Adage.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
74% 
Page structure
76% 
Link structure
77% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.65 s
File size
2,166.70 kB
Words
521
Media files
25
Number of links
78 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Advertising, Marketing, Media and Tech News - Ad Age
The length of the page title is perfect. (491 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: France
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
page-viewhome
titleAdvertising, Marketing, Media and Tech News
og:imagehttps://cloudfront-us-east-1.images.arcpublishing.com/sandbox.crain/J6457J7B6JAQXATHOMVMF7W6M4.png
viewportwidth=device-width, initial-scale=1, user-scalable=no
langen
og:imagehttps://cloudfront-us-east-1.images.arcpublishing.com/sandbox.crain/J6457J7B6JAQXATHOMVMF7W6M4.png
og:urlhttps://adage.com
og:typewebsite

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
These Typos were found:
  • cmo => com
This page contains 521 words. That's ok.
27.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (2166.7 kB).
A viewport "width=device-width, initial-scale=1, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...c6bc88f1ca9154c5f4&width=1200&height=675Behind the playful branding and charitable spirit of Montucky Cold Snacks
...a46ba624d393f77ca&width=1920&height=1080Iris names chief creative officer for North America
...695ad3539ead36170&width=2100&height=1181Why Coke and Pepsi are sweetening the cola wars with cane sugar
...09309022c23e6cb59&width=2532&height=1424Behind brand breakups—why some collabs end in divorce
...a70d519bc2c67ea793&width=1350&height=7599 creative campaigns to know about today
...2e882f42635af0d2a&width=1920&height=1080‘Asian+American’ PSA, voiced by Sandra Oh, celebrates dual identity and belonging
...46a5378058af1a80a&width=1920&height=1080Veloz taps Nick Offerman for eye-catching spots educating drivers about EVs
...fac0ccd37151eda499&width=1550&height=8715 things to know from Omnicom’s earnings call—RFK Jr., tariffs and more
...edbc42a33a86d0873&width=6015&height=3383How back-to-school marketing is changing in an uncertain economy
...52c8804c400117f0a&width=6000&height=3375New 2025 ad sales forecast suggests earlier predictions of falloff may be overblown
...36d1e240f7b341c52&width=5457&height=3069Macy’s seeks creative agency ahead of 100th Thanksgiving Parade
...93c58997432ca4a063&width=1600&height=900How marketers can solve 6 common data strategy challenges
...2d6c3737f78dd3584&width=4954&height=2786Tracking ad agency account reviews—the latest on brand creative, media and more
...5628c9415a307793e&width=1920&height=108020 brands catching Gen Z’s attention right now
...dc7b39f3e37d5476f&width=1800&height=1012CMO job moves and hiring trends to watch
...7d07df28e15295e263&width=1184&height=666Why long-term brand strategy still drives the most value
...3bdc3225cfd8fbab8&width=5472&height=3078Why digital ad taxes threaten small business growth
...f53c16663a9e1f4ab&width=4928&height=2772Indian culture is rising—why Diwali should be on every brand’s radar
...88ae01bca584e7d19&width=1920&height=1080Solving the case: Why true crime podcasting is a gold mine for audiences and advertisers
...c6bc88f1ca9154c5f4&width=1200&height=675Behind the playful branding and charitable spirit of Montucky Cold Snacks
...ea0e765ede35eaf33&width=3000&height=168724 Gen Zers to watch in marketing and advertising
...4c91c8cbc23c03834&width=3000&height=1687Gen Z marketing glossary
...6e531636213e209ee&width=2880&height=162012 tips for Gen Z marketing
...7083dc890aa0d55e4&width=2244&height=1262Gen Z’s attitudes about dining out, restaurant discovery, apps and more
.../logos/adage/AA__Footer_192x40.svg?d=135Ad Age Logo

Page structure

H1 heading
(Critically important)
Creativity
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (10 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Creativity
H2 Trump Tariffs & Global Economy
H2 All Access Exclusives
H2 Opinion
H2 Sponsored
H2 Marketer’s Brief Podcast
H2 Gen Z Marketing
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
/brand-marketing/food-beverageMarketer's Brief
/brand-marketing/food-beverage...Behind the playful branding and charitable spirit of Montucky Cold Snacks
/brand-marketing/food-beverage...Text duplicate IMG-ALT Behind the playful branding and charitable spirit of Montucky Cold Snacks
/agencies/creative-agenciesCreative Agencies
/agencies/creative-agencies/aa...Iris names chief creative officer for North America
/agencies/creative-agencies/aa...Text duplicate IMG-ALT Iris names chief creative officer for North America
/brand-marketing/food-beverageFood & Beverage
/brand-marketing/food-beverage...Why Coke and Pepsi are sweetening the cola wars with cane sugar
/brand-marketing/food-beverage...Text duplicate IMG-ALT Why Coke and Pepsi are sweetening the cola wars with cane sugar
https://adage.com/brand-marketingBrand Marketing
/brand-marketing/aa-behind-bra...Behind brand breakups—why some collabs end in divorce
/brand-marketing/aa-behind-bra...Text duplicate IMG-ALT Behind brand breakups—why some collabs end in divorce
https://adage.com/creativity/View AllView All
/creativity/campaigns-commerci...9 creative campaigns to know about today
/creativity/campaigns-commerci...Text duplicate IMG-ALT 9 creative campaigns to know about today
/creativity/work/aa-taaf-asian...‘Asian+American’ PSA, voiced by Sandra Oh, celebrates dual identity and belonging
/creativity/work/aa-taaf-asian...Text duplicate IMG-ALT ‘Asian+American’ PSA, voiced by Sandra Oh, celebrates dual identity and belonging
/creativity/work/aa-veloz-elec...Veloz taps Nick Offerman for eye-catching spots educating drivers about EVs
/creativity/work/aa-veloz-elec...Text duplicate IMG-ALT Veloz taps Nick Offerman for eye-catching spots educating drivers about EVs
https://adage.com/agenciesAgencies
/agencies/aa-omnicom-q2-2025-e...5 things to know from Omnicom’s earnings call—RFK Jr., tariffs and more
/agencies/aa-omnicom-q2-2025-e...Text duplicate IMG-ALT 5 things to know from Omnicom’s earnings call—RFK Jr., tariffs and more
/brand-marketing/retailRetail
/brand-marketing/retail/aa-bac...How back-to-school marketing is changing in an uncertain economy
/brand-marketing/retail/aa-bac...Text duplicate IMG-ALT How back-to-school marketing is changing in an uncertain economy
https://adage.com/agenciesText duplicate Agencies
/agencies/aa-2025-ad-sales-for...New 2025 ad sales forecast suggests earlier predictions of falloff may be overblown
/agencies/aa-2025-ad-sales-for...Text duplicate IMG-ALT New 2025 ad sales forecast suggests earlier predictions of falloff may be overblown
/agencies/accounts-in-reviewAccounts in Review
/agencies/accounts-in-review/a...Macy’s seeks creative agency ahead of 100th Thanksgiving Parade
/agencies/accounts-in-review/a...Text duplicate IMG-ALT Macy’s seeks creative agency ahead of 100th Thanksgiving Parade
https://adage.com/all-accessView All
/technology/data/aa-marketers-...How marketers can solve 6 common data strategy challenges
/technology/data/aa-marketers-...Text duplicate IMG-ALT How marketers can solve 6 common data strategy challenges
/article/agency-news/tracking-...Tracking ad agency account reviews—the latest on brand creative, media and more
/article/agency-news/tracking-...Text duplicate IMG-ALT Tracking ad agency account reviews—the latest on brand creative, media and more
/brand-marketing/aa-gen-z-bran...20 brands catching Gen Z’s attention right now
/brand-marketing/aa-gen-z-bran...Text duplicate IMG-ALT 20 brands catching Gen Z’s attention right now
/brand-marketing/aa-cmo-job-mo...CMO job moves and hiring trends to watch
/brand-marketing/aa-cmo-job-mo...Text duplicate IMG-ALT CMO job moves and hiring trends to watch
https://adage.com/opinionText duplicate View All
/opinion/aa-long-term-brand-st...Why long-term brand strategy still drives the most value
/opinion/aa-long-term-brand-st...Image
IMG-ALT Why long-term brand strategy still drives the most value
/opinion/aa-digital-ad-taxes-h...Why digital ad taxes threaten small business growth
/opinion/aa-digital-ad-taxes-h...Text duplicate Image
IMG-ALT Why digital ad taxes threaten small business growth
/opinion/aa-why-us-brands-shou...Indian culture is rising—why Diwali should be on every brand’s radar
/opinion/aa-why-us-brands-shou...Text duplicate Image
IMG-ALT Indian culture is rising—why Diwali should be on every brand’s radar
https://adage.com/studio-30Publishing Partner Audacy Publishing Partner: Audacy
/studio-30/aa-audacy-solving-t...Solving the case: Why true crime podcasting is a gold mine for audiences and advertisers
/studio-30/aa-audacy-solving-t...Text duplicate Image
IMG-ALT Solving the case: Why true crime podcasting is a gold mine for audiences and advertisers
/ad-age-video-podcast/Text duplicate View All
/brand-marketing/food-beverage...Text duplicate Behind the playful branding and charitable spirit of Montucky Cold Snacks
/brand-marketing/food-beverage...Text duplicate IMG-ALT Behind the playful branding and charitable spirit of Montucky Cold Snacks
/brand-marketing/aa-drug-safet...How drug safety brand Overdrive Defense uses marketing to remove stigma
/brand-marketing/aa-savage-fen...Why Savage X Fenty is focused on ‘bold inclusivity’ when others are pulling back
/brand-marketing/food-beverage...How Mars is responding to new global flavor trends and consumer demand for faster meals
/ad-age-video-podcastPublishing Partner: Rokt
/ad-age-video-podcast/aa-rokt-...Why the transaction moment is the new frontline for performance marketing
https://adage.com/brand-marketingText duplicate Brand Marketing
/article/marketing-news-strate...24 Gen Zers to watch in marketing and advertising
/article/marketing-news-strate...Text duplicate IMG-ALT 24 Gen Zers to watch in marketing and advertising
/influencers-creatorsInfluencers & Creators
/article/digital-marketing-ad-...Gen Z marketing glossary
/article/digital-marketing-ad-...Text duplicate IMG-ALT Gen Z marketing glossary
https://adage.com/brand-marketingText duplicate Brand Marketing
/article/marketing-news-strate...12 tips for Gen Z marketing
/article/marketing-news-strate...Text duplicate IMG-ALT 12 tips for Gen Z marketing
https://adage.com/datacenterDatacenter
/datacenter/aa-datacenter-week...Gen Z’s attitudes about dining out, restaurant discovery, apps and more
/datacenter/aa-datacenter-week...Text duplicate IMG-ALT Gen Z’s attitudes about dining out, restaurant discovery, apps and more
https://www.crain.com/External Subdomain Crain Communications
/help/privacy-policy/Privacy Policy
/help/privacy-requestPrivacy Request
/help/terms-of-use/Terms and Conditions
https://adage.com/help/about-us/About Us
/help/helpreprints/Reprints
/help/contact-us/Contact Us
https://preferences-mgr.truste...External Subdomain Ad Choices
https://wd1.myworkdaysite.com/...External Subdomain Careers at Crain
https://adage.com/help/advertise/Advertise
https://www.facebook.com/AdAge/External Subdomain No Text
https://twitter.com/adageExternal No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.instagram.com/adag...External Subdomain No Text
https://www.youtube.com/adageExternal Subdomain No Text
https://adage.com/Return to homepage
IMG-ALT Ad Age Logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://adage.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.65 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (2,167 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
serveropenresty
etagW/"21c823-kFoNjjVQfCnBePmPihy//5ghKQo"
x-arc-pb-mx-id00000000
x-arc-pb-request-id62554d51-26a5-4df5-9617-03db1c757976
last-modifiedWed, 23 Jul 2025 10:24:24 GMT
varyAccept-Encoding
x-akamai-transformed9 321700 0 pmb=mRUM,2
content-encodinggzip
cache-controlprivate, max-age=60
expiresWed, 23 Jul 2025 10:27:16 GMT
dateWed, 23 Jul 2025 10:26:16 GMT
set-cookie85 Characters
server-timingcdn-cache; desc=HIT
link<https://dyv1bugovvq1g.cloudfront.net>;rel="preconnect",<https://connect.facebook.net>;rel="preconnect",<https://static.hotjar.com>;rel="preconnect",<https://www.redditstatic.com>;rel="preconnect",<https://cdn.lrkt-in.com>;rel="preconnect",<https://js.pelcro.com>;rel="preconnect",<https://securepubads.g.doubleclick.net>;rel="preconnect",<https://js.stripe.com>;rel="preconnect"
content-security-policyupgrade-insecure-requests
x-arc-ttl-1
x-arc-request-id0.10c44d17.1753266376.b05aa32
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,626 referring domains.
This page has 18,942 backlinks.
This page has backlinks from 1,272 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# Apply to all user agents
User-agent: *
Crawl-delay: 10

Disallow: /preview/
Disallow: /checkout/
Disallow: /user-dashboard/

# Allow these bots to crawl the site, except for checkout and dashboard pages
User-agent: Twitterbot
Disallow: /checkout/
Disallow: /user-dashboard/

User-agent: facebookexternalhit
Disallow: /checkout/
Disallow: /user-dashboard/

User-agent: EchoboxBot
Disallow: /checkout/
Disallow: /user-dashboard/

# AI Bots To Block
User-agent: ClaudeBot
Disallow: /

User-agent: CCBot
Disallow: /

User-agent: Google-CloudVertexBot
Disallow: /

User-agent: Google-Extended
Disallow: /

User-agent: Meta-ExternalAgent
Disallow: /

User-agent: OAI-SearchBot
Disallow: /

User-agent: ChatGPT-User
Disallow: /

User-agent: GPTBot
Disallow: /

User-agent: PerplexityBot
Disallow: /

User-agent: Perplexity-User
Disallow: /

# Sitemaps
Sitemap: https://adage.com/arc/outboundfeeds/sitemap-index/
Sitemap: https://adage.com/arc/outboundfeeds/sitemap-news-index/
Sitemap: https://adage.com/arc/outboundfeeds/sitemap-section-index/

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Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Ad Age61%Check
Age60%Check
Marketing52%Check
Creativity50%Check
advertising48%Check
media48%Check
new47%Check
digital ad taxes44%Check
Social Media41%Check
Gen40%Check
Show more keywords and terms

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