Thecrownestate.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
58% 
Page structure
91% 
Link structure
100% 
Server
88% 
External factors
100% 
SEO Score
Response time
0.47 s
File size
136.70 kB
Words
484
Media files
1
Number of links
32 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | The Crown Estate
The length of the page title is perfect. (231 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Crown Estate is an independent business sitting between the public and private sectors, acting in national interests both today and for future generations. Across communities, countryside, coast and seabed, we manage land for the benefit of the nation.
The meta description is too long: 1574 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.thecrownestate.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe Crown Estate is an independent business sitting between the public and private sectors, acting in national interests both today and for future generations. Across communities, countryside, coast and seabed, we manage land for the benefit of the nation.
viewportwidth=device-width,minimum-scale=1,user-scalable=yes,initial-scale=1,viewport-fit=cover
theme-color#00293e
article:modified_time2025-07-01T07:46:53Z
article:publisherEmpty
langen-gb
twitter:titleHome
twitter:descriptionThe Crown Estate is an independent business sitting between the public and private sectors, acting in national interests both today and for future generations. Across communities, countryside, coast and seabed, we manage land for the benefit of the nation.
twitter:cardsummary
og:titleHome
og:descriptionThe Crown Estate is an independent business sitting between the public and private sectors, acting in national interests both today and for future generations. Across communities, countryside, coast and seabed, we manage land for the benefit of the nation.
og:localeen
og:typewebsite
og:site_nameThe Crown Estate
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 484 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 49.75 words is high.
33.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,minimum-scale=1,user-scalable=yes,initial-scale=1,viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Video URLWidthHeight
...F3BjbaLn02OvzQNRfI200Ub01WYR3Yf/high.mp4

Page structure

H1 heading
(Critically important)
Lasting and shared prosperity for the nation
The H1 heading is perfect.
Headings
(Important)
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Lasting and shared prosperity for the nation
H2 Who we are
H2 £5 billion
H2 12GW of clean power
H2 £20 million
H2 Our portfolio
H2 The value we create
H2 Sea, Land and City
H2 Our impact
H2 Latest news and stories
H3 Marine
H3 Land
H3 The Windsor Estate
H3 Property & Places
H3 Financial
H3 Environmental
H3 Social
H3 High-Integrity Marine Natural Capital Markets
H3 The Crown Estate Youth Panel
H3 Creating a green legacy
H3 Green electricity for 7 million homes
H3 An innovation district for Cambridge
H3 Optimising building efficiency
H3 The Crown Estate delivers £1.1 billion net revenue profit for the UK and scales up investment for future value creation
H3 New frontier for UK offshore wind with leading developers set to deliver new generation of floating windfarms
H3 The Crown Estate and Lendlease sign transformational partnership for six major development projects
H3 Legal and Governance
H3 User support and Accessibility
H3 Reporting and Feedback
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.thecrownestate.co.uk/Anchor Skip to navigation
https://www.thecrownestate.co.uk/Anchor Skip to main content
https://www.thecrownestate.co.uk/Anchor Skip to footer
https://www.thecrownestate.co.uk/No Text
/contact-usContact us
/about-us/annual-reportRead our Annual Report
/our-businessOverview
/our-business/marineMarine
/our-business/landLand
/our-business/the-windsor-estateThe Windsor Estate
/our-business/property-and-placesProperty & Places
/about-us/case-study-sea-land-...Find out more and watch now
/sustainability/case-study-hig...High-Integrity Marine Natural Capital Markets
/sustainability/youth-panelThe Crown Estate Youth Panel
/about-us/case-study-creating-...Creating a green legacy
/about-us/case-study-round-4Green electricity for 7 million homes
/about-us/case-study-an-innova...An innovation district for Cambridge
/about-us/case-study-optimisin...Optimising building efficiency
/newsView all news and stories
/news/the-crown-estate-deliver...The Crown Estate delivers £1.1 billion net revenue profit for the UK and scales up investment for future value creation
/news/new-frontier-for-uk-offs...New frontier for UK offshore wind with leading developers set to deliver new generation of floating windfarms
/news/the-crown-estate-and-len...The Crown Estate and Lendlease sign transformational partnership for six major development projects
https://www.thecrownestate.co.uk/No Text
/about-us/terms-of-useTerms of use
/about-us/privacy-statementPrivacy statement
/about-us/cookies-statementCookies statement
/about-us/modern-slavery-and-h...Modern slavery and human trafficking statement
/about-us/freedom-of-informationFreedom of information
/about-us/accessibilityAccessibility
/sitemap.htmlSitemap
/about-us/whistleblowingWhistleblowing
/about-us/complaintsComplaints
https://www.instagram.com/thec...External Subdomain A-TITLE instagram
https://twitter.com/TheCrownEs...External A-TITLE twitter
https://www.linkedin.com/compa...External Subdomain A-TITLE linkedin

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.thecrownestate.co.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.47 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (137 kB).

HTTP Response Header

NameValue
dateWed, 30 Jul 2025 02:11:09 GMT
content-typetext/html; charset=utf-8
varyAccept-Encoding
cache-controlno-cache
etagW/"1px0gydqnh2zyq"
request-contextappId=cid-v1:
content-security-policyimg-src 'self' data: https: images.ctfassets.net cookie-cdn.cookiepro.com lux.speedcurve.com *.reciteme.com *.googleapis.com; media-src 'self' https: *.ctfassets.net/; connect-src 'self' https: cookie-cdn.cookiepro.com *.applicationinsights.azure.com *.google-analytics.com *.reciteme.com *.googletagmanager.com *.googleapis.com; script-src 'self' 'unsafe-inline' 'unsafe-eval' blob: https: *.googletagmanager.com js.monitor.azure.com cookie-cdn.cookiepro.com cdn.speedcurve.com www.youtube.com api.reciteme.com; style-src 'self' 'unsafe-inline' api.reciteme.com fonts.googleapis.com fast.fonts.net *.typekit.net; frame-src 'self' *.googletagmanager.com www.youtube.com www.instagram.com my.matterport.com viewings.ehouse.co.uk www.google.com universe.queue-it.net universe.com *.universe.com priorptnrs.s3.eu-west-2.amazonaws.com;
x-powered-byNext.js
x-cachable-page-proxy.activetrue
x-cachable-page-proxy.timestamp29/07/2025 15:25:50
x-cachable-page-proxy.remote-relative-url/
x-cachable-page-proxy.remote-build-duration587ms
x-cachable-page-proxy.forwarded-request-headersAccept, User-Agent, Accept-Encoding, Max-Forwards, Range, Referer, Via, x-fd-int-roxy-expectedpurgeid, X-Forwarded-For, X-Forwarded-Host, X-Forwarded-Proto, X-Azure-FDID, purpose, sec-purpose, sec-ch-ua, sec-ch-ua-platform, sec-ch-ua-mobile, sec-fetch-site, sec-fetch-mode, sec-fetch-dest, priority, x-azure-ref, x-azure-clientip, x-azure-socketip, x-azure-requestchainv2, X-ARR-LOG-ID, CLIENT-IP, DISGUISED-HOST, X-SITE-DEPLOYMENT-ID, WAS-DEFAULT-HOSTNAME, X-AppService-Proto, X-ARR-SSL, X-Forwarded-TlsVersion, X-Original-URL, X-WAWS-Unencoded-URL, X-Client-IP, X-Client-Port
x-cachable-page-proxy.forwarded-response-headersETag, request-context, Content-Security-Policy, X-Powered-By, Content-Length, Content-Type
x-azure-ref20250730T021109Z-184bc47f565dftfjhC1DUSb3kg000000051g000000009pr5
x-fd-int-roxy-purgeid66876947
x-cache-infoL1_T2
x-cacheTCP_HIT
content-encodingbr
permissions-policyambient-light-sensor=(), battery=(), camera=(), display-capture=(), document-domain=(), fullscreen=(self "https://videos.ctfassets.net"), gamepad=(), geolocation=(), gyroscope=(), idle-detection=(), local-fonts=(), magnetometer=(), microphone=(), midi=(), payment=(), screen-wake-lock=(), serial=(), usb=(), xr-spatial-tracking=()
strict-transport-securitymax-age=2592000
referrer-policystrict-origin-when-cross-origin
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 571 referring domains.
This page has 9,195 backlinks.
This page has backlinks from 484 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# 2024
User-Agent: DatoCmsSearchBot
Disallow: /sitemap.html

User-agent: *
Disallow:

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Search preview

www.thecrownestate.co.uk
Home | The Crown Estate
The Crown Estate is an independent business sitting between the public and private sectors, acting in national interests both today and for future generations. Across communities, countryside, coast and seabed, we manage land for the benefit of the nation.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
estate77%Check
Crown77%Check
Crown Estate77%Check
St James63%Check
nation62%Check
Crown Estate158%Check
land54%Check
manage land52%Check
future50%Check
Lasting50%Check
Show more keywords and terms

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