Mcsuk.org - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
70% 
Page structure
100% 
Link structure
66% 
Server
99% 
External factors
100% 
SEO Score
Response time
0.41 s
File size
91.60 kB
Words
535
Media files
21
Number of links
84 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Marine Conservation Society | UK Ocean Protection Charity | Healthy Seas
The page title should be shorter than 580 pixels. It is 670 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Marine Conservation Society is the UK’s leading environmental marine charity by and for ocean lovers. We are the go-to voice of the sea, defending habitats & species.
The meta description is too long: 1056 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe Marine Conservation Society is the UK’s leading environmental marine charity by and for ocean lovers. We are the go-to voice of the sea, defending habitats & species.
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#da532c
theme-color#ffffff
langen-gb
twitter:cardsummary
twitter:site@mcsuk
twitter:titleHome
twitter:descriptionMarine Conservation Society. Healthier ocean. Healthier planet.
twitter:imagehttps://s3.eu-west-1.amazonaws.com/media.mcsuk.org/images/3cx_welcome.width-1000.png
fb:app_idEmpty
og:typewebsite
og:urlhttps://www.mcsuk.org/
og:titleHome
og:imagehttps://s3.eu-west-1.amazonaws.com/media.mcsuk.org/images/3cx_welcome.width-1000.png
og:image:width450
og:image:height292
og:descriptionMarine Conservation Society. Healthier ocean. Healthier planet.
og:site_nameMarine Conservation Society
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 535 words. That's ok.
37% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.78 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/static/images/illustrations/puffin.pngNo alt attribute provided
/static/images/logos/bubbles-light.gifNo alt attribute provided
/static/images/logos/bubbles-dark.gifNo alt attribute provided
/static/images/logos/bubbles-light.gifNo alt attribute provided
/static/images/logos/bubbles-dark.gifNo alt attribute provided
...MauiTopicalIma.2e16d0ba.fill-720x390.jpgHumpback Whale Maui Maui Topical Images.
...011207_Divedog.dd3deda0.fill-720x390.jpgEelgrass bed Divedog
...s/DEEP_Project.2e16d0ba.fill-720x390.jpgDEEP project update
...72735-min-crop.516edeb4.fill-600x380.jpgPuffins on rock
...20250305103042.f398d789.fill-600x380.pngBig Give header - Puffin
..._-_Billy_Barra.374c06bd.fill-600x380.jpgSwansea beach clean, Billy Barraclough
...1_MarkKirkland.8d3b4980.fill-600x380.jpgMoon Jellyfish Mark Kirkland
...Westminster_-_.2e16d0ba.fill-600x380.jpgCampaigning outside Westminster - Ella Daish
...4_MarkKirkland.2e16d0ba.fill-600x380.jpgDiver and Sunstar St Abbs Scotland Mark Kirkland
...WSVKs-unsplash.2e16d0ba.fill-765x430.jpgBeachscape in Spring
/static/images/illustrations/puffin.pngNo alt attribute provided
/static/images/social/facebook.svgNo alt attribute provided
/static/images/social/x.svgNo alt attribute provided
/static/images/social/instagram.svgNo alt attribute provided
/static/images/social/linkedin.svgNo alt attribute provided
Video URLWidthHeight
..._Ocean_-_Homepage_Compressed_LzwS3Az.mp4

Page structure

H1 heading
(Critically important)
Become an ocean recovery accelerator
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Become an ocean recovery accelerator
H2 We're the Marine Conservation Society, an environmental charity run by and for sea lovers. We're working toward a cleaner, better protected, healthier ocean: one we can all enjoy. Will you help us?
H2 How you can help save the ocean
H2 What's new
H3 5 marine animals you may not know migrate
H3 What are Marine Protected Areas (MPAS)?
H3 Check out the impact we had last year
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://win.newmode.net/marine...External Subdomain emailing your MP
https://www.mcsuk.org/Anchor Skip to main content
/email-newsletter-sign-up/Sign up for emails
https://www.mcsuk.org/about-us/About us
https://mcsshop.org.uk/External Shop
https://www.mcsuk.org/news/Latest news
/goodfishguideSubdomain Good Fish Guide
https://www.mcsuk.org/A-TITLE Home
/become-a-member/Join us
/ocean-emergency/Ocean emergency
/ocean-emergency/Text duplicate Ocean emergency
/ocean-emergency/manifesto-for...Manifesto for our Seas
/ocean-emergency/ocean-pollution/Ocean pollution
/ocean-emergency/climate-change/Climate change
/ocean-emergency/facts-and-stats/Facts and stats
/ocean-emergency/marine-protec...Habitat damage
/ocean-emergency/sustainable-s...Sustainable seafood
/ocean-emergency/people-and-th...People and the sea
/what-you-can-do/What you can do
/what-you-can-do/Text duplicate What you can do
/what-you-can-do/volunteering/Volunteering
/what-you-can-do/campaigns/Campaigns
/what-you-can-do/fundraising-a...Fundraising and events
/what-you-can-do/corporate-par...Corporate partnerships
/what-you-can-do/philanthropy-...Philanthropy and major gifts
/what-you-can-do/gifts-in-wills/Gifts in wills
/become-a-member/Become a member
/what-you-can-do/fun-learning/Fun and learning
/what-you-can-do/ocean-friendl...Ocean-friendly living
/make-a-donation/Donate
/what-you-can-do/join-a-beach-...Beach cleans
/make-a-donation/Text duplicate Donate
/become-a-member/Text duplicate Become a member
https://www.mcsuk.org/Text duplicate A-TITLE Home
/ocean-emergency/Text duplicate Ocean emergency
/ocean-emergency/Text duplicate Ocean emergency
/ocean-emergency/manifesto-for...Text duplicate Manifesto for our Seas
/ocean-emergency/ocean-pollution/Text duplicate Ocean pollution
/ocean-emergency/climate-change/Text duplicate Climate change
/ocean-emergency/facts-and-stats/Text duplicate Facts and stats
/ocean-emergency/marine-protec...Text duplicate Habitat damage
/ocean-emergency/sustainable-s...Text duplicate Sustainable seafood
/ocean-emergency/people-and-th...Text duplicate People and the sea
/what-you-can-do/Text duplicate What you can do
/what-you-can-do/Text duplicate What you can do
/what-you-can-do/volunteering/Text duplicate Volunteering
/what-you-can-do/campaigns/Text duplicate Campaigns
/what-you-can-do/fundraising-a...Text duplicate Fundraising and events
/what-you-can-do/corporate-par...Text duplicate Corporate partnerships
/what-you-can-do/philanthropy-...Text duplicate Philanthropy and major gifts
/what-you-can-do/gifts-in-wills/Text duplicate Gifts in wills
/become-a-member/Text duplicate Become a member
/what-you-can-do/fun-learning/Text duplicate Fun and learning
/what-you-can-do/ocean-friendl...Text duplicate Ocean-friendly living
/make-a-donation/Text duplicate Donate
/what-you-can-do/join-a-beach-...Text duplicate Beach cleans
/make-a-donation/Text duplicate Donate
/become-a-member/Text duplicate Become a member
/email-newsletter-sign-up/Text duplicate Sign up for emails
https://www.mcsuk.org/about-us/Text duplicate About us
https://mcsshop.org.uk/External Text duplicate Shop
https://www.mcsuk.org/news/Text duplicate Latest news
/goodfishguideSubdomain Text duplicate Good Fish Guide
/accounts/login/Login / Register
/become-a-member/Text duplicate Become a member
/ocean-recovery-accelerator/?u...Subdomain Find out more about what you can do
/news/5-marine-animals-that-mi...5 marine animals you may not know migrate The spectacle of animal migration is a fascinating topic, present in a range of species from mammals and birds to r...
IMG-ALT Humpback Whale Maui Maui Topical Images.
/ocean-emergency/marine-protec...What are Marine Protected Areas (MPAS)? Marine Protected Areas (MPAs), are like nature reserves, set up to look after particular animals, plants and habitats...
IMG-ALT Eelgrass bed Divedog
/about-us/impact-reports/Check out the impact we had last year Ocean recovery is happening. We can see it and we can measure it. Find out all the work we have done for a better prote...
IMG-ALT DEEP project update
/gift-a-membership/Gift a membership
IMG-ALT Puffins on rock
/make-a-donation/Donate to protect the ocean
IMG-ALT Big Give header - Puffin
/what-you-can-do/join-a-beach-...Find a beach clean
IMG-ALT Swansea beach clean, Billy Barraclough
/what-you-can-do/citizen-scien...Wildlife sightings
IMG-ALT Moon Jellyfish Mark Kirkland
/what-you-can-do/campaigns/Our campaigns
IMG-ALT Campaigning outside Westminster - Ella Daish
/what-you-can-do/volunteering/...Seasearch
IMG-ALT Diver and Sunstar St Abbs Scotland Mark Kirkland
/news/positive-ocean-news-apri...30 Apr 2025, 3 p.m. Positive ocean news: April '25 edition
IMG-ALT Beachscape in Spring
/news/shark-facts/Jaw-some shark facts to sink your teeth into
/news/concerns-over-bathing-wa...Concerns over Bathing Water reforms as season starts
/news/5-endangered-uk-marine-a...5 endangered marine animals that need protecting in the UK
/become-a-member/Help us protect and restore our ocean
https://www.mcsuk.org/contact-us/Contact us
/media-centre/Media centre
/work-for-us/Work for us
/useful-information/Useful information
/terms-and-conditions/Terms and conditions
/privacy-policy/Privacy policy
/cookie-policy/Cookie policy
https://www.facebook.com/mcsuk/New window External Subdomain A-TITLE Marine Conservation Society on Facebook
https://x.com/mcsuk/New window External A-TITLE Marine Conservation Society on X
https://www.instagram.com/mcs_uk/New window External Subdomain A-TITLE Marine Conservation Society on Instagram
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Marine Conservation Society on LinkedIn
https://giantdigital.co.uk/External Giant Digital

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mcsuk.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.41 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (92 kB).

HTTP Response Header

NameValue
dateSun, 25 May 2025 21:15:43 GMT
content-typetext/html; charset=utf-8
cf-ray94580cbaff9df850-CDG
cf-cache-statusDYNAMIC
cache-controls-maxage=600, stale-while-revalidate=30, public
varyCookie, X-Requested-With, X-Forwarded-Proto, Accept-Encoding, HX-Request, HX-Target
via1.1 vegur
cross-origin-opener-policysame-origin-allow-popups
nel{"report_to":"heroku-nel","max_age":3600,"success_fraction":0.005,"failure_fraction":0.05,"response_headers":["Via"]}
referrer-policyno-referrer-when-downgrade
report-to{"group":"heroku-nel","max_age":3600,"endpoints":[{"url":"https://nel.heroku.com/reports?ts=1748207743&sid=812dcc77-0bd0-43b1-a5f1-b25750382959&s=0EClYtskRt%2BJshJogSBqsQxTwU6xo7cje7j1x8Wu%2FkY%3D"}]}
reporting-endpointsheroku-nel=https://nel.heroku.com/reports?ts=1748207743&sid=812dcc77-0bd0-43b1-a5f1-b25750382959&s=0EClYtskRt%2BJshJogSBqsQxTwU6xo7cje7j1x8Wu%2FkY%3D
x-content-type-optionsnosniff
x-frame-optionsDENY
servercloudflare
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,284 referring domains.
This page has 6,161 backlinks.
This page has backlinks from 965 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: *
Disallow: /search/
Allow: /

Similar sites

Search preview

www.mcsuk.org
Marine Conservation Society | UK Ocean Protection Charity | Healthy...
The Marine Conservation Society is the UK’s leading environmental marine charity by and for ocean lovers. We are the go-to voice of the sea, defending habitats & species.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ocean77%Check
Marine66%Check
Marine Conservation65%Check
Marine Conservation Society65%Check
ocean recovery65%Check
Society62%Check
Conservation Society62%Check
charity61%Check
healthier ocean60%Check
UK Ocean Protection Charity56%Check
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