Thenai.org - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
100% 
Page quality
59% 
Page structure
58% 
Link structure
25% 
Server
71% 
External factors
100% 
SEO Score
Response time
0.83 s
File size
363.40 kB
Words
628
Media files
69
Number of links
113 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - NAI: Network Advertising Initiative
The length of the page title is perfect. (374 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Network Advertising Initiative is an industry trade group founded in 2000 that develops self-regulatory standards for online advertising.
The length of the meta description is perfect. (848 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://thenai.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe Network Advertising Initiative is an industry trade group founded in 2000 that develops self-regulatory standards for online advertising.
et-api-versionv1
et-api-originhttps://thenai.org
tec-api-versionv1
tec-api-originhttps://thenai.org
msapplication-TileImage/wp-content/uploads/2021/07/cropped-nai_square-270x270.png
article:modified_time2025-07-10T20:29:34+00:00
langen-us
twitter:cardsummary_large_image
twitter:imagehttps://thenai.org/wp-content/uploads/2021/07/NAI_OpenGraph_Final.png
og:localeen_US
og:typewebsite
og:titleHome - NAI: Network Advertising Initiative
og:descriptionThe Network Advertising Initiative is an industry trade group founded in 2000 that develops self-regulatory standards for online advertising.
og:urlhttps://thenai.org/
og:site_nameNAI: Network Advertising Initiative
og:imagehttps://thenai.org/wp-content/uploads/2021/07/NAI_OpenGraph_Final.png
og:image:width1200
og:image:height628
og:image:typeimage/png
charsetutf-8

Automatically check thenai.org including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
There are 6 text duplicates on this page:
  • Duplicate 1: On July 11, the NAI submitted comments to Colorado’s Attorney General ...
  • Duplicate 2: On July 8, the Network Advertising Initiative (NAI) submitted testimon...
  • Duplicate 3: On June 10, the NAI submitted comments on the California Privacy Prote...
The average number of words per sentence of 30.44 words is high.
This page contains 628 words. That's ok.
26.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
55 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2021/06/NAI_logo.pnglogo
...g-unsplash-min-scaled-e1627589725709.jpgNo alt attribute provided
/wp-content/uploads/2021/07/nav_image_2.jpgNo alt attribute provided
...-1596079890701-dd42edf0b7d4-2-scaled.jpgNo alt attribute provided
...Banner_Website-2025-2-e1736802318271.pngNo alt attribute provided
...photo-1540575467063-178a50c2df87-1-1.jpgNo alt attribute provided
.../Screenshot-2025-05-06-at-9.30.13-AM.pngNo alt attribute provided
...Benefits-of-Tailored-Ad_Front-Page-2.pngNo alt attribute provided
...-graphics-2_NO-TEXT_v2_Location-Data.pngNo alt attribute provided
...Screenshot-2024-11-08-at-10.53.51-AM.pngNo alt attribute provided
...Screenshot-2024-11-08-at-10.53.51-AM.pngNo alt attribute provided
...Screenshot-2024-11-08-at-10.53.51-AM.pngNo alt attribute provided
...ontent/uploads/2025/03/NAI-Banners-4.pngNo alt attribute provided
...ontent/uploads/2025/03/NAI-Banners-4.pngNo alt attribute provided
...ds/2021/07/nai_square-e1631130910890.pngNo alt attribute provided
...Screenshot-2024-11-08-at-10.53.51-AM.pngNo alt attribute provided
...Screenshot-2024-11-08-at-10.53.51-AM.pngNo alt attribute provided
...Screenshot-2024-11-08-at-10.53.51-AM.pngNo alt attribute provided
...ettyImages-1857036141-e1707776286629.jpgNo alt attribute provided
...content/uploads/2021/07/womansmile-6.pngNo alt attribute provided
...nt/uploads/2021/07/33across_logo_svg.svglogo
...loads/2021/07/illumin_primary-2022_B.pnglogo
...orm.f2b8fd8aed3953cb474fe2ec44bfbf07.svglogo
...1/07/Adobe_Experience_Cloud_logo_RGB.svglogo
/wp-content/uploads/2021/07/alikeaud.pnglogo
...nt/uploads/2021/07/amobee-logo-black.pnglogo
...ent/uploads/2021/07/audienceratelogo.pnglogo
...ogo-1200x528-LinkedIn-e1686844174860.pnglogo
/wp-content/uploads/2021/07/beeswaxlogo.pnglogo
/wp-content/uploads/2021/07/branchlogo.pnglogo
...t/uploads/2021/07/digital_blue_notag.pnglogo
...content/uploads/2021/07/clickagylogo.pnglogo
...nt/uploads/2021/07/33across_logo_svg.svgNo alt attribute provided
...loads/2021/07/illumin_primary-2022_B.pngNo alt attribute provided
...orm.f2b8fd8aed3953cb474fe2ec44bfbf07.svgNo alt attribute provided
...1/07/Adobe_Experience_Cloud_logo_RGB.svgNo alt attribute provided
/wp-content/uploads/2021/07/alikeaud.pngNo alt attribute provided
...nt/uploads/2021/07/amobee-logo-black.pngNo alt attribute provided
...ent/uploads/2021/07/audienceratelogo.pngNo alt attribute provided
...ogo-1200x528-LinkedIn-e1686844174860.pngNo alt attribute provided
/wp-content/uploads/2021/07/beeswaxlogo.pngNo alt attribute provided
/wp-content/uploads/2021/07/branchlogo.pngNo alt attribute provided
...t/uploads/2021/07/digital_blue_notag.pngNo alt attribute provided
...content/uploads/2021/07/clickagylogo.pngNo alt attribute provided
...t/uploads/2021/07/criteo-logo-orange.svgNo alt attribute provided
...ds/2021/07/cuebiqlogo-e1686844220807.pngNo alt attribute provided
/wp-content/uploads/2021/07/datonics.pngNo alt attribute provided
...uploads/2021/07/ytgf2eldjeeptzc2buu9.pngNo alt attribute provided
...ntent/uploads/2021/07/foursquareLogo.pngNo alt attribute provided
...content/uploads/2021/07/flashtalking.pngNo alt attribute provided
...s/2021/07/Google-Logo-e1686844327660.pngNo alt attribute provided
...20_unacast-logo-black-dot_orange-rgb.svgNo alt attribute provided
...m_PrimaryLogo-Color_1-e1686844370537.jpgNo alt attribute provided
...ontent/uploads/2021/07/hivestacklogo.pngNo alt attribute provided
...ontent/uploads/2021/07/indexLogo1121.pngNo alt attribute provided
...t/uploads/2021/07/LOGO2-1-1024x181-1.pngNo alt attribute provided
...ontent/uploads/2021/07/NAI_rings-1-1.pngCompany name

Page structure

H1 heading
(Critically important)
NAI Membership Benefits
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 NAI Membership Benefits
H1 Understanding Digital Advertising
H2 Get the latest.
H2 Privacy, Trust & Accountability
H2 Join the NAI
H2 Footer
H3 Blog
H3 Press Releases
H3 Public Policy
H4 The NAI Comments of Colorado Privacy Act, Children’s Privacy Amendment
H4 The NAI Submits Testimony Opposing California Location Bill, Urges Amendment
H4 The NAI Comments on CPPA Delete Request and Opt-Out Platform (DROP) System Requirements
H4 The NAI Welcomes Megan Cox as Director, Privacy Review Program
H4 NAI Announces Framework for New Era of Digital Advertising Self-Regulation
H4 NAI Applauds House Committee on Passage of Strong Children’s Privacy Legislation
H4 The NAI Comments of Colorado Privacy Act, Children’s Privacy Amendment Duplicate text
H4 The NAI Submits Testimony Opposing California Location Bill, Urges Amendment Duplicate text
H4 The NAI Comments on CPPA Delete Request and Opt-Out Platform (DROP) System Requirements Duplicate text
Some anchor texts are used more than once.
9 links don't have an anchor text.
There are 9 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://thenai.org/Anchor Skip to content
https://thenai.org/support/Support
/member-resources/For Members
/about-the-nai-2/careers/Careers
https://thenai.org/searchSearch
https://thenai.org/contact/Contact
https://thenai.org/IMG-ALT logo
/about-online-advertising/Understanding Digital Advertising
https://thenai.org/opt-out/Opt Out
/about-the-nai-2/About the NAI
/self-regulatory-framework/Self-Reg Framework
https://thenai.org/policy-news/Policy & News
/about-online-advertising/Text duplicate Understanding Digital Advertising
/about-online-advertising/bene...Benefits of Tailored Advertising
/about-online-advertising/what...What is it?
/about-online-advertising/how-...How Does It Work?
/about-online-advertising/how-...How Does It Benefit Me?
/about-online-advertising/what...What Are My Options?
/about-online-advertising/glos...Glossary
https://thenai.org/opt-out/Text duplicate Opt Out
/opt-out/browser-opt-out/Manage My Browser’s Opt Outs
/opt-out/mobile-opt-out/Mobile Opt Out
/opt-out/connected-tv-choices/Connected TV Choices
/opt-out/ama-opt-out/AMA Opt Out
/about-the-nai-2/Text duplicate About the NAI
/about-the-nai-2/membership-be...NAI Membership Benefits
/about-the-nai-2/join-the-nai/Join the NAI
/about-the-nai-2/staff/Staff
/about-the-nai-2/board/Board
/about-the-nai-2/members/Members
/about-the-nai-2/nai-working-g...NAI Working Groups
/self-regulatory-framework/Text duplicate Self-Reg Framework
/self-regulatory-framework/Self-Regulatory Framework
/self-regulatory-framework/pri...Privacy Principles for Members
/self-regulatory-framework/pri...Privacy Review Program
/self-regulatory-framework/gui...Guidance, Standards & Best Practices
/self-regulatory-framework/faq/FAQs
https://thenai.org/policy-news/Text duplicate Policy & News
/policy-news/policy-priorities/Public Policy Updates
/policy-news/press-releases/Press Releases
https://thenai.org/category/blog/Blog
https://www.naisummit.org/External Subdomain Events
/about-online-advertising/Text duplicate Understanding Digital Advertising
/about-online-advertising/bene...Text duplicate Benefits of Tailored Advertising
/about-online-advertising/what...Text duplicate What is it?
/about-online-advertising/how-...Text duplicate How Does It Work?
/about-online-advertising/how-...Text duplicate How Does It Benefit Me?
/about-online-advertising/what...Text duplicate What Are My Options?
/about-online-advertising/glos...Text duplicate Glossary
https://thenai.org/opt-out/Text duplicate Opt Out
/opt-out/browser-opt-out/Text duplicate Manage My Browser’s Opt Outs
/opt-out/mobile-opt-out/Text duplicate Mobile Opt Out
/opt-out/connected-tv-choices/Text duplicate Connected TV Choices
/opt-out/ama-opt-out/Text duplicate AMA Opt Out
/about-the-nai-2/Text duplicate About the NAI
/about-the-nai-2/membership-be...Text duplicate NAI Membership Benefits
/about-the-nai-2/join-the-nai/Text duplicate Join the NAI
/about-the-nai-2/staff/Text duplicate Staff
/about-the-nai-2/board/Text duplicate Board
/about-the-nai-2/members/Text duplicate Members
/about-the-nai-2/nai-working-g...Text duplicate NAI Working Groups
/self-regulatory-framework/Text duplicate Self-Reg Framework
/self-regulatory-framework/Text duplicate Self-Regulatory Framework
/self-regulatory-framework/pri...Text duplicate Privacy Principles for Members
/self-regulatory-framework/pri...Text duplicate Privacy Review Program
/self-regulatory-framework/gui...Text duplicate Guidance, Standards & Best Practices
/self-regulatory-framework/faq/Text duplicate FAQs
https://thenai.org/policy-news/Text duplicate Policy & News
/policy-news/policy-priorities/Text duplicate Public Policy Updates
/policy-news/press-releases/Text duplicate Press Releases
https://thenai.org/category/blog/Text duplicate Blog
https://www.naisummit.org/External Subdomain Text duplicate Events
https://thenai.org/support/Text duplicate Support
/member-resources/Text duplicate For Members
/about-the-nai-2/careers/Text duplicate Careers
https://thenai.org/searchText duplicate Search
https://thenai.org/contact/Text duplicate Contact
https://optout.networkadvertis...External Subdomain Want to Opt Out?
/self-regulatory-framework/NAI Launches Self-Regulatory Framework
/about-online-advertising/bene...Text duplicate Benefits of Tailored Advertising
/self-regulatory-framework/pre...NAI Updates Location Data Privacy Standards
https://thenai.org/category/blogText duplicate Blog
/the-nai-comments-of-colorado-...No Text
/the-nai-comments-of-colorado-...The NAI Comments of Colorado Privacy Act, Children’s Privacy Amendment
/the-nai-comments-of-colorado-...Trivial anchor text
Read More
/the-nai-submits-testimony-opp...No Text
/the-nai-submits-testimony-opp...The NAI Submits Testimony Opposing California Location Bill, Urges Amendment
/the-nai-submits-testimony-opp...Text duplicate Trivial anchor text
Read More
/the-nai-comments-on-cppas-del...No Text
/the-nai-comments-on-cppas-del...The NAI Comments on CPPA Delete Request and Opt-Out Platform (DROP) System Requirements
/the-nai-comments-on-cppas-del...Text duplicate Trivial anchor text
Read More
/policy-news/press-releases/Text duplicate Press Releases
/press/the-nai-welcomes-megan-...No Text
/press/the-nai-welcomes-megan-...The NAI Welcomes Megan Cox as Director, Privacy Review Program
/press/the-nai-welcomes-megan-...Text duplicate Trivial anchor text
Read More
/press/nai-announces-framework...No Text
/press/nai-announces-framework...NAI Announces Framework for New Era of Digital Advertising Self-Regulation
/press/nai-announces-framework...Text duplicate Trivial anchor text
Read More
/press/nai-applauds-house-comm...No Text
/press/nai-applauds-house-comm...NAI Applauds House Committee on Passage of Strong Children’s Privacy Legislation
/press/nai-applauds-house-comm...Text duplicate Trivial anchor text
Read More
/policy-news/policy-priorities/Public Policy
/the-nai-comments-of-colorado-...No Text
/the-nai-comments-of-colorado-...Text duplicate The NAI Comments of Colorado Privacy Act, Children’s Privacy Amendment
/the-nai-comments-of-colorado-...Text duplicate Trivial anchor text
Read More
/the-nai-submits-testimony-opp...No Text
/the-nai-submits-testimony-opp...Text duplicate The NAI Submits Testimony Opposing California Location Bill, Urges Amendment
/the-nai-submits-testimony-opp...Text duplicate Trivial anchor text
Read More
/the-nai-comments-on-cppas-del...No Text
/the-nai-comments-on-cppas-del...Text duplicate The NAI Comments on CPPA Delete Request and Opt-Out Platform (DROP) System Requirements
/the-nai-comments-on-cppas-del...Text duplicate Trivial anchor text
Read More
/about-the-nai-2/membership-be...Text duplicate NAI Membership Benefits
/about-online-advertising/Get Started
/about-the-nai-2/join-the-nai/Become a Member
https://www.linkedin.com/compa...External Subdomain Linkedin
https://twitter.com/naiExternal X
https://www.youtube.com/channe...External Subdomain YouTube
/privacy-policy/Privacy Policy
https://thenai.org/terms-of-use/Terms of Use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://thenai.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.83 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (363 kB).

HTTP Response Header

NameValue
dateMon, 21 Jul 2025 06:09:42 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
link<https://thenai.org/wp-json/>; rel="https://api.w.org/"
x-et-api-versionv1
x-et-api-roothttps://thenai.org/wp-json/tribe/tickets/v1/
x-et-api-originhttps://thenai.org
x-tec-api-versionv1
x-tec-api-roothttps://thenai.org/wp-json/tribe/events/v1/
x-tec-api-originhttps://thenai.org
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 172
x-cache-groupnormal
cf-cache-statusDYNAMIC
set-cookie276 Characters
servercloudflare
cf-ray962887eb6ab12297-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 34,637 referring domains.
This page has 2,213,672 backlinks.
This page has backlinks from 16,920 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Crawl-delay: 10
# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://thenai.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

thenai.org
Home - NAI: Network Advertising Initiative
The Network Advertising Initiative is an industry trade group founded in 2000 that develops self-regulatory standards for online advertising.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NAI73%Check
Advertising66%Check
Work63%Check
Network Advertising63%Check
Advertising Initiative63%Check
Network Advertising Initiative62%Check
Network58%Check
Initiative56%Check
NAI Comments56%Check
Digital Advertising55%Check
Show more keywords and terms

Automatically check thenai.org including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions