Theacsi.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
86% 
Page structure
58% 
Link structure
47% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
166.90 kB
Words
1257
Media files
42
Number of links
135 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The American Customer Satisfaction Index (ACSI) - National Cross-Industry Measure of Customer Satisfaction
The page title should be shorter than 580 pixels. It is 990 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The American Customer Satisfaction Index (ACSI) is the only national cross-industry measure of customer satisfaction that represents the U.S. economy.
The length of the meta description is perfect. (941 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://theacsi.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, user-scalable=0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe American Customer Satisfaction Index (ACSI) is the only national cross-industry measure of customer satisfaction that represents the U.S. economy.
generatorSite Kit by Google 1.151.0
article:publisherhttps://www.facebook.com/theACSI
article:modified_time2025-05-13T12:46:20+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@theACSI
og:localeen_US
og:typewebsite
og:titleThe American Customer Satisfaction Index (ACSI) - National Cross-Industry Measure of Customer Satisfaction
og:descriptionThe American Customer Satisfaction Index (ACSI) is the only national cross-industry measure of customer satisfaction that represents the U.S. economy.
og:urlhttps://theacsi.org/
og:site_nameThe American Customer Satisfaction Index
og:imagehttps://theacsi.org/wp-content/uploads/2023/12/claes-fornell_acsi-cfigroup-1024x1024.jpg
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
This page contains 1257 words. That's ok.
27.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.6 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 25 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../2022/04/acsi-logo-horizontal-alt-lg.svgThe ACSI Logo
...emes/acsi/dist/images/svg/ico-search.svgSearch Icon
...nt/themes/acsi/dist/images/svg/ico-x.svgClear Icon
...emes/acsi/dist/images/svg/ico-search.svgSearch Icon
...nt/themes/acsi/dist/images/svg/ico-x.svgClear Icon
...emes/acsi/dist/images/svg/ico-search.svgSearch Icon
...laes-fornell_acsi-cfigroup-1024x1024.jpgClaes Fornell, ACSI Founder and Chairmainclaes-fornell_acsi-cfigroup
...pe-24ecc778aaf1787ef4b2a642cf778dbf-.jpgacsi-consumer-shipping-and-mail-industry-thumbacsi-consumer-shipping-and-mail-industry-thumb
...pe-2c9bad45aae9e71c10849ae1aa25a749-.jpgacsi-energy-utilities-industry-thumbacsi-energy-utilities-industry-thumb
...pe-b5323526bd00e7242d795a145b89f3d0-.jpgacsi-finance-and-insurance-industry-thumbacsi-finance-and-insurance-industry-thumb
...pe-fc38e93855eb4fae6257023a0d1d0c70-.jpgacsi-government-industry-thumbacsi-government-industry-thumb
...pe-e07c04bb20b9f183ecc785e73a848bcf-.jpgacsi-healthcare-industry-thumbacsi-healthcare-industry-thumb
...pe-1b7e761ef718a7ebff3828d889a03942-.jpgcard-square-8card-square-8
...pe-fbbab1131645c16b2675af4cb104de76-.jpgacsi-nondurable-products-industry-thumbacsi-nondurable-products-industry-thumb
...pe-4c8e7cd01c900a86461d859dcf75f0dd-.jpgacsi-restaurant-industry-thumbacsi-restaurant-industry-thumb
...pe-eb15a831f28a9623b98466803eb55f16-.jpgcard-square-1card-square-1
...pe-7c3fe0cafa0b1e4ef23a4f840d8ab661-.jpgacsi-e-business-industry-thumbacsi-e-business-industry-thumb
...pe-ab357ba529d1a0a7248f942120ddd7a2-.jpgacsi-telecommunication-and-information-industry-thumbacsi-telecommunication-and-information-industry-thumb
...pe-16dcd973830dfb66a2343d922365e683-.jpgACSI - Airline IndustryACSI - Airline Industry
...ds/2025/05/Q1-2025-Macro-Graph-FINAL.pngQ1 2025 Macro Graph FINAL
...6-Jan-2025.png?t=1742489814&t=1742489814Cumulative Total Return (2006-Jan 2025)
...tent/uploads/2023/12/ACSI-Benchmarks.pngNo alt attribute provided
...ntent/uploads/2023/12/ACSI-Analytics.pngNo alt attribute provided
/wp-content/uploads/2023/12/Global-CSI.pngNo alt attribute provided
...ontent/uploads/2023/12/Web-Intercept.pngNo alt attribute provided
...ma-dd47a1e051b33499dd10085e6873dd9a-.jpgWeathering-the-crash-Do-customer-company-relationships-pay-off-during-economic-crisesWeathering-the-crash-Do-customer-company-relationships-pay-off-during-economic-crises
...ma-c673068e391c8586544b93d0ed91f992-.pngCustomer-satisfaction-is-nearing-its-lowest-point-ever-a-new-study-suggestsCustomer-satisfaction-is-nearing-its-lowest-point-ever-a-new-study-suggests
...ma-49f852fc80d76904d14d559d2b7b6247-.jpgacsi-car-rental-industry-thumbacsi-car-rental-industry-thumb
...ma-55612a17793353ed9f472e7822b9015c-.jpgacsi-airline-travel-thumbacsi-airline-travel-thumb
...ma-a86b82abe7d96807ae6a40c1c6e164df-.jpgnew-data-about-airlinesnew-data-about-airlines
...ma-92d2096a409fb2a9235e476e5ac9b205-.jpgacsi-rideshare-industry_webacsi-rideshare-industry_web
...ma-067b906731eb72e6c763c9f5e7e45195-.jpgCanva-Silhouette-of-Person-in-AirportCanva-Silhouette-of-Person-in-Airport
...ma-79ddc0dcaace4a449d78ba673ebb6fdf-.pngIf-your-next-hotel-stay-is-terrible-this-is-probably-the-reasonIf-your-next-hotel-stay-is-terrible-this-is-probably-the-reason
...ma-312463d1c9ceef437ad081564cd92b96-.jpgSuitcase and interior of hotel roomSuitcase and interior of hotel room
...ma-b4cee39ee27456837d902bfe2fb4074d-.jpgWorst-Airline-in-the-World--Two-American-airlines-make-the-list-Worst-Airline-in-the-World--Two-American-airlines-make-the-list-
...tomer-satisfaction-index-logo-footer.svgNo alt attribute provided
...content/uploads/2022/01/ico-facebook.svgNo alt attribute provided
/wp-content/uploads/2024/03/x-logo.svgNo alt attribute provided
...content/uploads/2022/01/ico-linkedin.svgNo alt attribute provided
/wp-content/uploads/2022/01/logo-asq.pngNo alt attribute provided
...ontent/uploads/2022/01/logo-michigan.pngNo alt attribute provided
...ent/uploads/2023/05/cfi-group-150-60.pngCFI Group - Claes Fornell International - Exclusive reseller of the ACSI in the U.S.

Page structure

H1 heading
(Critically important)
The American Customer Satisfaction Index
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 53 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 The American Customer Satisfaction Index
H2 Empty heading
H2 Press Release National ACSI Q1 2025
H2 Press Release Travel Study 2025
H2 Industry Sectors We Serve
H2 The ACSI® Difference
H2 ACSI Products
H2 ACSI Press Releases
H2 ACSI In The News
H3 How is my company doing?
H3 How can we improve?
H3 How does the ACSI drive performance?
H3 Top 10 ACSI Scores by Company
H3 ACSI Scores as Financial Indicators
H3 Consumer Shipping and Mail
H3 Energy Utilities
H3 Finance and Insurance
H3 Government
H3 Health Care
H3 Manufacturing
H3 Nondurable Products
H3 Restaurants
H3 Retail
H3 Search and Social Media
H3 Telecommunications and Information
H3 Travel
H3 U.S. Overall Customer Satisfaction
H3 ACSI Portfolio vs. S&P 500
H3 Cross-Industry Comparison
H3 Proprietary Methodology
H3 Unique Benchmarking
H3 Predictive Capabilities
H3 ACSI BENCHMARKS
H3 ACSI Analytics
H3 GLOBAL CSI
H3 Performance Marketing
H3 Press Release National ACSI Q1 2025 Duplicate text
H3 Press Release Travel Study 2025 Duplicate text
H3 Press Release Energy Utilities Study 2025
H3 Press Release Finance Study 2025
H3 Press Release National ACSI Q4 2024
H3 Customer satisfaction levels out as experts await tariff impacts
H3 U.S. Customer Satisfaction Falls in First Quarter
H3 Traveler Customer Satisfaction Declines Across the Board Data Shows
H3 This airline scored best in customer satisfaction, study says. How did others do?
H3 American Airlines redesigns app in response to customer feedback
H3 Why Lyft Beats Uber in Customer Satisfaction as Rideshare Ratings Decline, What This Reveals About the Future of Travel in the US
H3 After record high, customer satisfaction with airlines falls
H3 Customer satisfaction at hotels dips: report
H3 ACSI 2025 Report Reveals a Slip in Customer Satisfaction across Travel Industries
H3 Travelers Are Less Satisfied With U.S. Airlines in 2025, According to New Data
H3 Connect With ACSI
H4 Search
H6 – Claes Fornell, Founder and Chairman of ACSI ® University of Michigan, Ross School of Business: A Legacy of Innovations, Spring 2017
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://theacsi.org/Anchor Skip to content
https://theacsi.org/IMG-ALT The ACSI Logo
/news-and-resources/acsi-newsl...Subscribe to Newsletter
/our-industries/Benchmarks
https://theacsi.org/Anchor Text duplicate Benchmarks
https://theacsi.org/companies/By Company
/our-industries/by-industry/By Industry
/industries/consumer-shipping-...Consumer Shipping and Mail
/industries/energy-utilities/Energy Utilities
/industries/finance-and-insura...Finance and Insurance
/industries/government/Government
/industries/health-care/Health Care
/industries/manufacturing/Manufacturing
/industries/restaurant/Restaurants
/industries/retail/Retail
/industries/search-and-social-...Search and Social Media
/industries/telecommunications...Telecommunications and Information
/industries/travel/Travel
/the-acsi-difference/us-overal...U.S. Overall Customer Satisfaction
/company/key-acsi-findings/Key ACSI Findings
/the-acsi-difference/top-10-ac...Top 10 ACSI Scores by Company
/the-acsi-difference/The ACSI® Difference
https://theacsi.org/Anchor The ACSI Difference
/the-acsi-difference/acsi-scor...ACSI as a Financial Indicator
/the-acsi-difference/why-acsi/Why ACSI
/company/building-the-cross-in...Building the Cross Industry Index
/company/the-science-of-custom...The Science of Customer Satisfaction
/company/unique-benchmarking-c...Unique Benchmarking Capability
/news-and-resources/reportsReports
https://theacsi.org/Anchor Text duplicate Reports
/news-and-resources/reportsDownload Reports
https://theacsi.org/products/Explore ACSI Products
/news-and-resources/News and Resources
https://theacsi.org/Anchor News & Resources
/news-and-resources/press-rele...ACSI Press Releases
/news-and-resources/news/ACSI in the News
https://theacsi.org/company/Company
https://theacsi.org/Anchor Text duplicate Company
https://theacsi.org/company/About the ACSI
https://theacsi.org/experts/ACSI Experts
/company/history/History
https://theacsi.org/contact/Contact
/our-industries/Text duplicate Benchmarks
https://theacsi.org/companies/Text duplicate By Company
/our-industries/by-industry/Text duplicate By Industry
/industries/consumer-shipping-...Text duplicate Consumer Shipping and Mail
/industries/energy-utilities/Text duplicate Energy Utilities
/industries/finance-and-insura...Text duplicate Finance and Insurance
/industries/government/Text duplicate Government
/industries/health-care/Text duplicate Health Care
/industries/manufacturing/Text duplicate Manufacturing
/industries/restaurant/Text duplicate Restaurants
/industries/retail/Text duplicate Retail
/industries/search-and-social-...Text duplicate Search and Social Media
/industries/telecommunications...Text duplicate Telecommunications and Information
/industries/travel/Text duplicate Travel
/the-acsi-difference/us-overal...Text duplicate U.S. Overall Customer Satisfaction
/company/key-acsi-findings/Text duplicate Key ACSI Findings
/the-acsi-difference/top-10-ac...Text duplicate Top 10 ACSI Scores by Company
/the-acsi-difference/Text duplicate The ACSI® Difference
/the-acsi-difference/acsi-scor...Text duplicate ACSI as a Financial Indicator
/the-acsi-difference/why-acsi/Text duplicate Why ACSI
/company/building-the-cross-in...Text duplicate Building the Cross Industry Index
/company/the-science-of-custom...Text duplicate The Science of Customer Satisfaction
/company/unique-benchmarking-c...Text duplicate Unique Benchmarking Capability
/news-and-resources/reportsText duplicate Reports
/news-and-resources/reportsText duplicate Download Reports
https://theacsi.org/products/Text duplicate Explore ACSI Products
/news-and-resources/Text duplicate News and Resources
/news-and-resources/press-rele...Text duplicate ACSI Press Releases
/news-and-resources/news/Text duplicate ACSI in the News
https://theacsi.org/company/Text duplicate Company
https://theacsi.org/company/Text duplicate About the ACSI
https://theacsi.org/experts/Text duplicate ACSI Experts
/company/history/Text duplicate History
https://theacsi.org/contact/Text duplicate Contact
/news-and-resources/acsi-newsl...Text duplicate Subscribe to Newsletter
https://theacsi.org/companies/How is my company doing?
https://theacsi.org/companies/View the Latest Benchmarks
/company/the-science-of-custom...How can we improve?
/company/the-science-of-custom...Make Resource Allocation Decisions
/the-acsi-difference/acsi-scor...How does the ACSI drive performance?
/the-acsi-difference/acsi-scor...Learn About Financial Implications
/news-and-resources/press-rele...A-TITLE Press Release National ACSI Q1 2025
/news-and-resources/press-rele...View Press Release
/news-and-resources/press-rele...A-TITLE Press Release Travel Study 2025
/news-and-resources/press-rele...Text duplicate View Press Release
/the-acsi-difference/top-10-ac...See Top Ten Scores
/the-acsi-difference/acsi-scor...Learn More
/remarks-by-the-acsi-chairman/Remarks by the Chairman
https://theacsi.org/companies/Browse by Company
/industries/consumer-shipping-...Text duplicate A-TITLE Consumer Shipping and Mail
/industries/energy-utilities/Text duplicate A-TITLE Energy Utilities
/industries/finance-and-insura...Text duplicate A-TITLE Finance and Insurance
/industries/government/Text duplicate A-TITLE Government
/industries/health-care/Text duplicate A-TITLE Health Care
/industries/manufacturing/Text duplicate A-TITLE Manufacturing
/industries/manufacturing/nond...A-TITLE Nondurable Products
/industries/restaurant/Text duplicate A-TITLE Restaurants
/industries/retail/Text duplicate A-TITLE Retail
/industries/search-and-social-...Text duplicate A-TITLE Search and Social Media
/industries/telecommunications...Text duplicate A-TITLE Telecommunications and Information
/industries/travel/Text duplicate A-TITLE Travel
/the-acsi-difference/us-overal...IMG-ALT Q1 2025 Macro Graph FINAL
/the-acsi-difference/us-overal...National ACSI Scores
/the-acsi-difference/acsi-scor...IMG-ALT Cumulative Total Return (2006-Jan 2025)
/the-acsi-difference/acsi-scor...Text duplicate ACSI as a Financial Indicator
/the-acsi-difference/LEARN MORE ABOUT THE ACSI
https://theacsi.org/products/ACSI BENCHMARKS ACSI BenchmarksSM gives clients valuable insights for all aspects of their organization’s customer experience, along with the ability to comp...
https://theacsi.org/products/ACSI Analytics ACSI AnalyticsSM is a powerful tool set that enables clients to leverage the predictive capabilities of the American Customer Satisfaction Ind...
https://theacsi.org/products/GLOBAL CSI Global CSISM enables organizations throughout the world to partner with ACSI and use its powerful, scientific methodology to create customer satis...
https://theacsi.org/products/Performance Marketing Based on their performance, companies may earn the opportunity to use the ACSI name and logo in external communications and marketing. ...
https://theacsi.org/products/View All Products
/news-and-resources/press-rele...Text duplicate A-TITLE Press Release National ACSI Q1 2025
/news-and-resources/press-rele...Text duplicate Press Release National ACSI Q1 2025
A-TITLE Press Release National ACSI Q1 2025
/news-and-resources/press-rele...Text duplicate A-TITLE Press Release Travel Study 2025
/news-and-resources/press-rele...Text duplicate Press Release Travel Study 2025
A-TITLE Press Release Travel Study 2025
/news-and-resources/press-rele...A-TITLE Press Release Energy Utilities Study 2025
/news-and-resources/press-rele...Text duplicate Press Release Energy Utilities Study 2025
A-TITLE Press Release Energy Utilities Study 2025
/news-and-resources/press-rele...A-TITLE Press Release Finance Study 2025
/news-and-resources/press-rele...Text duplicate Press Release Finance Study 2025
A-TITLE Press Release Finance Study 2025
/news-and-resources/press-rele...A-TITLE Press Release National ACSI Q4 2024
/news-and-resources/press-rele...Text duplicate Press Release National ACSI Q4 2024
A-TITLE Press Release National ACSI Q4 2024
/news-and-resources/press-rele...Explore Press Releases
https://www.customerexperience...External Subdomain View article on CX Dive »
https://sgbonline.com/u-s-cust...External View article on SGB Media »
https://www.autorentalnews.com...External Subdomain View article on Auto Rental News »
https://www.miamiherald.com/ne...External Subdomain View article on Miami Herald »
https://www.customerexperience...External Subdomain Text duplicate View article on CX Dive »
https://www.travelandtourworld...External Subdomain View article on Travel and Tour World »
https://www.customerexperience...External Subdomain Text duplicate View article on CX Dive »
https://www.hoteldive.com/news...External Subdomain View article on Hotel Dive »
https://www.hotelnewsresource....External Subdomain View article on Hotel News »
https://www.travelpulse.com/ne...External Subdomain View article on Travel Pulse »
/news-and-resources/news/More ACSI In the News
https://theacsi.org/No Text
https://www.facebook.com/theACSINew window External Subdomain No Text
https://twitter.com/theACSINew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/cdn-cgi/l/email-protectioninfo@theacsi.org
https://asq.org/New window External No Text
https://michiganross.umich.edu/New window External Subdomain No Text
https://cfigroup.com/New window External IMG-ALT CFI Group - Claes Fornell International - Exclusive reseller of the ACSI in the U.S.
https://theacsi.org/products/Products
/our-industries/Text duplicate Benchmarks
/news-and-resources/Text duplicate News and Resources
https://theacsi.org/company/Text duplicate Company
/privacy-and-security/Privacy & Security
/disclaimersdisclosures/Disclaimers/Disclosures
/privacy-and-security/Cookie Policy
/accessibility-statement/Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://theacsi.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (167 kB).

HTTP Response Header

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External factors

This website has excellent links from other websites.
This page has backlinks from 1,127 referring domains.
This page has 5,021 backlinks.
This page has backlinks from 389 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://theacsi.org/sitemap_index.xml
# ---------------------------
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theacsi.org
The American Customer Satisfaction Index (ACSI) - National Cross-In...
The American Customer Satisfaction Index (ACSI) is the only national cross-industry measure of customer satisfaction that represents the U.S. economy.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ACSI87%Check
Customer83%Check
Satisfaction83%Check
Customer Satisfaction83%Check
American83%Check
American Customer Satisfaction83%Check
American Customer Satisfaction Index82%Check
National ACSI75%Check
Index74%Check
Industry70%Check
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