Thecoop.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
71% 
Page structure
49% 
Link structure
35% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.48 s
File size
64.90 kB
Words
665
Media files
0
Number of links
213 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Coop - Official MIT Harvard Apparel and Gifts
The length of the page title is perfect. (445 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Official Harvard and MIT Bookstore. Shop Harvard and MIT Apparel, Accessories, Books and More
The length of the meta description is perfect. (606 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.thecoop.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no
keywordsEmpty
descriptionOfficial Harvard and MIT Bookstore. Shop Harvard and MIT Apparel, Accessories, Books and More
langen-us
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
The average number of words per sentence of 27 words is high.
This page contains 665 words. That's ok.
22.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
Welcome to the COOP
The H1 heading contains the words Welcome to! Use important keywords instead.
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Welcome to the COOP
H4 Email Sign Up
H4 Customer Care
H4 Shopping With Us
H4 About The COOP
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.thecoop.com/A-TITLE The COOP
/shop-harvardShop Harvard
/shop-harvard/mensMen's
/shop-harvard/mens/tee-topsTees & Tops
/shop-harvard/mens/sweatshirtsSweatShirts
/shop-harvard/mens/polos-shirtsPolos & Shirts
/shop-harvard/mens/sweaters-knitsSweaters & Knits
/shop-harvard/mens/outerwearOuterwear
/shop-harvard/mens/bottomsBottoms
/shop-harvard/mens/baseball-ha...Baseball Hats, Buckets & Visors
/shop-harvard/mens/reunion-hatsReunion Hats
/shop-harvard/mens/winter-knitsWinter Knits
/shop-harvard/mens/performance...Performance Gear
/shop-harvard/mens/mens-access...Men's Accessories
/shop-harvard/womensWomen's
/shop-harvard/womens/womens-te...Text duplicate Tees & Tops
/shop-harvard/womens/womens-sw...Text duplicate SweatShirts
/shop-harvard/womens/womens-pe...Text duplicate Performance Gear
/shop-harvard/womens/womens-po...Text duplicate Polos & Shirts
/shop-harvard/womens/womens-sw...Text duplicate Sweaters & Knits
/shop-harvard/womens/womens-ou...Women's Outerwear
/shop-harvard/womens/womens-bo...Text duplicate Bottoms
/shop-harvard/womens/womens-ha...Hats & Visors
/shop-harvard/womens/womens-ac...Women's Accessories
/shop-harvard/womens/womens-wi...Text duplicate Winter Knits
/shop-harvard/kidsKids
/shop-harvard/kids/infantInfant
/shop-harvard/kids/toddlerToddler
/shop-harvard/kids/youthYouth
/shop-harvard/home-autoHome & Auto
/shop-harvard/home-auto/auto-a...Auto Accessories & Decals
/shop-harvard/home-auto/blanke...Blankets & Pillows
/shop-harvard/home-auto/chairs...Chairs, Clocks & Lamps
/shop-harvard/home-auto/deskDesk
/shop-harvard/home-auto/diplom...Diploma Frame
/shop-harvard/home-auto/drinkwareDrinkware
/shop-harvard/home-auto/kitche...Kitchen Accessories
/shop-harvard/home-auto/pet-su...Pet Supplies
/shop-harvard/home-auto/photof...Photoframes, Prints & Books
/shop-harvard/home-auto/lawn-s...Lawn Signs
/shop-harvard/gift-accessoriesGift & Accessories
/shop-harvard/gift-accessories...Bags & Luggage
/shop-harvard/gift-accessories...Electronic & Tech Accessories
/shop-harvard/gift-accessories...Golf Accessories
/shop-harvard/gift-accessories...Jewelry & Watches
/shop-harvard/gift-accessories...Key Tags, Lanyards & Magnets
/shop-harvard/gift-accessories...Pennants, Flags & Gameday Accessories
/shop-harvard/gift-accessories...Toys & Games
/shop-harvard/gift-accessories...Umbrellas & Ponchos
/shop-harvard/sportsSports
/shop-harvard/sports/baseballBaseball
/shop-harvard/sports/basketballBasketball
/shop-harvard/sports/crewCrew
/shop-harvard/sports/field-hockeyField Hockey
/shop-harvard/sports/footballFootball
/shop-harvard/sports/golfGolf
/shop-harvard/sports/ice-hockeyIce Hockey
/shop-harvard/sports/lacrosseLacrosse
/shop-harvard/sports/rugbyRugby
/shop-harvard/sports/soccerSoccer
/shop-harvard/sports/softballSoftball
/shop-harvard/sports/swimmingSwimming
/shop-harvard/sports/tennisTennis
/shop-harvard/sports/track-fieldTrack & Field
/shop-harvard/sports/water-poloWater Polo
/shop-harvard/graduate-schoolsHarvard Graduate Schools
/shop-harvard/graduate-schools...Graduate School of Art & Sciences
/shop-harvard/graduate-schools...Harvard Business School
/shop-harvard/graduate-schools...Harvard School of Dental Medicine
/shop-harvard/graduate-schools...Harvard Divinity School
/shop-harvard/graduate-schools...Harvard Graduate School of Education
/shop-harvard/graduate-schools...John A. Paulson School of Engineering and Applied Science
/shop-harvard/graduate-schools...Harvard Extension School
/shop-harvard/graduate-schools...Harvard Kennedy School
/shop-harvard/graduate-schools...Harvard Law School
/shop-harvard/graduate-schools...Harvard Medical School
/shop-harvard/graduate-schools...Harvard T.H. Chan School of Public Health
/shop-harvard/graduate-schools...Harvard School of Design
/shop-harvard/harvard-club-of-...Harvard Club of Boston
/shop-harvard/familyFamily
/shop-harvard/brandsBrands
/shop-harvard/brands/campus-cr...Campus Crystal
/shop-harvard/brands/FahertyFaherty
/shop-harvard/brands/championChampion
/shop-harvard/brands/charles-r...Charles River Apparel
/shop-harvard/brands/columbiaColumbia
/shop-harvard/brands/coop-coll...Coop Collection
/shop-harvard/brands/julia-gashJulia Gash Custom Illustrations
/shop-harvard/brands/kyle-cavanKyle Cavan
/shop-harvard/brands/leagueLeague
/shop-harvard/brands/legacyLegacy Athletic Apparel
/shop-harvard/brands/nikeNike
/shop-harvard/brands/screencraftScreencraft Tileworks
/shop-harvard/brands/rhone-har...Rhone
/shop-harvard/brands/sxd-coopSXD
/shop-harvard/brands/lululemon...lululemon
/shop-harvard/holidayHoliday
/shop-harvard/saleSale
/shop-harvard/sale/sale-mensText duplicate Men's
/shop-harvard/sale/sale-womensText duplicate Women's
/shop-harvard/sale/sale-kidsText duplicate Kids
/shop-harvard/sale/sale-access...Accessories
/shop-harvard/sale/sale-gift-c...Gift & Collectibles
/shop-harvard/sale/sale-sportsText duplicate Sports
/shop-harvard/sale/sale-gradua...Graduate Schools
/shop-harvard/sale/sale-reunionReunion
/shop-harvard/summerstylesSummer Styles
/shop-harvard/The-COOPText duplicate The COOP
https://www.thecoop.com/shop-mitShop MIT
/shop-mit/mens-mitText duplicate Men's
/shop-mit/mens-mit/mens-tees-t...Text duplicate Tees & Tops
/shop-mit/mens-mit/men-sweatsh...Sweatshirts
/shop-mit/mens-mit/mens-perfor...Text duplicate Performance Gear
/shop-mit/mens-mit/mens-polos-...Text duplicate Polos & Shirts
/shop-mit/mens-mit/mens-sweate...Text duplicate Sweaters & Knits
/shop-mit/mens-mit/mens-outerw...Text duplicate Outerwear
/shop-mit/mens-mit/mens-bottom...Text duplicate Bottoms
/shop-mit/mens-mit/mens-baseba...Text duplicate Baseball Hats, Buckets & Visors
/shop-mit/mens-mit/mens-winter...Winter Knits & Accessories
/shop-mit/mens-mit/mens-access...Text duplicate Men's Accessories
/shop-mit/womens-mitText duplicate Women's
/shop-mit/womens-mit/womens-te...Text duplicate Tees & Tops
/shop-mit/womens-mit/women-swe...Text duplicate Sweatshirts
/shop-mit/womens-mit/womens-pe...Text duplicate Performance Gear
/shop-mit/womens-mit/womens-po...Text duplicate Polos & Shirts
/shop-mit/womens-mit/womens-sw...Text duplicate Sweaters & Knits
/shop-mit/womens-mit/women-out...Text duplicate Outerwear
/shop-mit/womens-mit/women-bot...Text duplicate Bottoms
/shop-mit/womens-mit/women-lou...Loungewear
/shop-mit/womens-mit/womens-ha...Text duplicate Hats & Visors
/shop-mit/womens-mit/women-win...Text duplicate Winter Knits & Accessories
/shop-mit/womens-mit/womens-ac...Text duplicate Women's Accessories
/shop-mit/kids-mitText duplicate Kids
/shop-mit/kids-mit/infant-mitText duplicate Infant
/shop-mit/kids-mit/toddler-mitText duplicate Toddler
/shop-mit/kids-mit/youth-mitText duplicate Youth
/shop-mit/home-auto-mitText duplicate Home & Auto
/shop-mit/home-auto-mit/auto-a...Text duplicate Auto Accessories & Decals
/shop-mit/home-auto-mit/blanke...Text duplicate Blankets & Pillows
/shop-mit/home-auto-mit/chairs...Text duplicate Chairs, Clocks & Lamps
/shop-mit/home-auto-mit/desk-mitText duplicate Desk
/shop-mit/home-auto-mit/diplom...Text duplicate Diploma Frame
/shop-mit/home-auto-mit/drinkw...Text duplicate Drinkware
/shop-mit/home-auto-mit/kitche...Text duplicate Kitchen Accessories
/shop-mit/home-auto-mit/pet-su...Text duplicate Pet Supplies
/shop-mit/home-auto-mit/photo-...Photo Frames, Posters & Prints
/shop-mit/home-auto-mit/lawn-s...Text duplicate Lawn Signs
/shop-mit/gift-accessories-mitText duplicate Gift & Accessories
/shop-mit/gift-accessories-mit...Text duplicate Bags & Luggage
/shop-mit/gift-accessories-mit...Text duplicate Electronic & Tech Accessories
/shop-mit/gift-accessories-mit...Text duplicate Golf Accessories
/shop-mit/gift-accessories-mit...Text duplicate Jewelry & Watches
/shop-mit/gift-accessories-mit...Key Tags & Magnets
/shop-mit/gift-accessories-mit...Pennants. Flags & Gameday Accessories
/shop-mit/gift-accessories-mit...Text duplicate Toys & Games
/shop-mit/gift-accessories-mit...Text duplicate Umbrellas & Ponchos
/shop-mit/sports-mitText duplicate Sports
/shop-mit/sports-mit/baseball-mitText duplicate Baseball
/shop-mit/sports-mit/basketbal...Text duplicate Basketball
/shop-mit/sports-mit/crew-mitText duplicate Crew
/shop-mit/sports-mit/field-hoc...Text duplicate Field Hockey
/shop-mit/sports-mit/football-mitText duplicate Football
/shop-mit/sports-mit/lacrosse-mitText duplicate Lacrosse
/shop-mit/sports-mit/soccer-mitText duplicate Soccer
/shop-mit/sports-mit/track-fie...Text duplicate Track & Field
/shop-mit/sports-mit/volleybal...Volleyball
/shop-mit/sports-mit/water-pol...Text duplicate Water Polo
/shop-mit/MIT-sloan-school-of-...MIT Sloan School of Management
/shop-mit/brandsText duplicate Brands
/shop-mit/brands/canyon-outbac...Canyon Outback Leather
/shop-mit/brands/catstudioCatstudio
/shop-mit/brands/championText duplicate Champion
/shop-mit/brands/charles-riverText duplicate Charles River Apparel
/shop-mit/brands/columbiaText duplicate Columbia
/shop-mit/brands/coop-collectionText duplicate Coop Collection
/shop-mit/brands/julia-gashText duplicate Julia Gash Custom Illustrations
/shop-mit/brands/kyle-cavanText duplicate Kyle Cavan
/shop-mit/brands/leagueText duplicate League
/shop-mit/brands/legacyText duplicate Legacy Athletic Apparel
/shop-mit/brands/nikeText duplicate Nike
/shop-mit/brands/screencraftText duplicate Screencraft Tileworks
/shop-mit/brands/sxd-coopText duplicate SXD
/shop-mit/familyText duplicate Family
/shop-mit/timthebeaverTIM THE BEAVER
/shop-mit/holidayText duplicate Holiday
/shop-mit/sale-mitText duplicate Sale
/shop-mit/sale-mit/sale-mens-mitMIT Men's
/shop-mit/sale-mit/sale-women-mitMIT Women's
/shop-mit/sale-mit/sale-kid-mitMIT Kids
/shop-mit/sale-mit/sale-access...MIT Accessories
/shop-mit/sale-mit/sale-gift-c...MIT Gift & Collectibles
/shop-mit/sale-mit/sale-sports...MIT Sports
/shop-mit/summer-stylesText duplicate Summer Styles
https://harvardcoopbooks.bncol...External Subdomain Harvard Textbooks
https://harvardcoopbooks.bncol...External Subdomain Harvard Medical School Textbooks
https://harvard-lawcoopbooks.b...External Subdomain Harvard Law School Textbooks
https://harvardcoopbooks.bncol...External Subdomain General Books
https://mitcoopbooks.bncollege...External Subdomain MIT Course Materials
https://mitcoopbooks.bncollege...External Subdomain Text duplicate General Books
/shop-harvardText duplicate Shop Harvard
https://www.thecoop.com/shop-mitText duplicate Shop MIT
https://www.thecoop.com/our-storyABOUT THE COOP
A-TITLE ABOUT THE COOP
/membershipBECOME A MEMBER
A-TITLE BECOME A MEMBER
/coop_announcementsSubdomain COOP ANNOUNCEMENTS
A-TITLE COOP ANNOUNCEMENTS
https://www.thecoop.com/our-storyTrivial anchor text
Click Here
https://www.facebook.com/TheHa...New window External Subdomain No Text
/m/TheHarvardCoop/New window No Text
/contact-usContact Us
/shipping-policyShipping Policy
/return-policyReturn Policy
https://www.thecoop.com/faqsFAQS
/privacy-policyPrivacy Policy
/terms-and-conditionsTerms and Conditions
https://www.thecoop.com/ordersOrder Status
/locations-hoursLocations & Hours
/membershipMembership
https://www.thecoop.com/our-storyOur Story
/board-of-directorsBoard of Directors
/student-electionsStudent Elections
https://www.thecoop.com/careersCareers

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.thecoop.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.48 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (65 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=utf-8
x-n-operationidaffb4cc0-6e24-4192-a774-ceb14248e748
ns_rtimer_composite2097083004:73686F703130392E70726F642D6961642D6E6132322E636F72652E6E732E696E7465726E616C:80
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
content-security-policyframe-ancestors 'self'
sspappcontextLive Hosting Files/SSP Applications/NetSuite Inc. - SCA 2021.2.0/Development/* (id=3)
cache-controlprivate, proxy-revalidate, max-age=604800
expires0
pragmano-cache
content-encodinggzip
content-length13835
dateMon, 28 Jul 2025 18:16:20 GMT
varyAccept-Encoding
akamai-grn0.a7a72917.1753726580.207e4862
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 48 referring domains.
This page has 84 backlinks.
This page has backlinks from 38 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# Change Disallow to this when going to production:
#   Disallow: /shopflow/
# And remove the Crawl-Delay entry

User-agent: *
Allow: /

Similar sites

Search preview

www.thecoop.com
The Coop - Official MIT Harvard Apparel and Gifts
Official Harvard and MIT Bookstore. Shop Harvard and MIT Apparel, Accessories, Books and More

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
COOP77%Check
Harvard58%Check
Apparel58%Check
Harvard apparel58%Check
official54%Check
Official Harvard54%Check
Shop Harvard54%Check
Shop50%Check
Welcome50%Check
Accessories46%Check
Show more keywords and terms

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