Themorgan.org - SEO Checker

Overview of the SEO Check
Meta information
61% 
Page quality
41% 
Page structure
4% 
Link structure
78% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.94 s
File size
46.60 kB
Words
504
Media files
28
Number of links
113 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Morgan Library & Museum, New York, founded by Pierpont Morgan
The page title should be shorter than 580 pixels. It is 639 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Just a short walk from Grand Central and Penn Station, the Morgan is a major exhibition venue for fine art, literature, and music, one of New York's great historic sites, and a wonderful place to dine, shop, and attend a concert or film.
The meta description is too long: 1424 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.themorgan.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
google-site-verification12iEsUu52WF4YXFkCiEOJZr_onOHO364i4TqYHYXOew
msapplication-TileColor#da532c
theme-color#ffffff
descriptionJust a short walk from Grand Central and Penn Station, the Morgan is a major exhibition venue for fine art, literature, and music, one of New York's great historic sites, and a wonderful place to dine, shop, and attend a concert or film.
generatorDrupal 7 (https://www.drupal.org)
p:domain_verify3ef0ba1dbbc06564ff4009f667018f19
langen
og:site_nameThe Morgan Library & Museum
og:typearticle
og:urlhttps://www.themorgan.org/content/home
og:titleHome
X-UA-CompatibleIE=edge
Content-Typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
The average number of words per sentence of 40.5 words is high.
This page contains 504 words. That's ok.
22.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 11 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...fault/files/Morgan_horizontal-white2.pngHome
...ont-Morgans-Library-bs.jpg?itok=-mTVQX1DInterior space of J. Pierpont Morgan’s Library with ornate muraled gold ceiling, bookshelves, a tapestry hanging on the wall over a fireplace, and display cases on the floor containing books.
...age/centennial-gifts-3.jpg?itok=YhKXSWBONo alt attribute provided
...c/slider-image/cameron.jpg?itok=O0D9rOUJNo alt attribute provided
...ic/slider-image/austen.jpg?itok=s2H1SlTONo alt attribute provided
...slider-image/yuskavage.jpg?itok=wRSAgoubNo alt attribute provided
.../collection-highlights.jpg?itok=gSVdSo1CAn open Gutenberg Bible photographed on a dark background.
...age/support_membership.jpg?itok=BPJYPwFsNo alt attribute provided
...age/morgan-garden-2023.jpg?itok=VNnOL1bXNo alt attribute provided
...er-image/shop_new_2022.jpg?itok=jzhuS6r2Photograph of product display in Morgan shop.
...er-image/Pierpont-Morgans-Library-bs.jpgInterior space of J. Pierpont Morgan’s Library with ornate muraled gold ceiling, bookshelves, a tapestry hanging on the wall over a fireplace, and display cases on the floor containing books.
...es/default/files/slider-image/austen.jpgNo alt attribute provided
...s/default/files/slider-image/cameron.jpgNo alt attribute provided
...iles/slider-image/centennial-gifts-3.jpgNo alt attribute provided
...default/files/slider-image/yuskavage.jpgNo alt attribute provided
...iles/slider-image/morgan-garden-2023.jpgPhotograph of the new Morgan Garden showing view from 36th street.
...s/slider-image/collection-highlights.jpgGutenberg Bible opened to page spread on dark background.
...iles/slider-image/support_membership.jpgFive figures standing in foreground looking up at ornate ceiling high above them.
...ult/files/slider-image/shop_new_2022.jpgPhotograph of product display in Morgan shop.
/sites/default/files/facebook.pngFacebook
/sites/default/files/instagram.pngInstagram
...es/default/files/images/youtube-icon.pngYouTube
/sites/default/files/images/pinterest.pngPinterest
...es/default/files/images/TripAdvisor6.pngTripAdvisor
/sites/default/files/GoogleCI2.pngGoogle Cultural Institute
...lt/files/images/nysca-nyculture-2017.pngNYSCA NYCulture logo
...VICE_APPLE_IDA}&device_id=${DEVICE_AAID}No alt attribute provided

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Home
H1 The Morgan, Connected
H1 A Celebration: Acquisitions in Honor of the Morgan's Centennial
H1 Arresting Beauty: Julia Margaret Cameron
H1 A Lively Mind: Jane Austen at 250
H1 Lisa Yuskavage: Drawings
H1 Collection Highlights
H1 Become a Member Today!
H1 The Morgan Garden is back!
H1 Visit the award-winning Morgan Shop
H1 The Morgan, Connected Duplicate text
H1 A Lively Mind: Jane Austen at 250 Duplicate text
H1 Arresting Beauty: Julia Margaret Cameron Duplicate text
H1 A Celebration: Acquisitions in Honor of the Morgan's Centennial Duplicate text
H1 Lisa Yuskavage: Drawings Duplicate text
H1 The Morgan Garden is back! Duplicate text
H1 Collection Highlights Duplicate text
H1 Become a Member Today! Duplicate text
H1 Visit the award-winning Morgan Shop Duplicate text
H2 Search form
H3 Hours
H3 Stay Connected
H3 The Morgan Library & Museum
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
6 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 11 external links on this page.
LinkAttributesAnchor text
https://www.themorgan.org/Anchor Skip to main content
https://www.themorgan.org/IMG-ALT Home
A-TITLE Home
https://www.themorgan.org/visitVisit
https://www.themorgan.org/visitPlan Your Visit
/visit/directionsDirections
/visit/diningDining
/visit/accessibilityAccessibility
/visit/gardenThe Morgan Garden
/visit/group-tours-and-visitsTours and Group Visits
/visit/audio-guideAudio Guide
/visit/guidelinesVisitor Guidelines and Policies
/visit/floor-planFloor Plan
/morgan-connectedVisit from Home
https://www.themorgan.org/e-newsStay In Touch
https://www.themorgan.org/contactContact
/exhibitions/currentExhibitions
/exhibitions/currentCurrent
/exhibitions/upcomingUpcoming
/online-exhibitionsOnline
/exhibitions/pastPast
/videos/exhibitionsVideos
/programsPrograms
/programsAbout Programs
/programs/listConcerts, Talks, and More
/education/overviewEducation
/calendar/monthCalendar
/programs/college-programsCollege Programs
/education/morgan-book-projectThe Morgan Book Project
/videos/programsText duplicate Videos
/videos/concertsConcerts
/videos/lecturesLectures and Discussions
/collectionCollection
/collection-highlightsCollection Highlights
/collection/curatorial-departm...Curatorial Departments
/collection/ancient-near-easte...Ancient Western Asian Seals & Tablets
/collection/archivesArchives
/collection/drawings-and-printsDrawings & Prints
/collection/literary-and-histo...Literary & Historical Manuscripts
/collection/medieval-and-renai...Medieval & Renaissance Manuscripts
/collection/modern-and-contemp...Modern & Contemporary Drawings
/collection/music-manuscripts-...Music Manuscripts & Printed Music
/collection/paintings-and-art-...Paintings & Art Objects
/collection/photographyPhotography
/collection/printed-books-and-...Printed Books & Bindings
/collectionCollection Online
/search/collectionSearch Collection
/drawingsDrawings
/rembrandtRembrandt Prints
/music-manuscripts-and-printed...Music Manuscripts and Printed Music
/manuscripts/listText duplicate Medieval & Renaissance Manuscripts
/objects/imagesText duplicate Paintings & Art Objects
/papyri/listPapyri
/morgan-syndicate-booksSyndicate records of the Morgan financial firms, 1882–1933
/digital-facsimilesDigital Facsimiles
/thaw-conservation-centerConservation
/collection/loan-requestsLoan Requests
/videos/collectionText duplicate Videos
/research/servicesResearch
/research/servicesResearch Services
/research/reading-roomReading Room
/research/guidesResearch Guides
/drawing-instituteDrawing Institute
/research/imaging-and-rightsImaging & Rights
http://corsair.themorgan.org/External Subdomain CORSAIR Collection Catalog
/about/introductionAbout
/about/introductionAbout the Morgan
/architectureArchitecture of the Morgan
/belle-greeneBelle da Costa Greene
/architecture/j-pierpont-morga...Restoration
/press-roomPress Room
https://www.themorgan.org/blogBlog
/opportunities/employmentOpportunities
/opportunities/employmentEmployment
/opportunities/internshipsInternships
/opportunities/fellowshipsFellowships
/opportunities/otherOther Opportunities
https://www.themorgan.org/contactText duplicate Contact
/support/defaultSupport
/membershipMembership
/support/donationMake a Donation
/support/corporateCorporate Membership
/support/entertainingCorporate Entertaining
/support/annualAnnual Fund
/support/planned-givingPlanned Giving
/support/sponsorshipSponsorship
/support/eventsBenefit Events
/support/volunteerVolunteer
https://shop.themorgan.org/External Subdomain Shop »
https://www.themorgan.org/visitPlan your visit.
https://www.themorgan.org/visitText duplicate Plan your visit.
https://www.themorgan.org/e-newsSubdomain IMG-ALT Interior space of J. Pierpont Morgan’s Library with ornate muraled gold ceiling, bookshelves, a tapestry hanging on the wall over a fireplace, and display ca...
/ Acquisitions in Honor of the...No Text
/exhibitions/arresting-beautySubdomain No Text
/exhibitions/lively-mind-jane-...Subdomain No Text
/exhibitions/lisa-yuskavageSubdomain No Text
/collection-highlightsSubdomain IMG-ALT An open Gutenberg Bible photographed on a dark background.
/membershipSubdomain No Text
/architecture/j-pierpont-morga...Subdomain No Text
https://shop.themorgan.org/External Subdomain IMG-ALT Photograph of product display in Morgan shop.
https://www.themorgan.org/e-newsThe Morgan, Connected Stay in touch and subscribe to the Morgan E-Newsletter.
IMG-ALT Interior space of J. Pierpont Morgan’s Library with ornate muraled gold ceiling, bookshelves, a tapestry hanging on the wall over a fireplace, and display ca...
/exhibitions/lively-mind-jane-...A Lively Mind: Jane Austen at 250 Through September 14, 2025
/exhibitions/arresting-beautyArresting Beauty: Julia Margaret Cameron Through September 14, 2025
/exhibitions/morgans-centennialA Celebration: Acquisitions in Honor of the Morgan's Centennial Through August 17, 2025
/exhibitions/lisa-yuskavageLisa Yuskavage: Drawings Through January 4, 2026
/visit/gardenThe Morgan Garden is back! The Morgan Garden reopens Friday, May 2 though October, 26, 2025.
IMG-ALT Photograph of the new Morgan Garden showing view from 36th street.
/collection-highlightsText duplicate Collection Highlights
IMG-ALT Gutenberg Bible opened to page spread on dark background.
/membershipBecome a Member Today!
IMG-ALT Five figures standing in foreground looking up at ornate ceiling high above them.
https://shop.themorgan.org/External Subdomain Visit the award-winning Morgan Shop Wide selection of books, reproductions, cards, decorative items, and more
IMG-ALT Photograph of product display in Morgan shop.
https://www.themorgan.org/Anchor Previous
https://www.themorgan.org/Anchor Next
/visit/hours-and-admissionVisitor information
/exhibitions/currentCurrent exhibitions
https://shop.themorgan.org/External Subdomain The Morgan Shop
/programs/listConcerts and Lectures
/support/defaultSupport the Morgan
https://www.themorgan.org/e-newsMorgan E-Newsletter
https://www.facebook.com/morga...New window External Subdomain IMG-ALT Facebook
http://instagram.com/themorgan...New window External IMG-ALT Instagram
https://www.youtube.com/morgan...New window External Subdomain IMG-ALT YouTube
https://www.pinterest.com/morg...New window External Subdomain IMG-ALT Pinterest
http://www.tripadvisor.com/Att...New window External Subdomain IMG-ALT TripAdvisor
https://www.google.com/cultura...New window External Subdomain IMG-ALT Google Cultural Institute
https://www.themorgan.org/contactContact information
/terms-and-conditionsTerms and conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.themorgan.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.94 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 11 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (47 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age2642
cache-controlpublic, max-age=21600
content-encodinggzip
content-languageen
content-typetext/html; charset=utf-8
dateTue, 22 Jul 2025 20:17:42 GMT
etag"1753212819-1"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedTue, 22 Jul 2025 19:33:39 GMT
link<https://www.themorgan.org/>; rel="canonical",<https://www.themorgan.org/>; rel="shortlink"
referrer-policyno-referrer
servernginx
strict-transport-securitymax-age=1000
varyCookie,Accept-Encoding
viavarnish
x-ah-environmentprod
x-cacheHIT
x-cache-hits149
x-commerce-core1
x-content-type-optionsnosniff
x-drupal-cacheMISS
x-frame-optionsSAMEORIGIN
x-generatorDrupal 7 (https://www.drupal.org)
x-request-idv-c48d0856-6732-11f0-b50c-37225bebec5e
content-length12286
connectionkeep-alive
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 993 referring domains.
This page has 12,419 backlinks.
This page has backlinks from 835 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Search preview

www.themorgan.org
The Morgan Library & Museum, New York, founded by Pierpont Morgan
Just a short walk from Grand Central and Penn Station, the Morgan is a major exhibition venue for fine art, literature, and music, one of New York's great historic sites, and a wonderful place to dine, shop, and attend a concert or film.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Morgan76%Check
Morgan Shop66%Check
Morgan Library62%Check
New61%Check
Morgan Garden60%Check
New York59%Check
Shop58%Check
Morgan Library Museum56%Check
Library54%Check
Library Museum52%Check

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