on X
/traffic-scotland-radioText duplicate A-TITLE Traffic Scotland Radio
https://www.traffic.gov.scot/Text duplicate Home
/about-usText duplicate About us
/travel-newsText duplicate Travel news
/greener-travelText duplicate Green hub
/winter-drivingText duplicate Winter hub
/traffic-scotland-developer-hubText duplicate Data hub
/traffic-scotland-radioText duplicate Traffic Scotland Radio
A-TITLE Traffic Scotland Radio
https://x.com/intent/follow?or...New window External Text duplicate Follow us on X
A-TITLE Follow us on X
/traffic-informationPlain text versions.
/travel-news/travel-guidance/g...Trunk Road Gritter Tracker
/visiting-scotland-2025Advice for Visiting Scotland
/travel-news/campaigns/motorcy...Learn More
/travel-news/projects-and-even...Subdomain Belladrum Tartan Heart Festival 2025 | Beauly Inverness (31st July- 2nd August)
/travel-news/projects-and-even...Subdomain Edinburgh Fringe Festival | Edinburgh City Centre (1st-25th August)
/travel-news/projects-and-even...Subdomain Hopetoun House Sessions | South Queensferry (2nd-3rd August)
/travel-news/projects-and-even...Subdomain Black Isle Show 2025 | Mannsfield Showground (7th August)
/travel-news/projects-and-even...Subdomain Oasis Live 25 | Scottish Gas Murrayfield Stadium (8th, 9th and 12th August)
/travel-news/projects-and-even...Subdomain International Horse Trials | Scone Palace (21st-24th August)
/travel-news/projects-and-even...Subdomain AC/DC Power Up Tour | Scottish Gas Murrayfield Stadium (21st August)
/travel-news/projects-and-even...Subdomain Events Across Scotland
/traffic-scotland-radioText duplicate Traffic Scotland Radio
/accessibilityAccessibility
/terms-and-conditionsTerms & Conditions
/cookie-policyCookies
/copyrightCopyright
/privacy-policyPrivacy
/site-mapSitemap
/contact-usContact
https://www.facebook.com/Offic...External Subdomain A-TITLE Traffic Scotland on Facebook
https://twitter.com/trafficsco...External A-TITLE Traffic Scotland on X
https://www.instagram.com/offi...External Subdomain A-TITLE Traffic Scotland on Instagram
https://www.youtube.com/@Traff...External Subdomain A-TITLE Traffic Scotland on YouTube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.traffic.gov.scot/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.37 seconds.
The file size of the HTML document is fine (198 kB).

HTTP Response Header

NameValue
dateSat, 02 Aug 2025 08:51:29 GMT
content-typetext/html; charset=UTF-8
content-length33131
serverApache
cache-controlmust-revalidate, no-cache, private
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
varyAccept-Encoding
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 166 referring domains.
This page has 40,469 backlinks.
This page has backlinks from 152 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Search preview

www.traffic.gov.scot
Traffic Scotland | Trunk road traffic updates & route planner
Discover Scotland's trunk road traffic intelligence service. Check for live updates on road closures, accidents, weather warnings, journey times and more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
traffic71%Check
Traffic Scotland71%Check
Scotland68%Check
road traffic64%Check
trunk road traffic62%Check
road58%Check
trunk58%Check
trunk road58%Check
Live Traffic58%Check
trunk road traffic intelligence58%Check

Automatically check traffic.gov.scot including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions