Thewashingmachineproject.org - SEO Checker

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Overview of the SEO Check
Meta information
76% 
Page quality
42% 
Page structure
50% 
Link structure
63% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.16 s
File size
251.50 kB
Words
463
Media files
21
Number of links
82 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Washing Machine Project
The length of the page title is perfect. (268 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Washing Machine Project is a grassroots social enterprise based in the U.K. aiming to alleviate the burden of handwashing clothes and empower women in low-income and displaced communities.
The meta description is too long: 1231 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.thewashingmachineproject.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionThe Washing Machine Project is a grassroots social enterprise based in the U.K. aiming to alleviate the burden of handwashing clothes and empower women in low-income and displaced communities.
langen-gb
twitter:titleThe Washing Machine Project
twitter:imagehttp://static1.squarespace.com/static/61aa260eae89d2514d87e72a/t/6218ef7a724ab22f6cb99543/1645801338668/TWMP+logo+grey+text+%28higher+res%29.png?format=1500w
twitter:urlhttps://www.thewashingmachineproject.org
twitter:cardsummary
twitter:descriptionThe Washing Machine Project is a grassroots social enterprise based in the U.K. aiming to alleviate the burden of handwashing clothes and empower women in low-income and displaced communities.
og:site_nameThe Washing Machine Project
og:titleThe Washing Machine Project
og:urlhttps://www.thewashingmachineproject.org
og:typewebsite
og:descriptionThe Washing Machine Project is a grassroots social enterprise based in the U.K. aiming to alleviate the burden of handwashing clothes and empower women in low-income and displaced communities.
og:imagehttp://static1.squarespace.com/static/61aa260eae89d2514d87e72a/t/6218ef7a724ab22f6cb99543/1645801338668/TWMP+logo+grey+text+%28higher+res%29.png?format=1500w
og:image:width1500
og:image:height560
X-UA-CompatibleIE=edge,chrome=1
Accept-CHSec-CH-UA-Platform-Version, Sec-CH-UA-Model
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 463 words on this page. Good pages should have about 800 words of useful content.
32.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (30). We recommend using a maximum of 9 tags for this page.
The following tag is repeated too often: divya washing machine
Some tags are too long. With 121 characters this one is longer than 70 characters:
"twmp foundation is a registered charity, providing oversight, guidance and accountability to the washi..."
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...+grey+text+(higher+res).png?format=1500wThe Washing Machine Project
...+grey+text+(higher+res).png?format=1500wThe Washing Machine Project
...ef28-49d0-9b00-f91b917725fe/DSC05432.jpgNo alt attribute provided
...fc5b-411b-bd6f-3b200f6ddd54/169A4976.jpgNo alt attribute provided
...35a5-4eff-9468-342e8462cef3/DWM_hero.jpgNo alt attribute provided
...795492-UBWXAKGOL4SVN1PIN3SE/DSC08213.JPGNo alt attribute provided
...b3-ae6b25c0d91f/inox20250113_1354T01.JPGNo alt attribute provided
...808d/TWMPxWHLP+in+Pondicherry,+India.JPGNo alt attribute provided
...uganda24-hand-wash-young-lady_DPI300.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Alleviating the burden of hand washing clothes.
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Alleviating the burden of hand washing clothes.
H1 One wash at a time.
H3 The Problem
H3 Our Solution
H3 Our Users
H3 How we Work
H3 Help The Washing Machine Project reach more users.
H3 Donate to TWMP Foundation
H4 The Washing Machine Project is now supported by Whirlpool Foundation.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
/cartNo Text
/Anchor Skip to Content
/IMG-ALT The Washing Machine Project
/Home
/whoareweWho are we?
/about-usAbout Us
/ourworkOur Work
/theteamOur Team
/divya-washing-machineThe Divya Washing Machine
/impactImpact
/our-impactOur Impact
/user-storiesUser Stories
/reportsResearch and Reports
/get-involvedGet Involved
/partners-and-supportersPartners and Supporters
/machine-build-challengeBuild a Machine?
/contact-usContact Us
/mediaMedia
/speaking-engagementsSpeaking Engagements
/as-seen-onAs Seen On
/awards-and-recognitionAwards & Recognition
/press-media-packPress Media Pack
/donateDonate
/Text duplicate IMG-ALT The Washing Machine Project
/Text duplicate Home
/whoareweText duplicate Who are we?
/about-usText duplicate About Us
/ourworkText duplicate Our Work
/theteamText duplicate Our Team
/divya-washing-machineText duplicate The Divya Washing Machine
/impactText duplicate Impact
/our-impactText duplicate Our Impact
/user-storiesText duplicate User Stories
/reportsText duplicate Research and Reports
/get-involvedText duplicate Get Involved
/partners-and-supportersText duplicate Partners and Supporters
/machine-build-challengeText duplicate Build a Machine?
/contact-usText duplicate Contact Us
/mediaText duplicate Media
/speaking-engagementsText duplicate Speaking Engagements
/as-seen-onText duplicate As Seen On
/awards-and-recognitionText duplicate Awards & Recognition
/press-media-packText duplicate Press Media Pack
/donateText duplicate Donate
/Text duplicate Home
/whoareweFolder: Who are we?
/Back
/about-usText duplicate About Us
/ourworkText duplicate Our Work
/theteamText duplicate Our Team
/divya-washing-machineText duplicate The Divya Washing Machine
/impactFolder: Impact
/Text duplicate Back
/our-impactText duplicate Our Impact
/user-storiesText duplicate User Stories
/reportsText duplicate Research and Reports
/get-involvedFolder: Get Involved
/Text duplicate Back
/partners-and-supportersText duplicate Partners and Supporters
/machine-build-challengeText duplicate Build a Machine?
/contact-usText duplicate Contact Us
/mediaFolder: Media
/Text duplicate Back
/speaking-engagementsText duplicate Speaking Engagements
/as-seen-onText duplicate As Seen On
/awards-and-recognitionText duplicate Awards & Recognition
/press-media-packText duplicate Press Media Pack
/donateText duplicate Donate
/divya-washing-machineLearn More
/user-storiesText duplicate Learn More
/ourworkText duplicate Learn More
/partners-and-supportersLearn more
https://www.twmpfoundation.org/New window External Subdomain TWMP Foundation
/terms-and-conditionsNew window T&C’s click here
/about-usOur Mission
/partners-and-supportersPartnerships
/teamCareers
/terms-and-conditionsTerms & Conditions
/privacy-policyPrivacy Policy
/cookie-policyCookie Policy
/donateText duplicate Donate
/contact-usText duplicate Contact Us
/press-media-packPress
https://www.facebook.com/thewa...New window External Subdomain No Text
https://www.instagram.com/thew...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/c/TheW...New window External Subdomain No Text
https://www.tiktok.com/@thewas...New window External Subdomain No Text
https://www.justgiving.com/cam...New window External Subdomain Text duplicate TWMP Foundation

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.thewashingmachineproject.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.16 seconds.
The file size of the HTML document is fine (252 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age51064
content-encodinggzip
content-typetext/html;charset=utf-8
dateSun, 08 Jun 2025 06:10:05 GMT
etagW/"d2816c13b6edc80e11f4fb6b72dfba4f"
expiresThu, 01 Jan 1970 00:00:00 GMT
serverSquarespace
set-cookie72 Characters
strict-transport-securitymax-age=15552000
varyAccept-Encoding
x-content-type-optionsnosniff
x-contextid1DvJaMJT/oXaSgX9m
x-frame-optionsSAMEORIGIN
content-length37767
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 95 referring domains.
This page has 195 backlinks.
This page has backlinks from 85 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Squarespace Robots Txt

User-agent: Amazonbot
User-agent: anthropic-ai
User-agent: Applebot-Extended
User-agent: CCBot
User-agent: ChatGPT-User
User-agent: Claude-Web
User-agent: ClaudeBot
User-agent: cohere-ai
User-agent: DuckAssistBot
User-agent: FacebookBot
User-agent: Google-CloudVertexBot
User-agent: Google-Extended
User-agent: GPTBot
User-agent: Meta-ExternalAgent
User-agent: meta-externalagent
User-agent: PerplexityBot
User-agent: Quora-Bot
User-agent: AdsBot-Google
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google-Mobile-Apps
User-agent: *
Disallow: /config
Disallow: /search
Disallow: /account$
Disallow: /account/
Disallow: /commerce/digital-download/
Disallow: /api/
Allow: /api/ui-extensions/
Disallow: /static/
Disallow:/*?author=*
Disallow:/*&author=*
Disallow:/*?tag=*
Disallow:/*&tag=*
Disallow:/*?month=*
Disallow:/*&month=*
Disallow:/*?view=*
Disallow:/*&view=*
Disallow:/*?format=json
Disallow:/*&format=json
Disallow:/*?format=page-context
Disallow:/*&format=page-context
Disallow:/*?format=main-content
Disallow:/*&format=main-content
Disallow:/*?format=json-pretty
Disallow:/*&format=json-pretty
Disallow:/*?format=ical
Disallow:/*&format=ical
Disallow:/*?reversePaginate=*
Disallow:/*&reversePaginate=*

Sitemap: https://www.thewashingmachineproject.org/sitemap.xml

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Search preview

www.thewashingmachineproject.org
The Washing Machine Project
The Washing Machine Project is a grassroots social enterprise based in the U.K. aiming to alleviate the burden of handwashing clothes and empower women in low-income and displaced communities.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Washing95%Check
Washing Machine90%Check
Washing Machine Project88%Check
Project84%Check
hand washing81%Check
Divya Washing Machine75%Check
As Seen66%Check
clothes62%Check
burden62%Check
handwashing clothes54%Check
Show more keywords and terms

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